ONroute Digital Signage Network Media Kit 2013 Driving sales across southern Ontario
ONroute overview The stretch of Highway 401 that extends from Windsor to the Quebec border, together with Highway 400, connecting Toronto with cottage country, are among the most heavily trafficked motorways in North America. Recently, these busy thoroughfares were revitalized with beautifully refitted and refurbished ONroute Service Centres, equipped with Canadian Tire gas bars and a host of popular food and beverage partners, including Starbucks, Tim Hortons, Burger King, KFC, Pizza Pizza, A&W and New York Fries. Sixteen ONroute centres currently welcome an estimated 25-million travellers annually, with three additional centres scheduled to open in summer 2013, and offer the only option for advertisers to reach consumers on these heavily travelled routes. 2
ONroute Digital Signage Network Manitoulin Island Algonquin Provincial Park Parry Sound Ottawa Bainsville Bracebridge Ingleside Morrisburg Lake Huron Barrie Mallorytown N. Barrie Peterborough Trenton S. Odessa Napanee Mallorytown S. King City Port Hope Trenton N. Belleville Kingston Vaughan Oshawa Cambridge N. Woodstock Cambridge S. Oakville Kitchener Burlington Hamilton Toronto Lake Ontario Sarnia London West Lorne Dutton Brantford Buffalo Rochester Now Open Chatham-Kent Scheduled to Open Summer 2013 Tilbury N. Tilbury S. Each visitor spends an average of 30 minutes in the Centre, relaxing and refuelling. To keep them informed and entertained, ONroute has installed state-of-the-art HD digital signage at all locations, prominently placed for maximum vantage from concession lines, tables and lounge spaces. Including both single screens and multi-screen matrix banners, the network serves up an enticing blend of original content, travel and weather updates and advertising. All ads cycle at least once within each 10-minute loop, guaranteeing an average of three views per visitor during his or her stay. Available in various lengths, ad messages can be updated weekly or even daily. Content sponsorship and customized content packages are also available. Additional special media opportunities include onsite activations and, with 60 minutes of free WiFi provided to all visitors, WiFi splash page takeovers an ideal way to capture attention before travellers check emails or start surfing. 3
ONROUTE research Digital Signage Impact Video Advertising Recall 19% of those who saw an ad made an unplanned purchase 19% 47% Recalled Video Advertising Did Not Recall Video Advertising A 2010 U.S. study of Arbitron digital place-baced video reveals that 70% of all U.S. adults and teens have viewed digital video displays at any measured venue in the past month and 52% have viewed in the past week. In addition, 47% of this group recalled seeing an advertisment on a digital video screen and 19% of those who recalled advertising made an unplanned purchase after seeing an item featured on screen. SOURCE: Arbitron Digital Place-Based Video Study, 2010 ONroute Service Centres Reach Ontario s Heavy Drivers Drove 25,000+ km Past Year, ON, Composition by Age* 28% 112 13% 72 5% 42 35% 122 20% 116 ONroute Service Centres reach heavy drivers who regularly travel Ontario s 401 and 400 highways, among the busiest routes in North America. Drivers who have driven over 25,000 km in the past 12 months in Onatrio skew to A 25-65 with 55% of Heavy Drivers aged 25-49 (index 130), a key demographic target* 62% of Ontario s Heavy Drivers A25-49 are Male (index 126*) *SOURCE: PMB 2012, Fall, Base Ontario A18+ A 18-24 A 25-34 A 35-49 A 50-64 A 65+ 4
Ontario s Heavy Drivers Deliver Against the Most Desirable Demos A25-49, Driven 25,000+ km, Past 12 Months - Reach of Total Ontario 12+ 294 25% 147 118 144 12% 12% 10% 157 13% 143 12% 171 14% HHI $100K+ Bachelor s or Post Grad SPBMs White Collar Travelled for Business by Car, past 12 months Travelled for Vacation by Car, past 12 months Children <18 in HH *SOURCE: PMB 2012, Fall, Base Ontario A18+ ONroute Offers Prime Viewing Opportunities with Inviting Lounge Spaces, Variety of Fast Food Options and Canadian Tire Gas Bar Filling Stations U.S. Arbitron Research Reveals Strong Digital Video Screen Viewing at Fast Food Outlets and Gas Stations* % U.S. Adults & Teens Viewed Digital Signage Past Month* 21% 19% In a Fast Food / Casual Dining Restaurant At a Gas Station *SOURCE: Arbitron Digital Place-Based Video Study, 2010 5
Locations & RATES ONroute Digital Signage Network Rates Property Number ONroute Service Centre City Open Date Total Screen Count :05 sec :10 sec :15 sec Advertising Rates 3544 Tilbury North Tilbury Open 7 $96.00 $128.00 $160.00 3545 Tilbury South Tilbury Open 7 $96.00 $128.00 $160.00 3546 Dutton Dutton Open 10 $150.00 $200.00 $250.00 3547 West Lorne West Lorne Open 10 $150.00 $200.00 $250.00 3548 Trenton North Brighton Open 10 $232.00 $310.00 $387.00 3549 Bainsville Bainsville Open 7 $96.00 $128.00 $160.00 3550 Morrisburg Morrisburg Open 7 $96.00 $128.00 $160.00 3551 Trenton South Brighton Open 10 $150.00 $200.00 $250.00 3552 Mallorytown North Mallorytown Open 10 $232.00 $310.00 $387.00 3552 Mallorytown South Mallorytown Open 10 $150.00 $200.00 $250.00 3554 Ingleside Ingleside Open 7 $96.00 $128.00 $160.00 3555 Napanee Napanee Open 10 $150.00 $200.00 $250.00 3556 Odessa Odessa Open 10 $150.00 $200.00 $250.00 3557 Port Hope Port Hope Open 10 $232.00 $310.00 $387.00 3558 Woodstock Woodstock Open 10 $150.00 $200.00 $250.00 3586 King City King City Open 10 $232.00 $310.00 $387.00 3583 Barrie Barrie Summer 2013 10 $232.00 $310.00 $387.00 3584 Cambridge North Cambridge Summer 2013 10 $232.00 $310.00 $387.00 3585 Cambridge South Cambridge Summer 2013 10 $232.00 $310.00 $387.00 Total ALL Locations $3,154.00 $4,210.00 $5,259.00 ONroute Location Summary Location # Locations Market Digital Signage ONroute Locations Screens Estimated Average Weekly Traffic ONTARIO TORONTO (GTA) 3586 King City King City 1 10 48,330 TOTAL Greater Toronto Area (GTA) 1 10 48,330 TORONTO (Balance EMA) 3583 Barrie (Opening Summer 2013) Barrie 1 10 48,330 3584 Cambridge North (Opening Summer 2013) Cambridge 1 10 45,355 3585 Cambridge South (Opening Summer 2013) Cambridge 1 10 48,892 3548 Trenton North Brighton 1 10 36,897 3551 Trenton South Brighton 1 10 34,714 3557 Port Hope Port Hope 1 10 63,497 TOTAL TORONTO (Balance EMA) 6 60 277,685 TOTAL TORONTO Extended Market Area (EMA) 7 70 326,015 ONTARIO Balance 3552 Mallorytown North Mallorytown 1 10 38,866 3552 Mallorytown South Mallorytown 1 10 28,100 3549 Bainsville Bainsville 1 7 17,378 3550 Morrisburg Quinte West 1 7 24,592 3554 Ingleside Ingleside 1 7 23,234 3546 Dutton Dutton 1 10 31,395 3544 Tilbury North Tilbury 1 7 19,594 3545 Tilbury South Tilbury 1 7 19,664 3555 Napanee Napanee 1 10 34,368 3556 Odessa Odessa 1 10 34,906 3547 West Lorne West Lorne 1 10 27,693 3558 Woodstock Woodstock 1 10 35,179 TOTAL ONTARIO Balance 12 105 334,969 TOTAL ONTARIO 19 175 660,984 All creative specs can be downloaded from Cineplexmedia.com 6
:30 sec :45 sec :60 sec :15 sec :30 sec :45 sec :60 sec Advertising Rates Sponsored Content Rates $600.00 $793.00 $1,050.00 $188.00 $450.00 $595.00 $788.00 $8,156.00 $10,782.00 $14,280.00 $3,844.00 $6,117.00 $7,890.00 $10,716.00 7
sales@cineplex.com www.cineplexmedia.com TORONTO P: 416.539.8800 F: 416.539.8511 HALIFAX P: 902.404.8124 F: 902.404.8123 MONTREAL P: 514.868.0005 F: 514.868.0006 OTTAWA P: 613.440.1358 F: 613.219.1588 CALGARY P: 403.264.4420 Fax: 403.264.4291 VANCOUVER P: 604.689.3068 F: 604.689.7345 HEAD OFFICE 102 Atlantic Avenue, Toronto, ON M6K 1X9