UWANDAE EXPO2019 EVENT CONCEPT UWANDAE EXPO 2019 EVENT CONCEPT TANZANIA S FIRST DOMESTIC TOURISM TRADE FAIR (INAUGURAL EVENT) 15th 17th FEBRUARY 2019 THE NATIONAL MUSEUM GROUNDS, DAR ES SALAAM PREPARED BY: MARY KALIKAWE [CHAIR PERSON, ASSOCIATION OF WOMEN IN TOURISM TANZANIA (aka. AWOTTA) IN ASSOCIATION WITH TWCC, TTB, TWCC & TANTRADE Date: 9th December 2018 1 of 5
EVENT CONCEPT WHERE & WHEN For 3 days, from 15-17th February 2019, Dar es Salaam (Tanzania s largest city with 4.3 million population) will host Tanzania s first Domestic Tourism Trade Fair, known by the name UWANDAE EXPO2019. ( UWANDAE is a short form of Kiswahili Utalii Wa Ndani Expo meaning Domestic Tourism Expo). It will be organised by the Association of Women in Tourism Tanzania (AWOTTA), in collaboration with a number of prestigious partners including: Tanzania Women Chamber of Commerce (TWCC), the Tanzania Tourist Board (TTB) and Tanzania Trade Development Authority (Tantrade). Lead sponsor is the Deutsche Gesellschaft für Technische Zusammenarbeit or German International Cooperation (GIZ) BE PART OF HISTORY This event is the first Domestic Tourism and Trade fair to be held in Tanzania, and has been specifically designed to give businesses, organisations, administrators and the general public (who are potential customers) access to quality products, services and leaders within this sector. The aim is that UWANDAE EXPO will become the leading annual event for the Tanzanian Domestic Tourism market. Endorsed by the Ministry of Natural Resources and Tourism (see attachment, there will be a focus on highlighting the contribution that women make to our billion dollar tourism industry, and how to develop opportunities for women to drive the nations economic growth expectations. Women form more than 50% of the population of Tanzania, and the popular saying, Nani kama Mama, means that the children of Tanzania look to the next generation of women to lay the ground that will lead to their prosperity. It is in this spirit that AWOTTA and its supporters welcome your esteemed participation as an exhibitor, sponsor, donor, buyer or visitor at UWANDAE EXPO2019. OBJECTIVES i. To showcase the diversity of tourism activities that are being practiced by Tanzanians, and facilitate investment in the domestic tourism market and its supply chain for economic growth and sustainable job opportunities as Tanzania moves towards becoming a middle income country. ii. To address the demands of the existing and growing domestic travel population for transport, accommodation, entertainment and services. (The domestic tourist is defined as any resident of our country travelling within its boundaries in pursuit of a specific product or service away from home ). By expanding the existing narrow definition to that which is recognised on a more inclusive stage, UWANDAE EXPO 2019 will unleash the huge potential this sector has to offer, not only for those businesses directly involved in transport, accommodation or destinations, but for those in the extended supply chain, inc. financial and health services, telecoms, utilities and education etc. iii. To support and make a substantial contribution totanzania s new national tourism policy and The United Nations Sustainable Development Goals (2015-2030). 2 of 5
WHO VISITS? UWANDAE EXPO2019 is targeted at, and will bring together, key decision makers, investors, attractions, destinations and suppliers who serve the domestic tourist from across Tanzania and also overseas. The EXPO will attract 3,000 visitors across 3 days of focused activity offering participants unrivalled access to this new and growing market. WHY VISIT? Meet leading suppliers and exhibitors Source new attractions, venues, suppliers and destinations Network with hundreds of industry professional Keep up to date with industry trends at free seminars Seek business development opportunities as Tanzania moves towards becoming a middle income country by 2025 and domestic tourism grows exponentially To attend the Tanzania Domestic Tourism Awards: The only awards dedicated to the emerging Domestic Tourism market, presented by industry dignitaries WHO EXHIBITS? Exhibitors will comprise of the very best attractions, hotels, suppliers and destinations. Tour operators and Tourism associations Transportation providers: Airlines, Road Transport, Trains, Boats and Car Hire companies Hospitality industry: Hotels, Guest Houses, Lodges & Camping Grounds, Home Stays around areas that attracts domestic arrivals Local Attractions: National Parks, Beach Resorts, Festivals, Museums, Conference Centres Services and suppliers for sports travel: Sports Stadiums, Sports Gear, Sports Travel Insurance, Competition Trophy Suppliers etc. Services and suppliers for medical travel: Referral Hospitals, Medical Insurance Companies, Rare Specialists Service and suppliers for MICE Tourism experience advisers including: Congress, educational, religious, shopping, wedding and funeral organisers Tanzania s regions & districts marketeers to attract domestic travellers to their destinations Domestic tourist information centres Suppliers of Holiday tourism e.g.christmas season home coming Tourism Business Support Services: Utilities, Banks, Insurance, Technology Tourism Suppliers: Crafts, Memorabilia, Tourism Guides & Maps Suppliers of Gasoline and fuel vendors, Garages for service & repairs etc. Security travel product suppliers inc. speed governors, vehicle seat belts, child car seats etc. EXHIBITOR BENEFITS Attract an audience with real buying power Gain access to the conference and seminar programme running alongside the central exhibition which features industry experts and recognised speakers Reach tens of thousands of tourism professionals and potential customers on a national and International scale within the EXPO s integrated marketing campaign including: Advertising and editorial in all relevant media; Partnerships with leading associations; e-marketing campaign to key decision makers; Direct Mail to active travel trade buyers; Integrated social media campaign including facebook and twitter 3 of 5
UWANDAE EXPO2019 OVERVIEW VENUE: EXPO2019 will be hosted at the National Museum in Dar es Salaam. This venue offers a central, easily accessible location and is a tourist destination dedicated to the history of Tanzania. EVENT FEATURES & FACILITIES: VIP room; Sponsors pavilion; Exhibitors Area (100 stands); 2 x Conference rooms (English and Swahili speakers), 2 x trade receptions, 1 x women in tourism area, Sellers Marketplace, 2 x breakout rooms for workshops and meetings, and extensive grounds for the night entertainment and catering. TICKETS: EXPO2019 will have free entry for buyers. The general public can purchase tickets on the gate from 5pm to attend the evening activities and entertainment. 3 DAY EVENT PROGRAMME DAY 1 DAY 2 DAY 3 Date/Open hours Friday 15 February (0800-2300) Saturday 16th February (0900-2300) Sunday 17th February (1000-2000) Attendance Exhibitors Only Trade visitors General Public Attendance is restricted up to 12 noon for designated categories thereafter all are welcome Theme Business opportunity & networking Leisure tourism & Visiting Friends & Relatives (VFR) day Health Tourism & Sports Tourism day Morning VIP opening Welcome ceremony and Conference/Workshops (English) Conference and workshops (Kiswahili) Special welcome to the general public Afternoon Nyama choma Festival day Music festival e.g Sauti za Busara festival presentation Closing Ceremony and Awards presentation (Hosted by association of event planners (MC s)) Evening Entertainment (TBA) inc. comedy show Welcome cocktail reception and awards Ceremony (Hosted by Vibrant Arts & Circus) Childrens entertainment, Circus shows and evening Music and dance All day Industry Conference / Workshops presented by top level speakers (Day 1: In English; Day 2: In Swahili). 3 Topics: i. Unlocking the potential of Domestic Tourism in contributing to sustainable economic growth & tourism diversification in Tanzania; ii. Enhancing Competitiveness in Domestic tourism through training, product development, Technology and Innovation iii. The role of Research, statistics and coordination in Domestic Tourism investment and job creation SPONSORSHIP OPPORTUNITIES A range of sponsorship opportunities for UWANDAE EXPO2019 are available including: VIP dinner, Award cocktails, welcome drinks, transport, merchandise branding etc. Prices start from just TZS 115,010.00/ USD $50.00. General financial donations towards the organisation of UWANDAE EXPO are also most welcome. 4 of 5
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