16th Shanghai World Travel Fair FEATURES OF SWTF Shanghai World Travel Fair has been successfully held for 15 editions since 2004. One of the biggest and the most influencing annual travel exhibitions. Annual Exhibition of Chin a Travel Industry Attracts various relevant industries and businesses including world destinations, sightseeing, airline, cruise, hotel and tourism. Aims at providing China and Asia market to exhibitors and promoting brand and products through one-stop selling platform. Advantages of B2B & B2C Great Platform Which Includes Relevant Industries Excellent Concurrent Activities 53 Countries / Regions 750+ Exhibitors / Co-exhibitors 370+ Hosted Buyers 11,925 Trade Visitors 43,820 Public Visitors 50,925,000 Onsite Selling Turnover Concurrent Activities 2018 SWTF Forum Travel Trends Study 2018 This year, the theme of Travel Trends Study is penetrate and change, making customized travel a new trend. The forum consisted of 4 speeches and 3 theme seminars. SWTF2018 Workshop SWTF2018 Workshop is a small seminar of about 20 people, which discussed under Sharing, learning and interacting mode. All participants are encouraged to express their views. SWTF2018 Hot Springs Forum Shanghai Online Travel Summit - 4 Edition SWTF2018 Hot Spring Forum was co-hosted by the 15th Shanghai World Travel Fair and China Hot Springs Tourism Association. SWTF has been cooperated with China Travel Agent for 4 times. This year online travel summit focused on transformation of traditional travel agent and mathematical technologies such as changes of tourism under big data.
WHY EXHIBIT? ANALYSIS OF HOSTED BUYERS Professional Platform > Share of big data > Various types of negotiation > Concurrent activities B2B Area > April 18-20, 2019 > Exclusive Area Open to Trade Visitors Due to the promotion of Match-making System and improvement of pre-exhibition directionally appointment making system in SWTF2018, over 370 hosted buyers had finished 3,670 appointments. The efficieny of Match-making had been guaranteed by providing on-site 3D map this year. > Convenient Match-making system > New business opportunities > Maintain business relationship > Keep competitive advantages 公众 Private Area for Communication > New Products Area New Products Releasing > Concurrent Activities Area Travel Resources Exchange > Buyers' Lounge Tea Break Geographical Distribution 6.3% North China 5.6% Beijing Public Platform > Brand Exposure > Products Promotion 27.5% East China 6.3% Central Chin a 51.3% Shanghai > Direct Sales > R elease of New Products > In crease Customer Satisfaction 3% South China > Earn First-hand Feedback Who Visit Exhibitors' Comments 57.1% Inbound Toursim Agents 7.4% Tourism Association / Organization Government Bureau 2.5% Airlines / Air Ticket Agents 13.5% Outbound Toursim Agents 5.5% Travel Services (Insurance / Car renting) 1.8% Destination Products Suppliers (Including Sightseeing, Hotel &etc.) 9.2% Travel Technology 3.1% Tourism Media 3.1% Others SWTF has a 15-year history and U-tour has cooperated with SWTF for 3 years.this year we showed our brands with a 412-squaremeter booth, which was a great chance for U-tour to build its brand image. Thank for the help of SWTF before, during and after the event. UTour International Travel Service Co., Ltd. Director of Marketing Dept Ms. Christine Xu As the exhibitor of SWTF for several editions, we are keen to see the highlights in each year. Our co-exhibitors all feel that the update SWTF Match-making system make their visitor appointments and communication more reasonable and convenient on-site. Egyptain Embassy in China Tourism O ffice Tourism Counsellor Dr. Abu Aims of Hosted Buyers Hosted Buyers Concerning Travel Resources 88.2% Find new suppliers / Travel products 37.3% Negotiate with existing suppliers 37.3% Learn tourism situation and relevant information 17.6% Purchase products from exhibitors directly Outbound Tourism Company Destination Products Suppliers (Including Sightseeing, Hotel & etc.) Airlines / Air Tickets Agency Hosted Buyers' Comments Be established in Shanghai 15 years, the B2B sector is getting better and improving accordingly. It' s the ideal way for buyers to find the appropriate and measurable partners. CITS GROUP Shanghai Branch Vice President & GM Lu Jun 68.6% 62.7% 47.1% 35.3% Travel Organizations / Associations Travel Services Transportation 33.3% Travel Technoloy 31.4% Others 2% Very appreicate for the hosted buyers' invitation for SWTF2018! The innovated and advanced appointment system is improve the meeting efficiency. Branch of Lvmama.com & Aiduyou Founder Ding Fei 31.4%
B2C PUBLIC DAY MARKETING AND PROMOTION B2C Activities Comprehensive promotion channels Popular Products Sales Claw Machine Onsite Selling & Tourist Product Purchase Playing claw machine for free by partici-pating check-in activities Dream Destination The World Cultural Exchange Design your own travel, win the river cruise Enjoy different cultures here Shanghai Tourism Products Fair All kinds various of specialties in Shanghai Exhibitor Activities Activities are unstoppable, various of tourism lines, attendants can have goods & catering. ex.cellent gifts. Tourism guide will lead you whole time, helping audience get a perfect travel plan. Social Media Providing exhibitors promoting platform by using Wechat, Weibo and Linkedin. On-site Advertisement board, Exhibition flags, Glass room of ticket hall and indication boa rd, etc. Traditional Media Gaining Exposure by using car advertisement, travel magazines, lift advertisements and press Conference Prints Paper bag, public visitor guide, trade visitor guide, show directory, etc Interview Cooperating with famous media, gaining exposure by showing features of special products. Arrange media interviews to increase public exposure and gaining Live show Adjusting aging structure of customers through new technologies and the popularity of Internet celebrites. Media Partners Big discounts are on the Product recommending, activities and discount. Nothing is impossible Advertisements B2B Media B2B Media
Co-host: Shanghai Municipal Tourism Administration VNU Exhibitions Europe Co-Organizer: Europe Asia Global Link Exhibitions Shanghai International Convention & Exhibition Crop.,Ltd Support: UNWTO ETOA Europe Asia Global Link Exhibitions Add: Business Mansion, Shanghai Exhibition Center, No.1333 West Nanjing Road, Shanghai 20040, China Tel: +86 21 6195 6088 Fax: +86 21 6195 6099 Shanghai International Convention & Exhibition Crop., Ltd Add: 26F, Huading Tower, No.2368 Zhong Shan Road(W) Shanghai 200235, China Tel: +86 21 5110 5000 Fax: +86 21 5110 5006 Ding Li Tel: +86 21 6195 6023 Mail: ding.li@vnuexhibitions.com.cn Alicia Huang Tel: +86 21 5110 5000-2639 Mail: alicia.huang@shanghai-cec.com Maria Duan Tel: +86 21 6195 6002 Mail: maria.duan@vnuexhibitions.com.cn Yui Pan Tel: +86 21 5110 5000-2629 Mail: yui.pan@shanghai-cec.com Sunny Zhao Tel: +86 21 6195 3521 Mail: sunny.zhao@vnuexhibitions.om.cn Jack Chen Tel: +86 21 5110 5000-2631 Mail: jack.chen@shanghai-cec.com Media Contact Gills Xu Tel: +86 21 6195 3558 Mail: gills.xu@vnuexhibitions.com.cn Tomato Zhang Tel: +86 21 5110 5000-2623 Mail: tomato.zhang@shanghai-cec.com