Pandox Business Development City Categories Jacob Rasin, Director Business Development Pandox Hotel Market Day 2018 20 November, 2018
Key areas of competence Financing Hotel market and cycle Acquisitions and transactions Brand and concepts Value-driving investments Hotel operations EXCELLENCE IN HOTEL OWNERSHIP AND OPERATIONS
International Regional Domestic
Diversification International Regional Domestic
Three categories of destinations London Bodö Vienna Amsterdam Sheffield Leeds International Basel Domestic Berlin Dublin Stockholm Hamburg Tammerfors Jönköping Brussels Montreal Regional Wolfsburg Dortmund Cardiff Munich Cologne Copenhagen 5
Type of hotel demand Origin of demand Segments Nationality EXCELLENCE IN HOTEL OWNERSHIP AND OPERATIONS
International cities Large and dynamic destinations with a higher share of international than domestic demand from all segments 7
Established destinations Wide array of demand generators International cities High purchasing power Connection gateways for international travel Well diversified demand from most segments 8
Hyatt Regency Montreal 595 rooms
NH Vienna Airport 499 rooms
Park Hotel Amsterdam 189 rooms
Regional cities Large and dynamic regional markets with demand from several segments with a high share of regional demand 12
Up and coming destinations Wide set of demand generators Regional cities Base demand is regional Less dependent on international demand Well diversified demand from many segments 13
Hilton Stockholm Slussen 289 rooms
Scandic Copenhagen 486 rooms
The Midland Manchester 312 rooms
Domestic cities Stable markets with a high share of domestic demand 17
Domestic demand key driver Limited international exposure Domestic cities Fewer commercial demand generators Larger public sector dependence Purpose driven travel for both leisure and business 18
Radisson Blu Dortmund 190 rooms
Leonardo Hotel Wolfsburg City Center 345 rooms
Sister cities Without borders
New York London Shanghai Hong Kong Paris Singapore Tokyo Mega-cities Trend catapults
Amsterdam Berlin Vienna Montreal International gateways Shared urban identity
Manchester Stockholm Hamburg Oslo Munich Glasgow Regional hubs Up and coming
Sheffield Kuopio Dortmund Linköping Domestic centers Quality of life
Pandox city categories and hotel demand Many SEGMENTS Few International Regional Domestic Volatile DEMAND Stable 26
Two layers of diversification City Geography City Type 27
Third layer Hotel types
Trickle down hotel concepts
What works where? International cities Variety of hotel types Many Few Regional cities Few Many Domestic cities
Great ideas with an unexpected journey to success
The trip of the tuna
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An ace up your sleeve
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Rolling out the california roll
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Conclusion 1 Diversification achieved through geography, city category and hotel type 2 Balanced demand achieved through mix of different types of cities and sources of demand 1 + 2 = 3 Lower risk and room to grow 38
Thank you!
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