Program Membership/Market Girls and Adult Volunteers Potential Membership Property
On Saturday, November 14, 2015, Task Force members met to share preliminary findings from 4 months of group research, survey outputs, data compilation around properties and popular programs and much more! It was a packed agenda of listening and learning!
Projected population growth will occur in the 3-county area of Hillsborough, Pinellas and Polk (shown on map below)
Areas within a 15 mile radius of properties experiencing less membership decline, than those greater than 15 miles. Properties should be utilized in both the retention and recruitment of girls and adults and be a support to our strategic priorities.
GSWCF s market share regionally is just 6.22% for girls and.53% for adults. It s greater in more populous counties (i.e. Hillsborough at close to 8% and Pinellas at more than 7% for girls)
Member surveys told us the main reasons for property usage and the main reasons for choosing camps. Please note that large percentages of survey respondents reported having no experience with camp program/facilities.
We asked Can we address negative issues and/ or duplicate success? Are there opportunities to reach and serve more girls? Of Girl Responses: 27% Brownies; 24% Cadettes; 23% Juniors; 12% Daisies; 9% Seniors; 5% Ambassadors
Shown below are out-of-council attendees to our camps coming from neighboring Councils, shown by registration week in the first four weeks of the camp season opening up
We looked at a needs assessment grid of the potential to rent properties more to outside user groups, considering though that Girl Scouts (girls, volunteers and families) are of course our top priority and any outside user group rental would need to revolve around our existing users experience TOP MID LOW GROUPS (WHO) Weddings Corporate Retreats School Groups Civic Groups Outdoor Education Providers Homeschool Groups NEEDS (WHAT) Staff events coordinator A/C in main area Transportation All a/c building or mix of Adequate, established offers/access options parking (paved) Food service options or Exceptionally manicured High quality bring lunches option grounds with paved bathrooms/finishes Bus drop off area parking/paved roads Janitorial services Established/Safe Upscale dining Professional facilitators Surroundings options/service/settings New/clean equipment (year Staffing: Janitorial services round) overnights/janitorial WiFi services, on-call staff, food staff, GSWCF rental staff
We looked at the fill rate for council-sponsored program by camp (shown here) Council-sponsored Program Participation Rate by Camp 57% 46% 44% 42% 36% CDT INDIAN ECHO SCOUTCREST WAI LANI WILDWOOD Council-sponsored program: percent fill rate of available program space; excludes resident camp.
We looked at the total reservations % by camp for core camping experiences (troop and encampments). SCOUTCREST 16% WAI LANI 23% Total Reservations by Camp (3-year average for troops, encampments, outside users) INDIAN ECHO 19% CDT 22% WILDWOOD 20%
We looked at how the participation rate varied by season Council-Sponsored Program Participation Rate by Season SUMMER w/o res camp 32% SUMMER w/res camp 43% SPRING 47% WINTER 47% FALL 50%
We looked at the most popular months for troop camping and encampments across all properties Popular Months for Troop Camping/ Encampments January 13% February 13% March 19% April 12% November 9%
How about recommendations to increase non-peak use? a) National Trends Research b) Brainstorming session notes
Top 5 Favorite Camp Activities* *based on national trends
Top Program Offering Trends* *based on national trends
Percent of Membership Participating in Council-Sponsored Camp Programs Active Registrations Only* Total Membership % of Members Participating in Programs at Camp Membership Year Girls Adults Girls Adults Girls Girls w/o staff-led*** Adults **2015 974 517 19276 7675 5% 7% 7% 2014 1611 696 19413 8485 8% 12% 8% 2013 1701 755 20716 8434 8% 12% 9% *Calculated using camp program registration data and then removing duplicate member registrations using unique customer ids. Does not include troop camping or encampments. **In 2015, Bunk One was used for resident/day camp registration and are not included in these numbers. ***Staff-led membership numbers: MY2013=6,437, MY2014=5,423, MY2015=6,118
We also looked at the usage rate for encampments Encampment Only Usage Rate (3-yr average based on available capacity) 76% 62% 60% 41% 26% CDT WAI LANI WILDWOOD INDIAN ECHO SCOUTCREST Use was calculated on 65 weekend days available for camping.
We also looked at Program preferences based on actual program participation by GSWCF Member registration over multiple years
Findings 9 Properties Leadership Center - offices and Girl Zone 5 Camps 2 Troop Houses 1 ½ Acres in North Carolina 1,041 acres
5 Camp Properties with 230 structures 71 Cabins 0 w/ac 21 w/ attached baths 15 Platform tents at 4 sites 6 Kitchen/Dining Halls 4 Commercial Kitchens 14 Dormitories 8 with AC 6 w/o AC 6 Treehouses Water Features 3 Pools 32 Horses 2 Lakes 1 Canoe/Kayak Lake Gulf Access 5 Archery Ranges 5 Activity Centers Wai Lani - Marine Center, Craft Center, Sewing Room Wildwood - Nature Center Dorothy Thomas - Craft Building
Top three preferences for troop and summer overnight camping units were treehouses, cabins (cabins with A/C is included) and a lodge. Bottom three preferences were platform tents, camping under the stars, and bringing individual tents. Katherine Payne Lodge Lodge Treehouses
Girl Scouts Program Impact Story The grid below illustrates Girl Scouts impact relative to the delivery of our mission and core program outcomes. For any organization their child was involved with, parents were asked please indicate the extend to which you agree with each of the following statements about helping my child Girl Scouts ranked #1 or #2 in all categories!
Bright Spots/Opportunities Weekend daytime programs for girls and families Strong family interest in more healthy outdoor activities
Where are we now? Lots of great data... Partner with Camp Master Planner to Quantify Program Vision for Properties Advisory Committee to Look at potential scenarios propose recommendations
Move into Master Plan Phase Membership Feedback Week - TBD Update to Membership May - June + Update to Membership Evaluation and Assessment Phase complete: Camp Master Planners + Advisory Committee Recommendations Fundraising Capacity Assessment/Financial Analysis Wrapping Up April Camp Master Planning Site Visits February March Update to Membership Area Association Meeting Advisory Committee Work Session 3; possible Focus Groups Update to Membership Camp Master Planner analyzing Task Force Data Financial and Funding Capacity Analysis Advisory Committee Webinar Work Session 2 January November December Update to Membership Select Camp Master Planning Firm & RFPs for Fundraising Capacity Assessment Distributed
https://www.gswcf.org/en/our-council/news/2015/her_vision_of_tomorr_0.html Facebook
Questions/Comments? Contact Lynne Mantz, special projects manager, lmantz@gswcf.org or 813-262-1777