For: CBX, New York, N.Y. From: Parness & Associates, Aberdeen, N.J. For Immediate Release ALOHA PETROLEUM, LTD. SELECTS CBX TO DESIGN A NEW CONVENIENCE STORE PROTOTYPE -- New ground-up design to debut on Oahu in 2009 HONOLULU, HI (09/29/08) Aloha Petroleum, Ltd., a privately held oil marketer, has selected CBX, the strategic branding, design, and consultancy agency based in New York, to design a prototypical convenience store, beginning with a new, ground-up unit to open on Oahu in 2009. Currently, Aloha Petroleum serves Hawaii with more than 30 company-operated Island Mini-Mart convenience stores and nearly 80 retail fuel locations on the islands of Oahu and Hawaii (the Big Island). For the new 3,400-square-foot prototype, CBX will be developing a new logo and brand identity, exterior and interior design, site plan and store layout, as well as all graphic applications assets that will reinforce Aloha s local presence and Island pride. Our assignment is to help create a brand that stands for more than convenience while establishing a stronger emotional connection with those who work and live on Oahu and the Big Island, said Joseph Bona, president of CBX s retail division. To that end, CBX s retail team will help Aloha refocus its sights on developing a kama'aina (or local ) brand of convenience stores. Among its traditional competitors such as Chevron and Tesoro, Aloha is considered to be a truly local brand, Bona said. The company wants to position its convenience operation as the c-store brand of choice in its Oahu and the Big Island markets. Through acquisition and organic growth, Aloha has developed a portfolio of stores representing a variety of configurations ranging in size from small kiosks to 1,500-2,500-square-foot facilities, to serve area residents. Although the existing Island Mini- Marts do well, Aloha believes the timing is right to position its c-stores with a futuristic design, while maintaining the authentic Hawaiian feel, Bona explained. Aloha expects to phase in the new look to existing locations over the next few years as local planning and permitting processes allow. Commenting on the plans, Richard Parry, Aloha president and CEO, stated: Aloha Petroleum is looking forward to working with CBX to develop a fresh identity, design, graphics and product offerings for our convenience stores. The Aloha Petroleum brand is performing strongly in the marketplace and we are proud of our convenience store division. By refreshing our store concept, we are confident we can maintain existing customers and acquire new ones, taking sales to new heights. About ALOHA PETROLEUM, LTD. Aloha Petroleum, Ltd. Is an independently owned and locally operated fuel marketer/distributor and convenience store operator, with a history that dates back to the early 1900 s. Aloha is the second largest retail gasoline marketer in the state of Hawaii and is one of Hawaii s Top 20 companies according to Hawaii Business Magazine.
About CBX CBX is a fully integrated creative agency specializing in retail design and operations, brand and corporate identity development, packaging, research, and motion branding. The company maintains offices in New York City, Minneapolis and San Francisco. #### Media contacts: At CBX, Joseph Bona, president of CBX retail division, (212) 404-7944; at Parness & Associates, Bill Parness or Lisa Kreda (732) 290-0121, parnespr@optonline.net.; At Aloha, Larry Adams, director of sales and marketing, 808-522- 9712; at Becker Communications, Chris Parsons, 808-533- 4165, chris@beckercommunications.com cbxalohapr-9-29-08 2
Hold For Release On April 16, 2008 MEDIA CONTACT: Chris Parsons Becker Communications, Inc. 808-533-4165 ALOHA PETROLEUM TO BE LED BY RICHARD PARRY Current President Bob Maynard to become non-executive chairman Aloha Petroleum, Hawaii's only independently owned and locally operated petroleum marketer, will soon enter a new leadership phase. On May 1, President and CEO Bob Maynard will move from his current role to the new position of non-executive chairman of the board. Richard Parry will become president and CEO. Maynard has been with Aloha Petroleum for 17 years, the first 13 years as Chief Financial Officer. He assumed the company's presidency after the death of its long-time leader Tom Malone in 2004. Among the accomplishments Maynard has overseen as Aloha Petroleum s president are: the acquisition of the Mahalo gas stations the introduction of Aloha Classic gasoline to the Hawaii market Aloha's industry leadership in passing on to consumers the savings created by the g.e. tax exemption extension for ethanol-blended gasoline the company's partnership with Aloha Harvest, Toys For Tots and American Red Cross the renaming and rededication of our fuel terminal at Barbers Point to honor Tom Malone. "Richard Parry is highly experienced in the petroleum industry, and he fits well within Aloha Petroleum's corporate culture of caring," Maynard said today. Parry, formerly president of Mid Pac Petroleum, began his long history in the industry with BP Australia, then BHP Petroleum in Australia, Houston and Honolulu. After Tesoro Petroleum acquired some of BHP's assets, Parry was asked to remain with the company. His tenure there included a stint in Seattle, after which he returned to Honolulu as an independent consultant to K-1 Ventures and its subsidiary, The Gas Company. In mid-2004, Parry and K-1 Ventures established Mid Pac Petroleum and, in three years, grew its fuel sales volume by 40%, developed a new convenience store brand, opened three new stations, refurbished 35 stations, and introduced a retail biodiesel product. 3
Parry and Maynard both emphasized that the focus of the leadership transition would be on continuity, growth, and providing excellent service and value to Aloha s customers. Aloha Petroleum s history in Hawaii dates back to the early 1900s. Today, Aloha employs approximately 300 Hawaii residents, and operates nearly 80 fueling locations on Oahu and the Big Island of Hawaii. In addition to its retail fuel network, Aloha provides fuel and lubricants to hundreds of commercial and government customers. Its operations are supported by a large fleet of delivery vehicles and two fuel storage terminals in Campbell Industrial Park on Oahu and in Hilo on the Big Island. ### 4
MEDIA CONTACT: CHRIS PARSONS BECKER COMMUNICATIONS, INC. (808) 533-4165 FOR IMMEDIATE RELEASE Bank of Hawaii Expanding ATM Network At Aloha Petroleum Stations HONOLULU, HAWAII (July 11, 2008) Bank of Hawaii and Aloha Petroleum, Ltd. announced today they have agreed to expand the bank s ATM network to include 31 Aloha Petroleum Island Mini-Mart company gasoline stations. Installation of the new Bank of Hawaii ATMs will begin in August. Convenience. That is what this will mean to Bank of Hawaii and Aloha Petroleum customers, said Bob Makahilahila, senior vice president in charge of ATMs for Bank of Hawaii. Aloha Petroleum is a great partner and we re excited to expand our service. The new locations will be a good complement to our existing ATM sites. The new Bank of Hawaii ATMs are going to be a tremendous added benefit for our customers on Oahu and the Big Island, said Richard Parry, Aloha Petroleum president and CEO. Installation of ATM s at our company operated Island Mini- Marts and other locations in the future moves us closer to achieving our vision of convenience retailing for our customers. Bank of Hawaii has the largest network of ATMs in the state and will now have a total of 417 ATMs throughout Hawaii, American Samoa and West Pacific. Bank of Hawaii is the exclusive ATM provider for McDonald s, Long s Drugs, Star Supermarkets and Costco. It also provides ATM service for nearly all Safeway Supermarkets statewide. Aloha Petroleum, Ltd. is an independently owned and locally operated petroleum marketer and distributor and convenience store operator, with a history in Hawaii that dates back to the early 1900s. Aloha is the second largest retail gasoline marketer in the state and is one of Hawaii s top 20 companies according to Hawaii Business Magazine. 5