Flexible Collective Taxi Service for the Granada Metropolitan Area

Transcription

1 Programme Interreg III B MEDOCC Axe 3 Measure 4 AGATA Project Multi-services agency based on telecommunication centres for the integrated management of mobility and of accessibility to transport services Flexible Collective Taxi Service for the Granada Metropolitan Area 1

2 Basic pilot project data Main objective: to develop a collective taxi service in Granada Target public: young people from outlying towns coming to the Granada s centre to have fun on Friday and Saturday nights The often drink and there is no public transport late at night (0-6h). As a result there are many car and motorcycle accidents involving drunken drivers. Specific objective: to create an easy to use, safe, and affordable way to provide these young people affordable rides home: an on-demand shared taxi service (Taxiflex) 2

3 Local site needs analysis Survey to potential users : YOUNG PEOPLE GOING OUT AT NIGHT Demand Analysis: SURVEY TO POTENTIAL USERS Survey to people, last week-end of November 2005, between 22.00h and 6.00h. Basic characteristics of the sample: 46% are between 19 and 23 years old; 26% between years old. 17% residents from Granada s Metropolitan Region. 57% students; 37% workers. Arrival transport to leisure area Departure transport to leisure area Own Car 21% Car pooling 17% Walking 41% Own Car 19% Walking 51% Car pooling 18% 3 Motorbike 4% Taxi 6% Bus 1% Moto 4% Taxi Bus 2% Infomobility Conference- Florence 16%, May 2006

4 Local site needs analysis Demand Analysis: SURVEY TO POTENTIAL USERS Results 19% come back home between 2 4 a.m.; 31% go home 4 6 a.m.; and 30% go home between 6-8 a.m. 92% finds useful a collective taxi service. Main reasons for using taxiflex service Tariff the user is willing to pay Utilidad taxi compartido Seguridad Frecuencia 120 Porcentaje 10,8 Precio por servicio Frecuencia % Ahorro/cuestiones económicas Consumir alcohol tranquilamente ,5 25 Menos de 2 Euros ,4 Mayor número de taxis 43 3,9 De 2 a 3 Euros ,4 Idea divertida/conocer gente 14 1,3 De 3 a 4 Euros Comodidad, cansancio ,8 De 4 a 5 Euros 88 7,9 Eliminar contaminación 7 0,6 Más de 5 Euros ,4 Problemas de aparcamiento No coger vehículo propio ,6 2,5 Total No contesta ,7 Otros 14 1,3 Total

5 Local site needs analysis Conclusions Most users go walking to the leisure area (51%), but a significant number uses his own vehicle (25%) or as passenger of a car (17%). Less than 7% uses bus or taxi. 72% of potential users are young people (less than 28 years old) 56% are willing to pay from 2-4 euros (inside the range of foreseen fare) 92% of people are interested in a collective taxi service 5

6 Pilot project characteristics BASIC DESIGN OF TAXIFLEX SERVICE Service from Granada to municipalities in the outlying metropolitan area (and not viceversa) 5 fixed routes to 5 towns from 2 pick up taxiflex stops in Granada city centre with pre-defined destination stops (on demand) Schedule: Friday and saturday from 22:00 to 6:00 h. Payment procedure: pre-paid service with taxiflex cards: T1 (single user), T3 (3 users) and T4 (4 users) Rates: double per-user rate for the whole geographic area of the service, whatever the itinerary (multiuser card: 3 /user, individual card: 3.5 /user except for final taxi-stops) Reservation: through a call to the TDC of Taxi Association or through a website (1/2 hour before time-ride) Service guaranteed: once reserved the ride is guaranteed (even for a single user) 6

7 Geographical coverage of Taxiflex service Routes and taxi stops for the pilot project Zone 1: Granada destinations, Maracena, Armilla, Churriana, Ogijares, Huetor Vega, Cenes Vega Zone 2: Las Gabias, Cajar, Urb. Los Pinillos, Urb. Lomalinda, Pulianas Origin: Plaza Nueva 7

8 Tariff scheme In order to promote a high rate of taxi occupancy three types of cards will be used (with discounts for users sharing the same reservation trip): Card 1 user: 3,50 Card 3 users*: 9,00 Card 4 users*: 12,00 *multiuser card (3 or 4 users): valid for several passengers with the same route and schedule. Cost by user is the same for all destinations of zone 1 (3,5 with inidvidual card or 3,0 with multisuer card), excepts for users with single card and final destinations (zone 2). 8

9 Operational scheme Using the TAXIFLEX card, bought at taxis stops and in bars, the users calls to TDC to request a taxi, (instructions written on the cards). The TDC groups passengers according to their timetable, point of departure and destination. Users can benefit from safe and economic transport from the pick-up points to their homes. 9

10 Institutional aspects Partnership agreement between Granada City Council and Taxi Association: Legal framework for City Council and Taxi Association: Allowing Taxi Association during pilot project: use of software, operation of the service, Committing Municipality to: install signalisation of Taxiflex stops, develop promotion campaign Committing Taxi Association to: offer call center and operators to run the service, exploit and manage financial part of the project, guarantee the service to all user with reservation Process: Discussion on the contents (complex technical specifications) Revision and approval by Legal Department of City Council Political doubts on availability of sufficient taxi licenses Signature: 19 April

11 Feasibility study: demand evolution Daily reservations estimation Potential users FIRST 3 (15-29 years) MONTHS 3-12 MONTHS AFTER 12 MONTHS Town ZONE 1 Armilla Cenes Churriana Huétor Vega Maracena Ogíjares ZONE 2 Cájar Las Gabias Pulianas Urb. Lomalinda Urb. Los Pinillos TOTAL

12 Feasibility study: expected results for Taxi association Town Daily income estimation FIRST MONTHS MONTHS AFTER 12 MONTHS Armilla Cájar Cenes Churriana Huétor Vega Las Gabias Maracena Ogíjares* Urb. Los Pinillos Pulianas Urb. Lomalinda TOTAL (EUR) Increase (%) 6% 32% 64% 12

13 Feasibility study: expected results for the operator Income ba sis 0,25 /use r Inflation foreseen 2% Operation cost /year Year Cash flow ( ) IRR: 20% 13

14 Taxiflex website: 14

15 15

16 16

17 17

18 18

19 19

20 20

21 21

22 22

23 23

24 24

25 25

26 26

27 27

28 28

29 29

30 30

31 Promotion campaign Due to the innovative characteristics of the project, it has been foreseen a intensive and broad promotion campaign. Main media foreseen for dissemination are: Webpage Signalisation/advertisement of Taxiflex stops Leaflets, panels and stickers Distribution of Taxiflex cards in night leisure areas Promotion in bigger Granada s night bars and discos Press conference Articles in newspapers Advertisements in local radio stations (pending to confirm extra-financial support from City Council) 31

32 Promotion campaign: Promotion posters 32

33 Promotion campaign: Promotion user information Panel in taxi stops Poster for urban buses 33

34 Promotion campaign: Promotion user information Leaflet 34

35 Taxiflex cards Infomobility Conference25-26 May 2006 Conference- Florence, 25-35

36 Pilot project calendar Promotional campaign launching & project presentation: 1 June 2006 Pilot project launching: 2 June 2006 Pilot project duration: 1st July (extension to 5 August or 2 September) 36

37 Thanks for your kind attention! Tlf Barcelona, Spain 37