Statistics Our Bury St Edmunds April 2018

Size: px

Start display at page:

Download "Statistics Our Bury St Edmunds April 2018"

Kristina Mills
5 years ago
Views:

1 Statistics Our Bury St Edmunds April 8 C UB IQ DESI G N Goodwin Business Park, Willie Snaith Road, Newmarket CB8 7SQ cubiqdesign.co.uk

2 Social media statistics, April 8 The social media statistics are a very positive story in April, and the majority of statistics are up from last month. Facebook has had a particularly successful month as a result of the wellness campaign giveaways. Facebook has has new fans this month, which I would attribute to the sponsored posts reaching users outside of our pool of followers. Facebook impressions are up 8% and engagements were up 8%, and I think this was due to the popularity of the one particular post asking users to send in pictures of their pets - clearly a topic close to Bury St Edmunds hearts! This post reached 9,784 users, had 98 comments and 65 reactions, and was only boosted by 3 which is a fantastic result. Instagram is also bulding slowly, with 8 new followers this month and 454 total engagements. I have been experimenting with Instagram stories to advertise topics such as the survey, the Royal Wedding trail, which have reached 653 users so far. 3 New Followers Likes 3,73 8 New Followers 39,597 Total Impressions New Fans #buryst edmunds Most Engaged Hashtags 5% 49% 683 Total Engagements Impressions 9, Total Engagements 44 Link Clicks Engagements,57 95 Retweets Clicks 3 Top Performing Post 9% 8% 45 Page Links 4/4/8 Comment below with a pcture of a furry friend that makes youhappy for the chance to win a 5 voucher in a Bury St Edmunds wellbeing business of your choice. Reach: 9, Photo Links

3 Website statistics, April 8 The website statistics have remained largely the same throughout April. I am pleased to see that the bounce rate has reduced by %, and the average session duration has increased by 3 seconds. The percentage of users visiting the website from a mobile device or tablet has increased by another % this month, which is as expected as a trend for website browsing generally. Vacancies remain the most popular page on the website, so as a result of this, I have created an image to use on social media to make the posts a bit more striking, and hopefully to attract a larger audience. Visits: 5,74 Unique Visitors: 4,353 Page Views: 9,59 Average Visit Duration: :59 secs Bounce Rate 74% New Visitors: 83% Total visitors for all websites > Ale Trail 7 Taste Bury 86 Wellbeing 67 Whitsun Fayre 48 Independents Week 88 Food and Drink Festival 4 Festival of Sport 47 Trails 7 o p visited pages, inc. no of views. T The graph shows the top most popular pages on the website and how many times it has been viewed Vacancies -,77 Map - 57 Shops - 34 Events - 36 Food and Drink - 64 Home Search Results- 88 Flex BID Home Bar -9-7 Tourism - 69 Entertainment - 6 Device usage The graphic below shows the website usage on desktop and mobile 38% 6% The graph below shows the top 5 cities that visitors search from London Ipswich Norwich T op 5 City views, 79 Bury St Edmunds Cambridge

Website statistics, April 8 The top six businesses have remained in the same spots for the last few months, which Dance and Party Crazy comfortably at the top.

4 Website statistics, April 8 The top six businesses have remained in the same spots for the last few months, which Dance and Party Crazy comfortably at the top. This month, direct traffic is up by visits, this is where a user types the URL straight in to their web browser. This would normally be a loyal group of users to the website. The other thing to note is that we have had no referral traffic from Instagram this month as I changed the link to direct users to the survey instead once it had been released - to capture a younger audience for the survey. Dance & Party Crazy - 8 Flex Nightclub - 47 Celebrity Nails - 38 Pocket Watch & Petticoats - 5 May Alterations - 6 Fast Stitch - 73 Furniture Market - 64 Sew Creative - 6 Market - 58 Ernest Webb - 54 Bodhi Tree - 4 Chica Shoes - 4 Shoephoric - 39 Golden Scissors - 37 Sunrise - 34 Corn Exchange Wetherspoons - 34 arc Shopping Centre - 33 Suffolk Carver - 3 Boosh - 5 So Bar - 3 Goodfella s Auntie Pam s Ace Mobile - 3 Javelin - The Stillery Bar - Croasdales Chemist - Top site referrals. uk.search.yahoo.com. 3. burystedmundsfestivals.com 4. google.android.quicksearch 5. ourburystedmunds.com Top social network 83% duckduckgo.com 7% Source channels Organic Referral Direct Social % 3,

5 Search statistics, April 8 The ranking results for key terms up in the majority of terms, and the Ale Trail rankings are up by 8 places which is fantastic to see. There are four terms which are down by places. We do expect that terms will fluctuate based on the positions of other websites, and the content being fed into the different sites. We will look in to the terms across the board, and see if we can boost them with our next blog post topics. Term position for market. Position Position Change What s on in bury st edmunds 5 Bury st edmunds market Visit bury st edmunds Events in bury st edmunds Bury st edmunds shopping Bury st edmunds tourist information Bury st edmunds parking Things to do in bury st edmunds Jobs in bury st edmunds Places to eat in bury st edmunds Shopping in bury st edmunds Bars in bury st edmunds Real Ale Trail bury st edmunds Bury st edmunds Whitsun Fayre Ale Trail bury st edmunds

6 Improvements, April 8 Improvements There are some key topics that we promote on social media regularly, such as vacancies, and I think it would be a good idea to have some imagery to go along with these. Charlotte will mock up some images using retainer hours and will send over for approval over the course of the next month. Instagram was discussed recently as an area of focus for social media activity. I have increased the regularity of posts on the channel, and begun to create stories for topics that I think are relevant to promote and will continue to experiment and report back on our findings. SEO is another area of focus for the coming months, and it was agreed that we would cut down the blog posts to one per month instead of two, and to focus on some improvements that we are able to action in the back end of the website. We will continue to look in to these as an ongoing task. I will continue to direct as much traffic as possible to the website where we can on social media in order to keep referral traffic at the same level. It would be a good idea to focus on online PR with backlinks as this will increase the traffic to the website for our target audience.

Statistics Our Bury St Edmunds March 2018

Statistics Our Bury St Edmunds March 28 C UB IQ DESI G N Goodwin Business Park, Willie Snaith Road, Newmarket CB8 7SQ cubiqdesign.co.uk 638 666432 Social media statistics, March 28 The Social Media statistics