SLIDE PARK OR WATER PARK WHAT ELSE? EAS 2013 Sept 26th

Transcription

1 SLIDE PARK OR WATER PARK WHAT ELSE? EAS 2013 Sept 26th

2 24/09/2013 1

3 Looping s amusement parks take on 3 different types Aquarium Open all year round Mix of educational and amusement Attractions park Open part of the year Essentially amusement, but addition of zoological part can add an educational aspect Aquatic park AND SLIDE PARK Open all year round for the indoor park, part of the year for the outdoor site or combinated with a dry park. Essentially amusement

4 Looping s Overview Parks locations Looping Holding s history and key figures A disposal plan has been engaged by La Compagnie des Alpes ( CdA ) in 2010 for the strategic rationalization of its assets portfolio, that aims to focus on the following : International Parks (Walibi Asterix, Grévin, Futuroscope) with concepts that can be replicated internationally Excludes smaller sized sites that CdA cannot manage properly within its organization Looping Holding ( Looping ) has been created in 2010 to acquire through its subsidiary Looping Holding, CdA s divested perimeter of 7 sites with similar characteristics : A strong notoriety regionally with faithful proximity customers & high revisit rates A regional focus positioning Profitable but with a growth potential Looping is controlled by the funds managed by H.I.G. European Capital Partners SAS (the French affiliate of H.I.G. Capital ) which is a shareholder alongside Laurent Bruloy (Looping group s CEO) and other members of the management team. CdA kept a minority stake in Looping Holding.Looping has acquired Cobac Parc in 2012 and Isla Magica in 2013.

5 Looping Group s Strategy & Vision Build and develop a regional amusement park group with a first pillar of 8 solid and promising assets All Looping group s parks are : Profitable and resilient Very well located whether in touristic areas, on the sea side, or on the breathtaking site of the Leman lake Positioned on a strong asset base All Looping group s parks still have a strong potential for growth and improvement thanks to: Dedicated human and financial resources to improve attractiveness An adapted organization structure A clear marketing and communication strategy and an external growth strategy To take advantage of synergies in countries where Looping group operates (France, the UK, the Netherlands and Switzerland): back office, structure and attractions To leverage Looping group s management know how in order to reach the parks full potential With the aim to particularly develop our presence in the southern countries of Europe. The objective being to achieve a more balanced climate effect The objective of Looping group being to become one of the major player in the Amusement Parks arena

6 FOCUS ON A BUSINESS MODEL: THE WATER PARK % EBITDA ON TURN OVER Aquarium Zoo Attractions Park Water park (Outdoor) Slide Park or indoor water park 47% 15% 25% 55% 35% 24/09/2013 5

7 Slide park concept HELLENDOORN-NL 24/09/2013 6

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9 Hellendoorn Context of the project: Launching of a Slide Park.Hybrid concept suitable to push Business Attractions Park. Weather of northern Europe. Lot of Parks in a range of 100 Km Lot of discount to sell the park New attractions in 2013 for the parks in NL The park is well known in NL but suffers from a lack of investment: no major attraction since a 2005 An aquaticpark to HL is the best way to bring value to the park : Add a new attraction that will enable to increase the visibility of the park, easyer to sell. Differentiate the park from it s direct competitors Propose to the visitors to pay an extra fee=> extra revenue Increase the range of services for the visitors(new catering unit, towels and swimsuits sales, lockers) => extra revenue. 24/09/2013 8

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11 Next step COBAC PARC AND HELLENDOORN are good example of a success story for a new kind of product coming from water park industry: THE SLIDE PARK. Nb days >22 C (in july + august) Year Cobac Hellendoorn Walibi RA Average ISLA MAGICA WATER PARK is coming soon 24/09/