TAXONOMY AT CORBIS. Ann Pool, MLIS Search Metadata Technical Specialist, Corbis June 14, 2015
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1 TAXONOMY AT CORBIS Ann Pool, MLIS Search Metadata Technical Specialist, Corbis June 14, 2015
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3 Commercial
4 Documentary
5 Historical
6 Breaking News
7 Sports
8 Entertainment
9 Fine Art
10 Controlled Vocabulary Scope 600,000 concepts/keywords Translated into 9 languages Applied to approx. 58 million images
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12 Taxonomy: What s the big deal? CONTRIBUTED KEYWORDS CONTROLLED VOCABULARY SEARCHABLE TERMS 9 OTHER SEARCHABLE LANGUAGES Excite Excited Exciting Excitement Adrenaline Excite Excited Exciting Exhilarated Exhilarating Exhilaration Opwinding Excitation Hochgefühl Eccitazione Podniecenie Empolgação Emoción Text strings from photographer Unique ID: 1234 Synonym expansion, misspellings, plurals Translations attached
13 dog horse African elephant
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15
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17 Filter by people, image type, color, etc.
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20 Our taxonomy management tool Search the CV Keyword Attributes Keyword hierarchy position, alternate view Full Hierarchy Narrower Keywords list Related/Associated Keywords Variants, Searchable terms US English Variants, Searchable terms in other languages
21 Our Toolset Internal taxonomy management and keywording tools MS SQL Server Corbis.com SOLR/search test client Business intelligence: Google Analytics & BigQuery LinkedData: Freebase, OpenRefine Excel
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23 Taxonomy and Metadata Challenges Breadth of content Breaking news, commercial stock, historical offerings Each has different customer search needs Taxonomy domain is anything you can take a picture of so basically EVERYTHING. High volume 12k new images ingested each day Each with their own flavor of keywording (or lack thereof) Ambiguity is everywhere There is more ambiguity in the language than at first glance Contributors will not use only your approved words Language is not static New people become famous or notorious every day Breaking news events occur every day New slang, trends, memes are born every day and slang becomes legitimate over time
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26 Central Park, New York City Nobody silhouette tree Central Park Manhattan urban park
27 Central Park, New York City sunlit / Central Park [Central Park (Manhattan)] / sun [sun (star)] quality time / city / nobody / romance / leisure / elegance / lifestyle / dreamlike / forest / beauty / oldfashioned / recreation / retro / vintage / sunshine / relaxation / antique / tree / enjoyment / enchantment / nostalgia
28 Central Park, New York City sunlit / Central Park [Central Park (Manhattan)] / sun [sun (star)] quality time / city / nobody / romance / leisure / elegance / lifestyle / dreamlike / forest / beauty / oldfashioned / recreation / retro / vintage / sunshine / relaxation / antique / tree / enjoyment / enchantment / nostalgia
29 One World Trade Center group of people architecture One World Trade Center September 11 Memorial Manhattan urban scene
30 One World Trade Center victims cranes New York mortality September falling wispy pouring Al Qaeda collapsed Fountain terrorism restored crash sharp attack USA new One World United States Centre cloud aeroplanes Apple construction Ground dignity architecture mast Zero water pit inscribed trees hijacked Trade skyscraper Walker tower Arad landmark Memorial angled sky pools America windows reflection park Islamic Jon Bower atrocity Big York symbolism death remembrance 9/11 iconic names Manhattan footprint
31 One World Trade Center victims cranes New York mortality September falling wispy pouring Al Qaeda collapsed Fountain terrorism restored crash sharp attack USA new One World United States Centre cloud aeroplanes Apple construction Ground dignity architecture mast Zero water pit inscribed trees hijacked Trade skyscraper Walker tower Arad landmark Memorial angled sky pools America windows reflection park Islamic Jon Bower atrocity Big York symbolism death remembrance 9/11 iconic names Manhattan footprint
32 One World Trade Center victims cranes New York mortality September falling wispy pouring Al Qaeda collapsed Fountain terrorism restored crash sharp attack USA new One World United States Centre cloud aeroplanes Apple construction Ground dignity architecture mast Zero water pit inscribed trees hijacked Trade skyscraper Walker tower Arad landmark Memorial angled sky pools America windows reflection park Islamic Jon Bower atrocity Big York symbolism death remembrance 9/11 iconic names Manhattan footprint
33 One World Trade Center victims cranes New York mortality September falling wispy pouring Al Qaeda collapsed Fountain terrorism restored crash sharp attack USA new One World United States Centre cloud aeroplanes Apple construction Ground dignity architecture mast Zero water pit inscribed trees hijacked Trade skyscraper Walker tower Arad landmark Memorial angled sky pools America windows reflection park Islamic Jon Bower atrocity Big York symbolism death remembrance 9/11 iconic names Manhattan footprint
34 One World Trade Center victims cranes New York mortality September falling wispy pouring Al Qaeda collapsed Fountain terrorism restored crash sharp attack USA new One World United States Centre cloud aeroplanes Apple construction Ground dignity architecture mast Zero water pit inscribed trees hijacked Trade skyscraper Walker tower Arad landmark Memorial angled sky pools America windows reflection park Islamic Jon Bower atrocity Big York symbolism death remembrance 9/11 iconic names Manhattan footprint
35
36 SIX PACK
37 GINGER
38
39
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41 Tokenization
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44 Tokenization Fast Rage
45
46
47 Relevancy
48 The Rules Rule #1: A keyword is associated with an image if people searching for that keyword would want to get the image in the results. Rule #2: The application of Rule #1 depends heavily on the type of content and the needs of the users, and requires creating standards and using them consistently.
49 Hierarchies Will someone searching for the broader term want to see images associated with the narrower term? NT: Shetland Sheepdog BT: Animals
50 Hierarchies Will someone searching for the broader term want to see images associated with the narrower term? NT: Laptop BT: Technology
51 Hierarchies Can you really tell the difference? Can your customers? Can your contributors? NT: Joy BT: Happiness
52 Commercial: Just the Facts, Ma'am
53 Other Categories: It Depends
54 Crowdsourcing for Keyword Improvement
55 Why Crowdsourcing?
56 Why Crowdsourcing?
57 Keyword QA Campaign
58 Number of People Campaign
59 Relevancy Campaign
60 Search: Exciting Yawn
61 Search: Exciting OK, now we re talking!
62 Keep in touch! Ann Pool, MLIS (personal) (work) Thanks to Laura Horan and Silvia Koros for their contributions to this presentation!
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