DISCOVER OUR WORLD THROUGH A UNIQUE EXPERIENCE

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Kellie Walsh
5 years ago
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1 DISCOVER OUR WORLD THROUGH A UNIQUE EXPERIENCE

2 INTRODUCTION Passione Italia is an extraordinary experience designed to take you into the Lamborghini world. BEHIND THE SCENES: discover the Lamborghini Factory and see how each model is produced (assembling lines, carbon fiber technology center, Ad Personam Studio, Museum and Polo Storico). Live the thrills: experience the pleasure of driving a Lamborghini on beautiful Italian roads. Discover beauty: immerse yourself in a true Italian experience with unique contents selected for you.

3 CONCEPT We designed Passione Italia by combining unique and different contents. In fact, our clients are not just buying a product, but also entering a community driven by passions: CARS: BY TESTING A LAMBORGHINI IN A STRESS-FREE ENVIRONMENT ART AND CULTURE: BY EXPLORING HISTORICAL ITALIAN CITIES GASTRONOMY: BY TASTING LOCAL FOOD IN SELECTED RESTAURANTS EXPERIENCING: BY SHOPPING IN THE MOST EXCLUSIVE ITALIAN BOUTIQUES

THE PROGRAM Day 1 Friday Arrival at Bologna Airport and transfer to the factory in Sant Agata Bolognese. Welcome and dedicated visit of the Lamborghini facilities. Car handover and departure.

4 THE PROGRAM Day 1 Friday Arrival at Bologna Airport and transfer to the factory in Sant Agata Bolognese. Welcome and dedicated visit of the Lamborghini facilities. Car handover and departure. Day 2& 3 Saturday & Sunday Guests can select from various suggested itineraries on the dedicated Passione Italia app or choose different Italian experiences focussed either on gastronomy, culture or shopping. A dedicated 24/7 concierge is available to assist with any request you may have. Day 4 Monday Car return to Lamborghini factory and transfer to Bologna Airport.

5 THE VEHICLES Each guest will be able to choose one car from the Huracán and Aventador family:

DESTINATIONS Each itinerary includes some key features: A suggested route to highlight the car performances Culturally interesting sites to visit upon arrival at destination A selection of suggested

6 DESTINATIONS Each itinerary includes some key features: A suggested route to highlight the car performances Culturally interesting sites to visit upon arrival at destination A selection of suggested restaurants Extraordinary experiences Some of the available itineraries are: PORTOFINO THE LOVERS HIKING RICCIONE SEA, FOOD & FUN! FIRENZE THE BIRTHPLACE OF ART AND ARCHITECTURE CREMONA CASTLES, GARDENS AND CRAFT BOUTIQUES PISTOIA THE CITY OF SILENCE PARMA THE LABYRINTH, BETWEEN CULTURE AND FOOD MANTOVA TIME-HONOURED RISORGIMENTO PALACES CHIANTI CLASSICO ITINERARY THROUGH THE ROLLING HILLS OF CHIANTI MILANO THE FASHION & SHOPPING COUNTRY FORTE DEI MARMI LUXURY & RELAX VENEZIA BRIDGES, LANES AND CANALS LUCCA HISTORICAL GARDENS AND ANCIENT WALLS VERONA ANCIENT WALLS AND HIDDEN SECRETS PADOVA COLLI EUGANEI, BETWEEN ART AND HISTORY RAVENNA ANCIENT ART AND CELEBRATED LANDSCAPES SIENA ITINERARY IN THE HEART OF ETRUSCAN PLACES

7 EXPERIENCES A selection of exclusive activities and itineraries to live a memorable italian day. CARLI OIL DISCOVERING THE GREEN GOLD DOLCE & GABBANA EXPERIENCE THE REAL ITALIAN STYLE VITE RESTAURANT SAN PATRIGNANO SHARING & RETURN TO LIFE MUSEUM PARMIGIANO REGGIANO MUSEUM- SORAGNA FOLLOW IN HISTORY FOOTSTEPS SCARPERIA LAND OF KNIVES AND DESIGN ANTINORI WINERY WHERE WINE, ART AND POETRY COMBINE THE CHOCOLATE VALLEY UNDENIABLE TEMPTATION TRUFFLE EXPERIENCE LOOKING FOR A UNIQUE TASTE GUCCI MUSEUM HOME OF ART AND FASHION FERRAGAMO EXPERIENCE THE SHOEMAKER OF THE STARS LEGEND Gourmet food & wine Shopping Please note: All experiences must be reserved within 2 weeks

ACCOMMODATION Guests can choose among the following options HOTEL PALAZZO VARIGNANA Luxury Country Hotel Nestled in the Emilia countryside, this gorgeous eighteenthcentury villa, completely restored

8 ACCOMMODATION Guests can choose among the following options HOTEL PALAZZO VARIGNANA Luxury Country Hotel Nestled in the Emilia countryside, this gorgeous eighteenthcentury villa, completely restored to its ancient charm, is an exclusive, luxury hotel. The well-balanced interior spaces welcome the guests as friends, whom are offered refinement, elegance and breathtaking natural features. Such as the swimming-pool nestled inside the hill, the waterfalls and the footpaths amid the park greenery. Not to be missed, the two gourmet restaurants, a cocktail on the vast terrace and a treatment at the SPA. All your desires will be indulged. HOTEL I PORTICI Luxury City Hotel The architecture, the pairings, the colours - all is a continued, surprising discovery. The beautiful Portici Hotel can be described as such, a property in the heart of Bologna offering a mix of Liberty atmosphere and detailed minimalist style, of comfort and exclusive hospitality. The hotel welcoming style perfectly matches a true luxury lifestyle. The hotel restaurant, hosted inside the late nineteenthcentury theatre, the bistrot terrace, the ancient ice-house, the art collections, the event space... In this delightful hotel, liveliness and elegance merge, perfectly matching the attention for detail and a bespoke guest service HOTEL PALAZZO MAJESTIC Luxury City Hotel In the heart of Bologna, this is among the best hotels in town. It is certainly the oldest and most prestigious one. Its stylish and welcoming atmosphere will seduce you, as well as its trendy aperitifs and the refined luxury of its interior decoration, lights and colours. Not to be missed, the Michelin-starred restaurant - I Carracci - where you can taste the best Italian cuisine surrounded by amazing frescoes. A gourmet experience both complete and unmissable, to indulge at least once in a lifetime.

9 CONCIERGE The raison d être of the Passione Italia Concierge is to make the experience an unforgettable one. The Concierge will make all reservations required for restaurants Eden Spa Centers and any other activities. At any time during the day guests can reach the Concierge by phone or WebApp to ensure all their needs are met. The Passione Italia experience includes: Car loan for 3 days 3 nights in a 5* hotel (Baglioni or I Portici or Varignana depending on client s choice and availability) Dedicated VIP transfers from/to airport Lamborghini VIP factory tour Dedicated concierge 24/7 during the event Dedicated website and app with itineraries and experiences.

10 PROGRAM EXAMPLE LAMBORGHINI PASSIONE ITALIA WEEKEND

Welcome and dedicated visit of the Lamborghini factory and museum.

11 DAY 1 FRIDAY Arrival at Bologna airport and transfer to Sant Agata Bolognese. Welcome and dedicated visit of the Lamborghini factory and museum. Car overview and delivery. Discover the app suggestions and the dedicated concierge. 1 st night in Bologna for discover the city with suggested contents.

DAY 2 SATURDAY Destination selected: Florence 8.00 8.30 10.30 13.00 Breakfast in hotel. Departure from Bologna towards Florence and Chianti s area.

it) ITINERARY CHIANTI CLASSICO ITINERARY Speed through the rolling hills of Chianti and arrive at a picturesque medieval village.

Sip authentic wine and savour timeless tastes and smells that only Tuscany can offer.

12 DAY 2 SATURDAY Destination selected: Florence Breakfast in hotel. Departure from Bologna towards Florence and Chianti s area. Antinori Winery visit. Lunch in San Casciano (Val di Pesa) Cinque di Vino ( ITINERARY CHIANTI CLASSICO ITINERARY Speed through the rolling hills of Chianti and arrive at a picturesque medieval village. Stroll among the walls of ancient castles, the locations of epic battles, or in the historic centre of San Gimignano, now a UNESCO heritage site. Sip authentic wine and savour timeless tastes and smells that only Tuscany can offer. Treat yourself to a journey in a land full of charm and mystery that boasts landscapes dotted with cypress and olive trees and a sky that seems never-ending. Breathe in the sense of freedom and enjoy this dive into the past, into art, architecture and a unique itinerary. The region is waiting to be discovered.

DAY 2 SATURDAY 15.00 18.00 20.00 GUCCI EXPERIENCE: discover Gucci museum In Florence with a dedicated guide. Free time in Florence.

This is the proposal of the Gucci Museum in Florence, now creatively transformed into the Gucci Garden.

13 DAY 2 SATURDAY GUCCI EXPERIENCE: discover Gucci museum In Florence with a dedicated guide. Free time in Florence. Return to Bologna EXPERIENCES GUCCI MUSEUM HOME OF ART AND FASHION Art and fashion in a single space? This is the proposal of the Gucci Museum in Florence, now creatively transformed into the Gucci Garden. The whole history of the famous maison is summed up in the nearly two thousand square metres inside the 14th-century Palazzo della Mercanzia. The two floors are organised by thematic areas, illustrating by means of a dynamic and interactive exhibition the past and present of the brand through iconic garments and accessories since 1921 along with memorabilia and contemporary art. However, don t expect a traditional museum: here the exhibits are not arranged in chronological order, so that visitors are free to explore the eclectic nature of one of the world s largest international fashion houses, promoting creative experimentation. And, on the subject of experimenting, you can also enjoy the incredible cuisine of Michelin-starred chef Massimo Bottura. Are you ready to get involved?

DAY 3 SUNDAY 8.00 8.30 13.00 14.30 17.00 Breakfast in hotel. Departure from Bologna towards Verona.

Lunch in Verona: taste the local food in a tipical trattoria like Trattoria del Taio (www.trattoriadaltaio.

14 DAY 3 SUNDAY Breakfast in hotel. Departure from Bologna towards Verona. After a 2 hours driving, visit the historic site; discover the arena and Romeo & Giulietta s terrace. Lunch in Verona: taste the local food in a tipical trattoria like Trattoria del Taio ( Departure towards Peschiera del Garda to admire the unique landscapes. Return in Bologna. DAY 4 MONDAY Car return to Lamborghini and transfer to Bologna Airport

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