PROTOTYPE GUIDE. WoodSpringFranchise.com

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1 PROTOTYPE GUIDE WoodSpringFranchise.com Woodspringindd.indd 1 4/20/18 9:26 AM

2 Woodspringindd.indd 2 4/20/18 9:26 AM

3 A proven extended stay operating model. Three powerful new principles. WoodSpring Suites Chicago Darien Darien, IL Woodspringindd.indd 3 4/20/18 9:26 AM

Create a place designed for guests who want to stay for more than a

A place that felt less like a stopover and more like an invitation

This notion was the brainchild of Jack DeBoer, a hospitality

getting to know the customer, building in must-haves and amenities,

4 Simple. Reasonable. Real. The extended stay concept started in 1975 with one simple idea: Create a place designed for guests who want to stay for more than a night, a long weekend or even a week. A place that felt less like a stopover and more like an invitation to stay a little longer. This notion was the brainchild of Jack DeBoer, a hospitality entrepreneur who spent the next 27 years refining the concept, getting to know the customer, building in must-haves and amenities, and developing a set of standards to help ensure the hotels in our brand are high quality and well-maintained. His concept was a hit. In the following 14 years, our brand grew to more than 240 hotels in 33 states. And now as a member of the Choice Hotels family of brands, we have the backing of a proven hospitality leader with 75+ years of experience in the industry and a commitment to the extended stay segment. We are WoodSpring Suites. Woodspringindd.indd 4

5 SIMPLICITY THROUGH EFFICIENCY Imagine a hotel destination that s priced right, designed with purpose, and poised for profitability. The WoodSpring Suites brand offers exactly the amenities extended stay guests expect at exactly the value they want, with nothing excessive to get in the way. With the help of exhaustive research, we ve stripped away unnecessary extras and infused form, function, and beauty into what s left. It s an experience that s uncluttered, unencumbered, and unmatched in the industry. It s an entirely new take on simplicity. THE DIFFERENCE IS IN THE DETAILS Wood-like vinyl floors in rooms and lobby areas create an upscale look and feel for guests, while also providing durability and easy maintenance for operators. Adjacent washers and dryers in the back of the house facilitate an easier transfer of laundry between machines, increasing productivity. Wall-hung furniture makes the rooms faster and easier to clean, one of many features that contribute to a low overall maintenance cost. Operational efficiencies enable a much lighter staffing model than in typical hotels, typically between 6 and 8 full time equivalent employees. Woodspringindd.indd 5

6 WoodSpring Suites Color Schemes Cool Woodspringindd.indd 6

7 Warm Neutral Woodspringindd.indd 7

lobby provides a place for guests to meet and

8 DESIGN AND UTILITY IN PERFECT HARMONY. Local Flavor Customized local black and white artwork provides a sense of home and place. Gathering Place Thoughtful communal table in lobby provides a place for guests to meet and greet. WoodSpring Suites Louisville Airport Louisville, KY Woodspringindd.indd 8

9 LOBBY FLOOR PLANS A Warm Welcome Lobby layout creates the feel of a space inside a space with residential accents, all while keeping in mind operational efficiency. Woodspringindd.indd 9

10 SETTLING IN DOESN T MEAN SACRIFICING ROUTINE. Woodspringindd.indd 10

11 Be Well Amenities like a clean, modern gym help keep mind and body in balance. WoodSpring Suites Baltimore White Marsh Nottingham, MD Woodspringindd.indd 11

12 It s Simple. Done Better. This is a place where functionality always trumps formality. Guests won t find anything gaudy, excessive, or unnecessary in their suites. They will find warm, nature-inspired color palettes and comfortable surroundings. WoodSpring Suites Baltimore White Marsh Nottingham, MD Woodspringindd.indd 12

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14 WoodSpring Suites Minneapolis Fridley Fridley, MN Woodspringindd.indd 14

15 WoodSpring Suites Queen Suite 1 1 WOOD-LIKE VINYL FLOORING 2 CLOSET AND STORAGE CUBBY 4 3 WALL-MOUNTED DESK AND MOVABLE DINING TABLE 3 4 PAINTED ACCENT WALL WALL-MOUNTED DRESSER WITH OTTOMAN BELOW 6 LOUNGE CHAIR 7 NIGHTSTAND WITH TABLE LAMP Woodspringindd.indd 15

16 WoodSpring Suites Baltimore White Marsh Nottingham, MD Woodspringindd.indd 16

17 WoodSpring Suites Double Queen Suite 1 1 WOOD-LIKE VINYL FLOORING 2 CLOSET AND STORAGE CUBBY DESK/DINING TABLE 4 PAINTED ACCENT WALL 5 WALL-MOUNTED DRESSER NIGHTSTAND WITH TABLE LAMP Woodspringindd.indd 17

18 A Kitchenette in Every Suite All guests have the freedom to get cooking. WoodSpring Suites Nashua Merrimack Merrimack, NH Woodspringindd.indd 18

A Great Bed and Beyond Elevated, lightweight bed frames make storage easy for

19 Always Open-Minded Our research revealed that both guests and staff prefer open storage for the aesthetic, ease of use, and maintenance benefits. So, we listened. A Great Bed and Beyond Elevated, lightweight bed frames make storage easy for guests, and cleaning easy for staff. *WoodSpring Suites queen bed suite Woodspringindd.indd 19

20 PRODUCT GUIDE AMENITY STATUS Fitness room Free internet Convenience store Enhanced lobby with communal table Guest laundry Training room Optional Standard Optional Optional Standard Standard 100% smoke free Recommended, but Optional Extended stay guest housekeeping Enhanced in-room design elements Quartz kitchen counter tops Every 2 weeks Optional Optional 40 inch flat panel TVs Standard Dishwashers Deluxe queen room suites Deluxe king room suites Pets Optional Standard Optional Pet Friendly Woodspringindd.indd 20

21 WoodSpring Suites Nashua Merrimack Merrimack, NH EXTENDED STAY. IMMEDIATE WOW. Even as they drive up, guests will be welcomed by natural tones and textures. Follow it up with a friendly greeting and useful amenities, and WoodSpring Suites feels close to home, no matter where home is. Woodspringindd.indd 21

22 FIRST FLOOR PLAN SCALE WOODSPRING SUITES SITE PLAN QUEEN BED SUITE (67) TWO QUEEN BED SUITE (39) ACCESSIBLE QUEEN BED SUITE (4) DELUXE QUEEN BED SUITE (10) ACCESSIBLE TWO QUEEN BED SUITE (2) ACCESSIBLE DELUXE QUEEN BED SUITE (1) SECOND THROUGH FOURTH FLOOR PLAN SCALE Woodspringindd.indd 22

123 ROOMS 243-10 1/2 BUILDING SQUARE FOOTAGE: 48,100 WoodSpring Suites sites need at least 83,550 square feet.

23 123 ROOMS /2 BUILDING SQUARE FOOTAGE: 48,100 WoodSpring Suites sites need at least 83,550 square feet. Construction attributes include: 83,550 sq feet site (approximately 2 acres) /2 WOODSPRING SUITES SITE PLAN Parking for 125 cars 48,100 sq feet building Woodspringindd.indd 23

24 Simple. Reasonable. Real. All statistics are from Choice Hotels International, Inc. internal data. This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: WoodSpring Suites #F A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD or at development@choicehotels.com. Choice Hotels International 1 Choice Hotels Circle Suite 400 Rockville, MD WoodSpringFranchise.com Woodspringindd.indd 24

Comfort. ComfortDevelopment.com Prototype Design Guide CICS_BROCH_2017

Comfort. ComfortDevelopment.com Prototype Design Guide CICS_BROCH_2017 Comfort ComfortDevelopment.com Prototype Design Guide This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State