F. DUPONCHEL. Executive Managing Director Convenience Stores & Supermarkets

Transcription

1 CONVENIENCE FORMATS F. DUPONCHEL Executive Managing Director Convenience Stores & Supermarkets

2 OUTLINE MISSION Overview Banner marketing strategies Key success factors Outlook

3 MISSION Meet every shopper s food buying needs and expectations in stores ranging from 12 to 800 sq. metres At home In the street At the office While travelling, in train stations, metros, airports Etc 3

4 OUTLINE Mission OVERVIEW Banner marketing strategies Key success factors Outlook

5 UNRIVALLED VISIBILITY MORE THAN 2 MILLION CUSTOMERS A DAY across the French convenience base At 31 Dec ,924 (of which Spar Supermarché) 893 (177) 1, PETIT CASINO 24 / STORE-IN-STORE / RELAY SERVICE STATIONS Agip Avia Shell - Total OTHER / WHOLESALING TOTAL STORES 21 / / / 411 6,040 Selling Casino products 5

6 STRONG GROWTH OVER THE PAST TEN YEARS, DRIVEN BY FRANCHISING Store base 6, , Store base 2, ,962 2, At 31 Dec Franchised Integrated 6

7 THE MARKET LEADER IN CONVENIENCE 2007 CARREFOUR FRANCAP SYSTEME U PROXI CASINO 3,200 1, ,040 7

8 TOTAL BANNER SALES OF MORE THAN 2BN In m 2,500 2,000 > X2 1,500 1,000 2,

9 Oise Medium coverage Strong presence Very strong presence BROAD AND DEEP NATIONWIDE COVERAGE

10 OUTLINE Mission Overview BANNER MARKETING STRATEGIES Key success factors Outlook

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12 RUE FLORENT, LYON 8 TH 12

13 RUE FLORENT, LYON 8 TH 13

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15 CORDES (81) 15

16 ST LAURENT DU VAR (06) 16

17 JUAN LES PINS (06) 17

18 JUAN LES PINS (06) 18

19 JUAN LES PINS (06) 19

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21 BRUNIQUEL (82) 21

22 THESE THREE BANNERS ARE LEVERAGING THREE CORE STRENGTHS FRUIT & & VEGETABLE STANDS STANDS ORGANIC FOODS SECTION: 160 SKUs FROZEN FOODS SECTION: 290 SKUs 22

23 TOULOUSE STE URSULE 23

24 THESE THREE BANNERS ARE LEVERAGING THREE CORE STRENGTHS FRUIT & VEGETABLE STANDS ORGANIC FOODS FOODS SECTION: SECTION: 160 SKUs 160 SKUs FROZEN FOODS SECTION: 290 SKUs 24

25 SHELL LYON PART DIEU 25

26 SHELL LYON PART DIEU 26

27 THESE THREE BANNERS ARE LEVERAGING THREE CORE STRENGTHS FRUIT & VEGETABLE STANDS ORGANIC FOODS SECTION: 160 SKUs FROZEN FOODS FOODS SECTION: SECTION: 290 SKUs 290 SKUs 27

28 ST ETIENNE, LES HALLES 28

29 ST ETIENNE, LES HALLES 29

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31 GRENOBLE (38) 31

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33 CANNES (06) 33

34 JOUY EN JOSAS (78) 34

35 SERVICE STATIONS

36 GRENOBLE (38) 36

37 FABRÈGUES A9 (34) 37

38 FABRÈGUES A9 (34) 38

39 LYON 1 ST 39

40 LYON PART DIEU 40

41 TRAIN STATIONS AIRPORTS METRO, ETC.

42 ORLY OUEST AIRPORT 42

43 ORLY SUD AIRPORT 43

44 GARE DE L EST 44

45 OUTLINE Mission Overview Banner marketing strategies KEY SUCCESS FACTORS Outlook

46 Key success factors 1. PEOPLE Managers have a special legal status (gérants mandataires) TRUSTING relationships with our franchisees More than 700 field representatives in direct contact with our stores No Casino employees work in Convenience Division stores 46

47 Key success factors 2. THE OFFERING 50% of sales from fresh products 50% of sales from private-label products 47

48 Key success factors 3. SPECIALISED WAREHOUSES Fresh products: Denain Besançon Auxerre Cholet Grigny Toulouse Aix Regional FMCG: Gael Montmorillon Besançon Verpilleux Toulouse Aix GAEL DENAIN AUXERRE Frozen products: Besançon Auxerre Cholet Aix Béziers Centralised FMCG: Montmorillon Verpilleux Heavy goods: Denain Montmorillon Besançon Andrezieux Toulouse Aix CHOLET BESANCON MONTMORILLON GRIGNY VERPILLEUX ANDREZIEUX TOULOUSE AIX BEZIERS 48

49 OUTLINE Mission Overview Banner marketing strategies Key success factors OUTLOOK

50 OUTLOOK 1. DRIVING SUSTAINED EXPANSION 2. UPGRADING EXISTING STORES 3. DEVELOPING NEW FOOD (or other) RETAILING CONCEPTS 50

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