Tourism in Montenegro
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1 HM Durmitor Zabljak
2 HM Durmitor The company as HM Durmitor Zabljak (daughter company of Hotel Management AG from Lichtenstein) acquired in June 2004 hotels Jezera and Zabljak, organic farm with 2.500h of land, ski trail Stuoc with wire lifts, restaurant Momcilov grad and few other properties in town centre. HM Durmitor is management company and property developer aiming to optimize its property portfolio with partnership arrangements and in cooperation with IFI and Property funds. Organizational restructuring and financial consolidation has been finalized in 2013 and HM Durmitor has prepared strategic development investment plan with precisely defined goals.
3 HM Durmitor Vision To be recognized as synonym for synergy of quality in harmony with Durmitor incredible natural resources and become a leader in the region with unique touristic services combined with self produced organic food. Mission In hearth of National park Durmitor, with it s products and services superb quality, stamp unforgettable impression to customer, emphasizing constant care of environment as eternal value.
4 Tourism in Montenegro 2012 visitors Nights Average number of nights/visitor 6,4. Average increase per year 5%. No. of nights From total visitors only 3.6% are visiting mountain centers. 25% of visitors use hotel accommodation.
5 Zabljak National Park Durmitor is on UNESCO list of world natural heritage. Small town Zabljak is situated in the middle of the massif of Durmitor on 1450m above the sea and it is the highest urban place in Balkan Peninsula. Zabljak is surrounded by 23 peaks over 2.200m above the sea level, 18 glacier lakes and nearby the magnificent Tara canyon, the deepest canyon in Europe, very popular throughout Europe with rafting tours at summer season. Durmitor has a capacity to become a center of adventure tourism with fantastic preconditions for all extreme sports and the logo of Montenegro touristic offer as a Wild Beauty is real Dormitor's badge. Touristic season on Zabljak lasts throughout the year. During the winter Durmitor is covered with snow more than 120 days and has a longer ski season than other areas in Balkan. There are several ski paths, ski and snow board s schools, ski equipment rentals, snow jet tours through Durmitor and Sinjajevina mountains.
6 Tourism on Zabljak Durmitor Montenegro leader in mountain tourism. Distances: Podgorica 100 km Boka Kotorska 140 km Beograd 430km Dubrovnik 170km Hotel capacities in Zabljak Categorization No. No. of rooms No. of beds 4* Hotels 3* * Total Camps 3* Private 2* TOTAL 1252 No. of tourist on Zabljak 2012 Foreign Local Total Arrivals Nights Average 1,85 2,91 2,22 From total visitors, Durmitor has 1.7% and from total nights 1.1% From total visitors 65% are foreigners.
7 Hotel Jezera with 17 bungalows Location - 400m from Zabljak town center Gross surface 6.480sqm sqm Plot surface sqm Accommodation capacity 220 beds and 104 beds in bungalows Estimated market value- 6mio Estimated investment- 6mio (after reconstruction hotel will have 170 beds and gross surface 7.850sqm) Future market value for 4*hotel with wellness & spa center 15mio Documentation and design has been provided and approved by Authorities In cooperation with strategic partner management and staff should be provided
8 Investment repayment in hotel Jezera and 17 bungalows Hotel revenues 1,404,000 1,579,500 1,755,000 1,755,000 1,755,000 1,755,000 1,755,000 1,755,000 1,755,000 1,755,000 1,755,000 1,755,000 1,755,000 1,755,000 1,404,000 1,579,500 Restaurant revenues 292, , , , , , , , , , , , , , , ,400 Salaries -504, , , , , , , , , , , , , , , ,000 Mat. expenses -540, , , , , , , , , , , , , , , ,000 Payment capacity 652,000 1,437,900 2,416,100 3,282,100 4,148,100 5,014,100 5,880,100 6,746,100 7,612,100 8,478,100 9,344,100 10,210,100 11,076,100 11,942, ,000 1,437,900 Investment 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 12,000,000 No. of beds ,000,000 Total capacity ,000,000 Price HB 65 6,000,000 Av. occupancy 30% 4,000,000 No. guest/year ,000,000 No. guest/day 74 0 No. of employees 60-2,000, Hotel revenues Restaurant revenues Salaries Mat. expenses Payment capacity Investment
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10 Hotel Zabljak Location - town center Hotel surface 2.500sqm Plot surface sqm Accommodation capacity 54 beds Reconstruction in final phase (additionally invested 1,7mio) Estimated market value four stars hotel 5mio Management and staff has been provided by HM
11 Investment repayment in hotel Zabljak Net sales 725, , , , , , , , , , , , , , , ,000 Credit -178, , , , , , , , Mat. expenses -231, , , , , , , , , , , , , , , ,000 Salaries -170, , , , , , , , , , , , , , , ,000 Payment capacity 145, , , , , ,876 1,027,451 1,143,025 1,437,025 1,731,025 2,025,025 2,319,025 2,613,025 2,907,025 3,201,025 3,495,025 Investment 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 1,750,000 3,500,000 No. of beds 70 3,000,000 Total capacity ,500,000 Price HB 40 2,000,000 Av. occupancy 35% 1,500,000 1,000,000 No. guest/year ,000 No. guest/day 25 - No. of employees 28 (500,000) $ Net sales Credit Mat. Expenses Salaries Payment capacity Investment
12 Grand opening scheduled for June, 2013
13 Stuoc ski trail with restaurant Momcilov grad Location 6km from town center, 3km with new wire transportation Land surface sqm Austrian company Doppelmayer design detail plan for erection of 15km trails with complete infrastructure. Planned investment - 10mio Restaurant is on the top of ski trail Availability of erection of exclusive ski resort Management and staff has been provided by HM
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16 Airport Durmitor Location - 5km from town center Runway length 1.800m, width 100m Estimated investment value 10mio
17 Land plots owned by HM Durmitor Owner of 2.000ha of several land plots on Durmitor. Possibility of erection of individual villas and apartments on exclusive selected plots with enchanting Mountain View and natural surroundings (HM Durmitor will obtain construction permits and licenses). Possibility of intensive agriculture development, especially organic production and beef, sheep and goat breeding Estimated market value aprox. 200mio. Target: increase asset value by two times
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19 Existing status of Farm HM Durmitor Location 2km from the town center 150ha land plot with the fence for animal breeding 350ha of agricultural land for feed production, vegetable and grain growing sheep Cheese production and slaughter with cold box total surface 500sqm Activity - animal breeding, organic production of sheep and goat cheese, beef, sheep and goat meet Organic certificate and support of veterinary service from the state veterinary in Zabljak Management and labor provided by local owner
20 Development plan in agribusiness of HM Durmitor Investment plan in phases that will be determined by executive development plan: Phase 1. Purchasing 70 milking cows (Brown Swiss), 200 pregnant heifers (Angus), sheep and 200 goats. Introducing HACCP in daily operation Phase 2. Fencing another 200ha and acquiring Angus beef potential in cooperation with Illinois State University from United States. Improving the land status for agriculture production with modern organic production technologies Branding products with logo: Organic made on top of Durmitor. Phase 3. Optimizing value chain with new added value products.
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23 Structure, linkage and investment plans Hotels and restaurants Ski Agribusiness E q u i t y i n c r e a s e Hotel Zabljak Market value 5mio Hotel Jezera NPV 6mio Planned investment 6mio Future market value 15mio Restaurant Momcilov grad Market value 1,5mio Stuoc ski center Planned investment 10mio Airport Planned investment 10mio PPP IPA funds Land 2.500ha - 250mio Farm Processing facilities P a r t n e r s h i p Management of HM Durmitor will coordinate this process with strategic partners, IFI, Commercial banks and EU IPA funds.
24 Geographic position
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