dr Łukasz Musiaka University of Lodz POLAND Tel

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1 CHOSEN ASPECTS OF THE TOURIST FUNCTION DEVELOPMENT OF MEDIEVAL CASTLES IN THE SMALL TOWNS IN POMERANIA AND WARMIA- MASURIA REGION, ACCORDING TO OPINION OF LOCAL COMMUNITIES dr Łukasz Musiaka University of Lodz POLAND Tel

2 Plan of the presentation: Theoretical basis Historical background and geographical position Characteristic of the castles Tourist movement Spatial and aesthetic changes in the towns Research methods Research results Summary

3 Theoretical basis

4 Research subject Medieval castles, their tourist function and influence on the towns Research object Local communities The main objective of the research Analysis of local communities perception on the role of castles tourism function, desired changes in the functioning of castles and towns and their changes under the influence of tourism over the last twenty years

5 Spatial extent (research area) Empirical research made in Warmia-Masuria and Pomeranian provinces in six castles and cities: Bytow, Gniew, Lidzbark Warminski, Nidzica, Reszel, Ryn. Chronological extent Main empirical research: Constant monitoring of the cities and castles changes up till now.

6 Historical background and geographical position

7 Fortified points of the Teutonic Order State in the year 1400 Source: Arszyński (2000, 40)

8 WŁADYSŁAWOWO PUCK Geographical position of chosen castles USTKA SŁUPSK MIASTKO CHOJNICE CZŁUCHÓW LĘBORK BYTÓW WEJHEROWO REDA RUMIA GDYNIA KARTUZY KOŚCIERZYNA STAROGARD GDAŃSKI SOPOT GDAŃSK PRUSZCZ GDAŃSKI TCZEW SZTUM MALBORK GNIEW KWIDZYN NOWY DWÓR GDAŃSKI ELBLĄG PASŁĘK BRANIEWO MORĄG OSTRÓDA GOŁDAP BARTOSZYCE WĘGORZEWO LIDZBARK WARMIŃSKI RESZEL DOBRE MIASTO BISKUPIEC OLSZTYN KĘTRZYN RYN GIŻYCKO MRĄGOWO EŁK PISZ OLECKO IŁAWA SZCZYTNO NOWE MIASTO LUBAWSKIE NIDZICA Legenda: DZIAŁDOWO Autostrady Drogi główne Drogi drugorzędne SŁUPSK OLSZTYN Miasta wojewódzkie Miasta powyżej 81 tys. Mieszkańców Lasy Km Linie kolejowe Granice województw Rzeki SZTUM BYTÓW Miasta poniżej 80 tys. Mieszkańców Miasta w których znajdują się badane zamki Jeziora Source: prepared by the author

9 Basic data about chosen cities Source:

10 Percentage structure of private and state enterprises due to economic sections (agriculture, industry, services) Source: own research

11 Chosen castles infrastracture *Hotel Krasicki was opened in the year 2011, **modern art. gallery***small historical exhibition and guded tours Source: own research

12 Castle in Bytow Photo: author

13 Castle in Gniew Photo: author

14

15 Castle in Lidzbark Warminski Photo: author

16 Photo: hotelkrasicki.pl, groupon.pl Best New Hotel Construction & Design 2012

17 Castle in Nidzica Photo: author

18 Castle in Reszel Photo: author

19 Castle in Ryn Photo: author

20 Tourist movement

21 Number of overnight stays in hotels and the number of museum tickets sold in chosen castles

22 Number of museum tickets sold in chosen castles Source: castle s data

23 Number of overnight stays in hotels and the number of museum tickets sold in chosen castles Source: castle s data

24 Tourist movement contectration Source: own research

25 Tourist movement contectration Source: own research

26 Spatial and aesthetical changes in the cities

27

28

29

30

31 Research methods

32 Research methods The research was conducted in the year 2008 and 2009 in the offices, libraries, factories and schools and in the streets of analyzed cities. Respondents may be divided into three groups: - inhabitants with a university degree who take an active part in towns social and cultural life, - inhabitants working in tourism and castles, - other inhabitants. Total number of conducted questionnairies is 661 (more than 100 in each city). Selection of the research sample can be defined on a degree of availability

33 Respondents

34 Educational level of respondents (percentage) Employment structure of respondents Source: own research

35 Research results

36 Tourism development respondent s contribution Source: own research

37 Castle s role in town s activity Source: own research

38 Castle s influence on respondent s personal life Source: own research

39 Castle s role in tourism promotion and attractiveness of the town and region Source: own research

40 Benefits for the town from the castle existance Source: own research

41 Castle s influence on the socio-economic life of the towns, specification Source: own research

42 Desired changes in towns Source: own research

43 Desired changes in the castles Source: own research

44 Changes in selected towns perceived by respondents during last twenty years Source: own research

45 Summary

46 CONCLUSIONS CASTLES Biggest tourist attraction in the town Service concentrated on tourists or local inhabitants Place of work, recreation, entertainment, hobby, cultural development for the locals Huge impact on cultural life, big impact on the economy (depend on the castle) Sometimes inaccessible because of the service profile and high prices Need of change: higher service standard, restoration, more attractions and events RESPONDENTS Small castle impact on personal life, much bigger on the town s life Castles impact on towns: direct one (working places, taxes, other public events) and indirect a result of tourism function Positive attitude to the castles and towns changes Problems to resolve in the towns: more attractions and events, traffic, municipal infrastructure, renovation Threats about selling castles into private hands

47 CHANCES Sales of the castles into private hands new investments New investments in the towns (outside the castle hill) which can attract tourists and encourage them to stay longer THREATS Polarisation of the local tourism market and creating a tourist ghetto in the castle hills Growing competition between castles and towns RECOMMENDATIONS Broadening the tourism offer of the towns Creating new attractions Common tourist promotion of castles and towns Cooperation between castles and towns in the region new tourist products and image creation (local and regional) Evaluation and research of the castles, tourists nad local inhabitants

48 Thank you for attention

49 CHOSEN ASPECTS OF THE TOURIST FUNCTION DEVELOPMENT OF MEDIEVAL CASTLES IN THE SMALL TOWNS IN POMERANIA AND WARMIA- MASURIA REGION, ACCORDING TO OPINION OF LOCAL COMMUNITIES dr Łukasz Musiaka University of Lodz POLAND Tel

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