. "' ' LANDS THAT ARE DIFFERENT...

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1 CRUISES TO THE ALLURING NORTH. "' ' LANDS THAT ARE DIFFERENT... LABRADOR * * * NEWF UNDLAND * GULF OF ST. LAWRENCE * FOR FULL INEORMATION AND RESERVATIOhiS YOUR L::OCAC AGENT OR

2 CRU to the N LJ Fi!OJ? C~3 t9 fj (_.. )L- VACATIONS THAT ARE DIFFERENT eome North this Summer- North to a new and unspoiled land- where dazzling icebergs drift serene- where beetling cliffs rebuke the screaming gulls- where lands of breathless beauty confine a tranquil sea. Here's where colour was born! More shades of green than the eye can count- ice-carved rocks which run through reds, purples, whites, blacks and greysbrilliant Summer sunshine that teases bizarre hues out of the sea. Battle Harbour, where Dr. Grenfell established his first Miss10n Post 40 years ago. Waiting for the School-bell. But when night comes to this rim of the Arctic, the visitor learns why it is referred to as the "home" of the Northern Lights! Suddenly one is aware of a ghostly illumination that seems to COme from nowhere and then the spectacle commences. Great, fan-like beams of rippling, blending, brilliant rainbows of the night... an awe-inspiring curtain of shot silk that sweeps across a thousand miles of sky. These lands beckon to the seekers of romance, yet are only around the corner from eastern Summer resorts! Let's look at a map of eastern Canada. (There's one in the centre-spread of this folder.) Now, let's cruise to these wonderful lands on a pencil point! Ready?... We start from Montreal (or Quebec if we prefer). Montreal is easy to find. It's right where the St. Lawrence River closes in and it's well worth a visit for its own sake. Here is the metropolis of Britain's greatest Dominion, a great seaport a thousand miles from the sea. You'll hear more French than English here and you'll see a charming mixture of the old and the new. But we're anxious to be off and our Clarke cruise ship awaits us. The whistle roars impatiently. The gangplank is pulled ashore. We're off on our dream cruise to the untrammelled lands of the mysterious North. Let your pencil slide down the St. Lawrence to Quebec. Here is a frowning old citadel atop Canada's guardian rock, with the huge modern Chateau The mighty banks of the Humber River, Nfld. Frontenac Hotel just alongside it, epitomizing the old and the new in one sweep of the eye. But the whistle blows again and the New Northland takes us away down the river (run your pencil along the South Shore) past the beautiful Isle of Orleans and along the rolling, verdant shores of the lower St. Lawrence where the "Quebecois" till their lands and peace hangs sweetly on the Summer air. Corner Brook, a busy paper mill town.

3 DE MONDAY The NEW NORTHLAND sails from Victoria Pier, Montreal, at 8.30 P.M., Eastern Standard Time. On her way down the St. Lawrence to Quebec, she steams under the great harbour bridge and passes scores of river craft and brilliantly lighted liners. TU.ESDA Y; In the early morning sunlight passengers have an inspiring view of the fortress of Quebec with the citadel and Chateau towering above. The ship LUXE c docks at 8.30 A.M. and autobuses are ready to take cruise passengers for an... ABOARD THE S.S. NEW NORTHLAND U ISES interesting drive that includes Old Quebec, There 1s always plenty of actlv1ty on a_ciarke steamer. FRIDAY: The the Citadel, Plains of Abraham, Chateau Fr<?nte~ac, and many other unusual sights in this quamt old city. Sh1p sails at 2.00 P.M. and proceeds along the picturesque South Shore of the river. WEDNESDAY. As the river broadens we see charming rural Quebec: small white villages and hamlets, rolling hills, forests and many crude native fishing craft. At 2.00 P.M. we arrive at Ste. Anne des Monts. The hour there provides ample time for a walk through the village, a visit to the church, and a talk with the fishermen. The ship continues close along the Gaspe Coast to disclose many other delightful scenes. U S We round the bold headlands of Cape Gaspe, TO LABRADOR AND THE GASPE COAST, NEWFOUNDLAND, NORTH SHORE AND SAGUENAY RIVER turn into the " Basin" and arrive at the village of Gaspe at 7.00 A.M. After breakfast on board, autos take us for a sightseeing trip about the village and to the interesting Government salmon hatchery and pool. After a visit to old Baker's Hotel, we board ship and sail at A.M. for Newfoundland. About 2.00 P.M. we pass close to famous Perce Rock and Bonaventure Island. Here one sees nestled in the crannies of the rocks, myriads of sea fowl, which rise in noisy protest as the ship passes. famous salmon rivers, it flows swiftly between precipitous banks rising to feet. This excursion offers an experience not soon to be forg~tten. After lunch on board, a very interesting tour of the great paper mill may be made with a competent guide. We sail at 5.00 P.M. and head northward along Newfoundland's rugged coast I i ne. S1 Off for a real vacation cruise. 0 Y. Before noon, we pass close to Greenly Island. Near the lonely lighthouse we see the monument erected by the Clarke Steamship Company to commemorate the landing here of the " Bremen " first aeroplane to make a successful westbound transatlantic flight. Later we sight the remains of the "Raleigh," coast of Newfound land is sighted in the early afternoon; we enter the magnificent Bay of Islands and steam for thirty miles past scenery of imposing grandeur until we reach Corner Brook at 6.00 P.M. During the evening passengers are invited to attend an interesting dance and bridge with the local residents at the modern Glynmill Inn. SATURDAY. In the morning, passengers may (at small extra cost) take a launch trip on the turbulent Humber River. One of Newfoundland's most once proud British flagship, which was lost near the entrance to Forteau Bay. At 2.00 P.M. we drop anchor in Forteau Bay, our first Labrador port; passengers may here visit the Grenfell M ission Station for a glimpse of the great work being done in this barren region. Sailing at 5.00 P.M. we pass through the Straits of Belle Isle into the open Atlantic. 0 DAY: At 7.00 A.M. we reach St. Anthony, headquarters of the Grenfell Association. The staff and voluntary workers of this great organization are always ready to assist in showing visitors the many activities. A hospital, schools, handicraft workshops, greenhouses,,, S. S. NEW NORTHLAND,, Montreal - Quebec- Gaspe Coast Ports- Newfoundland- Labrador- North Shore Ports-Saguenay River I Prince I I I Prince I Gasp6 Coast Edward Newfoundland and Labrador North Shore Magdalen Edward Cruise - -- Island Islands Island - No. Montreal Quebec Ste. Anne des Monts Lomond St. Pierre Marltlmeo-Newfoundland Thur. June 18 Fri. June 19 Sat. J une 20 Sun. June 21 Tues. June 23 Wed. June 24 Thur. June 25 Fri. June 26 1 Cruloe..... Arrive 8.30 A.M P.M A.M. Noon 8 00 A.M A.M i I 2.00 P.M A.M. Wed. June 17 I Leave 7.30 P.M P.M PM A.M. M1dn1ght Noon 5.00 P.M A.M. '2 Grenfeii-Labrador Cruise. Arrive T~ei; JAIM~ ~e&jp'.i{.,~ M8~~ Jp~~~ 3 Grenfell-Labrador Cruise. I~ I Gaspe I Charlottetown Corner Brook Loch I Forteau Bay i St. Anthony I Battle Harbor I Harrinqton I Havre Grindstone Charlottetown ~~4.00 P.M Thurs. July 9 Fn. J uly 10 Sun. July 12 Mon. July 13 Tues. July 14 Wed. July IS Thur. July A.M P.M P.M A.M A.M A.M A.M. Sat. J uly 11 Leave 2.00 PM PM A.M. S.OO P.M P.M P.M. Noon Noon A.M. I Tues. July 21 Wed. J uly 22 Thurs. July 23 Fr. J uly 24 Sun. July 26 Mon. July 27 Tues. July 28 Wed. July 29 Thur. July 30 Arrive 830 A.M P.M A.M P.M P.M AM A.M. 800 A.M A.M. Mon. July 20 Sat. July 2S Leave 8.30 P.M. 2.CO P.M P.M A.M P.M P.M P.M. Noon Noon A.M Wed. Aug. 5 Thur, Aug. 6 Fri. Aug. 7 Sun. Aug. 9 Mon. Aug. 10 Tues. Aug. 11 Wed. Aug. 12 Thur. Aug Grenfell-Labrador CruiM... Arrive T~e;o "A.t: 2.00 P.M A.M P.M P.M A.M A.M A.M A.M. 0 ~ 0 ~ Mon. Aug. 3 Sat. Aug. 8 Leave 8.30 P.M P.M P.M A.M P.M P.M P.M. Noon Noon A.M Tues. Aug. 18 Wed. Aug. l9 Thur. Aug. 20 Sun. Aug. 23 Mon. Aug. 24 Tues. Aug. 25 Wed. Aug. 26 Thur. Aug. 27 F~ ~u~:~~ Mon. Aug. 17 Leave 8.30 P.M P.M P.M A.M. s~~!jtu~.'~ 5.00 P.M P.M. Noon Noon A.M..., Mon. Aug. 31 Sat. Sept Leave 8.30 PM P.M PM A.M. I 5.00 P.M P.M P.M. Noon Noon A.M Grenfeii-Labrador CruiM... Arrive 8.30 A.M P.M AM P.M A.M A.M. 8.CO A.M. 8.oo A.M Grenfeii-Labrador Cruloe. Tues. Sept. 1 Wed. Sept. 2 Thur. Sept. 3 Fri. Sept. 4 Sun. Sept. 6 Mon. Sept. 7 Tues. Sept. 8 Wed. Sept. 9 Thur. Sept. 10 Arrive 830 A.M. 2.CO PM A.M P.M P.M A.M A.M A.M. S.OO A.M. Ali ochedules are subject to alteration or cancellation w1th or Without notice. Saguenay River and North Shore Capes Trinity and Eternity Murray Bay Quebec Montreal Sun. June 28 Mon. June P.M A.M Frip~~ 17 Sat. July A.M. s;~~u~~~ -- - Ffi. July 31 P.M. Sun. J~ly A.M A.M Sat. Aug A.M. Sat. Aug. I 4.00 P.M A.M Fril~.' 14 Sat. Aug A.M. s:~!jtu~.. ~~ Sun. Aug A.M Sun. Aug A.M A.M Sun. Aug A.M. s=~!jtu~.'~ 9.00 A.M A.M Fril~.'28 Sat. Aug. 29 Fri. Sept.11 P.M. Sat. Sept A.M. Sat. Sept P.M. s~~c:"t.~ij.l A.M

4 Lovers of dancing have plenty of_opportunity to indulge. gardens, a tannery, and even a tiny dry dock give evidence of the indefatigable work which brings help ana comfort to a tremendous stretch of rugged and sparsely settled country. At 5.00 P.M. we steam towards the Arctic Circle with the Northern Lights' mysterious glow about us. \J E'iDAY In the early morning we reach Battle Island and drop anchor in Battle Harbor, site of the first Mission established in Labrador by Dr. Grenfell forty years ago. Several extremely mteresting hours are spent here; at noon we turn southward to begin our homeward journey. Wf.- c; Y At 8.00 A.M. we enter Harrington Harbour, where is situated one of the Mission Posts of the Grenfell Association. At noon we continue along the interesting and ever-changing North Shore. T c:; ( We reach Havre St. Pierre, pnncipal village of the North Shore, at 8.00 A.M. Two hours are available for an enjoyable walk on shore. Here one sees something of the primitive life lived by the fishermen and fur traders; native rugs, blankets, and gifts may be purchased here. Cruising near the beautiful M ingan Islands, we see the tents of a nomadic tribe of Indians who here make their summer home. Back from the coast is the log house which once was the home of Donald Smith, Hudson Bay factor, who subsequently became Lord Strathcona and Mount Royal, a household name in Canadian history. ~ Y. In the late afternoon we reach the mouth of the Saguenay River; entering its mysterious depths we cruise slowly up to the awesome Capes Trinity and Eternity. Here the ship's siren is sounded and its echoes come rolling back from the forestclad hills, repeated again and again. SAl Y The ship docks at Murray Bay at 6.00 A.M. Early nsers will be ready to go ashore as soon as breakfast is over to see this famous summer resort with its beautiful hotel, the Manoir Richelieu. There is time to inspect the wonderful collection of pictures, and for a swim in the outdoor pool, or for a dnve to see the many fine summer homes. We sail at A.M. (11.00 A.M. daylight saving time) and arrive at Quebec in the afternoon. After a short stop to disembark any passengers leaving here, the New Northland sails on the last leg of the journey. Sl NO Y Montreal is reached at 9.00 A.M., thus concluding this unique cruise to the very outposts of civilization. CRUISE RATES per person) Cruises No. 2 to 6 For rates for Maritimes-Newfoundland Cruise No. 1, sailing June 17th, see "Sailings and Passage Rates" folder Upper Promenade Deck Rooms 3, 4, 5, 6 Lower Promenade Deck Rooms 7 to 26, inclusive " w y l, x.', " A, B, C, D..... Saloon Deck- Rooms 52 and " 50 and 1 " 35 to 49, inclusive " 27 to 34, inclusive " P, Q, U and V.. Hand L " M, N, 0, R, S, T " E, F, G, I, J, K... For GRENFEL~LABRADOR CRUISES Cruises Nos. 2, 3, 4, 5, 6, Rates for Cruise No. 6 are reduced by 20', from those shown below for Cruises 2 to 5. From Equipment M ontreal Quebec Upper and lower berths Upper berth... Lower berth.... $ $ Upper berth Upper and lower berths.... Lower berth Twin beds Per person Double bed " " Twin beds and private bathroom.... " " Upper and lower berths Per person Upper, lower and sofa berth " " one bed and upper and lower berths. I Upper berth... : Lower berth or bed Upper and lower berths Upper berth Lower berth Twin beds and upper pullman berth.. Upper berth Twin beds Beds..... Per person Twin beds " " Notes 1. Provincial Hospital Tax of $1.00 per person must be paid at time of purchasing ticket. 2. Children under 2 years of age carried free, but no separate berth provided; children 2 years and under 12, half fare. 3. No single bed will be sold in rooms which have private bath. 4. Any two-berth room may be sold for exclusive occupancy by one person. To make rate take fare for lower berth and add soc 0 thereof. 5. Cruises 2 to 6 include sightseeing drive in Quebec and Gaspe without extra charge. Twin beds and private bathroom " " ~~ ~~~~~~~~ *If sold for exclusive use of 2 people, rates wtll be same as for rooms in the M tot series. KEY TO ROOMS All lettered cabins have twin beds. In numbered cabins : Fig. 1 indicates lower berth. Fig. 2 indicates upper berth. Fig. 3 indicates bed. (Exception : Cabins 50 and 51 have sofa berth instead of bed.) UF'F'ER PROMEN.-..oE DECK ~ ~~ ,. "" CL... s-; PcoM,,...-.oc " PROMENADE DECK

5 Cruises to Lancls that are Different... LABRADOR, Newfoundland and Gulf of St. Lawrence..,.c.Kansas eitq Jt.f.ouis ~ "?A"Usburgh * * Cruise Rout~s of the CLARKE STEAMSHIP COMPANY from MONTREAL * *

6 Harrington, one of the Grenfell Mission Stations, has a charm of its own. An Eskimo youngster who seems not to have a care in the world. The Eskimo Kayak is peculiarly adapted for the North, but it takes a ski lfu I operator to manage one.

7 Bonaventure Island is a sanctuary for thousands of sea fowl whose plumage gives a "snow-clad" appearance to the rock. The husky is indispensable in the North Country and forms man's only means of transport during the long winter months.,... =-=...,., r St. Anthony, Nfld., headquarters of the Grenfell Association, boasts its own tiny dry-dock

8 199J The ox-cart is still much in use in Gaspe. Two remarkable iceberg formations off Labrador. Note the likeness to a man's profile and to a lion's head. The New Northland glides along Newfound!and's rug{;ed coast.

9 aapi ~ agal nay ~ ~... - Picturesque Perce, with a glimpse of the fishing fleet. Presently we come to the Gaspe coast where the hills are clad with timber and the shore is dotted with tiny fishing villages. Let's stop and go ashore at one as we do on the real cruise. A fleet of fishing craft lies beached near the breakwater. There are two streets :- one that runs up from the beach to the parish church atop the hill and the other that crosses this thoroughfare at right angles to form the familiar ((shore road." A kindly priest explains to us the hopes and aspirations of his simple flock. An old man who is mending a broken net gives us news of the fishing. Th e grocer who sells us cigarettes remarks that the blueberries are not up to standard this year. W e ask his name. (( Angus MacTavish" he tells us, although he speaks English with difficulty. His ancestor was one of Wolfe's soldiers who, after the conquest, marr i e d a French Perce Rock stands out in bold grandeur. girl. Now only the name remains to remind him of a Scotland he never knew. Just where we leave the Gaspe shoreline to cut away across the Gulf of St. Lawrence, is famous Perce Rock, a weird miniature Gibraltar- a monument to ten thousand years of wind and tide-water. Perhaps we'll pause at Prince Edward Island, Canada's smallest province, frequently referred to as ((the garden of the gulf." If we do we'll see something of the calm, unhurried life that has made philosophers of so many of the islanders. Prince Edward Island is pastoral beautiful tranquil. Land is dead astern and we are racing across the Gulf to Newfoundland, oldest colony of England. Corner Brook is our destination and we reach it after thirty miles of breathless beauty as we steam through the wondrous Bay of Islands. A view of the mysterious Saguenay River. Newfoundland is different from Gaspe - different from any other land unless, perhaps, one likens it to Norway. H ere is fjord-indented coast with a line so irregular that early explorers thought it was a group of many islands instead of one. Here is a land of rugged strength, unsapped by searing heat. Through deep-chasmed fjords we gain glimpses of a towering, forested hinterland - much of it unknown - all of it unspoiled. Up the rugged coast we go, past Greenly Island with its lonely light- The old outside bake oven is still used in New France. Charlottetown, capital of Prince Edward Island. house, and striking the Labrador Coast at Forteau Bay before entering the Straits of Belle Isle. Then it is but a short run out into the open Atlantic and round the corner to St. Anthony, Newfoundland. (Are you following with your pencil?) This is the home of the famous Grenfell Mission- or rather the headquarters of it, for the mission has posts all through this northland. It was along these shores and among these poor fisher people that the name Grenfell became famous. H ere Sir Wilfred piloted his frail Esquimo kayak through perilous seas to succour the sick- here he bent his head to zero blizzards while his huskies panted through the storm to get supplies where they were needed- here the name of Sir Wilfred Grenfell is revered, and rightly so. But we leave the tiny drydock, the busy m1ss1on craft school and the other evidences of faith and fortitude, to penetrate still farther north- to aweinspiring Labrador- the silent, grim barrier of the Arctic. Who can describe Labrador? Grim and silent and yet fascinating in its austerity, it has been known to man since the days of the Norse vikings, yet always

10 seems to the visitor aloof, as though guarding its secrets from the curious. As we come back along the North Shore, Labrador's rocky grandeur gives way to heavily forested hills, dotted here and there with little fishing villages, fur trading posts, and Indian encampments. Then, gradually re-approaching civilization, we spend a few hours on the mysterious Saguenay River, a little while at fashionable Murray Bay, and so back to Palatial, yacht-like cruise ship, flagship of the fleet of the Clarke Steamship Company, Limited, which carries happy vacationists on cruises to the Gaspe coast, Newfoundland, Labrador, the North Shore and the Saguenay River, fascinating outposts of the land-sheltered Gulf of St. Lawrence. A lonely lighthouse on the little known North Shore. When you go aboard the S.S. New Northland you step into a new, a different World- a World of cruising luxury seasoned by: intimate insights into the life of primitive peoples, rugged scenery and lambent northern lrghts. What memories you will carry away with you! Scenery such as you have dreamed about... long, carefree days of new thrills and goodfellowship... evenings of gaiety and romance... quaint natives and strange lands... perfect service and cosy comfort aboard the truly fine New Northland.. bracing air and new-found health.. a vacation that will always stand apart as the most enjoyable of all. Roomy cabins provide every convenience-hot and cold running water, wardrobe, full length mirrors, etc. An Indian bridal party at Natashquan. Quebec and Montreal, with the vast Northland behind us and our spirits invigorated to take up the daily round again. It is the end of a great experience! COMFORT Cuisine and service are as excellent as the dining saloon is well appointed and attractive. The coal-burning fireplace lends a cheerful note to the smoking room. The spacious lounge is the scene of many interesting events.