CHIFFRE D'OR. About, «Nec Plus Ultra» The Luxury and Art of Living Magazine. multi broadcast on TV5 MONDE channel

Transcription

1 About, «Nec Plus Ultra» The Luxury and Art of Living Magazine multi broadcast on TV5 MONDE channel

2 Nec Plus Ultra Show, broadcast on TV5 MONDE channel 77bis rue des Entrepreneurs Paris téléphone : télécopieur : ma.horlaville@wanadoo.fr ; necplusultra.tv5@gmail.com Concept Nec Plus Ultra is a TV show dedicated entirely to the world of luxury, outstanding, art of living, refinement, and innovation. The show offers a weekly embrace of this world that brushes perfection in every field: Fashion, hotel business, haute cuisine, well-being, jeweller's business, fine watchmaking, art craftmanship, architecture, high tech, sports... Produced and anchored by Marie Ange Horlaville, the show offers four 5 to 8 minute long reportings weekly, plus the favorite weekly special a 30 seondes to one minute long shooting. Every reporting carries the viewers away to dreamplaces, offering backstage view on the making and meeting with the big-time doers of the industry : founders, CEOs, creators, creatives and creations. The viewer is egged on wanderlust, visual tasting, and introduced to the art of fashion show parading. He's invited to go beyond stage and into the very workshop of dreams, enjoying his discovery of a world full of surprises and know-hows. Nec Plus Ultra emphasises excellence, creativity, innovation and quality in one word : luxury.

3 Marie-Ange Horlaville She inherited elegance from Paris, the love of beauty from France and the taste for the fine art of living from Europe : rarely someone matches so perfectly their topic. Marie Ange Horlaville, anchor and producer of the show, has always had luxury and fashion under her skin. Since her beginning on television as Michel Drucker's PA in French popular music shows, since she has carried out documentaries on writers such as Jules Romains, she has been passionnate about this world. Coherently to these experiences, she has decided to pass on what she acquired, found out and loved in this world, as a gift to all the luxury and outstanding enthusiasts. She has been deciphering news and codes of haute couture on the French channel FR3 for ten years already. Since 2004, she has anchored Nec Plus Ultra, a magazine dedicated to creation and the exceptionnal, with her charm and allure, every Saturday at 5:00 PM (GMT) and now at 7:30 PM on TV5 MONDE. More than ten million viewers from every corner of the globe have faithfully watched this weekly meeting letting them in the luxury universe.

4 From its actors to its know-hows and even its abuses, Marie Ange travels along with the amateur of rare and precious through the mazes of this uncanny planet, with professionnalism and pleasure. But not everything that glints is golden to her... That is why she invites us backstage with sheer pleasure, for an uncommon glance at watchmaking, yachting, car industries, fashion, wine, haute cuisine, hotel business, gardening, design and adornment. Let us not forget these myriads of tiny things also belonging to luxury: Silence, Time and Space are key elements to existence for those who can benefit from them, aren't they? For real luxury has several faces: it is out of time and will not cast anything out. It has a duty to innovate and create, with only one strict agenda : bet everything on quality as high as might be, et bring about emotion.

5 Fine Jewellery and Watchmaking

6 Nec Plus Ultra Broadcast on TV5 MONDE Weekly broadcast as follows: Duration : 26 Minutes NETWORK DAY TIME TV5 MONDE France, Belgium, Switzerland Saturday 7:30 PM TV5 MONDE Europe Sunday 12:00 PM (Berlin Time) TV5 MONDE Africa Saturday 1:30 PM (Dakar Time) TV5 MONDE East Saturday 6:30 PM (Dubaï Time) TV5 MONDE USA Saturday 5:30 PM (New York City Time) TV5 MONDE Latin America and Caribbean Monday 2:30 PM (Buenos Aires Time) TV5 MONDE Asia Sunday 4:00 PM ( Hong Kong Time) TV5 MONDE Pacific Sunday 6:00 PM (Tokyo Time) This magazine is evaluated 152,000 (securing the loyalty of 10 to 12 millions viewers around the world). The shows are multi-broadcast a second time during the summer. This magazine is also broadcast on CCTV in China. It is produced and anchored by Marie Ange Horlaville. Every issue of the magazine displays 4 reportings lasting from 5 to 8 minutes each plus a 30 seconde long special weekly favorite.

7 Yachting, Cars

8 The Nec Plus Ultra Show Shooting intent : " " " " Duration: 26 minutes including 1 minute and 30 secondes credits " " (opening and ending) " " 24 minutes reportings " " 1 minute 30 secondes film set and launching " " 30 secondes credits " " Programming : weekly Broadcast : " " " " Multibroadcast (10 times) worldwide on TV5 MONDE et aboard " " Air France ocean-going ships. " " minute long shows a year Broadcast every Saturday ay 7:30 PM Nec Plus Ultra is broadcast on TV5 MONDE during Summer time Nec Plus Ultra Collection will be launched in 2010, with theme shows on a daily basis. 1 theme show a day, 5 days a week

9 Fashion

10 Media Planning TV5 Monde stands for 25 million viewers a day and 73 million viewers a week for 150 millions households. TV5 MONDE FRANCE-BELGIUM-SWITZERLAND 99% initiating through cable TV / satelite A WELL PERFORMING CHANNEL: about 5 million viewers a week AN ATTRACTIVE, DIVERSE, ACTIVE, UPPER MIDDLE CLASS PROFILE with variation according to broadcasting time and days TV5 MONDE EAST More that 90% of the Cable TV market covered. 30 hours + subtitled programs every week about movies, fictions and magazines A UPPER MIDDLE CLASS, HIGHER CLASS AUDIENCE PROFILE TV5 MONDE ASIA Channel broadcast in more than 17 million households in Asia via cable TV and satelite Audience pool is 2 million + viewers daily Every subtitled prime-time show in English Positionning on new distribution modes, especially IPTV. Asia is a privileged continent for new technologies : about one million households have IPTV in 2010, and Asia will be the number one market in terms of digitally equipped households. TV5 MONDE LATIN AMERICA 8 million + households subscribe to the channel: TV5 MONDE is on evey satelite platform sold in Latin America on more than 300 cable networks. A GRID ADAPTED TO DIFFERENT BROADCAST TIMES ON THE CONTINENT: 3 Prime Time shows in a row make it possible to reach all audiences ABOUT 50 HOURS A WEEK OF PORTUGUESE AND SPANISH SUBTITLED PROGRAMS AUDIENCE: BEST-OFF PEOPLE AND LOCAL ELITE

11 Haute Cuisine

12 Hotel Business CHIFFRE D'OR

13 «Nec Ultra» Production Marie-Ange Horlaville Chiffre d'or Production Executive Producer Michel Schifres Editor Marie-Ange Horlaville Anchor Marie-Ange Horlaville

14 Art and Craftmanship

15 Sports Luxury

16 Adornment and Housing CHIFFRE D'OR