October December Quarter Update Please direct your queries to:
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1 October December Quarter Update 2013 Please direct your queries to:
2 ADD ON THE OUTBACK AIR NEW ZEALAND CAMPAIGN September October 2013 Aspire Down Under Bookings: 5 PAX: 9 Room Nights: 13 NT Revenue: $7,365 Down Under Answers Bookings: 3 PAX: 6 Room Nights: 6 NT Revenue: $3,925 G ADVENTURES November 4 December 16, 2013 Total passengers booked from program 81 Total passengers booked to the Northern Territory 37 45% of packages booked included the NT 16,261 opens with 2.26% Click Through Rate 14,127 votes received in Facebook Contest with results Hit the wineries 12% 4-wheel across the Simpson Desert 23% Swim with Sea lions in Baird Bay 20% Hot Air Balloon over Kangaroo Point 18% GOWAY TRAVEL Bookings: 17 PAX: 40 Room Nights: 34 NT Revenue: $23,284
3 VIATOR JULY OCTOBER 2013 Darwin Visits: 109.4% YOY Revenue: 54% YOY # of Tours Booked: 428 Top Tours: AAT Kings Kakadu Day Trip w/ Optional Scenic Flight AAT Kings Katherine Day Tour Wayoutback Litchfield National Park Day Trip Uluru (Ayers Rock) Visits: 52.1% YOY Revenue: 33.2% YOY # of Tours Booked: 945 Top Tours: Sounds of Silence Uluru Camel Tours AAT Kings Outback BBQ Alice Springs Visits: 50% YOY Revenue: 90.2% YOY # of Tours Booked: 307 Top Tours: Emu Run Day Trip to Ayers Rock AAT Kings Alice Springs Half Day Sightseeing AAT Kings West MacDonnell Ranges Half-Day Tour Overall Viator booked less multi-day tours but they were higher in revenue.
4 KOL PROGRAM Pitching Caroline Morse of Smarter Travel Media for a Northern Territory Experience Closure of phase #1 of Trevor Frost Outback Trip and engage on phase #2 Hosted Tourism Australia CorOZpondants Laura Mayes & Jenny Lawson outlets of GoMighty and social audiences Hosted Sarah Bergeron-Ouellet of QMI Agency Montreal FOCUS FOR NEXT QUARTER: G Day USA Summit Activities Development of itinerary for Caroline Morse Travel April 2014 Toronto Food & Wine Media Event with Tourism Australia Partnership with Tourism Australia & Virgin One Day Campaign with promotion across Tourism Northern Territory social channels Pitching National Geographic and Islands Magazine journalist Alison Wright Development of Jetsetter Media partnership (supporting Caroline Morse media visit) David Thompson Tourism Australia CorOZpondant media visit Google Hangout with Gary Arndt GAdventures Blogger USTOA Travel Now! Campaign promoting Live Like A Local travel with media host Kelley Ferro & Media partners TripFilms & AFAR Online. Outback Fest 2014 Pitching AFAR Creator Joe Diaz to join USTOA Travel Now Experience
5 COVERAGE HIGHLIGHTS Mens Journal October 2013 The Ultimate Rock Show 189,859 Unique Monthly Visitors Mens Journal The Outback's Airborne Pub Crawl 189,859 Unique Monthly Visitors Luxury Travel Magazine Qantas Vacations features Food & Wine Journeys in Australia N/A Unique Monthly Visitors November 2013 December 2013 National Geographic Traveler Best of the World Best Trips of ,756 Unique Monthly Visitors December 2013 Go Mighty Hello Darkness My Old Friend N/A Unique Monthly Visitors Fodor s Travel 9 Reasons to Visit Australia s Northern Territory 493,770 Unique Monthly Visitors
6 Total: 14,896 fans Average Post Reach: 2,067 Engagement: 7.1% Total: 715 followers 116 favourites 132 retweets 88 replies Total: 1,143 plus ones FACEBOOK HIGHLIGHTS 1-13 Oct Music: didgerioos and Mbantua Festival Oct Culinary: barramundi, Outback BBQs & AFAR Wanderlust Oct Aboriginal Art: dot painting, rock art & Tiwi art 28 Oct-10 Nov Indigenous: Cicada, G Adventures, Jatbula, Sea Darwin and RT Tours Nov Unique Adventures: ballooning, camels and Steve Irwin Day 18 Nov-1 Dec Total Top End: Crocodylus Park, airboating, National Geographic Traveler Best List, jumping crocs, Crocosaurus Cove, Mindil Beach, Heli Pub Tour 2-15 Dec Alice Springs: Telegraph Station, School of the Air, RFDS, Desert Park, Pioneer Woman s Museum, West Macs and Reptile Centre Dec Outback Self Drive: Uluru, Alice, Tennant Creek, Katherine, Kakadu & Darwin
7 G ADVENTURES #Awesomestralia Twitter Chat Trended in North America Reach: 344,967 Total Tweets: 437 Original Tweets: Message Tweets: 187 Retweets: 80 Looptail blog post Gary Ardnt Hosted Google Hangout
8 Trade Events & Training 15 th October Quarterly enewsletter Distributed 29 th October Panelist for Journese Food & Wine Webinar 13 th -16 th November Travel Leaders National Sales Meeting - Booth at Trade Show 16 th 17 th November Signature Travel Sales Meeting Australia presence 11 th December Presenter on Aussie Specialist Webinar Dedicated to the NT (100% SOV) 16 th December Google Hangout with Gary Arndt & Rex Neindorf 18 th December Northern Territory Piece in OzFiles highlighting National Geographic Best in the World 2014 ** All webinars are recorded and placed online for future viewing and sharing (vimeo.com/ntagent) Networking & Relationship Building 1 st 5 th October Amanda Ladd in Canada meeting with Trade partners 7 th 9 th October Laura Matar in Seattle & Portland meeting with Travel Agents & Trade Partners 10 th 11 th October Laura Matar & Amanda Ladd in Los Angeles meeting with Travel Agents & Trade Partners 14 th 17 th October Al Merschen attended IMEX th October Tourism Australia Wine Event with Wine Australia 22 nd October Amanda Ladd in San Diego at PATA (Travel Agent) Networking Event 23 rd October Millennials in Travel Los Angeles Chapter Networking Event 3 rd December Millennials in Travel Los Angeles Chapter Networking Event 13 th December Myriad Marketing Holidays Party
9 STRATEGY MEETINGS 24 th October Australia Marketplace Committee Meeting 5 th November Meeting with Justine Cooper Stella Travel Services 18 th November Swain Adventure Campaign Conference Call 18 th November About Australia Campaign Status Meeting 21 st November Meeting with Orbtiz to discuss new opportunities 22 nd November G Adventures Mid-Campaign Conference Call 3 rd December Meeting with Fleur & Kristina from AAT Kings 15 th December Meeting with Michelle Bassil - Viator 16 th December Australia Marketplace Operator Selection Meeting 16 th December Meeting with Ruben De La Fuente Latinos Downunder 19 th December G Adventures Campaign Wrap-Up Conference Call
10 ALWAYS ON DIGITAL Phase #2 OTA Program on Orbitz, Travelocity, Expedia & Priceline Phase #3 Wholesaler Program on Dunhill, Budget Travel, Shermans, Booking Buddy & Travelzoo DISTRIBUTION MARKETING Northern Territory Self-Drive promotion with Goway Luxury & Best of Australia promotions with Stella Travel Services NT Adventure Campaign with Swain NT Experiences Campaign with Down Under Answers/Air New Zealand Vacations 2014 Promotions with Viator For more information on marketing opportunities please contact Laura NEWSLETTERS & WEBINARS Tourism Northern Territory North American Newsletter Distributed 15 th Jan, April, July & Oct 2014 Tourism Australia OzFiles 21 st March 2014 Tourism Northern Territory Webinar 21 st January, 23rd April, 23 rd July, 22 nd October 2014 TRADE EVENTS Swain Roadshow & Awards 24 th Feb- 1 st March 2014 Stella Symposium 4 th March 2014 New Product Workshop & Australia Marketplace 6 th -8 th March 2014 Latin America Roadshow 26 th July-6 th August 2014 For more information on all opportunities please contact Amanda amanda@myriadmarketing.com
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