QUÉBEC ABORIGINAL TOURISM

Transcription

1 QUÉBEC ABORIGINAL TOURISM MEMBERSHIP KIT THIS KIT WILL WALK YOU THROUGH MEMBER BENEFITS AND VISIBILITY OPTIONS. USE THIS KIT TO RENEW YOUR MEMBERSHIP OR TO JOIN US AS A NEW MEMBER. Find out about the services offered to members in terms of business development, marketing and communication. QAT is a sectoral tourism association that represents Aboriginal Québec in national and international markets. A whole section has been dedicated to your visibility, promotion and advertising options and benefits. 1

2 IMPORTANT! MEMBERSHIP Fill out, sign and send us the following TWO forms by December 20, 2014: 1. The Membership Registration form 2. Your Company Profile Form for the issue of Origin(e) (active members only) Mail to: Québec Aboriginal Tourism MEMBERSHIP 50, boul. Maurice-Bastien, suite 220 Wendake (QC) G0A 4V0 or Tel: (ext. 2) Toll free: Fax: EXAMPLE 1 2

3 EXAMPLE 2 3

4 QUÉBEC ABORIGINAL TOURISM: 4 MAIN TYPES OF MEMBERSHIP Being a QAT member means taking part in the development, marketing, promotion and commercialization of the aboriginal tourism products of Québec. It also entails playing a role in the development of the aboriginal tourism industry of Québec and participating in the organization's mission as a representative of a distinctive aboriginal product. SIGNIFICIANT 77% INCREASE IN MEMBERSHIP SINCE 2011! MEEGWETCH! TYPE OF MEMBERSHIP ACTIVE MEMBER A tourism enterprise or corporation, managed by a voting majority of aboriginals. Active members may vote and are eligible to sit on QAT's administration board. Membership fee : 200 $ to 400 $ E.g.: Entrepreneurs, festivals, inns, museums, tourist shops, etc. Active members can be grouped into five sub-categories (regular, outfitting, event, artists and craftsmen/apprentices). + one-third of a page in the issue of Origin(e), our tourism magazine for Aboriginal Québec 200 $ PROBATIONARY MEMBER An aboriginal or corporation managed by aboriginals, in the process of obtaining accreditation for their business activity or having just started out their business. Probationary members cannot vote and are not eligible to sit on QAT's administration board. The Probationary member category applies only for the first two years of membership. + one-third of a page in the issue of Origin(e), our tourism magazine for Aboriginal Québec 500 $ ASSOCIATE MEMBER Individuals or corporations interested in our objectives and activities, and involved in the professional activities of active members. Associate members may vote and are eligible to sit on QAT's administration board. E.g.: service providers, collaborators, sectorial tourism organizations, regional tourism organizations, etc. + Company name and website address in the issue of Origin(e) 500 $ DELEGATE MEMBER Designated or authorized representatives of aboriginal communities, interested in our objectives and activities. Delegate members may vote and are eligible to sit on QAT's administration board. E.g.: Government agency, Band Council, development agency, economic development entity, etc. + Company name and website address in the issue of Origin(e) 4

5 QUÉBEC ABORIGINAL TOURISM: 1 MISSION/ 4 DEPARTMENTS Québec Aboriginal Tourism (QAT) was first founded in 1991 as the Société Touristique Innu and later became the Québec Aboriginal Tourism Corporation (QATC) until 2010 before its current denomination. QAT is recognized by Québec's ministry of tourism as the sectoral tourism association representing more than 100 aboriginal tourism enterprises and Band Councils from all Nations in the province. Our mission is to support the development and visibility of your enterprises and products in national and international markets and safeguard the interests of aboriginal tourism entrepreneurs. REPRESENTATION Through the involvement of QAT management and advisors in various regional, provincial and national committees e.g. Tourisme Québec s, Aboriginal Tourism Marketing Circle (ATMC), Québec Tourism Human Resource Council (CQRHT), Mouvement québécois de la qualité (MQQ), and so forth. Representation in the industry and with fund providers Promoting research and knowledge about the industry Structuring the aboriginal tourism sector Supporting product diversification and enhancement Creation of partnerships and cooperations DEVELOPMENT DEPARTMENT The Development Department provides orientation, guidance and support to aboriginal tourism enterprises that are starting up, expanding or diversifying. It also acts as a liaison between aboriginal and non-aboriginal tourism/economic organizations. Responsible for QAT's development plan Support entrepreneurs according to their business development phase (startup process, expansion, diversification) Maintenance and updates of our strategic data Increase awareness and promote tourism development as a socio-economic enabler Support the diversification, enhancement and standardization of the tourism offer Development tours (Enterprises, CLD, ATR, SADC, station manager, etc.) COMMUNICATIONS The Communications Department is responsible for enhancing the visibility of all members through the website (now accessible on all web platforms including tablets and smart phones), through social media, the quarterly e-newsletter, s, etc. Communicate our initiatives, best business practices and improving organization branding (quebecaboriginal.com, social networks, newsletter) Annual aboriginal tourism magazine ORIGIN(E) Provide services to members Event-planning and media visibility Collaborate in drafting professional documents 5

6 MARKETING DEPARTMENT Since several years, QAT has been promoting the visibility of aboriginal tourism in provincial, national and international markets via major trade fairs, exhibitions, newspapers and publications specialized in tourism. QAT's marketing team plays a valuable role in reaching out to target clienteles and in brand building. Responsible for QAT'S marketing strategy Promote the visibility of aboriginal tourism in major national and international tourism markets (via trade shows, fairs, etc.) Enhancing visibility in the distribution network and with tourists Market segmentation Promotion via press and familiarization tours Integrated strategy for marketing via the Nature Roundtable Brand building and promotion of a distinctive aboriginal tourism (culture box, kiosk, etc.) OUR INVOLVEMENT QAT represents its members with tourism stakeholders and fund providers. Our various participations contribute to build knowledge and further research about aboriginal tourism while structuring the sector. By being involved in various committees, QAT supports the diversification, consolidation and continuous enhancement of the tourism offer via partnerships and concerted collaborations. ATS-QUÉBEC (Board of Directors) CQRHT (Board of Directors) ARF-QUÉBEC (Board of Directors) AQIT (Stake Committee) ATAC (previously known as ATMC) MINISTÈRE DU TOURISME (Nature Roundtable on marketing) MINISTÈRE DU TOURISME (Strategies related to Nature-Adventure, Culture-Events) MINISTÈRE DU TOURISME (Roundtable on aboriginal tourism) MQQ (Tourism performance network) + PARTNERSHIPS AND INDIVIDUAL AGREEMENTS WITH 11 ATR THE EVOLUTION OF OUR ASSOCIATION 2009 Analysis of aboriginal tourism MTO/KPMG 2010 Organization al evaluation QATC 2011 Economic impact studies 2011 Strategic marketing plan Creation of a development department 2012 Development plan Firsttime presence of MTO QAT International Conference BC 2014 Roundtable on aboriginal tourism 2015 IATC 2015 Québec City 6

7 MARKETING PLAN Our marketing plan has been developed to give visibility to your enterprise and to aboriginal tourism as a whole on various platforms. As a member, you can reap all the benefits of this enhanced visibility. Join us in making aboriginal tourism and your enterprise stronger! MAGAZINE - ORIGIN(E) BILINGUAL ABORIGINAL TOURISM MAGAZINE 50,000 copies 84 pages ONE-THIRD OF A PAGE DEDICATED TO EACH ACTIVE MEMBER with photo, description, services offered and contact details CONTACT DETAILS of associate and delegate members AVAILABLE FREE OF CHARGE to local and international tourists through members, partners, the ATR associées du Québec network, the Bureaux d'accueil touristique (BAT) and at tourist information centres in Québec, Montréal and border crossings, as well as at major trade fairs. Online version available at Diversified and in-depth editorial content Published this year by Les Éditions Néopol, known for their Petit Futé tourist guides, Québec Le Mag magazine and various publications in the field of tourism. Les Éditions Néopol will monitor texts and visuals with active members. ALL QAT MEMBERS IN GOOD STANDING BENEFIT FROM SPECIAL RATES WHEN PURCHASING AD SPACE IN ORIGIN(E). PLEASE SEE THE ATTACHED MEDIA KIT FOR DETAILS. *FOR ACTIVE MEMBERS! This year, all the texts have been revised to ensure consistency in length. The description of your enterprise or offer must be about 80 words. Contact details, operating period and photo caption are not included in the word count. Your text and photo for the magazine are included with your registration form. Please validate or edit the details as needed. Overleaf there is a section to let you improve the content of your online member profile on Kindly fill out and send us your Company Profile Form for ORIGIN(E) by mail or . 7

8 TRADE FAIRS The demand for aboriginal tourism is on the rise internationally. QAT will once again be present at major local and global trade fairs to promote your visibility. THE WEB QAT's website, available in English and French, continues to grow. The number of visitors has increased by 25% and total visits (i.e. including recurrent visits) has risen by 31.40% as compared to Monthly peaks exceed 3000 during major tourism or corporate events! Customized form for all active members as well as a dedicated page Search by region, community and business activity Online visibility for your packages Section dedicated to job and training opportunities News and exclusive content for all members Updated editorial content + VISIBILITY AND DETAILS ABOUT YOUR ENTERPRISE? IMPROVE YOUR ONLINE PROFILE! quebecaboriginal.com receives over 3500 page views per month from across the world and the number of visitors is constantly rising. Make the most of your online company profile to give all relevant details about your enterprise and offer (photos, opening hours, fees, packages, etc.). Benefit from this additional visibility on QAT's website. Why? Our website visitors are the perfect target clientele for aboriginal tourism! USE THE OVERLEAF SECTION OF THE ENCLOSED COMPANY PROFILE FORM FOR ORIGIN(E). 8

9 SOCIAL MEDIA QAT effectively leverages on social media and mobility to promote aboriginal tourism. Follow us on our social networks and feel free to provide us with content. Please provide your web details on the registration form so that we can share your updates! Facebook Twitter Pinterest, Flickr, YouTube Tourisme Autochtone Québec/ Québec Aboriginal Tourism AutochtoneQC Tourisme Autochtone Québec QAT NEWSLETTER A quarterly newsletter is sent out to all QAT members. It describes recent activities of the organization and announces upcoming events. Share your news, special offers, job vacancies and other relevant information to spread the word via the newsletter. Subscribe online at FNQLEDC S NIKAN BULLETIN: A BRAND-NEW COLLABORATION QAT is pleased to be associated with the NIKAN bulletin of the First Nations of Québec and Labrador Economic Development Commission (FNQLEDC). Henceforth, we will contribute to the column on aboriginal tourism as a socio-economic activity for our communities. This quarterly bulletin is distributed to the stakeholders involved in the economic development of the aboriginal communities. An online version is available on the FNQLEDC website. We thank FNQLEDC for this wonderful collaboration. 9

10 EXCLUSIVE PARTNERSHIP WITH LE PETIT FUTÉ This year as well, QAT members will benefit from a 20% discount on the whole 2014 travel collection of Le Petit Futé. Simply order via QAT to benefit from this amazing discount! This offer covers each and all of the following publications: Le Petit Futé, Québec Le Mag and Best of Québec special issues. QUÉBEC OUTDOORS The partnership with Québec Outfitters Federation, Aventure Écotourisme Québec and Parks Québec will once more aid in promoting aboriginal tourism internationally.. The form this partnership will take this year remains to be determined. You can browse and share the Québec Nature microsite at and distribute last year's insert. QAT is one of the four main partners of the Nature Roundtable of Québec's ministry of tourism 10

11 MUST-ATTEND EVENT OF THE YEAR: THE INTERNATIONAL ABORIGINAL TOURISM CONFERENCE We look forward to welcoming you at the International Aboriginal Tourism Conference on March 24-25, The venue will be the prestigious Fairmont Le Château Frontenac, nestled in the very heart of Old Québec. The walled city offers beautiful scenery and history at every nook, harbouring a unique heritage in North America. This historical setting is highlighted by the proximity of Wendake, the only recognized Huron- Wendat community in Canada, just a few kilometres away. QAT is proud to organize this important event. For the first time, this conference is being held outside British Columbia. This major conference will bring together around 300 leaders, entrepreneurs and key players of the aboriginal tourism industry from Québec, Canada and about ten other countries. Under the theme Commit to Achieve, this conference will be a platform for sharing best practices, ideas and knowledge about aboriginal tourism while highlighting our rapidly growing industry and gathering aboriginal tourism enterprises from here and abroad. The conference will be held in both English and French and will span over two days. It will also host an onsite handicraft fair. In addition to the formal lectures, a grand opening cocktail will be held at the Musée de la civilisation, followed by a Traditions Night in Wendake showcasing Huron-Wendat culture, gastronomy and tourist attractions. In the scope of the conference and its networking activities, QAT will also host the Québec Aboriginal Tourism Entrepreneurship Recognition Gala to reward local achievements in our sector. Further details about applications and nominations will be communicated shortly. The host nation: Wendake in the limelight Through a variety of sites, events and tourist welcome places, Wendake proudly represents the Huron-Wendat Nation. The Huron-Wendat will be hosting a Traditions Night to entertain you in the evening. You will be able to choose from one out of three gastronomical/tourist activities that will be held respectively at Restaurant La Sagamité, the La Traite Restaurant at Hôtel-Musée Premières Nations and Restaurant Nek8arre at the traditional Onhoua Chetek8e site. We warmly invite you to come explore our culture and enjoy some good food with us during your stay! SCHEDULE AND DETAILS AT 11