10 Year Plan. Capital Projects Funding Plan Operational Needs Operational Reserve

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1 10 Year Plan Capital Projects Funding Plan Operational Needs Operational Reserve

2 Olive Baboons

3 Purpose of Meeting -Present Capital Plan -Construction Sequencing -Capital & Operational Funding Plan Saddle billed Stork

4 Why does Zoo Boise want to Grow? -Generate millions of dollars for wildlife conservation -Provide exciting recreational opportunity to keep up with Valley growth -Increase number and variety of educational opportunities -Must change if want to stay relevant

5 Capital Projects

6 Visitor Welcome Zone Gorongosa National Park

7 Expanded Administration Building Cheetah

8 New Primate House Gorongosa National Park

9 Gorongosa National Park

10 Asia Exhibit Two Phases

11 Sequence of Construction -Spray ground and Gift Shop Visitor Welcome Zone/Gorongosa Asia Phase Asia Phase Nyala

12 Capital Budget Gorongosa National Park Visitor Welcome Zone Administration Building Design/Permits/Fees Conservation Spray Ground/Gift Shop Asia $3.0 million $1.0 million $.5 million $.5 million $.5 million SSA $5.5 million $10-11 million Nile Crocodile

13 Funding Strategies

14 Pricing Strategy -According to Study, we can raise admission fees -Provide rainy day fund -Generate funds for capital improvements -Covered increased operating costs -In exchange, visitors get more amenities and attractions -attract new visitors -encourage repeat visitors -increase length of stay

15 Recommendations -Zoo keeps any expense savings and excess revenues -Create Rainy Day Fund equal to one year of General Fund support, $600K over 10 years, per the Consultant -Change Under Age 4 category to Under Age 3 category -Generate $60-75K annually to pay for Rainy Day Fund Adult 34% 35% 35% 35% 36% Child 14% 13% 14% 14% 14% Senior 3% 15% 3% 3% 3% Free 14% 21% 14% 13% 15% Member 20% 1% 22% 20% 18% Reciprocal 1% 1% 1% 1% 1% School 13% 1% 7% 7% 7% Classes 2% 1% 1% 2% 2% Group 0% 0% 2% 2% 2% scellaneous 1% 1% 1% 2% 3% 100% 100% 100% 100% 100% AZA zoos typically have 5-7% Free admissions

16 Seasonal Pricing -October 1-April 30 keep the same price -$7 Adult, $4.75 Senior, $4.50 Child -Continue Thursday pricing $4.25 Adult & Senior, $3 Child -May 1 September 30 charge high season prices -$10 Adults, $8 Seniors, $7 Child -Thursdays $7.25 Adult & Senior, $6 Child -School Groups remain the same price -Effective this May African clawless otter

17 Additional Amenities & Attractions -Admission to butterflies included -Dinosaurs 2013 & Balloonfest 2013, 2014, Sprayground Attraction TBD New Exhibits 2017

18 Results Higher Admissions $ 332,000 $ 332,000 $ 332,000 $ 332,000 5% attendance increase $ 35,000 $ 35,000 $ 35,000 $ 35,000 Current Special Events $ 48,000 $ 48,000 $ 48,000 $ 48,000 Total Revenue $ 415,000 $ 415,000 $ 415,000 $ 415,000 Less Dinosaur Rental Cost $ (115,000) $ (115,000) less Butterfly Expenses $ (30,000) $ (30,000) $ (30,000) $ (30,000) less 2016 Attraction Rental $ (115,000) Net Revenue $ 270,000 $ 270,000 $ 385,000 $ 270,000 4 Year Net Revenue Total $ 1,195,000 -Generate at least $1 million of $5.5 million goal -In 2017, cover $250,000 in additional operating cost -Still have $135,000 left for Asia capital -$200K difference to pay for Facilities Director

19 Accessibility Free Days -Claus-n-Paws (December) -2 nd Free Day (February) Scholarships -$10,000 worth of targeted scholarships African Painted Dogs

20 Memberships Family Membership Institution Adult Child Membership Multiplier Discovery Center $ 8.00 $ 5.00 $ Idaho Botanical Gardens $ 5.00 $ 3.00 $ Idaho Aquarium $ 9.00 $ 5.00 $ Boise Art Museum $ 5.00 $ 1.00 $ Point Defiance Zoo, Tacoma $ $ $ Santa Ana Zoo $ $ 7.00 $ Reid Park Zoo, Tucson $ 9.00 $ 5.00 $ Sacramento Zoo $ $ 7.00 $ Little Rock Zoo $ $ 8.00 $ Fresno Zoo $ 7.00 $ 4.00 $ Jackson Zoo, Mississippi $ 7.00 $ 5.00 $ Pocatello Zoo $ 5.25 $ 3.25 $ Zoo Boise $ 7.00 $ 4.25 $ Tautphaus Park Zoo, Idaho Falls $ 6.00 $ 3.00 $ AZA Zoos multipliers average between 2.0 and 2.9

21 -Maintain higher ratio purposely to keep 20% ratio -Allows us to meet City and FoZB budgets -Discuss a higher membership price to maintain ratio Warthog

22 Gorongosa Strategy -Currently giving away $ ,000 in grants -Multiple grants of up to $30,000 -Due diligence -More effective conservation=fewer partners over multiple years -Ex: Supported Gorongosa with $100,000 over 4 years Southern Ground Hornbill

23 -Agree to give Gorongosa Restoration Project $2 million over 10 years -Leaves smaller pot to give grants in which public participates -Need to change contract, give FoZB right to charge conservation fee -Carr Foundation will give us $1 million for Gorongosa exhibit -Now at $2 million of a $5.5 million goal Vervet Monkey

24 Capital Campaign -Launch a $5.5 million campaign with $2MM accounted for -Campaign kick-off of Complete campaign in 2016, zoo s 100 year anniversary -Begin construction in 2016 with 2017 opening -Approach SSA for Gift Shop and Sprayground -cost not included in $5.5 million African Crowned Cranes

25 Next Steps Approval from Mayor and Council on the following: 1. Move forward on the Visitor Welcome Zone and Gorongosa Exhibit 2. Pricing strategy for 2013 a. Creation of the Rainy Day Fund b. Move forward on summer attractions c. Hire Facility Director immediately 3. Changing of City/FoZB contract granting FoZB the right to charge conservation fee

26 Questions?