FOCUSING ON CRUISE FOR APRIL

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Valentine Parks
5 years ago
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1 FOCUSING ON CRUISE FOR APRIL

Your customers will get a taste of the type of amazing Cruising experiences you can book for them this year and next!

2 FOCUSING ON CRUISE FOR APRIL Throughout April we ll be running a marketing campaign which focuses on all things Cruise! The marketing is designed to inspire your customers, featuring European and more far flung cruises around South East Asia and Alaska. Your customers will get a taste of the type of amazing Cruising experiences you can book for them this year and next! Throughout the month we ll be sending a dedicated weekly , with features and offers, as well as creating product ecards for you to send out via contact centre. On top of this we ll also be sharing a weekly suggested social media plan with you - complete with pins which will help you to promote these amazing Cruise Lines, giving inspiration across your social networks. P&O Cruises Every Friday we ll be releasing a list of the properties and partners which we ll be promoting that week within Daily Activities, as well as the social media pins and posts, and ecards please don t send these all out at once, you can stagger these across the week and work them in to your weekly marketing plan. On a Sunday evening your customers will receive our Sail Away - which covers offers as well as editorial topics for example Exploring The World by Cruise Ship and 5 River Cruises to See Cities in Style Princess Cruises The campaign runs for four weeks and some of the suppliers we ll be featuring include: P&O and Cunard Hurtigruten Fred. Olsen Regent Seven Seas Cruises Princess Cruises Scenic River Cruise 2

features) share some of the social media posts and pins (you don t need to do them all if you don t want to but you ll know which ones are relevant to your market) and if you have any customers in

3 SOUNDS GREAT SO WHAT DO I NEED TO DO? We d love you to get behind the campaign, encourage your customers to share their favourite Cruise Lines and memories using #tcexperience and share yours too (we may even use it in one of our features) share some of the social media posts and pins (you don t need to do them all if you don t want to but you ll know which ones are relevant to your market) and if you have any customers in your contact centre who you know would be interested in any of these features then you can send them the ecard! Don t forget for your customers to receive all this, they ll need to be marketable. PLAN Week 1 Friday 31st March 6 x Ecards and 6 x Social Media Pins Sunday 2nd April sent to your customers found in Contact Centre - Cruise Campaign - Apr 17 Week 2 Friday 7th April 6 x Ecards and 6 x Social Media Pins Sunday 9th April sent to your customers found in Contact Centre - Cruise Campaign - Apr 17 Week 3 Celebrity Cruises Thursday 13th April 6 x Ecards and 6 x Social Media Pins Sunday 16th April sent to your customers found in Contact Centre - Cruise Campaign - Apr 17 Week 4 Friday 21st April 6 x Ecards and 6 x Social Media Pins Sunday 23rd April sent to your customers found in Contact Centre - Cruise Campaign - Apr 17 Oceania Cruises 3

4 MAIN PARTNERS P&O Cruises A P&O Cruises holiday is a great way to escape from everyday life and to explore many different destinations in one of the most relaxing ways imaginable. It offers you an extraordinary variety of activities and entertainment, plus exceptional restaurants and bars. And of course, if you simply want to escape, there s plenty of opportunity to do nothing at all! Princess Cruises For 50 years, Princess Cruises have been the leaders in destination cruising, taking you to more amazing destinations than any other cruise line. And as unforgettable as all the sights may be, a Princess ship promises to be the best destination of all. From exquisite dining to dazzling musicals, the ambience of The Piazza, relaxing in the adult only Sanctuary or experiencing the thrill of Movies Under the Stars - unpack, unwind and make yourself at home, because Princess don t think a cruise is good enough unless you come back new. Celebrity Cruises Celebrity Cruises is redefining the way you see the world. They call it Modern Luxury and it s what makes a Celebrity Cruises holiday an experience like no other. A contemporary fleet offers luxury with its cutting edge design and warm spaces; dining experiences where the venue is as important as the food; and amazing service, all created to provide an unmatchable experience for your precious time. Oceania Cruises Imagine a world that is just as you desire. The Finest Cuisine at Sea, an elegant yet relaxed ambiance, spacious suites and staterooms and impeccable service all become part of your daily routine. While offering the amenities of larger vessels, Oceania Cruises comfortable mid-size ships were designed to visit hidden harbours, captivating coves and sleepy seaside villages inaccessible to many travellers. 4

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Barcelona Valencia RENAISSANCE & RELICS SHIP Marina DATE 16 October 2017 DURATION 12 Nights ITINERARY Fly UK/ Barcelona Embark Marina And Sail To Provence (Marseille) Monte Carlo

8 Barcelona Valencia RENAISSANCE & RELICS SHIP Marina DATE 16 October 2017 DURATION 12 Nights ITINERARY Fly UK/ Barcelona Embark Marina And Sail To Provence (Marseille) Monte Carlo Florence/Pisa/Tuscany (Livorno) Rome (Civitavecchia) Santorini,Thessaloniki Volos Athens (Piraeus)/ Fly UK Deluxe Oceanview from 2,717PP Free internet plus choice of 6 Free Excursions or $600 on board spend or House Select Drinks Package SPOTLIGHT ON SPAIN SHIP Marina DATE 21 November 2017 DURATION 12 Nights ITINERARY Fly UK/ Barcelona Embark Marina And Sail To Malaga Arrecife (Lanzarote) Santa Cruz De La Palma Santa Cruz De Tenerife Las Palmas De Gran Canaria Tangier Almeria Valencia Barcelona/ Fly UK Deluxe Oceanview from 2,599PP Free internet plus choice of 6 Free Excursions or $600 on board spend or House Select Drinks Package EUROPEAN QUEST SHIP Marina DATE 23 May 2018 DURATION 10 Nights ITINERARY Embark Marina In Southampton And Bordeaux (Le Verdon) Biarritz (Saint-Jean-De-Luz) Bilbao Gijon Southampton Bilbao GLORIOUS GREECE SHIP Riviera DATE 14 October 2018 DURATION 10 Nights Crete ITINERARY Fly UK/ Athens (Piraeus) Embark Riviera And Sail To Gythion Katakolon Taormina (Sicily) Valletta Heraklion (Crete) Rhodes Santorini Patmos Athens (Piraeus)/ Fly UK Deluxe Oceanview from 2,759PP Free internet plus choice of 6 Free Excursions or $600 on board spend or House Select Drinks Package Deluxe Oceanview from 2,689PP Free internet plus choice of 6 Free Excursions or $600 on board spend or House Select Drinks Package 8

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march december 2019 mediterranean & greek isles Few destinations can match the, an inviting region of sunny seaside villages, modern cities, ancient ruins, art, architecture and timeless traditions. And