Morning on vineyard at Lake Wanaka, Otago, New Zealand. Lonely List SEPTEMBER Explore every day

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1 Morning on vineyard at Lake Wanaka, Otago, New Zealand Lonely List SEPTEMBER 2018 Explore every day Delivery in-store from 6th September 2018 Order cut-off 10th August 2018

2 NEW THIS MONTH New Zealand pp, colour highlights NZ $ , % (2yrs) MARKET SHARE 86.8% Uncrowded, green, peaceful and accepting, New Zealand is packed with forests, mountains, lakes, beaches and fjords. This 19th edition of New Zealand is our most comprehensive and informationrich guide to the country designed for travellers with a sense of adventure, who are interested in getting off the beaten track. POINT OF SALE Regularly voted one of the world's favourite destinations, get to the heart of New Zealand with these inspirational poster and shelftalkers. Make sure to place your order today! Strip Poster FREE Shelftalker FREE *Artwork not final 2

3 New Zealand's North Island pp, colour highlights NZ $ , % (2yrs) MARKET SHARE 100% Packed in cosmopolitan cities, authentic opportunities to experience Māori culture, and the country s bubbling volcanic heart, the North Island is an exceedingly versatile destination. New Zealand's South Island pp, colour highlights NZ $ , % (2yrs) MARKET SHARE 100% From turquoise lakes and lush peninsulas to snowcapped mountains and sparkling glaciers, the South Island's majestic landscapes offer awe and adventure in equal measure. 3

4 DISCOVER THE BEST Best of London pp, full colour NZ $ ,198 57% (1yr) MARKET SHARE 61.7% One of the world's most visited cities, London has something for everyone: from history and culture to fine wine and good times. Its energy is intoxicating and its sheer diversity is inspiring. Best of New York City pp, full colour NZ $ ,244 75% (1yr) MARKET SHARE 69.7% Epicenter of the arts. Dining and shopping capital. Center of international commerce. Trendsetter in fashion and design. One of the world s greatest cities, New York wears many crowns, and spreads an irresistible feast for all. 4

5 Best of Tokyo pp, full colour NZ $ ,001 67% (1yr) MARKET SHARE 85.7% Yoking past and future, Tokyo dazzles with its traditional culture and passion for everything new. Best of Paris pp, full colour NZ $ ,097 59% (1yr) MARKET SHARE 86.8% The City of Light acquired its enduring moniker due to its leading role in the Age of Enlightenment, and it's apt as ever today, with enduring icons alongside ground-breaking innovations. 5

6 Best of Rome pp, full colour NZ $ ,532 43% (1yr) MARKET SHARE 67.5% A heady mix of haunting ruins, breathtaking art, vibrant street life and incredible food, Italy s hot-blooded capital is one of the world s most romantic and inspiring cities. Best of Barcelona pp, full colour NZ $ % (1yr) MARKET SHARE 68% From sunrise over the Mediterranean to the last dance floor whirl of an action-packed night, Barcelona holds your attention 24 hours a day. Its combination of natural attractions, hedonism and serious cultural cachet make it one of the world's great cities. BOOKMARK PACK Spread the word about our Best Of series with these inspirational bookmarks featuring different designs. Order your FREE pack now! Best of Bookmarks POS Pack W43mm x H165mm, double sided Pack of 50x (5 designs x 10 each) FREE 6

7 Mexico pp, colour highlights NZ $ , % (2yrs) MARKET SHARE 76.4% Palm-fringed beaches, chillispiced cuisine; steamy jungles, teeming cities; fiesta fireworks, Frida's angst: Mexico conjures up diverse, vivid dreams. And the reality lives up to them. Mexican food feature Guide to ancient ruins Travel with children in Mexico Landscapes & wildlife feature SELL THRU Middle East pp, colour highlights NZ $ ,018 78% (3yrs) MARKET SHARE 100% The Middle East is a grand epic, a cradle of civilisations and a beautiful, complicated land that's home to some of the planet's most hospitable people. 7

8 PHRASEBOOK + DICTIONARY Featuring a fresh design, our popular language series helps immerse travellers in new cultures UK Over 60,000 Phrasebooks have been sold to Australian traveller's in the past 12 months! Lonely Planet Phrasebooks are your handy passport to culturally enriching travels with the most relevant and useful phrases and vocabulary for all your travel needs. These new editions make it even easier for travellers to spark up conversations, learn local manners and customs, and order food and drink with confidence. Travellers won't be lost for words with our 3500-word two-way dictionary Includes phonetic guides for learning correct pronunciations Essential tips on culture and manners NEW tear-out Fast Phrases cards provide useful words and phrases in a convenient and easy-to-access format TOP 10 PHRASEBOOKS 1 Japanese Phrasebook 2 French Phrasebook 3 Italian Phrasebook 4 Spanish Phrasebook 5 Fast Talk French 6 Fast Talk Italian 7 Europe Phrasebook 8 Latin American Spanish Phrasebook 9 Mandarin Phrasebook 10 Thai Phrasebook Source: AC Nielsen Bookscan Data data results from

9 OVER 19,000 UNITS SOLD NZ$ ,299 94% (1yr) NZ$ NZ$ ,231 95% (3yrs) ,834 86% (1yr) NZ$ NZ$ ,449 97% (1yr) , % (1yr) NZ$ NZ$ ,571 67% (3yrs) , % (3yrs)

10 NZ$ NZ$ , % (3yrs) , % (6yrs) NZ$ NZ$ ,312 57% (2yrs) , % (6yrs) NZ$ NZ$ , % (5yrs) ,030 98% (2yrs) NZ$ NZ$ , % (6yrs) CURRENT ED SELL THRU 99% (6yrs) Current Lonely Planet Market Share of Phrasebooks in AUS is 85.2% **

11 NEW RELEASE A-Z of Wildlife Watching An alphabetical spotter s guide This visually lavish coffee table book is packed with the most extraordinary and fascinating animals to see in the wild, from African elephants and Sumatran tigers to aardvarks and butterflies. Alongside a detailed description of each creature s habits and characteristics, we explain where best to find them and how to increase the chances of an encounter. Full of stunning photos and authoritative text Designed for both novices and enthusiasts Readers can mark off what they ve seen NZ$ Pages H200mm x W260mm Hardback 11

12 TITLE ISBN STK CD NZ$ QTY New Zealand E New Zealand's North Island D New Zealand's South Island E New Zealand POS Strip Poster FREE New Zealand POS Shelftalker FREE Best of New York B Best of London B Best of Tokyo A Best of Paris B Best of Rome B Best of Barcelona B Best of Bookmarks POS pack FREE Middle East C Mexico E French Phrasebook & Dictionary D Spanish Phrasebook & Dictionary E Mandarin Phrasebook & Dictionary D Japanese Phrasebook & Dictionary D Italian Phrasebook & Dictionary E Latin American Spanish Phrasebook & Dictionary D Thai Phrasebook & Dictionary C German Phrasebook & Dictionary D Vietnamese Phrasebook & Dictionary D Southeast Asia Phrasebook & Dictionary B Russian Phrasebook & Dictionary B Portuguese Phrasebook & Dictionary B Indonesian Phrasebook & Dictionary B Mexican Spanish Phrasebook & Dictionary C Hungarian Phrasebook & Dictionary B Lonely Planet's A-Z Wildlife Watching Account Number: Order Number: Backorder: Yes / No Name/Bookshop: Agent (if applicable): Address: State/Country: Postcode: Phone: Fax: Date: Potton & Burton Tel: (03) Fax: (03) info@pottonandburton.co.nz All prices are GST inclusive. Prices subject to change without notice. All orders are subject to our Terms of Trade. ** Market Share Fig. source: AC Nielsen Bookscan Data Period 4, 2018