Reeling in the Years: 25 years of Change in Irish Tourism 2 nd Annual Tourism Policy Workshop Dromoland Castle 4 th -6 th November 2011 Brian Maher Head of Policy and Futures Fáilte Ireland
1985-2010 A Potted History Events that shaped today s world
1980 s Economies in Turmoil Black Monday Strikes Unemployment/Self Aid Emigration People Bob Geldof Jack Charleton Mary Robinson Political Upheaval Anglo-Irish Agreement Iraq War I End of Apartheid Collapse of European Communist Systems Tianamen Square
1990 s Transforming Economy Unemployment reaching record levels 1992 Employment and investment growing, economy improving 1994 Booming economy, record growth and inward invesment - 1998 Transforming Ireland Italia 90 Eurovision winner four times in five years Riverdance Good Friday Agreement Tour de France Cusp of a Century Millenium Celebrations (Y2K bug?!) Abbeylara Concorde crashes Angry Eircom shareholders Flood Tribunal
The Noughties Shock and Awe 9/11 Foot and Mouth Disease in UK and Ireland Iraq War II Tsunami Ireland Transformed Special Olympics Oxegen/Electric Picnic Cork City of Culture Ryder Cup/Waterford Tall Ships/Volvo Ocean Race Economy The Euro Celtic Tiger Economic collapse
Tourism Touch Points 1985-2010 Europe Ireland Economic Tourism and Travel Technology European Funding Expansion of the EU The Euro Northern Ireland Foot and Mouth Disease Celtic Tiger Temple Bar Banking Crisis, public debt Global recession Loss of consumer confidence Ryanair the advent of low cost airlines Removal of Shannon Stopover European deregulation, Open Skies Accommodation tax breaks The Internet Mobile Technology Social Media
Global Tourism Overview
1985-2010 Growth in International Tourism Arrivals and Receipts Source: World Tourism Organisation
1985-2010 Growth in International Tourism Arrivals by Region Source: World Tourism Organisation
Source: World Tourism Organisation 1985-2010 Growth in International Tourism Arrivals Index
Regional Share of International Arrivals (%) 1985 2010 Source: World Tourism Organisation
Source: World Tourism Organisation Average Annual Growth (%)
1985-2010 Growth in International Tourism Receipts by Region Source: World Tourism Organisation
Regional Share of International Receipts (%) 1985 2010 Source: World Tourism Organisation
Irish Tourism 1985-2010
Source: Central Statistics Office 1985-2010 Overseas Visitors to Ireland
Source: Central Statistics Office Indices 1985-2010 Overseas Visitor Spend in Ireland and Irish CPI
Source: Central Statistics Office 2000-2010 Domestic Trips (000s)
Source: Central Statistics Office 2000-2010 Domestic Holidays (000s)
Source: Central Statistics Office Indices 1985-2009 Irish Outbound Tourism and Irish GDP
1985-2010 British Visitors to Ireland and GDP Indices FMD The Euro International Monetary Fund, World Economic Outlook Database and Central Statistics Office
1985-2010 US Visitors to Ireland and US GDP Indices 1 st invasion of Iraq 9/11 End of Shannon Stopover International Monetary Fund, World Economic Outlook Database and Central Statistics Office
1985-2010 German Visitors to Ireland and German GDP Indices Reunification FMD International Monetary Fund, World Economic Outlook Database and Central Statistics Office
Holiday Segments (000s) 2000-2010 Fáilte Ireland Survey of Overseas Travellers
Holiday Route of Entry (%) 1985-2010 Fáilte Ireland Survey of Overseas Travellers
Holiday Use of Car(%) 1985-2010 Fáilte Ireland Survey of Overseas Travellers
Holiday Seasonality (%) 1985-2010 Fáilte Ireland Survey of Overseas Travellers
Central Statistics Office 1985-2009 Length of Stay
Holiday Accommodation Used(%) 1985-2009 Fáilte Ireland Survey of Overseas Travellers
Accommodation Nights - All 1985 2010 Fáilte Ireland Survey of Overseas Travellers
Accommodation Nights - Britain 1985 2010 Fáilte Ireland Survey of Overseas Travellers
Fáilte Ireland Visitor Attitudes Survey Sources of Information
Considering Ireland for a Holiday (%) Very Important Factor (%) 2000 2010 Friendly, hospitable people 95 92 Easy, relaxed pace of life 84 74 Beautiful scenery 93 91 Good all round value for money 75 74 Competitively priced air and sea fares 57 67 Easy to get to 63 65 Interesting history and culture 77 80 Opportunities for outdoor activities 36 38 Fáilte Ireland Visitor Attitudes Survey