Missouri E. Kansas Southern Indiana Southwestern Illinois 215 MEDIA KIT PRINT ONLINE Midwest Traveler 215 Media Kit 1
Table of Contents The AAA Brand Coverage of Midwest Traveler Publication Editorial Calendar Demographic Profile AAA Member Demographics AAA Member Travel Habits AAA Regional Travel AAA Travel Planning and Booking Online Media AAA.com/Traveler Custom-Created Integrated Promotions EventsAndDestinations.com Specs and Deadlines Midwest Traveler Specifications and Material Closings Midwest Traveler Advertising Rates Midwest Traveler Publication Information Coverage of H&A Media Group Publications 3 4 5 6 7 8 9 1 11 12 13 14 15 16 Midwest Traveler 215 Media Kit 2
The AAA Brand For more than 1 years, AAA has been the recognized national leader in providing peace of mind for motorists while they are on the go. As a federation of affiliated motor clubs serving more than 54 million Members in North America, AAA ranks among the most trusted brands in the world. AAA leverages the strength of this national organization to serve local AAA Members with relevant advice and valuable benefits. Our Members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA will always do what is right for its Members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles. Midwest Traveler 215 Media Kit 3
Coverage of Midwest Traveler Publication Midwest Traveler Circulation 589,887 Western Zone 24,286 Missouri 445,274 Eastern Zone 347,37 Southwestern Indiana 34,187 Southern Illinois 46,45 *Remainder of circulation goes to various other states Mailed AAA HH, July/ Midwest Traveler 215 Media Kit 4
Midwest Traveler Editorial Calendar January/February Mardi Gras Magic What s a nice girl from Indiana doing on a float in New Orleans? Having the time of her life! Sidebar St. Louis Mardi Gras Arizona National Parks and Historic Sites, Grand Canyon RR. Sidebar on what s new in/around Phoenix area. Alaska Winter Carnival in Anchorage, ski resorts around state. Florida Orlando (Disney, Universal news) Tank Trip: Hamilton, Mo Sew up a creative getaway (Missouri Star Quilting) March/April Rocky Mountain NP Turns 1 Celebrations began in fall 214 and continue through 215. 4 Diamonds Shine Profile a restaurant & hotel in our area. Sidebar on all other winners. Hawaii Fiesta! San Antonio welcomes spring with its biggest party. Sidebar Texas Country towns. Branson Close to the fun in Branson and Springfield. Accessible performers, minor league baseball and new Wonders of Wildlife hands-on fun. Tank Trip: Southernmost Illinois outdoor getaway May/June Michigan Beach towns of Traverse City, Holland, Saugatauk, South Haven and St. Joseph. Galveston, Texas Come to cruise or come for a beach getaway, coastal town is waiting for you Great River Road Adventure Pere Marquette (Grafton, IL) turns 75; explore St. Charles County. Indiana Family weekend ideas for summer. Tank Trip: St Joseph, Mo. July/August Best of the Midwest poll results Ten Years After Katrina A look at how NOLA and the Gulf have bounced back. Must-see attractions, hotels, restaurants. Europe Viking River Cruise (Paris to Prague) Missouri State Park s new water trails Finger Lakes SP near Columbia, Stockton SP near Springfield. Tank Trip: Wichita, Kan. September/October A Midwest Autumn Colorful drives, harvest festivals; Missouri, Indiana, Illinois, Kansas. Gateway Arch turns 5 Explore the CityArchRiver 215 project and what it means for St. Louis. Missouri Tombstone Tours Pike County, St. Louis and sidebar on others in region, including Alton, Ill. Tank Trip: Autumn beauty of Spring Mill State Park in Indiana November/December Wrap up the holidays Last-minute getaway ideas (Branson, Eureka Springs, KC, STL, Chicago, Nashville). Western Winter Denver for a winter getaway. Outdoors, lodges, entertainment. Singing the Blues A look at the new National Blues Museum that s due to open at the end of the year in St. Louis. Gulf Coast, Ala. Fun at the annual songwriter s festival. Tank Trip: Cedar Rapids, Iowa IN EVERY ISSUE In the News Things happen fast in the traveling world. Attractions open, events are scheduled, rules change. We try to stay on top of all of it and provide a snapshot of what s going on. Travel Treasures All across the Midwest there are overlooked gems-places and festivals that mustn t stay hidden any longer. We bring them to light. Card Tricks Shopping. Playing. Traveling. Dining. Living life to its fullest and with savings galore! It s what the AAA card is all about. We keep members updated on why it pays to belong to AAA. Driver s Seat Whether it s gadgets or fuel efficiency, there s plenty to talk about when it comes to our vehicles. Tips on Travel We strive to keep our readers up-to-date with the latest information. Travelers who know what to expect are sure to have a more carefree getaway. Common Cents Money is important to our readers. We offer them advice on shopping smartly, staying on a budget and other ways to keep themselves financially stable. Subject to change without notice Midwest Traveler 215 Media Kit 5
AAA Member Demographics Age and Gender Main Residence Household Income 39% 61% 61 $26, $2, Median Age Average Value Median Value $13, $76,3 11% 89% Average Income Median Income 18-34 6.5% 35-54 27.7% 55+ 65.5% 65+ 37.3% Rent Own Marital Status Occupation Married Widowed Separated/Divorced Single (never married) 64% 11% 11% 1% 56% Professional/Manager Midwest Traveler Readers are loyal and engaged 21.3% 17.9% 13.5% 8.2% 7.9% 6.6% 5.5% 4.6% Visited AAA office Visited magazine/club website (or AAA.com) Planned/modified existing travel plans Called a toll-free number Visited advertiser s website Called AAA Travel Agent Used Reader Service card Called advertiser directly (Source: 213 GfK MRI Subscriber Study) Midwest Traveler 215 Media Kit 6
$ $ $ $ AAA Member Travel Habits Activities: Last 12 Months International Places Visited (last 3 years) 51% HISTORIC SITES 34% BEACH 36% NATIONAL PARKS 12% GOLF 14% SPA 19% ART GALLERIES 22% THEME PARKS Canadian Provinces Visited (last 3 years) 24.3% Canadian Provinces Heartland Provinces 1% Quick Facts 73.5% Took vacations Business 29.3% Business/Personal 15.5% Personal 94.8% Atlantic Coast Provinces 5.7% $2,7 Avg amount spent on trip 74% Took Weekend trips 82.7% Traveled by car Pacific Provinces 4.4% Ontario 8.1% Quebec 8.6% Foreign Travel Travel Comparison US HH MT HH Index Took Trips Plane Trips Used Rental Car Casino Gambling Bus Trips Motor Home Railroad Trips 5.9% 79.% 155 42.2% 6.9% 144 9.5% 28.9% 34 15.6% 27.7% 178 2.1% 4.4% 21 1.7% 2.8% 165 1.9% 7.5% 395 41% 13.5 63% Owns a valid passport 41% Took a foreign trip in last 3 years Stayed at a hotel for Business and/or Vacation Average number of nights per year 57.5% 23.2% Vacation 9.7 Average nights 14.7 per year Business Average nights per year Midwest Traveler 215 Media Kit 7
AAA Regional Travel 74.5% of Midwest Traveler readers took at least one overnight domestic trip in the past year. Source of information when planning a domestic or foreign trip Friends or Relatives 52.8% Midwest Traveler Magazine 41.9% Direct from Travel Provider 23.5% Other Magazines/Newspapers 23.4% AAA Travel Agency 23.% Television 19.2% AAA Website 17.% Books 13.3% Top U.S. areas visited in the past year Arizona Phoenix/Scottsdale 3.7% Arkansas Little Rock 3.9% California Los Angeles 6.1% San Francisco 5.% San Diego 4.% Colorado Denver 8.6% Colorado Springs 3.9% Florida Orlando 9.2% Pensacola 2.8% Illinois Chicago 19.7% Indiana Indianapolis 8.2% Louisiana New Orleans 6.7% Missouri Kansas City 24.2% St. Louis 37.5% Nevada Las Vegas 11.% Oklahoma Oklahoma City 6.5% Tennessee Nashville 12.5% Memphis 7.9% Texas Dallas/Ft. Worth 8.9% San Antonio 3.7% Austin 3.5% Houston 3.3% Midwest Traveler 215 Media Kit 8
AAA Travel Planning and Booking Readers of Midwest Traveler most often look to the magazine for travel-related information. This is evident from the 46.8% of readers who use magazines when planning a trip. Method Readers Use to Make Reservations or Buy Tickets for Trip Direct from Travel Provider 6.8% AAA/Other Websites 43.2% Other Travel Agency 15.9% AAA Travel Agency 17.% Method of Transportation when taking a trip 83.2% 2.8% 6.9% 7.5% 4.4% Midwest Traveler 215 Media Kit 9
AAA.com/Traveler Ad Rates, Sizes and Shapes [All rates are GROSS] Web Ads Size (pixels) Rates: One Month AAA.com/Traveler Top Banner 28x6 $25 Web Banner Ads Communicate your branding or call-toaction message to AAA Members and prospects on the Midwest Traveler Magazine website. Midwest Traveler [thinks outside the box [ Midwest Traveler 215 Media Kit 1
Custom-Created Integrated Promotions Promotional Websites Custom-created micro websites are perfect for customer data collection using sweepstakes, surveys and general information delivery as the draw. They can be multipage and feature video streaming audio/video, banners and online fulfillment. Client: Gainey Suites Sales Rep Information Campaign: Winter Emails Bonnie Gill Beginning date: January 3, 213 Ending date: January 16, 213 Final Report as of 2/27/13 Total Brand PRINT Impressions H&A Media Group Advertisements: Households Readers ------------------- ------------------- Total WEB Views Click-throughs Banners Visits Page Views Micro site E-MAIL Delivered Opens Click-throughs Stand alone broadcast Jan 3, 213 2, 617 113 617 Stand alone broadcast Jan 16, 213 2, 476 47 476 DESTINATION SPOTLIGHT Article Title and ID Page Views VIDEO Video Title Views DATA Unique Electronic Unique Postal Requests Requests Fulfillment Campaign Results The success of your campaign is important to us, and we want you to have that information in a timely manner. At the end of your campaign you will receive a full report detailing every piece of your advertising. The campaign report includes number of impressions, as well as open rates and clickthroughs for your electric media. It will also tell you the number of leads that your campaign generated. Contest Leads Name & e-mail Name, e-mail & postal Unique Repeat Contest Entrants Contest Entrants Magazine Reader Service Leads TOTALS Total campaign impressions 1,93 Total Contest Entries Unique Contest Entries Travel Guides Requested Midwest Traveler 215 Media Kit 11
EventsAndDestinations.com Today s traveler relies on the Internet to explore travel options and destination attractions. With its instantaneous availability and endless resources, it has become an indispensable travel planning assistant. We help harness the Internet s capability with EventsAndDestinations. com, a one-stop website designed to let travelers search exciting locales and related activities. Our advertisers are able to fill the site with information about their respective attractions, festivals or other points of interest-giving travelers plenty to choose from as they make their vacation decisions. In addition to offering information online, EventsAndDestinations.com also gives travelers the ability to download related brochures. It s one more way we share information in the ever-evolving information age. Midwest Traveler 215 Media Kit 12
Midwest Traveler Specs and Material Closings Ad Sizes Live Area [WxH] Trim Size [WxH] Bleed [WxH] 2 Page Spread 15 x 9.625 15.75 x 1.5 16 x 1.75 Full Page 7 x 9.625 7.875 x 1.5 8.125 x 1.75 2/3 Page with Bleed 4.375 x 9.625 5.125 x 1.5 5.375 x 1.75 2/3 Page without Bleed 4.625 x 9.625 - - 1/2 Horizontal 7 x 4.75 7.875 x 5.25 8.125 x 5.5 1/2 Vertical 4.625 x 7.187 - - 1/3 Square 4.625 x 4.75 - - 1/3 Vertical 2.25 x 9.625 - - 1/6 Horizontal 4.625 x 2.234 - - 1/6 Vertical 2.25 x 4.75 - - Regional Travel Directory 1 inch 2.25 x 1 - - 2 inch 2.25 x 2 - - 3 inch 2.25 x 3 - -- 4 inch 2.25 x 4 - FULL PAGE 1/6 PAGE V 1/6 PAGE H 1/2 PAGE V 1/3 PAGE S 1/2 PAGE H 1/3 PAGE V 2/3 PAGE January/February Reserve Space By Nov 3, 214 Materials Due By Nov 1, 214 March/April Reserve Space By Jan 7, 215 Materials Due By Jan 14, 215 May/June Reserve Space By Feb 18, 215 Materials Due By Feb 25, 215 July/August Reserve Space By May 6, 215 Materials Due By May 13, 215 September/October Reserve Space By July 8, 215 Materials Due By July 15, 215 November/December Reserve Space By Sept 9, 215 Materials Due By Sept 16, 215 Mechanicals Printing Process: Web Offset Trim Size: 7.875 x 1.5 Binding: Saddle-stitched Macintosh Supported Software PDF files must be version 1.3 (PDF/X-1a) QuarkXpress1 Creative Cloud Fonts Always use real typeface. Do not use application to apply styles (i.e. bold, italic, outline, shadow, underline) Black type should be 1% black File Requirements High resolution of 3 dpi LPI is 15 Maximum ink density is 28% Four color process, CMYK E-mail Delivery E-mail to: ataylor@hamediagroup.com Upload Instructions Must be compressed or zipped http://ads.hamediagroup.com Disclaimer Any reflowing of text in layout because file was not ripped through a high-end output device, 6 dpi or above, will not be the responsibility of the magazine White color is only available as a knock out QR-Codes are accepted, but should be 1% black and set to overprint. Complete advertising specifications can also be found at www.hamediagroup.com/ratecards. For additional information call [42] 592-5 ext. 294 or ext. 456 Midwest Traveler 215 Media Kit 13
Midwest Traveler Full Circulation Rates Rate Card 65 Rates effective with the January/February 215 Issue All rates are gross Issue Dates: Rates Four Color Circulation (All Issues) 589,887 Full Page $16,545 2/3 Page 11,582 1/2 Page 9,1 1/3 Page 6,618 1/6 Page 3,39 Covers (Four Color) 2nd & 3rd Cover $17,985 Travel Directory 4 Inch $2,417 3 Inch 1,699 2 Inch 1,33 1 Inch 595 Regional Rates Western Zone Eastern Zone Circulation 24,286 347,37 Full Page $7,774 $11,179 1/2 Page 4,276 6,149 Remainder of circulation goes to various other states. Midwest Traveler 215 Media Kit 14
Midwest Traveler Publication Information Midwest Traveler is published bi-monthly on January 2, March 2, April 15, July 1, September 1 and November 2 Upload and Mailing Instructions Send contracts, insertion orders, proofs and artwork to: Ann Taylor H&A Media Group ataylor@hamediagroup.com or upload directly at: http://ads.hamediagroup.com Cancellation Cancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing. Commissions/Credit Agency Commission: 15 percent Net in 3 days. First-time advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Reader Service Available to all advertisers. Insertions received after closing date may not receive a listing. Inserts Rates quoted on request. Advertising Acceptance The publisher reserves the right to accept or decline any advertising. The advertiser assumes liability for all advertising content (including text, representations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement which simulates editorial content will be labeled as advertisements. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date. Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing. Midwest Traveler 215 Media Kit 15
Coverage of H&A Media Group Alabama Journey Alabama Home & Away Ohio/Columbus, Indiana, Oklahoma, Southern Pennsylvania, Northway (Schenectady, NY), Hudson Valley (Albany, NY), Ohio/ Akron, South Dakota, Southern New York, Ohio/Shelby County AAA Journeys Eastern Connecticut, Eastern Kentucky, So. West Virginia, Kansas, Cincinnati, and Miami Valley (Dayton) Ohio Live Play AAA Minneapolis, MN AAA C&T Metro New York, Northern New York and Long Island AAA Living North North Dakota, Minnesota, Nebraska, Iowa, Wisconsin, Illinois/No. Indiana, Michigan AAA Living South Florida, Georgia, Tennessee AAA Midwest Traveler Missouri, So. Indiana, So. Illinois and E. Kansas AAA Southern Traveler Arkansas, Louisiana and Mississippi Your AAA New Jersey Essex, Morris and Union Counties AAA GO Magazine North and South Carolina AAA Horizons Massachusetts, Rhode Island and Western Connecticut Member Connection Western and Central New York AAA North Penn News Northern Pennsylvania Northern New England Journey Vermont, New Hampshire and Maine Midwest Traveler 215 Media Kit 16