KEY ISSUE OR OPPORTUNITY: Convert strong consumer aspiration to visit through to driving off peak (spring and autumn) travel OUR STRATEGY: Develop a fully integrated campaign for core targets to focus on driving shoulder season growth, along with BE and premium. Drive Preference Focus Higher Value Visitors Partner To Extend Reach Integrated launch of new 100% Pure campaign focused on driving arrivals in spring & autumn shoulder Shoulder conversion for Youth with targeted campaigns User content to overcome barriers to booking and building shoulder IMP Special Interest (Golf & cycling) activity to grow shoulder season BE increase focus on association and conference sectors Premium partnership activity, IMP and content generation Support new JV Airline campaigns to match capacity growth Strategic partnerships with OTA s Optimise strategic partnership approach with emphasis on shoulder opportunities. 3
Total Arrivals Holiday Arrivals Total Stay Days Holiday Stay Days Total LOS Holiday LOS Quarter End Jun 15 Year End Jun 15 # 43,936 233,344 % Growth vs. LY 17.0% 10.2% # 24,608 143,248 % Growth vs. LY 21.0% 12.2% Quarter End Jun 15 Year End Jun 15 # 686,848 4,065,680 % Growth vs. LY 16.9% 9.6% # 276,864 1,987,648 % Growth vs. LY 21.1% 13.5% Quarter End Jun 15 Year End Jun 15 # 15.6 17.4 % Growth vs. LY -0.1% -0.6% # 11.3 13.9 % Growth vs. LY 0.1% 1.1% Total Spend Holiday Spend Avg TotalSpend Avg Holiday Spend Year End Mar 15 $ 800,654,483 % Growth vs. LY 16.3% $ 557,357,221 % Growth vs. LY 23.2% Year End Mar 15 $ 3,873 % Growth vs. LY 4.6% $ 4,207 % Growth vs. LY 4.2%
150,000 USA holiday growth YE June 15 - contribution by age 145,000 140,000 135,000 2,176 3,600 2,352 130,000 1,264 6,224 143,248 125,000 120,000 127,632 YE June 2014 0-17 Youth 35-44 IP 65+ YE June 2015 Holiday Arrivals YE Jun 14 YE Jun 15 # Change YoY % Change 0-17 6,080 7,344 1,264 20.8% Youth 33,040 39,264 6,224 18.8% 35-44 12,176 14,352 2,176 17.9% IP 40,960 44,560 3,600 8.8% 65+ 35,376 37,728 2,352 6.6% Total 127,632 143,248 15,616 12.2%
Thousands USA holiday arrivals by state Holiday Arrivals YoY Growth 70 60 18% 18% 21% 21% 63.2 25% 20% 50 40 33.3 14% 14% 15% 30 10% 20 10 0 6% 4% 9.2 8.4 6.0 7.6 5.4 5.1 4.3 1% California Texas New York Florida Washington Illinois Colorado Hawaii Other 5% 0%
Arrivals Thousands USA holiday arrivals by port YE June 15 YoY Growth 45 40 35 30 25 20 15 10 5 0 40.0 19% 30.4 17.3 9% 10% 8.9 8.8 3% Sydney Los Angeles San Francisco Honolulu Melbourne Brisbane Papeete Cruise exchange 8% 7.5 5% 61% 3.8 11.5 0% 15.1 19% Other 70% 60% 50% 40% 30% 20% 10% 0% -10%
Total arrivals from American markets to NZ and AU YoY growth YE May 2015 vs. 2014 Arrivals to NZ YoY Growth Arrivals to AU YoY Growth USA Canada Brazil
Electronic card expenditure - Indexed to 2008 Average 250 200 150 100 Monthly 12 month rolling June Quarter Average Index Jun-13 Jun-14 Jun-15 14/15 % Change All NZ 61 70 93 33% 50 0
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Youth 31% of ACs (Q4 FY15) 19
Youth 31% of ACs (Q4 FY15) 20
Independent Professionals 30% of ACs (Q4 FY15) 21
Independent Professionals 30% of ACs (Q4 FY15) 22
Active Boomers 14% of ACs (Q4 FY15) 23
Active Boomers 14% of ACs (Q4 FY15) 24
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Appendix Global and Market Specific Drivers full wording Type of attribute Shorthand Full wording as of July 2014 Global core Landscapes & scenery Has spectacular natural landscapes and scenery Friendly people The local people are friendly and welcoming Relax & refresh Ideal destination to relax and refresh Fun & enjoyment Ideal destination to have fun and enjoy yourself Comfortable I'd feel really comfortable visiting, despite any cultural differences Clean & unpolluted The environment there is clean and unpolluted Global ones to watch Safe destination I would feel safe travelling around this destination Affordable activities Things to see and do are affordable Affordable to fly to It's affordable to fly to this destination Market / segment-specific Feel excited Thinking about visiting makes me feel really excited Iconic attractions Has iconic attractions and landmarks Local wildlife Opportunities to see and interact with local wildlife Excitement Thinking about visiting makes me feel really excited Unique experiences Offers experiences that you can t get anywhere else Unique wildlife Opportunities to seen and interact with local wildlife Amazing beaches Has amazing beaches Range of adventure Offers a wide variety of outdoor and adventure activities Popular A popular destination that lots of people really want to visit these days All seasons Offers great holiday experiences all seasons of the year Quality food & wine Offers good quality local food and wine experiences History & heritage Offers opportunities to learn about and experience history and heritage Romance Ideal destination for a romantic holiday Family-friendly Suited to the whole family including children and grandparents Others TNZ is interested in Local culture Offers opportunities to learn about and experience local cultures Range of experiences Offers a wide variety of tourist experiences Easy to travel around It's easy to travel around to see and do things 2 27