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Sponsorship & Exhibition Brochure Twilight Darling Harbour Photo credit: Tourism Australia

Index Sponsorship & Exhibition Brochure Index P. 2 Index Introduction / AIPPI / AIPPI World Congresses Past Congress Figures Congress Venue / Event Management Sponsorship and Exhibition Opportunities at a Glance Major Sponsorship Brand Positioning Sponsorship Business Networking Sponsorship Exhibition Order Form Terms and Conditions Standard Sponsorship Acknowledgement Entitlements Sponsor and Exhibitor Guidelines P. 3 P. 4 P. 5 P. 6 P. 7 P. 9 P. 11 P. 12 P. 13 P. 14 P. 15 P. 15 International Convention Centre Sydney Photo credit: International Convention Centre Sydney 2

Introduction The AIPPI World Congress will be held in the new International Convention Centre Sydney which opened in September 2016. Sydney is the commercial capital of Australia and home to the Australian head offices of many of the world s leading companies. Sydney dominates the Australian corporate scene in the IT and pharmaceutical industries and hosts internationally competitive research and academic institutes. Sponsoring and exhibiting at AIPPI 2017 will provide your organisation with the perfect forum to promote your brand and key messages to infl uential industry colleagues in Australia and internationally. AIPPI is excited to be offering some innovative, new sponsorship and partnership opportunities never before offered at an AIPPI World Congress. The theme of the Congress is Shaping Global IP for 120 years. AIPPI The International Association for the Protection of Intellectual Property, generally known under the acronym AIPPI, is the world s leading international organization dedicated to the development and improvement of intellectual property. It is a politically neutral, non-profit organization, headquartered in Switzerland, which currently counts almost 9,000 members, representing more than 100 countries. The objective of AIPPI is to improve and to promote the protection of intellectual property on both an international and a national basis. It pursues this objective by working for the development, expansion and improvement of international and regional treaties and agreements, and also national laws relating to intellectual property. AIPPI operates by conducting studies of existing national laws and policies, and proposes measures to promote best practices and to achieve international harmonisation of law, policy and practice. In this context, AIPPI has become increasingly involved with defining well-balanced systems for protecting and enforcing intellectual property rights. AIPPI s members are people actively interested in intellectual property protection at a national or international level. They include lawyers, patent and trademark agents or attorneys and representatives from industrial corporations, as well as judges, academics, scientists and engineers. AIPPI World Congresses AIPPI is organized into 67 National and 2 Regional Groups and membership is obtained by joining one of these Groups. In countries where no Group exists, membership is obtained as an Independent Member of AIPPI. There are normally about 2000 attendees. Forthcoming Congress venues include Cancun (2018), London (2019), Hangzhou (2020), San Francisco (2021) and Istanbul (2022). At Congresses, Study Committees engage in discussions to achieve consensus on Resolutions representing the positions of AIPPI. Moreover, Congresses offer excellent networking opportunities and educational programmes, which typically feature a day of panel sessions on international IP issues relating to pharmaceuticals and two days of panel sessions on contemporary international IP law issues. In addition, there are special panels of experts discussing current and future developments, mock trials, meetings of corporate representatives from industry as well as events for first time attendees and women in AIPPI. 3Introduction / AIPPI / AIPPI World Congresses

Past Congress Figures Registration by geographic area 2016 Congress - Milan, Italy --- Registration by geographic area 2015 Congress - Rio de Janeiro, Brazil Past Congress Figures --- Registration by geographic area 2014 Congress - Toronto, Canada --- 4% 3% 1% 5% Asia Registration by geographic area 10% 2012 Congress - Seoul, Korea 40% --- 37% Europe NorthAmerica LatinAmerica MiddleEast Oceania Africa 4

Congress Venue The AIPPI World Congress will be held in the new International Convention Centre (ICC) Sydney. As one of the world s newest Convention venues, ICC Sydney will provide Congress participants with state of the art facilities and comforts, for what will undoubtedly be a spectacular Congress. Sydney and Australia are safe, affordable and welcoming, with a diverse and easy-going multicultural population that will make all AIPPI attendees feel at home. International Convention Centre (ICC) Sydney 14 Darling Dr, Sydney NSW 2009, Australia www.iccsydney.com.au Event Management Sponsorship and Exhibition Ms. Maria Bratsos Email: events@aippi.org Meeting Coordination and Registration Ms. Cinzia Petruzzello Email: events@aippi.org Registration Ms. Domenica Storni Email: registration@aippi.org AIPPI General Secretariat Toedistrasse 16 8027 Zurich Switzerland Phone: +41 44 280 5880 Fax: +41 44 280 5885 www.aippi.org Professional Conference Organizer Arinex Pty Ltd Level 10, 51 Druitt Street Sydney NSW 2000 Australia Phone: +61 2 9265 0700 Email: aippi2017@arinex.com.au 5Congress Venue / Event Management

Sponsorship and Exhibition Opportunities at a Glance Sponsorship and Exhibition Opportunities at a Glance Sponsorship Package Number Available Price A$ excl. GST Major Sponsorship Opal Sponsor Exclusive 150,000 Diamond Sponsor Exclusive 120,000 Platinum Sponsor Multiple 60,000 Gold Sponsor Multiple 1 SOLD 45,000 Silver Sponsor Multiple 30,000 Brand Positioning Sponsorship Congress Bags SOLD 80,000 Congress App Exclusive 30,000 Lanyards for badges Exclusive 30,000 Congress Wi-Fi SOLD 20,000 Networking Tables SOLD 12,000 Phone/Tablet Recharge Bar Exclusive 12,000 Notepads SOLD 9,000 Pens SOLD 9,000 Bag Insert Multiple 5,000 Business Networking Sponsorship AIPPI Australia Lounge Exclusive 25,000 IP Lunch with keynote speaker(s) Two (2) 15,000 Australian Marketplace Exclusive 15,000 Bike n Blend Bar Exclusive 15,000 Hospitality Suite Multiple 7,500/day Women in AIPPI reception SOLD 15,000 First Time Attendees reception Exclusive 15,000 Young AIPPI Forum Exclusive SOLD 15,000 Networking Lunch Three (3) 1 SOLD 15,000 Exhibition Number Available Price A$ excl. GST 9m² Booth Module Multiple 8,000 Networking Lounge Multiple 15 OCT. SOLD 10,800 6

Major Sponsorship Opal Sponsor A$150,000 Opal is one of the world s most beautiful and precious gemstones, predominantly found in Australia. It is one of only six types of precious gemstones found on planet earth, sharing prestigious company with diamonds, rubies, sapphires, emeralds, and pearls. Over 95% of the world s precious opal comes from Australia. Opal is Australia s national gemstone and a fitting name for our highest level Congress Partner. Logo displayed as the largest of all sponsors on relevant Congress materials and stand-alone format on AV screens* Six (6) complimentary Congress registrations One (1) dedicated networking lounge area named Opal Lounge 20% discount on any additional brand or networking sponsorship Promotional brochure (maximum four x A4 pages) to be inserted in the Congress bag (sponsor to supply material)** Verbal acknowledgement as an Opal Sponsor during the opening and closing sessions Diamond Sponsor A$120,000 Logo displayed large on relevant Congress materials and stand-alone format on AV screens* Four (4) complimentary Congress registrations One (1) exhibition networking lounge 20% discount on any additional brand or networking sponsorship Promotional brochure (maximum four x A4 pages) to be inserted in the Congress bag (sponsor to supply material)** Verbal acknowledgement as a Diamond Sponsor during the opening and closing sessions 7Major Sponsorship

Platinum Sponsor A$60,000 Logo displayed large on relevant Congress materials and stand-alone format on AV screens* Three (3) complimentary Congress registrations One (1) exhibition networking lounge 15% discount on any additional brand or networking sponsorship Promotional brochure (maximum four x A4 pages) to be inserted in the Congress bag (sponsor to supply material)** Major Sponsorship Gold Sponsor 1 SOLD A$45,000 Logo displayed medium on relevant Congress materials and group format on AV screens* Two (2) complimentary Congress registrations Two (2) exhibition booth spaces 10% discount on any additional brand or networking sponsorship Silver Sponsor A$30,000 Logo displayed standard on relevant Congress materials and group format on AV screens* Two (2) complimentary Congress registrations One (1) exhibition booth space 5% discount on any additional brand or networking sponsorship 8

Brand Positioning Sponsorship Congress Bags - Exclusive A$80,000 Logo to appear on/in the bag alongside the AIPPI 2017 logo. AIPPI reserves the right to source and select the bag. Promotional brochure (maximum four x A4 pages per brochure) to be inserted in the Congress bag (sponsor to supply material)** --- Congress App - Exclusive A$30,000 The AIPPI App is designed to work on all major platforms. Sponsor logo displayed when app loads up for the first time for a user Sponsor logo displayed on the homepage of the app Promoted post on the main feed page for one full day Acknowledgement on top of the Sponsors page in the app Sponsor logo to be featured on app promotional materials Opportunity for sponsor to feature hyperlink or QR code for the app on their own website Sponsor advertisement banner to be displayed at the bottom of the app, with hyperlink to sponsor website -- Lanyards for badges - Exclusive A$30,000 Sponsor logo to appear on the lanyards alongside the AIPPI 2017 logo -- Congress Wi-Fi - Exclusive A$20,000 Sponsor logo on opening screen Sponsor prompted password screen -- Networking Tables - Exclusive A$12,000 Sponsor logo visible in the networking area for whole duration of Congress -- Phone/Tablet Recharge Bar - Exclusive A$12,000 Sponsor logo printed on recharge bar -- Notepads - Exclusive SOLD SOLD SOLD SOLD A$9,000 Notepads to be included in the congress bag Sponsor logo to appear on all notepads alongside the AIPPI 2017 logo -- 9Brand Positioning Sponsorship

Brand Positioning Sponsorship Pens - Exclusive SOLD Sponsor logo to appear on all pens alongside the AIPPI 2017 logo Pens to be included in the Congress bag A$9,000 Option to either upgrade the pen to a higher quality and/or to provide pens with sponsor logo only (both options for an additional cost) -- Bag Insert A$5,000 Sponsors promotional brochure or fl yer (maximum four x A4 pages per brochure) to be inserted in the Congress bag (sponsor to supply material)** -- International Convention Centre Sydney Photo credit: International Convention Centre Sydney 10

Business Networking Sponsorship AIPPI Australia Lounge - Exclusive A$25,000 A dedicated attendee lounge area will be set up in the exhibition for attendees to sit and relax and sample unique local Australian wines from some well known labels. Wine cannot be purchased onsite but orders can be placed if attendees wish to. Sponsor logo/literature on tables Details to be settled with AIPPI IP Lunch with keynote speaker(s) - Maximum: Two (2) Sponsor logo displayed on tables in lunch room Australian Market Place - Exclusive The Australian Marketplace is designed to be a mini-market where attendees can purchase local unique souvenirs (ie ugg boots, boomerangs etc). Local traders will be invited to display and sell souvenirs to attendees eager to purchase gifts to take home to loved ones. Purchasing of souvenirs available to congress attendees Bike n Blend Bar - Exclusive The Bike n Blend bar will consist of two exercise bikes fitted with blenders. Attendees will be able to select their own smoothie (or margarita) and pedal the bike to make the blender work. Includes Bike n Blend Bar, four jugs, recipes, menu boards and 100 smoothies. (Sponsor may select upgrades such as additional smoothies, bikes or even add liquor at their own expense). This is a fun and interactive networking feature, popular in conference environments. Sponsor naming/branding rights Opportunity to brand the bikes (at sponsors cost) Hospitality Suite - Per Day A$7,500 Opportunity to theme and cater the Hospitality Suite (can either be a meeting room or a purpose built area in the exhibition) Women in AIPPI reception - Exclusive Sponsor logo exclusively visible in the reception First Time Attendees reception Sponsor logo exclusively visible in the reception Young AIPPI Forum Sponsor logo exclusively visible in the Young AIPPI Forum Networking Lunch - Maximum: Three (3) Sponsor logo displayed on lunch tables Sponsors literature may be displayed in the lunch room (sponsor to supply) SOLD SOLD 15 OCT. SOLD Business Networking Sponsorship 11

Exhibition A comprehensive and interactive exhibition will run concurrently with the Congress. Showcasing the latest and best in Intellectual Property, the exhibition will provide attendees and exhibitors with front line opportunities to network in a dedicated, central and energised meeting space. Preliminary Exhibition Timetable Friday, October 13, 2017 Saturday, October 14, 2017 Tuesday, October 17, 2017 (Afternoon) Exhibition stand construction Exhibitor move-in and set-up Welcome reception/exhibition open Exhibition close, Exhibitor move-out and stand dismantle Exhibition Exhibition Packages The exhibition packages include the following: Two (2) exhibitor passes (including 2 Congress bags) granting full access to the exhibition area, the coffee breaks and the networking events. Tickets for the closing dinner may be purchased as well. A comprehensive exhibitor manual Company name/logo listed on the exhibitors page of the Congress website 9m² Module A$8,000 Standard shell-scheme booth with o Two (2) x 150 watt spotlights o One (1) x 4 amp power point Networking Lounge A$10,800 Sofa, 2 chairs, coffee table 2 exhibitor passes Note: Floor plan is subject to change 12

Order Form 2017 AIPPI World Congress Sydney, October 13-17, 2017 Please indicate your choice below and return the signed order form to Ms. Maria Bratsos (events@aippi.org, fax: +41 44 280 58 85). Thank you for your support! Company name... Contact Person (name and function)... Address...... Phone... Fax... Email... Major Sponsorship Opal Sponsor Diamond Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Brand Positioning Sponsorship Congress Bags Congress App Lanyards for badges Congress Wi-Fi Networking Tables Phone/Tablet Recharge Bar Notepads Pens Bag Insert Business Networking Sponsorship AIPPI Australia Lounge IP Lunch with keynote speaker(s) - Maximum: Two (2) Australian Market Place Bike n Blend Bar Hospitality Suite - Per Day Women in AIPPI reception First Time Attendees reception Young AIPPI Forum Networking Lunch - Maximum: Three (3) A$150,000 A$120,000 A$60,000 A$45,000 A$30,000 A$80,000 A$30,000 A$30,000 A$20,000 A$12,000 A$12,000 A$9,000 A$9,000 A$5,000 A$25,000 A$7,500 Order Form Exhibition Exhibition Package (9m² Module) A$8,000 Networking Lounge A$10,800 13

Payment VISA and MasterCard only TOTAL AMOUNT:... Payment Amount AUD... Credit Card Number... Expiration Date... Security Code... Order Form / Terms and Conditions Printed Name... Must be signed and completed: Name and position of the authorized person Date, Signature Terms and Conditions Tax: All prices are without Tax (VAT, GST, etc.) Appropriate Tax will be added on the invoice, if applicable. --- Special Requests: Looking for something different? If the sponsorship and advertising packages outlined in this brochure do not fully match your marketing and corporate objectives, we are open to any suggestions. To find out more about sponsorship opportunities or to address your specific inquiry please contact Ms. Maria Bratsos (events@aippi.org). --- How to apply Sponsorship items/ exhibition booths are offered on a first come, first served basis. To apply, please return the sponsorship/exhibition order form by email or fax to: Ms. Maria Bratsos - Sponsorship & Exhibition Coordination Email: events@aippi.org, Phone: +41 44 280 5880, Fax: +41 44 280 5885 AIPPI General Secretariat Toedistrasse 16, 8027 Zurich, Switzerland --- Payment Conditions All payments must be made in Australian dollars (AUD). Credit cards accepted. The total cost will be charged upon receipt of the order form. The purchase of sponsorship items or exhibition space will only be confirmed when payment has been processed. --- Cancellation Policy Cancellations must be made in writing (by email or fax) to: Ms. Maria Bratsos - Sponsorship & Exhibition Coordination Email: events@aippi.org, Phone: +41 44 280 5880, Fax: +41 44 280 5885 AIPPI General Secretariat Toedistrasse 16, 8027 Zurich, Switzerland Cancellations made up to May 31, 2017: 50% of total cost per item will be retained. Cancellations on or after June 1, 2017: no refund possible. 14

Standard Sponsorship Acknowledgement Entitlements All AIPPI 2017 sponsors, regardless of level, will receive the following standard entitlements in addition to those outlined in the individual packages: Recognition as a sponsor (with organisation logo) on the sponsors page of the Congress programme and Congress website. Acknowledgement as a sponsor on the official sponsor signage situated onsite at the Congress*. Use of the Congress logo until the end of October 2017. Sponsor and Exhibitor Guidelines * Exposure in the Congress publications is determined by confirmation of sponsorship prior to print deadlines. To maximise exposure, please confirm your participation by the earliest date possible. ** Bag inserts are subject to approval by AIPPI. Sydney Photo credit: Tourism Australia Standard Sponsorship Acknowledgement Entitlements 15

www.aippi.org Sydney Photo credit: Tourism Australia 26/07/2017