THE DEPARTMENT OF ECONOMIC DEVELOPMENT, ENVIRONMENTAL AFFAIRS AND TOURISM ANNUAL TOURISM BAROMETER 2015 INNOVATION FOR SUSTAINABLE DEVELOPMENT WWW.DEDEA.GOV.ZA
ANNUAL TOURISM BAROMETER 2015 s HIGHLIGHTS Over 1.1 billion tourists travelled abroad in, with a recovery noted in the international travel and tourism market, and a 4.7% increase in travellers from. African markets grew by 2% and received 1 million more foreign tourist arrivals in. UNWTO expects travel and tourism to continue to grow in 2015. With declining oil prices the sector is expected to grow globally by 3-4%. 4.7% INCREASE IN GLOBAL TRAVELLERS Over 1.1 billion tourists travelled abroad 2015 3-4% Expected global growth Source: SAT Tourism Review 2015; UNWTO, 2015 SOUTH AFRICA 6.6% INCREASE in foreign tourist arrivals AFRICA 2% INCREASE 1 million more foreign tourist arrivals CHINA 10% GROWTH in outbound visitors SA has experienced consistently good growth performance in the tourism sector. saw foreign arrivals to SA up but the strong growth trend is expected to have eased off for 2015. South Africa saw an increase in foreign tourists by 6.6% in up from. Tourist numbers from investment markets such as China and Brazil were down in - these changes are attributed to statistical methodology changes as well as impact of visa rules and fears of Ebola. Domestic tourism data shows that the key SA Tourism metrics of holiday trips, length of stay and spend per trip all dropped in. The low domestic growth environment and the effect of visa regulations are expected to negatively effect growth expectations for 2015. SA TOURISM HIGHLIGHTS 48TH PLACE or as percentage 3% (2012) WORLD TRAVEL AND TOURISM COMPETITIVENES INDEX FOR 2015 TOTAL DIRECT GDP CONTRIBUTION R 93.3 BILLION R84 billion (2011) Stats SA, 2015 78 852 721 BEDNIGHTS SOLD 9 549 236 TOURIST ARRIVALS 7.4 % INCREASE 6.6% INCREASE on bed nights sold on arrivals to SA 73 429 568 () 8 961 565 () R64,2 BILLION TOTAL FOREIGN DIRECT SPEND 0.4% INCREASE in total foreign direct spend (including capital expendature) R63.9 billion () MILLIONS SA VISITORS AIR MARKETS 2010-2.90 2.80 2.70 2.60 2.50 2.40 2.30 2010 2011 2012 2015 Source: SAT Annual Reports MILLIONS PROVINCIAL SHARE OF SA s TOURIST ARRIVALS 60.0% 49.4% 50.0% 40.0% 30.0% 18.6% 20.0% 11.8% 14.1% 13.0% 7.3% 10.0% 6.6% 4.4% 1.2% 0.0% Gauteng Western Cape Eastern Cape KZN Mpumalanga Limpopo North West Northern Cape Free State Source: SAT Annual Report INTERNATIONAL ARRIVALS $ $ $$ GROWTH IN TOURIST ARRIVALS TO - 10.2% 2010 - -3.7% R2.4 BILLION 304 888 9.5 DAYS 3.7% SPEND-TOTAL MARKET NUMBER VISITORS AVERAGE LENGTH VALUE ANNUALLY OF STAY EXPENDITURE SHARE R1,9 billion () 276 611 () 10.1 days () 3.1% () PAGE01
NO INTERNATIONAL ARRIVALS 210 000 160 000 110 000 60 000 10 000 TOURIST ARRIVALS TO BY SOURCE REGION NO OF RESPONSES 3000 2 500 2 000 1 500 1 000 500 PURPOSE OF INTERNATIONAL VISITORS TO THE 2010 2011 2012-40 000 Africa by land Africa & ME by air Americas Asia % Australasia Europe 0 Holiday Business Traveller Business Tourist VFR Other Source: SAT Annual Report 2010- Source: SAT Annual Report 2010- MAIN SOURCE MARKETS AMERICAS 42 875 EUROPE 151 860 185 153 60.4% CONTRIBUTION 9.2% CONTRIBUTION ASIA & AUSTRALASIA 27 385 287 050 52 136 4.1 DAYS LENGTH OF STAY EC DOMESTIC VISITORS 9.5 DAYS LENGTH OF STAY EC INTERNATIONAL VISITORS AFRICA LAND MARKET 40 109 27 440 CONTRIBUTION 09.0% Source: SAT Annual Report 2010-40 000 35 000 30 000 25 000 20 000 15 000 10 000 5 000 INTERNATIONAL TOURIST ARRIVALS BY MONTH TO, January February March April May June July August September October November December PURPOSE OF VISIT INTERNATIONAL ARRIVALS, ALL ARRIVALS BUSINESS 11.6 HOLIDAY 62.8% VFR 17.7% OTHER 7% Source: SAT Annual Report Source: SAT Annual Report PAGE02
PERCENTAGE OF TOTAL INTERNATIONAL TOURIST ARRIVALS TO EC BY MAIN AIR SOURCE MARKETS GERMANY NETHERLANDS UK FRANCE USA AUSTRALIA 15.4% 15.4% 5.9% 7.3% 13.5% 14.7% 4.4% 4.2% 11.1% 12.7% 4.1% 4.5% Source: SAT Annual Report PERCENTAGE OF TOTAL INTERNATIONAL TOURIST ARRIVALS TO EC BY SA S CORE & INVESTMENT SOURCE MARKETS BRAZIL CHINA INDIA NIGERIA CANADA RUSSIA 1.0% 0.8% 1.6% 1.3% 1.5% 1.3% 0.5% 2.6% 2.9% 0.2% 0.3% Source: SAT Annual Report DOMESTIC TOURISM DOMESTIC TOURISM PICTURE $ $ $$ 3 131 000 DOMESTIC TRIPS WERE TAKEN BY RESIDENTS 4.1 NIGHTS AVERAGE LENGTH OF STAY IN THE 11.2% SHARE OF ORIGINATING TRIPS 11.1% SHARE OF TRIPS RECEIVED R3 BILLION SPEND TOTAL DIRECT VALUE 1 402 000 () 5.7 nights () 5.6%() 7.9 % () R2,5 billion () DOMESTIC TRIPS TO THE DOMESTIC ARRIVALS PER MONTH 2012 3 224 000 1 993 000 2 314 000 600 000 500 000 400 000 300 000 200 000 100 000 2012 0 January February March April May June July August September October November December Source: SAT Annual Report 2010- PURPOSE OF DOMESTIC TRIPS VFR 69% HOLIDAY 8% RELIGIOUS 13% MEDICAL 1% BUSINESS 9% VFR 77% HOLIDAY 4% RELIGIOUS 14% MEDICAL 1% BUSINESS 4% PAGE03
BEDNIGHTS SOLD IN, TOTAL DIRECT EMPLOYMENT IN TOURISM, South Africa 655 609 INTERNATIONAL BED NIGHTS SOLD 2 795 853 3.5% SHARE OF NATIONAL BEDNIGHTS DOMESTIC BED NIGHTS SOLD 13 101 000 11.3 % SHARE OF NATIONAL BEDNIGHTS growth -2% 32 917 SHARE OF NATIONAL DIRECT EMPLOYEMENT 5% 2.6 million () Growth / 3.9% 11.6 million () Growth / 13% Source: SAT Annual Reports Source: EC figures based on estimation from national data: StatsSA, TOURISM PRODUCT SUPPLY TGCSA GRADED PROPERTIES, JULY 2015 GRADED PROPERTIES BACKPACKER / HOSTEL 2% COUNTRY HOUSE 5% 13% 5 321 12% decline LODGE 2% HOTEL TOTAL 8% BED & BREAKFAST 25% GAME LODGE 6% SELF CATERING 16% 13% Of all graded properties nationally are located in the Eastern Cape 5 321 Graded properties are located in the Eastern Cape 12% Decline in numbers of graded properties between March and July 2015 CARAVAN & CAMPING 2% GUEST HOUSE 33% NATURE RESERVE 0% EVENTS AND ATTRACTIONS VISITOR NUMBERS Source: TGCSA, 2015 BAVIAANSKLOOF NATURE RESERVE AIRPORT ARRIVALS, THE S ONLY WORLD HERITAGE SITE / 2015 DAY VISITORS OVERNIGHT PERMITS SOLD COCKSCOMB SECTION 5 257 3 181 4 418 WESTERN SECTION ( / 2015) PARK VISITORS ANNUAL GROWTH ADDO ELEPHANT PARK CAMDEBOO NATIONAL PARK GARDEN ROUTE (INL WESTERN CAPE) MOUNTAIN ZEBRA 4 293 0 204 881 37 326 376 458 24 426 3 610 Source:ECPTA for year ending March 2015 SANPARKS VISITOR NUMBERS 10.1% 15% 13.5% 4.0% Source: SANParks Annual Report, ; for year ending March 2015 EAST LONDON AIRPORT 318 277 ARRIVALS 640 075 THROUGHPUT (PAX) -3.7% ANNUAL GROWTH (PAX) PORT ELIZABETH AIRPORT 640 783 ARRIVALS 1 280 557 THROUGHPUT (PAX) 8.3% ANNUAL GROWTH (PAX) Throughput 658 363, Throughput 1 263 896, Source: ACSA data, 2015 2015 TOTAL GUESTS PARTICIPANTS IRONMAN SA HOSTED BY NMBM IRONMAN 70.3 HOSTED BY BUFFALO CITY TOTAL 7 641 2 041 % INTERNATIONAL PARTICIPATION 30% 10 965 2 929 5% 18 606 4 970 15% BED NIGHTS SOLD 40 267 36 187 76 454 DIRECT SPEND R52 347 258 R47 043 100 R99 390 358 CHANGE -2015 TOTAL GUESTS PARTICIPANTS % INTERNATIONAL PARTICIPATION BED NIGHTS SOLD DIRECT SPEND IRONMAN SA HOSTED BY NMBM -13.8% -13.9% 17.3% -13.8% -13.8% IRONMAN 70.3 HOSTED BY BUFFALO CITY -4.3% -1.6% -4.1% -4.3% -4.3% TOTAL -8.5% -7.1% 12.7% -9.6% -9.6% Source: World Endurance Africa Holdings, 2015 PAGE04
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