Austrade: Global connections for the ELT industry Peter Mackey Senior Industry Adviser Education & Training
What will I cover? Who are we? Austrade Services The Austrade Education network Value of Education & Training Industry Austrade role with education & training Changes to Austrade structure Events & Exhibitions EMDG Scheme Key contacts Questions?
Who we are? The Australian Trade Commission is the Australian Government s export and international business facilitation agency Austrade helps Australian companies reduce the time, cost and risk involved in selecting, entering and developing international markets We re in the business of taking your business to the world
Austrade delivers Export and outward investment services and international business opportunities for Australian businesses Financial assistance through the Export Market Development Grants (EMDG) scheme Help for new and irregular exporters through the New Exporter Development Program Advice to the Australian Government Consular, passport and immigration services in some countries
Austrade s global network Overseas offices in 119 locations in 62 countries Includes offices in key growth markets: Austrade s China network expanding to 100 specialists in 15 locations - China is the world's fastest-growing major economy at 11.4% in 2006-07 and is Australia's second biggest export market Austrade s India network expanding from existing network of 5 offices - India has the world s second fastest growth at 8.9 % in 2006-07 and is now Australia s fourth biggest export market
Austrade role with education clients Lead role as Commonwealth s Export Promotion Agency in coordinating and advising on the development of export programmes. Lead responsibility for exhibitions with adjunct support from DEEWR/AEI Working with Australian education/training exporters to achieve commercial outcomes..mainly one-on-one work Practical in-market support
Austrade services - Education & Training network Assistance in overseas markets Over 70 specialists in Education & Training around the world Appointments with selected business contacts In-market briefings by Austrade staff on local industry, culture and business practices Trade exhibition support Austrade coordinates displays for Australian exporters at industry-specific trade fairs around the world Showing samples of your product or service to potential customers inmarket on your behalf Arranging interpreters and translation of documents Follow-up with potential customers and partners
Austrade s fees Austrade is government funded, so we are able to provide many of our general services free of charge For tailored solutions, we charge fees at an hourly rate. We will always provide you with a written quote after consultation and in advance of doing any work We have structured our services around the needs of Australian businesses
Austrade s Australian network 18 national offices 51 TradeStart offices in rural, regional and outer-metropolitan areas TradeStart is a partnership between Austrade and state/territory governments, industry associations and regional development organisations 8 Export Hubs one-stop shops for Austrade s TradeStart services and AusIndustry s products and services
Value of Export Education Education services 3rd largest export industry 2006-07, exceeding tourism as the largest services export industry($11.5 billion). Coal and iron ore ($21.9 billion and $15.5 billion respectively) International education activity increased by16% from 05/06 (11% growth across all services exports) Over 10 years to 2006-07, education exports have grown at an average annual rate of 15%, compared with an average annual rate of 6 per cent across all services exports. ELICOS sector: Enrolments grew 27.6% between YTD March 2007 and YTD March 2008.* Growth largely driven by China, India, Saudi Arabia and Vietnam* Declines from traditional markets (Republic of Korea, Japan, Taiwan and Hong Kong) * *Source: AEI - March 2008 International Student Enrolment data
Service exports and domestic economy
Changes within Austrade New government emphasis on service exports (education & training, financial services in particular) Exporter Services team to become more strategic Clients to be serviced on a state by state basis Industry groups to define/oversee strategy domestically/internationally - Events - Opportunities - Liaison with allies
Austrade Structural Changes: Industry teams Agribusiness and consumer Auto and advanced manufacturing Food and beverage Education and business services Creative Industries & group projects Financial Services Health, biotech and wellbeing ICT Infrastructure and major projects
Exhibitions and Events Approx 50 Education & Training events and exhibitions around the world each year Advertised on education events section of the Austrade website www.austrade.gov.au/educationexhibitions Types of events include: - Austrade organised exhibitions/roadshows - industry-specific trade fairs (Austrade organised Australian Exhibitor pavilion) - virtual representation - briefings/seminars/tailored showcase events Options include single/shared booth or virtual representation. Value-add services include in market briefing, marketing, arranging interpreters, translation of documents, follow-up with potential customers and partners
Events & Exhibitions relevant to ELICOS/ELT Event Australian Working Holiday Maker & ELICOS Exhibition, Kaohsiung, Taipei Study in Australia Week - Japan 2008, Fukuoka, Tokyo, Sapporo, Nagoya, Osaka Australian Education Festival, Hong Kong Australian Education Exhibition Shenzhen 2008, Shenzen, Guangdong Study in Australia, Pekenbaru, Pontianak, Semarang 9th East China Regional Education Seminar Series, Ningbo, Wuhan, Nanjing Expo Australia, Mexico City, Bogota, Lima, Santiago, Sao Paulo Australian Education Exhibition, Xiamen Study in Australia, Taipei, Taichung, Kaohsiung Study in Australia, Brunei Darussalam Study in Australia, Okinawa Study in Australia, Kuala Lumpur Study in Australia, Seoul Study in Australia, Tel Aviv Turkey & North Africa Education Roadshow, Tripoli, Rabat, Istanbul, Ankara, Cairo, Alexandria Country Taiwan Japan China China Indonesia (Reg) China Latin America China Taiwan Brunei Japan Malaysia South Korea Israel Turkey, Nth Africa Dates 2008 23-25 May May-June 9-10 August 12-Aug 18-24 Oct 18-22 Sept Sep-Oct 25-Sep Sept-Oct 17 October 18 October 18-19 Oct 25-26 Oct November November
What is EMDG? A key Australian Government financial assistance program for aspiring and current exporters Designed to encourage small and medium sized Australian businesses to develop export markets Reimburses up to 50% of eligible export promotion expenses above a threshold of $15,000 annual income not more than $30m Provides up to seven grants to each eligible applicant
EMDG key facts 3548 grants totalling $145.1m were paid to small and medium sized businesses in 2006-07: - 79.1% of recipients were small businesses, with annual income of $5m or less - average grant paid was $40,445 - $3.4 billion in exports was generated by EMDG recipients. NSW-based businesses received 1162 grants totalling $54.7m
EMDG Education & Training industry key facts NSW-based Education and Training businesses in 2006-07 received 63 grants totalling $2.8m: 73% of recipients were small businesses, with annual income of $5m or less average grant paid was $44,903 $75m in exports was generated by EMDG recipients.
What can you claim? Overseas representation Marketing consultants Marketing visits Communications Free samples Trade fairs, seminars and promotions Promotional literature and advertising Overseas buyers
What do you get? Maximum of 7 grants Minimum grant of $5,000 Maximum grant of $150,000 (subject to available funds) Split-payment system operates for grants over a certain amount (this amount varies each year) to ensure all eligible applicants receive a grant (See www.austrade.gov.au/emdgpaymentamounts) Grants under this specified amount are paid in full on assessment Grants over this specified amount are paid in two instalments: - an initial payment on assessment - a second tranche payment paid at the end of June 2009
How to apply for EMDG Step One Step Two Step Three Learn about EMDG» read EMDG In Brief brochure» visit www.austrade.gov.au/exportgrants» call Austrade on 13 28 78 and ask for your local EMDG office» email us at emdg.help@austrade.gov.au Check your eligibility to apply for EMDG and register online: www.austrade.gov.au/exportgrants/howtoapply Complete a 2007-08 application form and supporting schedules available on CD-Rom and on the Austrade website www.austrade.gov.au/exportgrants/howtoapply
How to apply for EMDG Step Four Review your application - do you have documents to substantiate the expenditure you have claimed? Have you attached documents for Grants Entry? Step Five Submit your application to your local EMDG office between 1 July 2008 and close of business 1 December 2008. Note: It pays to lodge early. Austrade gives priority to complete and accurate applications lodged by 30 September 2008.
Case study International Language Teaching Services Pty Ltd - Developer of contemporary materials for English language teaching. - Has been recording significant export earnings and increased income with sales of intellectual property licenses spreading. - Has extended its overseas marketing efforts to Japan, Korea, China, Taiwan and Germany. - Has received four EMDG grants which have partially offset the costs of overseas representatives, marketing visits, participating in trade fairs and promotional events, the production of literature and advertising: To survive, ILTS must continually invest in new projects. It takes a long time to produce and then sell books, and also we need to find a number of clients to cover our costs, so the return on our investment can be quite slow. We are very grateful for the assistance we receive from EMDG which helps us to invest in these new projects. - Jane Bowring, Director, ILTS.
Austrade contacts Call 13 28 78 and speak to one of our advisers Visit www.austrade.gov.au Visit www.austrade.gov.au/educationexhibitions for education & training events Contact: Peter Mackey, Senior Industry Adviser Education & Training Phone: 02 9390 2926 Email: peter.mackey@austrade.gov.au Anna Lin, Industry Adviser Education & Training Phone: 02 9390 2913 Email: anna.lin@austrade.gov.au