DOMOTEX 2018 information outdoor advertising 12 15 January 2018 Hannover Germany domotex.de The World of Flooring
Advertising your trade fair appearance List of contents Boards 3-4 Frames 5 Advertising towers 6-7 Special locations 8 3-sided poster stands 9 Taxi stand advertising 10 Advertising columns 11 Big banners 12 Banners in entrances 13-14 Big posters 15 Billboards at the East 3 entrance 16 Large-scale surfaces 17 Billboards in inter-hall passageways 18 Advertising cubes 19 Promotions 20 Skywalk advertising 21-26 Floor graphics 27 Ad carpets 28 XL posters 29-30 XL posters mounted on hall facades 31-32 XL poster, EXPO cube 33 Messe shuttles 34 SwingCards 35 Ad location 36-37 Contact 38 2
Boards A particularly eye-catching option in high-traffic areas like taxi stands, public transport stations and between the exhibition halls is a five-meter-wide board. The board can be seen from considerable distances and its striking size makes it an ideal way to draw attention to your trade fair appearance. W 5.00 m x H 0.90 m Supply of the backplates, digital print production, laminating of the prints onto the backplates, assembly and disassembly double-sided No. Site Quantity 1 Nordallee, northern access road 30 2 Taxi stand/northern tram terminal 6 3 Northern tram terminal 12 4 Entrance West 1 9 7 Entrance South 1 14 10 Hermesallee/northern access road + West car parks 25 11 North 9 car park 10 12 Hall 4, Hall 3, Hall 2 8 13 Hall 4, Hall 5, Hall 17 4 3
Boards No. Site Quantity 14 Hall 5, Hall 17 2 15 Hall 9, Hall 11 5 330 1,010 4
Frames Our framed posters are placed around car parks and entrance gates. They are mounted on walls and fences at eye level to ensure your advertising slogans catch the attention of trade fair visitors. A series of images is a particularly effective way of using this medium. W 2.50 m x H 2.00 m Supply of the backplates, digital print production, laminating of the prints onto the backplates, assembly and disassembly one-sided No. Site Quantity F Fence at South 1 entrance 12 350 730 5
Advertising towers With an advertising surface measuring more than 160 square meters on four sides, our advertising towers represent a premium form of advertising space. Around ten meters high, these towers are visible from a great distance and are guaranteed to attract the attention of your target groups, thanks to their prominent placement directly at the exhibition grounds and in the entrance areas. W 4.25 m x H 9.90 m one-piece panel: W 17.00 m x H 9.90 m Digital print production of the one-piece panel, positioning of the supporting frame (including ballasting), assembly and disassembly 4-sided Site (see ad locations on page 37) No. Site No. Site 1 North 4 car park 9 Hall 4 2 North 4 car park 19 West Skywalk / West 1 entrance 3 North 4 car park 20 West Skywalk / West 1 entrance 4 North 3 car park 21 West Skywalk / West 1 entrance 5 North 2 entrance 22 West Skywalk / West 1 entrance 6 A Europaplatz North 1 entrance/ Tram terminal 25 South 1 entrance 6 C North 2 entrance 29 South Skywalk 7 Hall 2 39 Hall 2, Hall 3 8 Hall 2 40 Hall 6, CC north side 6
Advertising towers Site No. Site No. Site 41 Hall 7, Hall 8, CC south side 60 Hall 6 43 Platz der Nationen, Hall 8, Hall 9 61 Hall 9, Hall 11 44 Hall 9 Additional locations available on request. 4,700 11,100 7
Special locations Enjoy maximum exposure by booking a special location for your exhibit. Your advertising medium can be flexibly positioned in a number of places around the exhibition grounds contact us! Please contact us. - Space only (no additional services) Various locations around the exhibition grounds On request 8
3-sided poster stands These three-sided advertising spaces in A0 poster format are bound to catch the eye of passers-by, no matter which way they are going. The distinctive pyramids can be booked as a set and placed in ten ideal locations at every entranceway and at the exhibition grounds. DIN A0: W 0.84 m x H 1.19 m Foil, digital print production, assembly and disassembly 3-sided 1 set Consisting of 10 poster stands at various locations around the site. Total sets available 9 sets Set price (subject to VAT) 1,200 1,380 9
Taxistand advertising Catch visitors attention by ad spaces located directly at taxi stands. The advertising spaces in a A0 poster format are located at an ideal place reaching visitors coming by taxi. DIN A0: W 0.84 m x H 1.19 m Self-stick foil, digital print production, assembly and disassembly 4 double-sided posters 1 set Taxi stand, North entrance. Consisting of 4 double-sided posters (= 8 posters) Total sets available 3 Set price (subject to VAT) 870 880 10
Advertising columns These prominent ad spaces located near the East 3 entrance as well as the northern taxi stand are perfect for giving your customers an additional image boost. The 4-sided advertising spaces are bound to catch the eye of passers-by, no matter which way they are going. W 0.52 m x H 2.50 m Supply of the backplates, digital print production, assembly and disassembly 4-sided No. Site Quantity 1-3 North entrances, taxi stand 3 4-12 East 3 entrance 9 490 730 11
Big banners A particularly eye-catching option in the high-traffic northern and western part of the exhibition grounds are big banners. These ad spaces are guaranteed to attract the attention of your target groups, thanks to their prominent placement at the North 2 and West 1 entrances. BB 1-6 W 3.80 m x H 3.10 m BB 10-12 W 4.80 m x H 2.30 m Mesh or Frontlit, digital print production, assembly and disassembly one-sided No. Site Quantity BB 1-2 North 2 entrance, north side 2 BB 3-6 North 2 entrance, west side 4 BB 10-12 West 1 entrance 3 No. BB 1-6 2,200 1,400 BB 10-12 1,540 1,330 12
Banners in entrances Reach your customers before they enter the exhibition grounds - using a banner in the entrance! These ad spaces are guaranteed to attract the attention of your target groups, thanks to their prominent placement. North 2, small W 5.00 m x H 2.00 m North 2, large W 6.00 m x H 3.00 m* East 2 East 3 South 1 West 1 West 1, vertical W 3.00 m x H 1.00 m W 3.00 m x H 1.50 m W 6.00 m x H 2.00 m W 3.00 m x H 1.50 m W 2.85 m x H 5.70 m Digitex or foil, digital print production, assembly and disassembly *digital print production on textile material, mounting by means of keder rails one-sided Site Quantity North 2 entrance, small 3 North 2 entrance, large 3 East 2 entrance 2 East 3 entrance 3 South 1 entrance 3 West 1 entrance 3 West 1 entrance, vertical 1 13
Banners in entrances Site North 2 entrance, small 2,750 780 North 2 entrance, large 2,500 850 East 2 entrance 450 540 East 3 entrance 750 570 South 1 entrance 1,650 770 West 1 entrance 630 570 West 1 entrance, vertical 2,250 910 14
Big posters Posted in the connecting zone between the EAST 3 entrance and the exhibition grounds, these big posters are a real eye-catcher. Display several large-format posters lined up in a row the ideal advertising medium for product series or for branding an entire connecting zone with your own corporate design. W 1.30 m x H 1.80 m Self-stick foil, digital print production, assembly and disassembly one-sided No. Site Quantity BP 1-17 East 3 entrance 17 260 160 15
Billboards at the East 3 entrance Located at the East 3 entrance, these large billboards are real eye-catchers. By grouping several of them you can easily promote an entire product range. W 3.42 m x H 2.28 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site Quantity 1-4 East 3 entrance 4 1,020 1,050 16
Large-scale surfaces Large-scale surfaces on our hall facades are the quintessence of outdoor advertising. The advantageous format and blanket coverage on the exhibition grounds add up to numerous options for your product advertising. W 3.62 m x H 2.59 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site No. Site 1-2 Connecting zone Hall 3/4 5-8 Hall 6 3-4 Connecting zone Hall 4/5 1,150 650 17
Billboards in inter-hall passageways This option lets you grab visitors attention as they cross over from one hall to the next via covered passageways. W 5.00 m x H 1.30 m Digital print production on Frontlit, assembly and disassembly one-sided Halls 2-7, 11-13 1,350 690 18
Advertising cubes Bearing a total of six advertising surfaces, the advertising cubes are guaranteed to grab the attention of passers-by in any direction. These eye-catching advertising cubes can be flexibly positioned in a number of places around the exhibition grounds contact us! Per side: W 1.00 m x 1.00 m, H 1.75 m including pedestal Foil, digital print production, assembly and disassembly 6-sided No. Site Quantity 1-15 Various locations around the exhibition grounds 15 630 570 19
Promotions Reach your customers directly via exclusive promotional campaigns! Distribute flyers or giveaways to address your target groups personally onsite and disseminate your product and company information. We guarantee you exclusive distribution locations. If required, we can also provide competent promotional helpers for you. 2 promotional helpers per promotion Site Quantity All halls 5 One hall 2 North 2 entrance 2 East 3 entrance 3 West 1 entrance 2 South 1 entrance 2 Costs per campaign, without staff (subject to VAT) Site Period All halls 4 days 4,100 All halls 1 day 1,800 One hall 4 days 2,700 One hall 1 day 1,200 Entrances 4 days 2,200 Please inquire for individual campaigns 20
Skywalk advertising Many exhibitors and visitors use the southern and western Skywalks every day, as these represent an ideal, weatherproof way to reach the heavily frequented entrance gates from the large car parks to the south of the exhibition complex or the Hannover Messe/Laatzen train station to the west. Skywalk posters, one-sided Catch visitors attention as they glide along on the Skywalker people-mover, with plenty of time to cast their gaze upon your posters mounted right alongside. A great way to promote products, especially for multiple motifs or repeat exposure. W 1.30 m x H 0.90 m Self-stick foil, digital print production, assembly and disassembly one-sided No. Site Quantity S 1-367 South Skywalk 326 W 1-300 West Skywalk 260 100 140 21
Skywalk advertising Skywalk posters, double-sided Two-sided Skywalk posters are perfect for reaching your target audience as they approch or leave the West Skywalk via the stairs or escalators, right at eye level and viewable from both sides. W 1.30 m x H 0.80 m Self-stick foil, digital print production, assembly and disassembly double-sided No. Site Quantity WD 1-10 West Skywalk, train station 10 WD 11-22 West Skywalk, West 1 entrance 12 220 280 22
Skywalk advertising Billboard As visitors stream through the Skywalks, you can be sure of standing out on billboards mounted right above the escalators. Skywalk billboards are perfect for giving your customers a warm welcome or scoring an additional image boost. W 3.70 m x H 2.40 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site Quantity 2 West Skywalk, West 1 entrance 1 1,250 1,170 23
Skywalk advertising Skyboard Use the Skyboard to grab the attention of huge crowds as they stream out of the railway station and head for the Skywalk on their way to the show. The Skyboard is positioned directly over the west entrance to the Skywalk, making it one of the most attractive locations in this area near the West entrance to the grounds. W 3.80 m x H 2.50 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site Quantity 1 West Skywalk, train station 1 1,250 1,170 24
Skywalk advertising Mega Skywalk banners, South Skywalk Big is beautiful! To really stand out in the South and West Skywalks, mega Skywalk banners are just what you need. W 1.85 m x H 2.10 m Height lower handrail: approx. 0.24 m - 0.30 m Height middle handrail: approx. 0.41 m - 0.47 m Height upper handrail: approx. 0.95 m - 1.01 m Digitex, digital print production, assembly and disassembly one-sided No. Site Quantity 1-40 South Skywalk approx. 40 360 540 25
Skywalk advertising Mega Skywalk banners, West Skywalk W 2.06 m x H 2.40 m Digitex, digital print production, assembly and disassembly one-sided No. Site Quantity 1-40 West Skywalk approx. 40 450 560 26
Floor graphics Show your customers the way to go straight to your stand! Floor graphics are every bit as effective as they are attractive. W 3.00 m x H 1.30 m Special self-stick foil, digital print production, assembly and disassembly one-sided Site Quantity South Skywalk 22 West Skywalk 16 410 530 27
Ad carpets Roll out the ad carpet for your customers! Place your ad on high-quality PVC flooring and direct visitors right to your stand. W 7.50 m x H 3.00 m PVC, flooring, digital print production, assembly and disassembly one-sided Site Quantity North 2 entrance 3 East 3 entrance 2 South 1 entrance 2 West 1 entrance 3 1,600 1,320 28
XL posters These extremely large surfaces in poster formats of up to 272 square meters lend themselves to all kinds of designs and radiate a strong, assertive impression. Our high-quality production standards impart a powerful impact to your advertising slogans in prominent locations like the main access roads or the front side of on-site parking ramps. No. 1 163 m 2 (W 14.80 m x H 11.00 m) No. 2 163 m 2 (W 14.80 m x H 11.00 m) No. 3 190 m 2 (W 17.30 m x H 11.00 m) No. 4 190 m 2 (W 17.30 m x H 11.00 m) No. 5 193 m 2 (W 17.50 m x H 11.00 m) No. 6 193 m 2 (W 17.50 m x H 11.00 m) No. 13 272 m 2 (W 26.00 m x H 10.45 m) No. 14 272 m 2 (W 26.00 m x H 10.45 m) Supply of the panel, digital print production, assembly and disassembly, lighting 29
XL posters No. Site 1-6 Alongside approach road leading to car parks and ramps for 6,660 cars and 70 buses Across from a high-traffic crossing with traffic light Directly alongside an approach road to the North and West car parks/ramps in proximity to the North entrance gate 13-14 Directly across from the North car parks/ramps for cars and buses Directly across from the Messe/Nord tram terminal serving the North entrance Adjacent to the North entrances No. Size 1+2 each with 163 m 2 10,560 7,970 3+4 each with 190 m 2 12,350 9,300 5+6 each with 193 m 2 12,550 9,300 13+14 each with 272 m 2 13,100 10,340 All rates specified also cover spotlighting so posters remain visible throughout the evening. 30
XL posters mounted on hall facades XL posters on the outer walls of our exhibition halls are impressive from near and far. Brand the hall you re exhibiting in with your own design or take advantage of these giant-sized posters to steer visitors to your hall. These large-format posters are guaranteed to capture visitors attention! No. 22 100 m² (W 20.00 m x H 5.00 m) No. 23 23 m² (W 5.00 m x H 4.50 m) No. 24 75 m² (W 15.00 m x H 5.00 m) No. 25 100 m² (W 20.00 m x H 5.00 m) No. 26 75 m² (W 15.00 m x H 5.00 m) No. 26A 75 m² (W 15.00 m x H 5.00 m) No. 27 100 m² (W 20.00 m x H 5.00 m) No. 28 100 m² (W 20.00 m x H 5.00 m) No. 29 25 m² (W 5.00 m x H 5.00 m) No. 30 100 m 2 (W 20.00 m x H 5.00 m) No. 41* 46 m² (W 12.27 x H 3.77 m) No. 45 32 m² (W 9.90 x H 3.20 m) No. 45A 25 m² (W 9.90 x H 2.50 m) No. 49 99 m 2 (W 19.80 x H 5.00 m) No. 50 99 m 2 (W 19.80 x H 5.00 m) No. 51 99 m 2 (W 19.80 x H 5.00 m) No. 52 99 m 2 (W 19.80 x H 5.00 m) Mesh, digital print production, assembly and disassembly *Frontlit, digital print production, assembly and disassembly 31
XL posters mounted on hall facades Sites (see ad locations on page 37) No. Site No. Site 22 Hall 5 30 Hall 11 23 Hall 5 41* Hall 3 24 Hall 5 45 Hall 7 / bridge CC, north side 25 Hall 6 45A Hall 7 / bridge CC, south side 26 Hall 6 49 Hall 9 26A Hall 6 50 Hall 9 27 Hall 6 51 Hall 9 28 Hall 7 52 Hall 9 29 Hall 7 Additional locations available on request No, 22, 25, 27, 28, 30, 49-52 5,500 3,700 23 1,300 850 24, 26, 26A 4,100 2,800 29 1,400 950 41 4,800 2,300 45 1,800 1,400 45A 1,400 1,400 32
XL poster, EXPO cube The Expo cube is a highly exclusive advertising medium. Its central location puts it at the center of attention of all visitors. Your advertising virtually looms over the heads of our tradeshow visitors. Located between a row of exhibition halls and the Convention Center, this cube guarantees a high number of contacts with virtually zero waste coverage. W 12.05 m x H 13.30 m Mesh, digital print production, assembly and disassembly one-sided Site Quantity Exhibition grounds/platz der Nationen (south-east side) 1 8,200 9,400 33
Messe shuttles Each eye-catching bus offers a huge 25 m² of total ad space, distributed on both sides and the rear. Get right on board for new business contacts! Our shuttle buses cruise the grounds along regular routes, displaying 3-sided ads (left, right and back side) in plain view of thousands of visitors every day. This makes shuttle buses an ideal way of scoring major POS image gains and driving customers straight to your stand! Left/right side: each W 4.60 m x H 2.10 m Back: W 1.40 m x H 1.60 m Foil, digital print production, assembly and disassembly Site Quantity Buses criss-crossing the DOMOTEX showgrounds 2 1,100 2,200 34
SwingCards Swing along with SwingCards. These eye-catchers are hung inside our exhibition shuttle buses and offer you an unusual opportunity to make a direct advertising impact on your target groups. What is special about them: They are easily detachable, so each passenger can take a card with them. Make the most of this exclusive, mobile advertising option for example in the form of coupons, information, invitations, cards advertising your talk or product presentation or even a prize contest. W 0.10 m x H 0.27 m Printed on both sides, suspended from support rails in the interior of our exhibition shuttle buses double-sided Quantities SwingCard package Total number of available packages Quantity 1 package/bus = 100 cards 2 units 750 280 35
Standorte der Werbeflächen / Ad locations Boards Werbesäulen Advertising columns Deutsche Messe Verwaltung/Administration Parkplatz (PKW) Parking (Cars) Bahnhof/Railway Station Hannover Messe/Laatzen Big Poster Big poster Großflächen Large-scale surfaces Eingang Entrance Parkplatz (Bus) Parking (Bus) S-Bahn Light rail Billboards am Eingang OST 3 Billboards at the East 3 entrance Big Banner Big banner Informations-Centrum Information Center Parkplatz (LKW) Parking (Lorries) Stadtbahn Tram Frames Skywalk-Werbung Skywalk advertising Convention Center Taxi Taxistand Werbung Taxi stand advertising Haus der Nationen House of Nations Flughafen Shuttle Airport Shuttle 09/2014 Änderungen vorbehalten/modifications reserved Außenwerbung Seite 1 CeBIT 2015 140910 36
Standorte der Werbeflächen / Ad locations Werbetürme Advertising towers Deutsche Messe Verwaltung/Administration Parkplatz (PKW) Parking (Cars) Bahnhof/Railway Station Hannover Messe/Laatzen XL-Poster XL poster Eingang Entrance Parkplatz (Bus) Parking (Bus) S-Bahn Light rail XL-Poster/EXPO-Würfel XL poster/expo cube Informations-Centrum Information Center Parkplatz (LKW) Parking (Lorries) Stadtbahn Tram Skywalk-Werbung Skywalk advertising Convention Center Taxi Haus der Nationen House of Nations Flughafen Shuttle Airport Shuttle 45 49 50 51 52 09/2014 Änderungen vorbehalten/modifications reserved Außenwerbung Seite 2 CeBIT 2015 140909 37
Deutsche Messe Messegelände 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-32626 info@messe.de www.messe.de Ansprechpartnerinnen Sanja Silovic Tel. +49 511 89-31107 E-Mail: advertising@messe.de Anke Robbers Tel. +49 511 89-31227 E-Mail: advertising@messe.de Sabina Kroll-Behrens Tel. +49 511 89-31256 E-Mail: advertising@messe.de