HIGH LINE VENUES. Chelsea Market Passage

HIGH LINE VENUES Chelsea Market Passage 1

CONTENTS Overview Visitation + Promotion Opportunities CHELSEA MARKET PASSAGE DILLER VON FURSTENBERG SUNDECK 14TH STREET PASSAGE 3 4 5 21 31 10TH AVENUE SQUARE THE PORCH GANSEVOORT OVERLOOK PLANTING TERRACE PUBLIC TERRACE 39 43 45 48 51 GANSEVOORT PLAZA 34TH STREET PLAZA Testimonials Floorplans + Specifications Contact 53 56 58 59 71 Venues 2

OVERVIEW 34th Street Plaza 34TH ST 1 The Spur Opening in early 2019 Thank you for your interest in producing your upcoming event on the High Line. From the sweeping views of the Hudson River, to the raw, structural elements from the elevated railway s industrial past, the High Line provides a one-of-a-kind experience in an unrivaled New York City setting. WEST SIDE HIGHWAY 11TH AVE 3 4 2 10TH AVE 30TH ST 28TH ST 26TH ST 9TH AVE The High Line is a mile-and-a-half public park built on an historic freight rail line elevated thirty feet above the streets of Manhattan s west side. Founded in 1999 by two community residents, Friends of the High Line fought for the High Line s preservation and transformation at a time when the historic structure was under the threat of demolition. It is now the non-profit conservancy that maintains, operates, and programs the High Line, in partnership with the New York City Department of Parks & Recreation. The High Line s venues vary in size and scale, offering unlimited possibilities for transformation for both private and public-facing events. Chelsea Market Passage Diller von Furstenberg Sundeck 14th Street Passage Gansevoort Overlook Gansevoort Plaza Temporary Access 5 7 8 6 9 15TH ST 11 23RD ST 20TH ST Under Construction 10 18TH ST 10th Avenue Square 16TH ST 14TH ST 12 The Porch GANSEVOORT ST Friends of the High Line is also responsible for raising more than 98 percent of the park s annual operating budget. A significant portion of this revenue comes from venue site fees, which help to improve the park s functionality, horticulture, and public programs for nearly eight million visitors to enjoy each year. Venues 3

VISITATION + PROMOTION OPPORTUNITIES Visitation Because the High Line is a landmark destination and not a street-level commercial thoroughfare, visitors have the time and willingness to participate in new experiences. This setting, along with the park s narrow pathways and visitation density, ensure that public-facing events are a success, reaching 60,000+ visitors on the park s busiest weekend days. Promotion opportunities Friends of the High Line helps to promote publicfacing events across our communications channels, based on each partner s marketing needs. High Line Communications Channels Current as of June 2018 thehighline.org facebook.com 2 million annual visitors /highlinenyc: 193,820 likes Where visitors come from TOTAL NYC RESIDENT 13% Other Boroughs 11% Manhattan, outside High Line area NYC resident Resident visitors Visitors VISITORS TOTAL NYC RESIDENT VISITORS TOTAL NON-NYC RESIDENT 31% 67% 6% High Line area 4% Outside NYC, within 15 miles 1.7M 2015 NYC RESIDENT VISITOR BREAKDOWN 30% Outside NYC, outside 45 Miles 28% Outside the US 5% Outside NYC, within 45 miles twitter.com @highlinenyc: 89.4k followers 870K High Line Area / 458K instagram.com @highlinenyc: 155k followers Manhattan (Outside High Line Area) / 840K On-site signage Dedicated A-Frame signage in event space and inclusion on donor recognition wall in the 14th Street Passage (updated annually to reflect the previous year s donations of $10,000+) 2011 2017 Age breakdown <24 19% 25 34 25% 35 44 18% 45 54 17% 35 44 45 54 55 64 65+ Other Boroughs / 992K 17% 14% 6% Venues 4

CHELSEA MARKET PASSAGE Soaring covered passage through the historic Chelsea Market building Best for: Seated dinners Receptions Fashion shows Small to large-scale public-facing activations Venues 5

Chelsea Market Passage Private Event 6

Chelsea Market Passage Private Event 7

Chelsea Market Passage Private Events 8

Chelsea Market Passage Private Event 9

Chelsea Market Passage Private Event 10

Chelsea Market Passage Private Event 11

Chelsea Market Passage Private Event 12

Chelsea Market Passage Private Event 13

Chelsea Market Passage Private Event 14

Chelsea Market Passage Public-Facing Event 15

Chelsea Market Passage Public-Facing Event 16

Chelsea Market Passage Public-Facing Event 17

Chelsea Market Passage Public-Facing Private Events 18

Chelsea Market Passage Public-Facing Event 19

Chelsea Market Passage Public-facing Public-Facing Events 20

DILLER VON FURSTENBERG SUNDECK Open-air venue featuring Hudson River and sunset views Best for: Receptions Small-scale public-facing activations Public-facing branding and decor Public-facing signage to promote activities in other venues Venues 21

Diller von Furstenberg Sundeck Private Event 22

Diller von Furstenberg Sundeck Private Event 23

Diller von Furstenberg Sundeck Private Event 24

Diller von Furstenberg Sundeck Private Event 25

Diller von Furstenberg Sundeck Private Event 26

Diller von Furstenberg Sundeck Public-Facing Private Events 27

Chelsea Market Passage Private Event 28

Diller von Furstenberg Sundeck Private Event 29

Chelsea Market Passage Private Event 30

14TH STREET PASSAGE Covered passage featuring raw, structural elements from the elevated railway s industrial past Best for: Receptions Fashion shows Small to large-scale public-facing activations 31

14th Street Passage Private Event 32

14th Street Passage Public-Facing Event 33

14th Street Passage Public-Facing Event 34

14th Street Passage Public-Facing Event 35

14th Street Passage Public-Facing Event 36

14th Street Passage Public-Facing Event 37

14th Street Passage Public-Facing Event 38

10TH AVENUE SQUARE Open-air amphitheater overlooking 10th Avenue Best for: Performances Small-scale public-facing activations 39

10th Avenue Square 40

10th Avenue Square Public-Facing Event 41

10th Avenue Square Public-Facing Event 42

THE PORCH Open-air terrace and café featuring Hudson River and sunset views Best for: Intimate receptions Company happy hours Personal celebrations Small-scale public-facing activations Back-of-house space 43

The Porch 44

GANSEVOORT OVERLOOK Open-air venue surrounded by dense trees and plantings Best for: Intimate seated dinners Intimate receptions Small-scale public-facing activations 45

Chelsea Gansevoort Market Overlook Passage Private Event 46

Gansevoort Overlook Public-Facing Event 47

PLANTING TERRACE Outdoor terrace overlooking the High Line and Hudson River Best for: Intimate seated dinners Intimate receptions 48

Planting Terrace Private Event 49

Planting Terrace Private Event 50

PUBLIC TERRACE Public terrace at the High Line s southern end Best for: Public-facing signage to promote activities in other venues 51

Public Terrace 52

GANSEVOORT PLAZA Street-level venue located beneath the High Line in the historic Meatpacking District Best for: Small-scale public-facing activations Public-facing signage or branding to promote activities in other venues 53

Gansevoort Plaza 54

Gansevoort Plaza Public-Facing Event 55

34TH STREET PLAZA Street-level venue at the High Line s northern end Best for: Public-facing signage or branding to promote activities in other venues 56

34th Street Plaza 57

TESTIMONIALS I HAVE HAD ONLY POSITIVE FEEDBACK FROM OUR TEAM. It was a great experience and space for them to be in to think outside the box. Your staff was nothing but pleasant, professional and helpful, and it was very much appreciated! THANK YOU AGAIN FOR ALL THE FOLLOW UP AND CARE FOR THIS ACTIVATION. It always helps when the entire team is committed to creating the best event possible. Hoping we can collaborate again in the near future! AS ALWAYS, PARTNERING WITH YOUR TEAM ON ANYTHING WE DO IS A PLEASURE. Thank you for making it so easy, and for demonstrating such professionalism; it is deeply appreciated and admired. THANK YOU SO MUCH!!! IT WAS SUCH A SUCCESSFUL EVENT. Our client loved everything. You were awesome to work with and made it easy. WHAT A TREMENDOUS DAY IT WAS. We had a wonderful experience with your staff and the public and believe all who came through our activation left having a deeper connection to both REI and the High Line. IT WAS A PLEASURE WORKING WITH YOU ON THIS EVENT! The team, media included, were thrilled with the outcome and we couldn t be happier. THANK YOU AND YOUR TEAM FOR EVERYTHING LAST NIGHT! It was so wonderful working with you all, and your care and attention to detail (both prior to the event AND onsite) allowed for a super successful evening! WE VERY MUCH APPRECIATE ALL OF YOUR HARD WORK AND PATIENCE WITH US ON THIS EVENT. We were very happy with how everything turned out, and we have been getting wonderful feedback from our guests. ON BEHALF OF TD BANK, WE CANNOT THANK YOU ALL ENOUGH FOR MAKING SATURDAY S EVENT SUCH A BUZZING SUCCESS. There wasn t one detail out of place and everything went incredibly smooth. The clients over at TD cannot stop raving! 58

FLOORPLANS + SPECIFICATIONS Chelsea Market Passage 59

CHELSEA MARKET PASSAGE High Line Food Vendors Expressive Matter Vendors High Line Shop Columns N THE PORCH Gate HIGH LINE PARK OPERATIONS TO SUNDECK LOWER LEVEL CHELSEA MARKET PASSAGE To remain open during event TO 10TH AVENUE SQUARE Chelsea Market Passage Extent of event area W 15th Street W 16th Street Dimensions + Capacity 5,575 square feet (206 6 x 27 0 ) 19 5 ceilings 500 standing 350 seated Final capacity determined by event layout Location On the High Line, between West 15th and 16th Streets, along 10th Avenue Electrical (1) 200A, 3-phase panel on the west side of the passage (4) 120v quad outlets with 20A dedicated circuits on the east side of the passage Lights on the upper level of the passage can be dimmed or turned off; lights on lower level must remain on for the purpose of public safety Highlights High Line s largest venue Most heavily trafficked area of the park Park Amenities Adjacent to 16th Street stairs and elevator Adjacent to public restrooms (6) High Line food vendors, from late April through late October High Line Shop merchandise carts, from late April through late October (3) Expressive matter vendors all year long On-site storage upon request Floorplans + Specifications 60

DILLER - VON FURSTENBERG SUNDECK N Sundeck Water feature TO CHELSEA MARKET PASSAGE TO 14TH STREET PASSAGE W 14th Street W 15th Street Dimensions + Capacity 4,000 square feet (250 0 x varies [11 0 average width]) Water feature: 1,050 square feet (138 0 x varies [8 0 average width]) 300 standing Final capacity determined by event layout Location On the High Line, between West 14th and 15th Streets, along 10th Avenue May be rented in conjunction with the Chelsea Market Passage to maximize event space Electrical Adjacent power available upon request Additional lighting recommended for evening events Highlights Most heavily trafficked area of the park Hudson River and sunset views Rolling lounge chairs Signature water feature Dense trees and plantings with seasonal variation Park Amenities Adjacent to 14th Street stairs and elevator Close proximity to public restrooms located at 16th Street Floorplans + Specifications 61

CHELSEA MARKET PASSAGE + SUNDECK N High Line Food Vendors Expressive Matter Vendors High Line Shop Tenth Avenue THE PORCH Lower level to remain open during event Sundeck Chelsea Market Passage W 14th Street W 15th Street W 16th Street Dimensions + Capacity Chelsea Market Passage: 5,575 square feet (206 6 x 27 0 ); Ceiling Height: 19 5 Sundeck: 4,000 square feet (250 0 x varies [11 0 average width]) 500-800 standing 350 seated Final capacity determined by event layout Location On the High Line, between West 14th and 16th Streets, along 10th Avenue Electrical (1) 200A, 3-phase panel on the west side of the Chelsea Market Passage (4) 120v quad outlets with 20A dedicated circuits on the east side of the Chelsea Market Passage Lights on the upper level of the passage can be dimmed or turned off; lights on lower level must remain on for the purpose of public safety; additional lighting on the Sundeck recommended for evening events Highlights Covered and open-air venue combination Largest venue combination Park Amenities Adjacent to stairs and elevator at 14th Street and 16th Street Close proximity to public restrooms (6) High Line food vendors, from late April through late October High Line Shop merchandise carts, from late April through late October (3) Expressive matter vendors all year long On-site storage upon request Floorplans + Specifications 62

14TH STREET PASSSAGE N Expressive Matter Vendors TO SUNDECK 14th Street Passage W 14th Street 600 feet / 180 meters Dimensions + Capacity 2,570 square feet 105 0 x 24 6 Ceiling height: 26 9 200 standing 150 seated Final capacity determined by event layout Location On the High Line, between West 13th and 14th Streets, along 10th Avenue Events occur within the west side of the split passage Electrical (1) 200 AMP panel on the northwest side of the passage Lights on the west side of the passage can be dimmed or turned off; lights on the east side must remain on for the purpose of public safety Highlights Greater privacy for intimate event settings Historic freight rail line features Large-scale projection screen: 10 2 x 18 0 Park Amenities Adjacent to 14th Street stairs and elevator (2) Expressive matter vendors all year long On-site storage upon request Floorplans + Specifications 63

10TH AVENUE SQUARE N Dimensions + Capacity 1,820 square feet (48 0 x varies [37 0 average width]) Stage: 230 square feet (41 5 x 5 7 ) 150 seated Final capacity determined by event layout Location On the High Line, at West 17th Street, along 10th Avenue 10th Avenue Square Tenth Avenue Electrical Limited power available LED lighting along benches and railings; additional lighting recommended for evening events Highlights Cut-out windows overlooking 10th Avenue Terraced, theater-style seating Wood benches and flooring Historic freight rail line design features Park Amenities Close proximity to 16th Street stairs and elevator Close proximity to public restrooms On-site storage upon request W 16th Street W 17th Street Floorplans + Specifications 64

THE PORCH N W 15th Street HIGH LINE PARK OPERATIONS The Porch W 16th Street SUNDECK CHELSEA MARKET PASSAGE Dimensions + Capacity 1,000 square feet 39 0 x 25 8 70 standing 45 seated Final capacity determined by event layout Location On the High Line, between West 15th and 16th Streets, along 10th Avenue May be rented in conjunction with the Chelsea Market Passage and / or the Diller von Furstenberg Sundeck for back-ofhouse space Electrical Adjacent power available upon request LED lighting along railings; additional lighting recommended for evening events Highlights Hudson River and sunet views High Line food vendor catering package available Footprint can accommodate up to a 20x20 tent Park Amenities Close proximity to stairs and elevator at 14th Street and 16th Street Close proximity to public restrooms On-site storage upon request Floorplans + Specifications 65

GANSEVOORT OVERLOOK N Dimensions + Capacity 1,265 square feet (85 0 x varies [10 0 average width]) Balcony: 415 square feet (30 0 x varies [10 0 average width]) 100 standing FREIGHT ELEVATOR HIGH LINE HEADQUARTERS PLANTING TERRACE PUBLIC TERRACE Washington Street Final capacity determined by event layout Location On the High Line, at Gansevoort and Washington streets Gansevoort Overlook Electrical 20AMPS available LED lighting along planting beds; additional lighting recommended for evening events WHITNEY MUSEUM OF AMERICAN ART Highlights Greater privacy for intimate event settings Located at the southern end of the High Line Cityscape views Dense plantings with seasonal variation Park Amenities Adjacent to Gansevoort Street stairs and elevator and public restrooms Close proximity to High Line Headquarters freight elevator On-site storage upon request Gansevoort Street Floorplans + Specifications 66

PLANTING TERRACE N FREIGHT ELEVATOR Planting Terrace HIGH LINE HEADQUARTERS Public Terrace to remain open during event Washington Street Dimensions + Capacity 1,205 square feet 76 8 x 15 9 Ceiling height: 11 6 75 standing 50 seated Final capacity determined by event layout Location On the High Line, at Gansevoort and Washington streets Adjacent to the High Line Headquarters maintenance and operations facility Electrical 20AMPS available Additional lighting recommended for evening events Highlights High Line and Hudson River views Greater privacy for intimate event settings Park Amenities Close proximity to Gansevoort Street stairs and elevator and public restrooms Adjacent to High Line Headquarters freight elevator On-site storage upon request Floorplans + Specifications 67

PUBLIC TERRACE N FREIGHT ELEVATOR HIGH LINE HEADQUARTERS Public Terrace Washington Street Dimensions + Capacity 900 square feet 19 4 x 46 9 Ceiling height: 11 6 90 standing Final capacity determined by event layout Location On the High Line, at Gansevoort and Washington streets Electrical Power available upon request Additional lighting recommended for evening events Park Amenities Adjacent to Gansevoort Street stairs and elevator and public restrooms Close proximity to High Line Headquarters freight elevator Highlights Heavily trafficked area of the park Located at the High Line s southern end Floorplans + Specifications 68

GANSEVOORT PLAZA N HIGH LINE HEADQUARTERS Dimensions + Capacity 1,830 square feet (57 2 x 32 0 ) Height to High Line beams: 19 6 20 10 Height to concrete deck: 24 0 25 4 50 standing Final capacity determined by event layout HIGH LINE RESTAURANT Santina Location On street-level, on the northwest corner of Gansevoort and Washington Streets Electrical Adjacent power available upon request Additional lighting recommended for evening events WHITNEY MUSEUM OF AMERICAN ART High Line Restaurant outdoor seating Gansevoort Plaza Highlights Located at the High Line s southern end in the historic Meatpacking District Located at a heavily trafficked intersection Adjacent to High Line restaurant, Santina Adjacent to Whitney Museum of American Art Dozens of high-end retail shops, fashion boutiques, and restaurants nearby Washington Street Park Amenities Adjacent to Gansevoort Street stairs and elevator Close proximity to public restrooms on the High Line Gansevoort Street Floorplans + Specifications 69

34TH STREET PLAZA N W 34th Street to Javits Center - 750 feet 34th Street Plaza Dimensions + Capacity 1,400 square feet 73 3 x varies (18 0 average width) 50 standing Final capacity determined by event layout Location Street-level, at 34th Street, between 11th and 12th Avenues Electrical Power available upon request Highlights Located at the northernmost end of the High Line, at the park s only street-level access point Close proximity to Hudson Yards development and No. 7 subway line extension Directly across from the Jacob K. Javits Convention Center Park Amenities Adjacent to street-level 34th Street access point Floorplans + Specifications 70

For additional information, please contact: Kristen Gelinas Director of Corporate Partnerships & Events kristen.gelinas@thehighline.org 646.774.2517 Megan Harding Corporate Events Manager megan.harding@thehighline.org 646.774.2518 71