HAC CONFERENCE YOUR INDUSTRY. YOUR VOICE. FEBRUARY 7+8, 2018 DELTA HOTELS BY MARRIOTT TORONTO AIRPORT & CONFERENCE CENTRE #HACCONFERENCE

HAC CONFERENCE YOUR INDUSTRY. YOUR VOICE. FEBRUARY 7+8, 2018 DELTA HOTELS BY MARRIOTT TORONTO AIRPORT & CONFERENCE CENTRE #HACCONFERENCE

GLOBALHOTELNETWORK.COM THANK YOU TO OUR SPONSORS OPENING RECEPTION GOLD HUMANITARIAN AWARD HUMAN RESOURCES AWARD GREEN KEY ENVIRONMENT AWARD ASPIRING HOTELIER AWARD HVS MOST IMPRESSIVE HOTEL REPOSITIONING AWARD REVENUE PERFORMANCE TEAM OF THE YEAR AWARD BRONZE MDO mydigitaloffice HOSPITALITY SOLUTIONS MADE EASY BREAKFAST PM BREAK DELEGATE GIFT PARTNERS

February 7-8, 2018 Dear Friends: I am pleased to extend my warmest greetings to everyone taking part in the Hotel Association of Canada s Conference. The lodging sector plays an important role in Canada s economy, employing more than 300,000 people in hotels, motels and resorts across the country. This annual conference brings together industry professionals to discuss the latest trends and issues. This year s event will explore ways in which hotel management and staff can improve their practices and thrive in the dynamic Canadian hospitality market. I would like to thank the Hotel Association of Canada for putting together an informative and stimulating program for everyone in attendance. I am certain that delegates will be inspired by the guest speakers and will benefit from the opportunity to network with stakeholders from across the country. Please accept my best wishes for a productive and enjoyable conference. Sincerely, The Rt. Hon. Justin P.J. Trudeau, P.C., M.P. Prime Minister of Canada HACCONFERENCE.CA 1

CONFERENCE SESSIONS Thursday February 8, 2018 7:00am-8:00am PLAZA FOYER Networking Breakfast SPONSORED BY 8:00am-8:20am PLAZA BALLROOM Welcome Remarks and HAC Chair Address, Vito Curalli 8:20am-9:00am PLAZA BALLROOM President s Address, Susie Grynol PLAZA BALLROOM Host, Tony Chapman 9:00am-10:00am PLAZA BALLROOM The Future Is Now Back by popular demand, Tony Chapman moderates a lively panel of innovators discussing the future of the consumer. Revolutions in social media, mobile technology, virtual reality and advanced data analytics have made consumers increasingly savvy and demanding more than ever before. What can the Canadian hotel industry learn from our trend-setters and their future outlook on consumer activity? SPEAKERS Christiane Germain, Group Germain Hotels Brian Leon, Choice Hotels Canada Inc. Carlos Paulo, Google Alan Smithson, MetaVRse Lindsey Iles, Expedia 10:00am-10:30am PLAZA FOYER Coffee Break 2 #HACCONFERENCE

10:30am-11:45am Breakout Sessions, Choose One: A1 TORONTO AB ROOM Labour Relations Interactive Workshop Ready to have a frank and open conversation about labour? This session is all about perspective, managing expectations, employee relations and driving hotel performance in a unionized or non-unionized environment. This STRATEGY session explores best practices for management to create employee success, collectively. MODERATOR Donna D Andrea, Hicks Morley Hamilton Stewart Storie LLP A2 HAMILTON ROOM Profits Outside The Bedroom Panel discusses revenue wins from food and beverage outlets. Hear from consultants and operators who are creating significant revenue streams at their properties as they target what guests want and are willing to pay for during their stay. MODERATOR Trish Halliwell, CWB Franchise Finance SPEAKERS Robert Bruins, Oxford Properties Group Tony Cohen, Global Edge Investments / Crescent Hotel & Resorts Stacey Hansson, Ricky s Family-Style Restaurants Eric Malcolmson, ICON Legacy Hospitality A3 MONTREAL AB ROOM The Big Data Session This session reviews Canadian hotel operating statistics, which include measuring profitability, breaking down REVPAR data by full-service vs. limited-service, by class and location types, and taking a deeper market look at profitability change and labor analysis. SPEAKERS Emile Gourieux, STR Carrie Russell, HVS A4 OTTAWA ROOM Rise Of The Connected Hotel From the proliferation of AI and voice assistance, to Smart TVs, wearable devices and interactive displays, are Canadian hotels ready for the age of the truly connected stay? This session will cover innovation trends shaping the industry, and what today s hoteliers should consider from strategy to implementation and day-to-day operation. SPEAKERS Reetu Gupta, Easton s Group of Hotels Mark McCue, Larco Hospitality Mary Peterson, Samsung Canada HACCONFERENCE.CA 3

11:45am-1:00pm PLAZA FOYER Networking Buffet Lunch With Sponsors 1:00pm-1:30pm PLAZA BALLROOM Breaking Through & Driving International Demand For Canada 2017 shaped up to be a strong year in international visitation to Canada and 2018 is looking even brighter. SVP & CMO, Jon Mamela will speak to Destination Canada s strategy to breakthrough and drive market share for Canada. With a focus on commercial relevance, DC s marketing and sales initiatives fuel a dynamic visitor mix leading to strong demand and return on investment for the industry. Mamela will provide an overview of DC s marketing strategy & campaigns, results achieved in 2017 and forecasts for international markets in 2018. 1:30pm-2:30pm PLAZA BALLROOM Newly Formatted! HAC s Travel Intentions Survey Join Nik Nanos (Nanos Research) as he highlights key findings of the 2017 HAC Travel Intentions Survey. Nik will discuss the trends and provide insight into what this information means to your business and your operational planning. 2:45pm-3:45pm Breakout Sessions: Choose One B1 TORONTO AB ROOM Direct Booking War Strategy What Is Working For Flags? In the last couple of years, hotel chains have gradually tried to wrestle back control over distribution from online travel agents. While OTA s aren t necessarily the biggest part of the mix, their strategic partnership matters. Hear from the diverse panel as they candidly discuss the issues. MODERATOR Johanne Belanger, Tourism Toronto SPEAKERS Frank Campo, Thompson Hotels Robin Garrett, Meridian Reservation Systems Neil Hornsby, Best Western Hotels & Resorts Laurie Nitardy, Hyatt Place and Hyatt House 4 #HACCONFERENCE

2:45pm-3:45pm Breakout Sessions: Choose One B2 OTTAWA ROOM Cleaning Up Housekeeping Dr. Frederic Dimanche (Director, Ted Rogers School of Hospitality and Tourism Management) will present a benchmark study on the cleanliness of Canadian hotels. With research provided by Revinate, generated by consumer review website TripAdvisor, this data-rich presentation will help set the stage for a panel discussion covering housekeeping topics. MODERATOR Ian Milford, JRoss Hospitality Recruiters SPEAKERS Dr. Frederic Dimanche, Ryerson University Suzanne Gatrell, Kingsbridge Management Limited Paul Jones, Best Western Plus Sawridge Suites Nikki Stewart, Fairmont Royal York B3 HAMILTON ROOM Why You Can t Compete On Price Alone! Hotels have never operated in a more fragmented or competitive booking environment than they have today. Learn how to articulate value, not price, the role of discounting and how to set your property apart from the competition. SPEAKER Garth Peterson, IDeaS - A SAS COMPANY B4 MONTREAL AB ROOM Get China-Ready! Preparing For The Canada-China Year Of Tourism In 2018 China is one of Canada s fastest-growing tourism markets and is our third-largest market in terms of arrivals. Through the New Tourism Vision, the Government is taking action to improve Canadian tourism marketing, access, and product including a commitment to double the number of tourists from China by 2021. This will have a profound impact on hotels and will provide increased business opportunities in both primary and secondary markets. This session will provide participants with a practical best practice guideline to ensure that hotels are China-ready. MODERATOR Alana Baker, Hotel Association of Canada SPEAKERS Sarah Kutulakos, Canada China Business Council Jon Mamela, Destination Canada Laura Pallotta, Marriott Hotels of Canada HACCONFERENCE.CA 5

3:45pm-4:15pm PLAZA FOYER Networking Coffee Break SPONSORED BY 4:15pm-5:15pm PLAZA BALLROOM David Allison Author, advisor, and researcher David Allison probably knows more about motivating contemporary markets than anyone; he s been studying how & why people behave the way they do for more than 30 years. He helps organizations and individuals understand their market, survive & thrive through massive change, and motivate more people to act more often. HOW TO MOTIVATE MORE PEOPLE MORE OFTEN Curious about why organizations still use outdated ideas like age and gender to define target audiences, David set out to find a better, more contemporary way. After all, today nobody behaves the way they do because of how old they are, or what gender they might be. After 40,000 surveys across North America, David s research uncovered a system to define target audiences based on what consumers need, want and expect out of life. This new approach motivates more people more often; with as much as 700% more accuracy. David shares the audience profiles he s discovered, explains how to use them, and offers real-world examples to make the data come to life. This market-motivating tool will change marketing, planning, design and culture in every industry category. 5:15pm-5:30pm PLAZA BALLROOM Closing Remarks, Tony Chapman 6 #HACCONFERENCE

HOTEL ASSOCIATION OF CANADA S AWARDS OF EXCELLENCE HUMANITARIAN AWARD WINNER THE RITZ-CARLTON, TORONTO ACCEPTING THE AWARD: FRANCK X. ARNOLD, GM PRESENTER: SUSAN CATTO, TRAVELZOO The Hotel Association of Canada is pleased to present the 2017 Humanitarian Award of Excellence to the Ritz-Carlton Toronto. The hotel has demonstrated continued dedication to addressing the needs of the local community. The hotel has fostered a culture of giving back while inspiring their guests, employees, and the industry. SPONSORED BY

HOTEL ASSOCIATION OF CANADA S AWARDS OF EXCELLENCE HUMAN RESOURCES AWARD WINNER TORONTO MARRIOTT BLOOR YORKVILLE HOTEL ACCEPTING THE AWARD: ANUP ISRANI, GM PRESENTER: IAN MILFORD, JROSS HOSPITALITY RECRUITERS The Hotel Association of Canada presents the Toronto Marriott Bloor Yorkville Hotel with the 2017 Human Resources Award of Excellence for delivering a robust human resources program which benefits their employees and their community. The hotel has integrated a culture that attracts, develops, and retains highly qualified employees resulting in motivated staff who are able to generate business, create goodwill among guests, and provide truly special services. SPONSORED BY

HOTEL ASSOCIATION OF CANADA S AWARDS OF EXCELLENCE GREEN KEY ENVIRONMENT AWARD WINNER FAIRMONT JASPER PARK LODGE ACCEPTING THE AWARD: KEN HALL PRESENTER: CHRIS GIBSON, ECOLAB The Hotel Association of Canada presents Fairmont Jasper Park Lodge with the 2017 Green Key Environment Award of Excellence for their longstanding dedication to environmental management practices. The 4 Green Key rated Fairmont Jasper Park Lodge has proven itself as a leader in green practices, integrating sustainable practices that improve the performance of lodging operations while maintaining guest satisfaction. SPONSORED BY

HOTEL ASSOCIATION OF CANADA S AWARDS OF EXCELLENCE ASPIRING HOTELIER AWARD WINNER SHALIN PARIKH, THE CHELSEA HOTEL, TORONTO PRESENTER: EMILE GOURIEUX, STR The Hotel Association of Canada is pleased to present the 2017 Aspiring Hotelier Award of Excellence to Mr. Shalin Parikh of the Chelsea Hotel, Toronto, an award which recognizes remarkable performance among emerging hospitality leaders. Mr. Parikh s accomplishments in the hospitality industry truly exemplify leadership, service, and professionalism. SPONSORED BY

HOTEL ASSOCIATION OF CANADA S AWARDS OF EXCELLENCE HVS MOST IMPRESSIVE HOTEL REPOSITIONING AWARD WINNER DELTA HOTELS BY MARRIOTT DARTMOUTH ACCEPTING THE AWARD: MALCOLM ROGERS, MANAGING DIRECTOR, THE ARMOUR GROUP LIMITED PRESENTER: MONIQUE ROSSZELL, HVS The Hotel Association of Canada is pleased to present Delta Hotels by Marriott Dartmouth with the 2017 HVS Most Impressive Hotel Repositioning Award of Excellence for their hotel transformation. The hotel s ambitious revitalization has improved operational and fiscal performance while capitalizing on the dynamics of Canada s ever-changing market demands. SPONSORED BY

HOTEL ASSOCIATION OF CANADA S AWARDS OF EXCELLENCE REVENUE PERFORMANCE TEAM OF THE YEAR AWARD WINNER PRINCE GEORGE HOTEL, HALIFAX ACCEPTING THE AWARD: SCOTT TRAVIS, GM PRESENTER: GARTH PETERSON, IDeaS A SAS COMPANY The Hotel Association of Canada presents the Prince George Hotel with the 2017 Revenue Performance Team of the Year Award of Excellence. The hotel s implementation of a multi-departmental strategy delivered a unique response to the high tourism demand in their region, driving exceptional revenue results. SPONSORED BY

Certification Your Guests Can Trust INCREASE OCCUPANCY SAVE MONEY REDUCE YOUR CARBON FOOTPRINT The environment is top-of-mind for consumers. Market your competitive edge and showcase a Green Key Eco-Rating. The Green Key Global hotel and meeting directory and industry partner websites offer increased visibility. Receive an environmental audit and performance report, which provides recommendations on how to decrease utility consumption, waste, and emissions all designed to help save you money and improve your bottom line. Green Key Global is the only designed for the hotel and meeting industry and is recognized by the Global Sustainable Tourism Council (GSTC). As a member you will receive useful tools and one-on-one guidance to manage and improve your environmental impact. Sustainability Programs Designed for Hoteliers, by Hoteliers. INFO@GREENKEYGLOBAL.COM GREENKEYGLOBAL.COM

THE VOICE OF THE CANADIAN HOTEL & LODGING INDUSTRY The Hotel Association of Canada is the leading voice of the Canadian Hotel & Lodging industry. For over 100 years, it has worked to enhance the prosperity of the Industry through strong member engagement, effective advocacy, and the provision of value added programs and services. The Hotel Association represents more than 8,178 hotels, motels and resorts that encompass the $18.4 billion Canadian hotel industry which employs 304,000 people across Canada. Our members are an important part of the HAC network; a network that encompasses Hotel companies, hotels, resorts, provincial and international lodging associations, industry suppliers, educators and students. CONTACT US 130 ALBERT STREET, SUITE 1206 OTTAWA, ON K1P 5G4 T: 613.237-7149 F: 613.237.8928 INFO@HOTELASSOCIATION.CA