Transit & Transport
JCDecaux Metro Stations Network Type Duration Spot Length Coverage Units Net Media Cost index 100 ( ) Taxes ( ) Tech. Cost ( ) Metro Digital DOOH 1 week 6 sec. 17 Metro Stations 160 52 531 544 500 Metro Vertical 2 m² OOH 1 week 55 Metro Stations 200 28 700 700 Metro Vertical 2 m² OOH 1 week 55 Metro Stations 300 43 050 1 050 Metro Horizontal 2 m² OOH 2 weeks 1 164 7 Insert Proximetro OOH 1 week 65 Metro Stations 1 500 36 122 1 750 Inside Banners Metro OOH 4 weeks 145 3 121 NA Net rates, no agency commission applicable Metro Digital: 16,7% Share Of Voice flexible planning is possible (screens, duration, spot length, frequency, SOV) Week 1 2 3 4 5 6 7 8 9 10 11 Index 90 105 105 90 90 90 90 90 90 110 110 Week 12 13 14 15 16 17 18 19 20 21 22 Index 110 110 95 95 100 100 110 110 115 115 105 Week 23 24 25 26 27 28 29 30 31 32 33 Index 105 105 105 90 90 90 70 70 70 70 80 Week 34 35 36 37 38 39 40 41 42 43 44 Index 100 115 115 115 115 115 100 100 100 100 95 Week 45 46 47 48 49 50 51 52 Index 100 100 95 105 125 125 125 85 46 Out-Of-Home Touchpoints
Publifer Train Stations Network Type Duration Spot Length Coverage Units Gross Media Cost basis 100 ( ) Taxes ( ) Digital National Network DOOH 1 week 6 sec. 23 Train Stations 130 65 780 Digital High Speed Train DOOH 4 weeks 6 sec. 2 Train Stations 22 35 280 Digital Landscape DOOH 4 weeks 6 sec. 4 Train Stations 5 41 700 BeStation 2 m² OOH 1 week 50 Train Stations 600 80 350 National LBL 2 m² OOH 2 weeks 50 Train Stations 1 295 to 630 1 m² Vertical IC OOH 4 weeks 1 69 1 m² Vertical IR OOH 4 weeks 1 59 1 m² Vertical Local OOH 4 weeks 1 50 Standard Banner Cube OOH 2 weeks One of top 5 Stations 1 9 220 46" LCD Cube DOOH 2 weeks One of top 5 Stations 1 9 220 Full LCD Cube DOOH 2 weeks One of top 5 Stations 1 12 250 Full LCD Video Wall DOOH 2 weeks One of top 5 Stations 1 15 300 Full LCD Video Wall XL DOOH 2 weeks One of top 5 Stations 1 20 350 Gross rates, agency commission applicable DNN: 20% Share Of Voice DHST and DL: 10% Share Of Voice DNN, DHST, DL: flexible planning is possible (screens, duration, spot length, frequency, SOV) Top 5 Train Stations: Antwerp-Central, Brussels-South, Brussels-Central, Ghent-St-Pieters, Liège Guillemins Transit and Transport 47
JCDecaux Brussels Airport Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size m² Exterior Cheminey Giant Banner Departure 1 150 000 18 750 8 500 117 Exterior Diamond Giant Sticker Departure 1 100 000 12 500 10 000 86 Exterior Take Off Giant Banner Departure 1 120 000 15 000 6 100 76 Exterior Giant Expo Giant Banner Arrival 1 150 000 18 750 10 000 385 Exterior Highway 4 Light Box Departure 1 135 000 16 875 4 500 36 Exterior Highway 8 Light Box Arrival 1 135 000 16 875 4 500 36 Exterior Vertical Light Box Departure 1 130 000 16 250 4 800 40 Check-In Giant Chack-In Light Box Departure 1 160 000 20 000 5 000 50 Check-In Impact Departure Light Box Departure 1 120 000 15 000 3 000 21 Check-In Impact Departures Duo Light Box Departure 2 180 000 22 500 5 000 21 Check-In Giant Impact Departure Light Box Departure 1 160 000 20 000 5 000 56 Connector Connector Departures Light Box Departure 1 140 000 17 500 3 800 25 Connector Security Domination Light Box Departure 1 175 000 21 875 4 500 45 Pier B Gateway Pier B Light Box Departure 1 90 000 11 250 2 800 12 Connector Shop & Fly Light Box Departure 1 130 000 16 250 3 000 12 Connector Duty Free Access Light Box Departure 1 130 000 16 250 3 100 12 Connector Connector Panorama Light Box Arr & Dep 1 120 000 15 000 3 000 12 Connector Topaze Arrival Light Box Arrivals 1 145 000 18 125 3 400 13 Connector Connector Arrival 1 Light Box Arrivals 1 120 000 15 000 3 400 25 Connector Arrival Lift Wrap Giant Sticker Arrivals 1 120 000 15 000 5 800 58 Connector Connector Arrival 2 Light Box Arrivals 1 115 000 14 375 2 800 16 Connector Arrival Traveling Tunnel Light Box Arrivals 1 135 000 16 875 3 000 18 Connector Branding Wall Light Box + Stickers Arrivals 1 230 000 28 750 6 000 TBC Topaze Stickers Colonne Stickers Departure 10 100 000 12 500 8 000 TBC Pier A VIP Light Box Light Box Departure 1 100 000 12 500 1 500 4 Pier A Domination Package Light Box Arr & Dep 2 120 000 15 000 3 500 18 Pier A Giant Wall Wraps Wall Wrap Arr & Dep 2 220 000 27 500 12 600 60 Pier B Stop & Go Pier B Light Box Departure 1 130 000 16 250 2 800 35 Pier B Horizon Light Box Departure 1 110 000 13 750 3 100 17 Pier B Panoramic 1 Light Box Departure 1 110 000 13 750 3 100 24 Pier B Panoramic 2 Light Box Departure 1 110 000 13 750 3 200 21 Impact Arrivals A Light Box Arrivals 1 110 000 13 750 2 800 12 Impact Arrivals B Light Box Arrivals 1 85 000 10 625 2 800 13 Panorama Arrival Light Box Arrivals 1 140 000 17 500 3 500 16 Welcome Lightbox Light Box Arrivals 1 155 000 19 375 2 800 10 48 Out-Of-Home Touchpoints
JCDecaux Brussels Airport (continued) Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size Pier B Full Boarding Stickers Wall Sticker Departures 13 100 000 12 500 4 500 19 m² All Zones Trolleys Full Stickering Arr & Dep 2 700 100 000 12 500 18 000 52 35 Check-In Podium Check-In Exhibition Stand Arr & Dep 1 250 000 31 50 NA 600 300 Pier A Podium 1 Exhibition Stand Arr & Dep 1 280 000 35 000 NA 600 300 Pier A Podium 2 Exhibition Stand Arr & Dep 1 260 000 32 500 NA 600 300 Pier A Podium 3 Exhibition Stand Arr & Dep 1 240 000 30 000 NA 600 300 Pier A Podium 4 Exhibition Stand Arr & Dep 1 180 000 22 500 NA 600 300 Podium 1 Exhibition Stand Arrivals 1 170 000 21 250 NA TBC Podium 2 Exhibition Stand Arrivals 1 80 000 10 000 NA TBC All Departures Digital Network ivision LCD UHD Departures 28 On demand 33 500 500 2 m² All Arrivals Digital Network ivision LCD UHD Arrivals 17 On demand 22 500 500 2 m² Arr. & Dep. Digital Network ivision LCD UHD Arr & Dep 45 On demand 45 000 500 2 m² Lounges Business Digital Net. ivision LCD UHD Departures 15 On demand 20 000 500 2 m² Check-In DigitWall+ LED Screen Departures 1 160 000 20 000 500 16 m² Connector DigiTrio 3 TV Walls Departures 3 170 000 21 250 500 3 14 m² Connector Gateway Led LED Screen Departures 1 150 000 18 750 500 15 m² Connector Digital cube LED CUBIC Arr & Dep 1 200 000 25 000 500 16 m² Pier A Flying Digital LED Screen Departures 1 150 000 18 750 500 18 m² Pier A Flying Digital LED Screen Arrivals 1 150 000 18 750 500 18 m² Pier A Flying Digital LED Screen Arr & Dep 2 225 000 28 125 500 18 m² Connector Welcome LED LED Screen Departures 1 120 000 15 000 500 18 m² Digital Avenue ivision LCD UHD Arrivals 10 144 000 18 000 500 85" Check-In Digital Zone 1 ivision LCD UHD Departures 8 90 800 11 350 500 85" Pier A Digital Zone 3 ivision LCD UHD Departures 6 69 200 8 650 500 85" Pier B Digital Zone 4 ivision LCD UHD Departures 8 90 800 11 350 500 85" Pier B Digital Zone 5 GOL ivision LCD UHD Departures 4 46 400 5 800 500 75" Pier A Digital Zone 6 ivision LCD UHD Arrivals 6 69 200 8 650 500 75" Connector Digital Zone 7 ivision LCD UHD Arrivals 2 23 600 2 950 500 85" Topaze Digital Zone 8 ivision LCD UHD Departures 2 23 600 2 950 500 85" Topaze Digital Zone 9 ivision LCD UHD Arrivals 1 12 000 1 500 500 85" Pier B Digital Zone 10 ivision LCD UHD Arrivals 4 46 400 5 800 500 75" Digital Zone 11 ivision LCD UHD Arrivals 4 46 400 5 800 500 75" Pier A Digital Zone 12 VIP ivision LCD UHD Departures 1 40 000 5 000 500 85" Transit and Transport 49
JCDecaux Brussels South Airport Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size m² Check-in Mega Posters Light Box Dep. & Arr. 10 100 000 12 500 5 000 8 Check-in Public Hall Domination Light Box Dep. & Arr. 1 64 000 8 000 2 600 18 Check-in Check-in Wraps Wrap Departures 2 32 000 4 000 1 600 4 Security Security Check #1 Light Box Departures 1 52 000 6 500 3 350 8 Security Security Check #2 Light Box Departures 1 32 000 4 000 2 750 6 Security Security Domination Light Box Departures 1 48 000 6 000 3 950 12 Departures Passport Control Inter. Light Box Departures 1 26 000 3 250 1 250 9 Departures Schengen Dep. Package Light Box Departures 2 22 000 2 750 1 400 3 Arrivals Schengen Arr. Package Light Box Arrivals 2 30 000 3 750 2 000 4 Arrivals Internat. Arr. Package Light Box Arrivals 2 18 000 2 250 2 000 4 Arrivals Control Passport Package Light Box Arrivals 2 18 000 2 250 2 000 4 R. Belt Landscape Light Box Arrivals 3 80 000 10 000 3 000 9 R. Exit Landscape #1 Light Box Arrivals 1 54 000 6 750 2 100 8 R. Exit Landscape #2 Light Box Arrivals 1 54 000 6 750 2 100 8 Exterior Exterior Towers Giant Banner Departures 1 40 000 5 000 4 100 12 Arrivals Arrival Wall Wrap Wall Wrap Arrivals 1 44 000 5 500 2 100 12 R. Belt Stickers Stickering Arrivals 3 52 000 6 500 4 700 TBC Departures Giant Glass Sticker Stickering Departures 1 50 000 6 500 4 900 47 Check-in Podium Public Hall Exhib. Stand Dep. & Arr. 1 110 000 13 750 NA 600 350 Dep. & Arr. Door Sticker Stickering Dep. & Arr. 8 72 000 9 000 4 100 6 Departures Departure Network Scrolling Departures 15 On Demand 13 750 1 900 2 Arrivals Arrival Network Scrolling Arrivals 15 On Demand 10 000 1 900 2 Dep. & Arr. Total Network Scrolling Dep. & Arr. 30 On Demand 18 750 2 950 2 Lounges Boarding Network Scrolling Departures 10 80 000 10 500 1 900 2 Departures Digi Duo Digital Screen Departures 2 80 000 10 000 500 8 Guidooh Face2face.Aero Airport Duration Frames Gross Media ( ) Production ( ) Brussels Airport 2 weeks 400 19 500 849 Brussels South Airport 2 weeks 100 6 915 807 Total 2 weeks 500 21 965 864 A3 Frames in toilets, starts on Monday. 50 Out-Of-Home Touchpoints