Total Audience Profile Cygnus Business Media 1233 Janesville Ave., Fort Atkinson, WI 53538 800.547.7377 Cygnus.com For Period of October-December 2013 Profile of Market Served: The Cygnus Aviation Group, through its website, AviationPros.com, and its publications, Aircraft Maintenance Technology, Airport Business and Ground Support Worldwide, is in place to serve the scope of industry professionals who provide products and services to the aviation industry. Audience Profile for Quarterly Period: Frequency Qualified Distribution Aircraft Maintenance Technology Print & Digital Version - November/Decmeber 2013 Issue 10 43,000 Airport Business Print & Digital Version - November 2013 Issue 8 18,274 Ground Support Worldwide Print & Digital Version - November 2013 Issue 10 16,754 E-Newsletters: Aircraft Maintenance Technology Daily 33,545 Society Newsletter Monthly 39,850 Airport Business Daily 17,414 Airport Newsletter 13,706 FBO Newsletter 3,708 Ground Support Worldwide 3x/Week 10,400 Email Marketing: Aircraft Maintenance Technology 26,462 Airport Business 14,223 Ground Support Worldwide 14,717 Social Media: AviatonPros Facebook Likes 1,551 Twitter Followers 2,104 Aircraft Maintenance Technology Twitter Followers 677 Airport Business Facebook Likes 1,020 LinkedIn Discussion Group Members 2,910 Twitter Followers 3,868 FBO Business Facebook Likes 73 Ground Support Worldwide Facebook Likes 296 LinkedIn Discussion Group Members 1,014 Twitter Followers 293 Society LinkedIn Discussion Group Members 2,715 1
Website metrics Visits Visitors Pageviews Average Time On Site Registered/ Identified Users* Aviationpros.com October 169,507 134,812 354,152 0:01:59 34,071 November 157,237 127,143 335,549 0:02:06 34,846 December 151,352 119,966 329,727 0:02:02 35,739 Average for Period 159,365 127,307 339,809 0:02:02 34,885 Society.org October 2,568 2,061 12,900 0:02:16 November 2,832 2,236 14,380 0:02:18 December 2,891 2,220 17,897 0:03:08 Average for Period 2,764 2,172 15,059 0:02:34 Source: Google Analytics *Publisher s own data Visits: Total number of visits to the site. Visitors: The total number of unique people who visited the site, based on browser and/or device combinations. Pageviews: The total number of pages viewed on the site. Average Time On Site: The average time a person spends on the website each visit, otherwise known as Average Visit Duration. Registered/Identified Users: A user has signed up for an account and/or taken an action on a website airport business Print/Digital Issue Distribution November 2013 Issue AND INDUSTRY PRINT DIGITAL Airport Director/ / President/ CEO/ General Airport Authority Commissioner/ Aviation Official Dean/ Head/ Professor/ Instructor/ Adviser Pilot/ Scheduler/ Dispatcher Other Titled & Non- Titled Airport Operations 7,416 40.6% 6,644 772 3,952 2,207 411 13 44 789 Consulting Firms 1,974 10.8% 1,318 656 1,432 480 34 13 8 7 Airport Authority / Commission 991 5.4% 665 326 400 413 168 4 2 4 Airline: Major / Regional / Commuter / Cargo 395 2.2% - 395 137 223 6 13 16 - FBO / Airport Based Businesses 4,176 22.9% 3,276 900 2,548 1,421 81 25 100 1 Contract Service Provider 1,512 8.3% 1,069 443 908 544 19 9 30 2 Distributor, Supplier, Manufacturer, Dealer 820 4.5% 536 284 441 354 7 3 15 - Aviation or Flight School 87 0.5% - 87 34 22 4 23 4 - Government: Federal / State / Military 903 4.9% 592 311 278 486 88 21 25 5 QUALIFIED CIRCULATION 18,274 100.0% 14,100 4,174 10,130 6,150 818 124 244 808 PERCENT 100.0% 77.2% 22.8% 55.4% 33.7% 4.5% 0.7% 1.3% 4.4% 2
airport business Print/Digital Issue Geographical Distribution November 2013 Issue Geographical Breakout REGION PRINT DIGITAL Asia 103 0.6% - 103 Middle East 49 0.3% - 49 Europe 120 0.7% - 120 Africa 37 0.2% - 37 North America 17,889 97.9% 14,100 3,789 Caribbean 9 0.0% - 9 Central America 6 0.0% - 6 South America 37 0.2% - 37 Far East / Pacific 24 0.1% - 24 QUALIFIED CIRCULATION 18,274 100.0% 14,100 4,174 PERCENT 100.0% 77.2% 22.8% airport daily E-newsletter Distribution Airport Daily Enewsletter AND INDUSTRY Airport Director/ / President/ CEO/ General Airport Authority Commissioner/ Aviation Official Dean/ Head/ Professor/ Instructor/ Adviser Pilot/ Scheduler/ Dispatcher Other Titled & Non-Titled Airport Operations 2,882 21.0% 1,574 973 126 63 12 134 Consulting Firms 1,689 12.3% 980 446 27 59 2 175 Airport Authority / Commission 840 6.1% 292 356 118 9 2 63 Airline: Major / Regional / Commuter / Cargo 1,168 8.5% 435 519 20 34 25 135 Contract Service Provider 1,156 8.4% 618 397 11 31 9 90 Distributor, Supplier, Manufacturer, Dealer 455 3.3% 200 226 1 10 2 16 Government: Federal / State / Military 943 6.9% 199 458 109 61 17 99 Others Allied to the Field 4,573 33.4% 215 167 7 21 2 4,161 QUALIFIED CIRCULATION 13,706 100.0% 4,513 3,542 419 288 71 4,873 PERCENT 100.0% 32.9% 25.8% 3.1% 2.1% 0.5% 35.6% 3
FBO daily E-newsletter Distribution FBO Daily Enewsletter AND INDUSTRY Airport Director/ / President/ CEO/ General Airport Authority Commissioner/ Aviation Official Dean/ Head/ Professor/ Instructor/ Adviser Pilot/ Scheduler/ Dispatcher Other Titled & Non-Titled FBO/Aviation Service Center 1,936 52.2% 1,169 612 31 39 12 73 Air Taxi / Charter Operator / Fractional Operator / Aircraft Mgmt 766 20.7% 499 178 15 10 7 57 Corporate Flight Facility 405 10.9% 190 161 12 10 14 18 FBO - Also Manage the Airport 97 2.6% 38 29 3 2-25 Aviation or Flight School 504 13.6% 189 109 19 129 8 50 QUALIFIED CIRCULATION 3,708 100.0% 2,085 1,089 80 190 41 223 airport business EMail marketing PERCENT 100.0% 56.2% 29.4% 2.2% 5.1% 1.1% 6.0% Email Marketing Airport Director/ / President/ CEO/ General Airport Authority Commissioner/ Aviation Official Dean/ Head/ Professor/ Instructor/ Adviser Pilot/ Scheduler/ Dispatcher Other Titled & Non-Titled AND INDUSTRY Airport Operations 2,888 20.3% 1,762 798 122 54 7 145 Consulting Firms 1,257 8.8% 728 293 32 47 3 154 Airport Authority / Commission 496 3.5% 187 179 79 6 1 44 Airline: Major / Regional / Commuter / Cargo 1,469 10.3% 802 453 31 18 20 145 FBO / Airport Based Businesses 3,675 25.8% 2,376 915 81 53 24 226 Contract Service Provider 1,030 7.2% 541 356 14 31 7 81 Distributor, Supplier, Manufacturer, Dealer 347 2.4% 159 162-6 4 16 Aviation or Flight School 461 3.2% 175 113 15 97 6 55 Government: Federal / State / Military 841 5.9% 188 405 77 61 14 96 Others Allied to the Field 1,759 12.4% 619 211 13 26 2 888 QUALIFIED CIRCULATION 14,223 100.0% 7,537 3,885 464 399 88 1,850 PERCENT 100.0% 53.0% 27.3% 3.3% 2.8% 0.6% 13.0% 4
Aircraft maintenance technology Print/Digital Issue Distribution Nov/Dec 2013 Issue AND INDUSTRY PRINT DIGITAL Maintenance Technician Purchasing Corporate Instructor Society Student/ Other Titled & Non-Titled Repair Station 12,336 28.7% 9,829 2507 2702 3,166 418 5,945 14 91 Fixed Base Operation 11,197 26.0% 9,910 1287 1761 1,690 232 7,475 6 33 Corporate Flight / Business / Fractional / Charter Operator 7,181 16.7% 5,995 1186 1749 1,162 132 4,105 3 30 Airline: Major or Cargo 6,484 15.1% 5,367 1117 870 1,909 158 3,501 13 33 Airline: Regional / Commuter 1,155 2.7% 836 319 311 449 56 329 2 8 Federal / State Government / Military 2,698 6.3% 1,800 898 700 1,263 108 580 7 40 Schools: Maintenance / Technical 350 0.8% 253 97 49 42 3 37 203 16 SUB 41,401 96.3% 33,990 7,411 8,142 9,681 1,107 21,972 248 251 Student 367 0.9% - 367 15 54 4 22 7 265 Society Members and Others Allied to the Field 1,232 2.9% 10 1,222 218 257 34 517 19 187 QUALIFIED CIRCULATION 43,000 100.0% 34,000 9,000 8,375 9,992 1,145 22,511 274 703 PERCENT 100.0% 79.1% 20.9% 19.5% 23.2% 2.7% 52.4% 0.6% 1.6% Aircraft maintenance technology Print/Digital Issue Geographical distrubution Nov/Dec 2013 Issue Geographical Breakout REGION PRINT DIGITAL Asia 982 2.3% 592 390 Middle East 458 1.1% 280 178 Europe 3,443 8.0% 2,255 1,188 Africa 151 0.4% - 151 North America 37,444 87.1% 30,750 6,694 Caribbean 20 0.0% - 20 Central America 29 0.1% - 29 South America 313 0.7% 123 190 Far East / Pacific 160 0.4% - 160 QUALIFIED CIRCULATION 43,000 100.0% 34,000 9,000 PERCENT 100.0% 79.1% 20.9% 5
aircraft maintenance technology E-newsletter Distribution Enewsletter AND INDUSTRY Maintenance Technician Purchasing Corporate Instructor Society Student/ Other Titled & Non-Titled Repair Station 9,793 29.2% 2,432 4,099 291 2,553 21 397 Fixed Base Operation 4,988 14.9% 1,121 1,725 136 1,853 15 138 Corporate Flight / Business / Fractional / Charter Operator 4,204 12.5% 1,349 1,292 100 1,285 2 176 Major / Regional Airline 1,856 5.5% 333 1,116 54 176 2 175 Airline: Major or Cargo 2,713 8.1% 519 1,442 76 589 17 70 Airline: Regional / Commuter 714 2.1% 194 341 25 139 3 12 Federal / State Government / Military 3,054 9.1% 659 1,676 86 395 15 223 Schools: Maintenance / Technical 382 1.1% 45 55 4 34 206 38 SUB 27,704 82.6% 6,652 11,746 772 7,024 281 1,229 Student 792 2.4% 10 122 1 21 6 632 Society Members and Others Allied to the Field 5,049 15.1% 330 560 45 765 25 3,324 QUALIFIED CIRCULATION 33,545 100.0% 6,992 12,428 818 7,810 312 5,185 PERCENT 100.0% 20.8% 37.0% 2.4% 23.3% 0.9% 15.5% aircraft maintenance technology E-newsletter Geographical Breakout Enewsletter Geographical Breakout REGION Asia 2,074 6.2% Middle East 544 1.6% Europe 2,163 6.4% Africa 646 1.9% North America 26,636 79.4% Caribbean 74 0.2% Central America 77 0.2% South America 786 2.3% Far East / Pacific 426 1.3% Unknown 119 0.4% QUALIFIED CIRCULATION 33,545 100.0% 6
aircraft maintenance technology EMail marketing Email Marketing AND INDUSTRY Maintenance Technician Purchasing Corporate Instructor Society Student/ Other Titled & Non-Titled Repair Station 7,843 29.6% 1,867 3,171 240 2,204 13 348 Fixed Base Operation 4,227 16.0% 840 1,273 103 1,880 7 124 Corporate Flight / Business / Fractional / Charter Operator 3,502 13.2% 895 927 91 1,204 2 383 Major / Regional Airline 1,617 6.1% 269 940 51 195 3 159 Airline: Major or Cargo 2,391 9.0% 385 992 68 873 13 60 Airline: Regional / Commuter 552 2.1% 130 245 23 144 2 8 Federal / State Government / Military 2,434 9.2% 482 1,300 69 378 14 191 Schools: Maintenance / Technical 262 1.0% 31 34 3 23 139 32 SUB 22,828 86.3% 4,899 8,882 648 6,901 193 1,305 Student 606 2.3% 6 107 0 15 7 471 Society Members and Others Allied to the Field 3,028 11.4% 232 374 38 1,103 18 1,263 QUALIFIED CIRCULATION 26,462 100.0% 5,137 9,363 686 8,019 218 3,039 PERCENT 100.0% 19.4% 35.4% 2.6% 30.3% 0.8% 11.5% Society E-newsletter Distribution Enewsletter AND INDUSTRY Maintenance Technician Purchasing Corporate Instructor Society Student/ Other Titled & Non-Titled Repair Station 11,318 28.4% 2,804 4,402 363 3,322 21 406 Fixed Base Operation 6,567 16.5% 1,428 1,896 188 2,903 12 140 Corporate Flight / Business / Fractional / Charter Operator 5,112 12.8% 1,549 1,405 139 1,839 3 177 Major / Regional Airline 1,834 4.6% 317 1,116 52 175 2 172 Airline: Major or Cargo 3,388 8.5% 644 1,529 113 1,012 18 72 Airline: Regional / Commuter 853 2.1% 229 358 35 216 3 12 Federal / State Government / Military 3,449 8.7% 773 1,795 108 530 15 228 Schools: Maintenance / Technical 443 1.1% 52 58 5 42 243 43 SUB 32,964 82.7% 7,796 12,559 1,003 10,039 317 1,250 Student 855 2.1% 15 132 1 26 9 672 Society Members and Others Allied to the Field 6,031 15.1% 348 578 51 871 28 4,155 QUALIFIED CIRCULATION 39,850 100.0% 8,159 13,269 1,055 10,936 354 6,077 PERCENT 100.0% 20.5% 33.3% 2.6% 27.4% 0.9% 15.2% 7
ground support worldwide Print/Digital Issue Distribution November 2013 Issue AND INDUSTRY PRINT DIGITAL Administration Purchasing Maintenance Engineering Operations Services Sales/ Marketing Airline: Major/ Regional/ Commuter/Cargo 4,348 26.0% 3,533 815 2,660 138 551 171 694 134 Ground Handler / Service Provider 6,461 38.6% 5,414 1,047 4,804 110 295 169 843 240 FBO 1,272 7.6% 1,109 163 728 47 163 25 282 27 Airport 1,474 8.8% 1,042 432 885 35 88 51 366 49 Distributor / Supplier / Manufacturer / Dealer 2,044 12.2% 1,351 693 825 102 109 181 266 561 Government/ Military 1,155 6.9% 851 304 322 52 261 156 316 48 QUALIFIED CIRCULATION 16,754 100.0% 13,300 3,454 10,224 484 1,467 753 2,767 1,059 PERCENT 100.0% 79.4% 20.6% 61.0% 2.9% 8.8% 4.5% 16.5% 6.3% ground support worldwide Print/Digital Issue Geographical Distribution November 2013 Issue Geographical Breakout REGION PRINT DIGITAL Asia 838 5.0% 430 408 Middle East 268 1.6% 119 149 Europe 3,606 21.5% 2,198 1,408 Africa 144 0.9% 66 78 North America 11,607 69.3% 10,352 1,255 Caribbean 18 0.1% 9 9 Central America 17 0.1% 7 10 South America 87 0.5% 42 45 Far East / Pacific 169 1.0% 77 92 QUALIFIED CIRCULATION 16,754 100.0% 13,300 3,454 PERCENT 100.0% 79.4% 20.6% 8
ground support worldwide E-newsletter Distribution Enewsletter AND INDUSTRY Administration Purchasing Maintenance Engineering Operations Services Sales/ Marketing Other Titled & Non-Titled Airline: Major/ Regional/Commuter/ Cargo 1,509 14.5% 432 99 419 116 345 66 32 Ground Handler / Service Provider 1,857 17.9% 942 76 246 85 382 108 18 FBO 959 9.2% 345 39 383 13 133 12 34 Airport 672 6.5% 411 15 42 36 137 20 11 Distributor / Supplier / Manufacturer / Dealer 1,634 15.7% 659 65 81 152 150 480 47 Government/Military 623 6.0% 87 35 196 129 104 38 34 Others Allied to the Field 3,146 30.3% 243 7 62 21 38 24 2,751 QUALIFIED CIRCULATION 10,400 100.0% 3,119 336 1,429 552 1,289 748 2,927 PERCENT 100.0% 30.0% 3.2% 13.7% 5.3% 12.4% 7.2% 28.1% ground support worldwide E-newsletter Geographical Distribution Enewsletter Geographical Breakout REGION Asia 687 6.6% Middle East 271 2.6% Europe 1,148 11.0% Africa 220 2.1% North America 7,619 73.3% Caribbean 35 0.3% Central America 28 0.3% South America 202 1.9% Far East / Pacific 170 1.6% Unknown 20 0.2% QUALIFIED CIRCULATION 10,400 100.0% 9
ground support worldwide EMail marketing Email Marketing AND INDUSTRY Administration Purchasing Maintenance Engineering Operations Services Sales/ Marketing Other Titled & Non-Titled Airline: Major/ Regional/Commuter/ Cargo 2,341 15.9% 949 135 478 151 471 104 53 Ground Handler / Service Provider 2,945 20.0% 1,640 99 305 131 584 150 36 FBO 1,753 11.9% 609 58 843 20 159 16 48 Airport 1,686 11.5% 1,262 23 70 45 221 31 34 Distributor / Supplier / Manufacturer / Dealer 1,990 13.5% 772 96 114 184 215 532 77 Government/Military 1,124 7.6% 181 55 364 181 241 41 61 Others Allied to the Field 2,878 19.6% 1,092 10 67 30 46 36 1,597 QUALIFIED CIRCULATION 14,717 100.0% 6,505 476 2,241 742 1,937 910 1,906 PERCENT 100.0% 44.2% 3.2% 15.2% 5.0% 13.2% 6.2% 13.0% The data reflected within this report is provided in good faith as an accurate representation of the audience served for the Cygnus Aviation Group. Gloria Cosby, Executive Vice President Total Audience Profile report provided by Cygnus Analytics, a division of Cygnus Business Media 1233 Janesville Ave., Fort Atkinson WI 53538 800.547.7377 Cygnus.com Copyright 2013 Cygnus Business Media. All rights reserved. 10