Evolution of passenger reservation: PSS OF NEW GENERATION
AGENDA 1 Sirena-Travel: facts and figures 2 Leonardo PSS 3 Wide range of solutions: facts and figures DCS Astra Loyalty E-Commerce (B2C/B2B) RMS 2
SIRENA-TRAVEL: FACTS & FIGURES Founded in 2001 without government participation, Sirena-Travel started operating with 20 staff members and over the years has increased its staff up to 350 employees. For the years of operation Sirena-Travel has grown into a Holding with the following business units: Commercial Department Business Development IT Technologies and Operation Finance Department Developers (Comtech-N and others) In 2011 Sirena-Travel GDS received status of IATA BSP Germany certified reservation system In 2016 Sirena-Travel was certified by IATA as NDC capable - level 2 Sirena-Travel has registered offices in Moscow, St.-Petersburg and Frankfurt-am-Main 3
SIRENA-TRAVEL: FACTS & FIGURES OF BUSINESS ACTIVITIES SIRENA-TRAVEL IATA Strategic Partner and IATA NDC Work Groups Participant Developer of LEONARDO PSS PARTNERS: CLIENTS AND USERS: IATA, BSP, ATPCO, SITA FARES, OAG, INNOVATA 700 Travel Agencies 200+ Airlines China Southern, Beijing, Antalya, Flydubai, Air Koryo, are hosted in 55+ Air China, Finnair, 260+ Sirena-Travel Munich, Frankfurt, Iran Aseman etc Airlines Inventory Airports Tokyo, Narita etc. AVIATION MARKET PRESENCE: 55+Million Passenger Segments are processed through Sirena-Travel systems annually 30Million passengers of 80+ airlines are served through Sirena-Travel DCS annually 440+ internet stores are equipped with Sirena- Travel E-Commerce solutions 12 Million online sales transactions are processed through Sirena-Travel E- Commerce solutions annually 4
SIRENA-TRAVEL: DATA CENTERS Capacity allows processing 100 000 000 passengers annually Sirena-Travel owns 24/7 datacenters in Germany, Moscow and St-Petersburg Uninterruptible power supply backed up by autonomous power station High standards of reliability are realized through duplicating business tasks on alternate complexes 5
SIRENA-TRAVEL: LEONARDO PSS Leonardo PSS meets all existing IATA STANDARDS supports CODE SHARE INTERLINE models of airlines cooperation Leonardo PSS is intended for use by airlines of all business models: FULL SERVICE Airlines REGIONAL Airlines LOW-COST Airlines CHARTER Airlines Leonardo PSS, having the same set of solutions like other service vendors offer, can give airline MORE ADVANTAGES FOR LESS 6
LEONARDO PSS: SYSTEM ARCHITECTURE LEONARDO PSS SYSTEM CORE INVENTORY & SCHEDULE RESERVATION SYSTEM FARES & PRICING TICKETING REVENUE INTEGRITY STATISTICS & ANALYTICS INTEGRATED & STANDELONE SOLUTIONS DCS E-COMMERCE (B2C/B2B) WEB SERVICE GATEWAY PAYMENT SOLUTION STANDARD REFERENCE DATABASE WEIGHT & BALANCE MYCHARTER CREW MANAGEMENT LOYALTY CRM RMS SECURITY LEVEL ACCESS MESSAGING SOLUTION AGENCY MANAGEMENT SYSTEM 7
LEONARDO PSS: ESSENTIAL FEATURES PLUG-N-PLAY Seamless migration process Short implementation time Quick time to market in all sales channels 24/7 customer support of all stage of implementation and production NDC Level 2 Sirena-Travel was certified by IATA as NDC capable - Level 2 ALL-IN-ONE SOLUTION Business Rules-based process intelligence Compliance with IATA standards, IATA StB, NDC standards Compatibility with any internal and external products and services used by airlines AFFORDABLE PRICING POLICY Package based pricing policy according to airline s business model and demands 8
LEONARDO PSS. HOSTED SERVICES 60 50 GOAL: EXPAND THE GEOGRAPHY OF PRESENCE 55 EUROPEAN AND ASIAN AIR CARRIERS ARE ALREADY HOSTED IN LEONARDO PSS 40 30 20 10 December 2014 December 2015 December 2016 December 2017 9
LEONARDO PSS: PASSENGER-CENTRIC SYSTEM Choice After trip Marketing Advertisement Promotion Convenient sales channel Seat availability Passenger s preferences Services selection Purchase Discounts Additional services Fares and rules Waiting list Payment Itinerary receipt Exchange Refund Flight info Before trip Destination point info Seat selection Additional services Notifications Departure Flight info Check-in Seat selection Baggage check-in Additional services VIP lounge Boarding In-flight Flight info In-flight services In-flight sales Arrival and transfer info Arrival Arrival info Airport services Baggage claim Transfer Local transport VIP lounge Fast track Passenger s trip evaluation Loyalty program Passenger satisfaction survey 10
LEONARDO PSS. ALL DISTRIBUTION CHANNELS AIRLINE Indirect Sales Channels Links to major GDS: Amadeus, Galileo, Apollo, Worldspan, Sabre, Abacus, TravelSky etc. Internet booking engine (IBE) (B2C/B2B) Direct Sales Channels NDC Web Service Gateway (XML protocol) Graphical User Interface (GUI) Call Centre Airport & City Ticket Offices Online Sales Tools: - Mobile apps - Web-Site 11
LEONARDO PSS: WORLD AVIATION SYSTEMS INTEGRATION Our partners IATA ATPCO BSPs OAG Agents Innovata Google SkyScanner Leonardo PSS Compatible with Amadeus Sabre Travelport: Worldspan Galileo Apollo TravelSky 12
SIRENA-TRAVEL: DCS ASTRA Installed in 260AIRPORTS 80+ сheck-in AIRLINES passengers and baggage in DCS 2,5 million passengers a month 83 thousand passengers a day 775 flights a day 20-25 sec for complete passenger and baggage check-in procedure APIS support for Germany, Europe (Czech Republic, Spain, Lithuania, Italy, Latvia, Estonia), Asia (China, UAE, India) Russia and the USA 13
SIRENA-TRAVEL: LOYALTY Member s data management 90 000 loyalty cards Member s activity tracking Over the past year Frequent Flyers traveled on 155 000 flights Targeted promotional campaigns, e-mailing and messaging Mileage Accrual & Redemption Report Service User access management 14
SIRENA-TRAVEL: E-COMMERCE 50+ airlines use E-commerce solution on-line bookings through 420+web-sites Customer Service Airport &Onboard Ancillary Services Loyalty Management Sales Service Web Check-in Service 15
SIRENA-TRAVEL: RMS 6 400 000 segments booked last year airlines 10+use Revenue Management System Airline s own sales scenarios setting Optimal segment capacity allocation on multiple-segment flights Optimal protection levels calculation 16
Thank you for your attention! Address: Sirena-Travel GMBH 49, Savignystrasse Frankfurt-am-Main, Germany 60325 Phone: +49 69 74308764 E-mail: pss@leonardo.aero Web-site: www.leonardo.aero Address: Sirena-Travel JSC 37, bld. 12 Leningradsky prospect Moscow, Russia 125167 Phone:+7 495 7821315 E-mail: pss@leonardo.aero Web-site: www.leonardo.aero