AEAS 219 Australian Schools International Events Program HONG KONG INDONESIA JAPAN MALAYSIA TAIWAN THAILAND VIETNAM
CONTENT International Events Overview 3 MARCH China, Hong Kong 4 MAY Taiwan, Japan, China 6 JUNE Hong Kong, Indonesia, Malaysia 8 SEPTEMBER Vietnam and Thailand 1 2 HONG KONG INDONESIA JAPAN MALAYSIA TAIWAN THAILAND VIETNAM
AEAS events bring together Australian schools, quality education agents and international families considering applying to Australian schools. Australian Schools Exhibitions For Australian schools to maintain a strong presence in key markets, regular visits to maintain relationships with education agents, alumni, current and past parents and local schools are important. Australian school specific events are an important contributor to building and maintaining an overall profile for the Australian school sector in key markets. With a strong Australian schools profile in these markets, individual schools may find their individual marketing efforts to be more effective. International events Education Agent Workshops Contribute to branding an Australian school education as desirable and first class. Build the profile of Australia as a high quality, safe destination that leads to successful student outcomes at school, university and in careers Provide an opportunity to meet directly with prospective students and parents to discuss your school s key selling points. Capitalise on Australian schools largest market (China) as well as building a profile in other key markets and smaller and emerging markets. Provide the opportunity for school representatives to attend market briefings with a specific focus on Australian schools presented by Austrade representatives. Enable schools to utilise the in-market knowledge presented by Austrade and also held by co-organising education agents (where relevant) and AEAS China staff. Provide an opportunity for business to business one-on-one meetings between selected education agents from across China, Indonesia, Japan, Taiwan, Thailand and Vietnam. School representatives and agents share information on the market for school age students to study in Australian schools. Provide education agents with current information on the contemporary Australian education system and the quality and benefits of an international education in an Australian school. The workshops are generally held at five star venues and are fully catered. School representatives may be invited to present to education agents on behalf of participating schools on key topics of interest. 3 Who should attend? CRICOS registered Australian schools ELICOS High School Preparation program providers Ancillary service providers (such as guardianship organisations, homestay organisations, health providers) subject to AEAS approval. Booth sharing Booth sharing is permitted at selected exhibitions. Schools can register to share a booth with another school. A maximum of two schools can share a booth. For two schools, the cost of a shared booth is the exhibition cost + 5%. For example, the cost of a shared booth in China is $4,35 or $2,175 each. Booth sharing is not permitted at Education Agent Workshops. Inclusions Inclusions in the cost of participation at each event (schools will be notified of changes or additions in forthcoming Information Updates) are: All marketing and promotion for the event Venue hire Table for display of materials and chairs for exhibitors and visitors Power points/plugs for recharging electronic devices Wifi Interpreter to work at your booth (not provided in Malaysia or at Education Agent Workshops) Access to the AEAS QR Student Registration system Provision of onsite support Help with obtaining business visas AEAS event management AEAS coordination, management and printing of the Exhibitor Guide and other marketing collateral Austrade market briefings (where applicable)
FEBRUARY/MARCH 219, HONG KONG REGISTER ONLINE BEFORE 3 SEPTEMBER 218 aeas.com.au/event-registration/march-event/ CITY DATE VENUE COST CO-ORGANISER EVENT HARBIN, Wednesday 27 February Shangri La Hotel Songbei $2,9 Pattison Education Group EXHIBITION BEIJING, Saturday 2 March Westin Hotel, Chaoyang $2,9 TBC EXHIBITION SHANGHAI, 3 March Intercontinental Hotel, Jing an $2,9 Austar Group EXHIBITION GUANGZHOU, Friday 8 March Sheraton Guangzhou Hotel $1,5 Arranged by AEAS EDUCATION AGENT GUANGZHOU, Saturday 9 March Sheraton Guangzhou Hotel $2,9 GZL International Consultants EXHIBITION HONG KONG 1 March Cordis Hotel, Mongkok $3,3 aec Education Consultancy, HKOSC & ACES EXHIBITION 4 China is the largest source market for school students studying in Australia. At December 217, China represented 45% of the total school student enrolments. China s tier one cities offer excellent potential for school student recruitment. Harbin is a tier two city and should be included on your schedule. Shanghai, Guangzhou and Beijing are listed first, second and third in the top twenty school sector visa cities and Harbin is eleventh. Source: Analysis of Offshore of Student Visa Applications by citizens of the PRC, 217. Hong Kong is the fourth largest source market in Asia for school sector students. This is the largest Australian schools exhibition held each year in Hong Kong. China 1 st Hong Kong 4 th
FEBRUARY/MARCH 219, HONG KONG STUDENT ATTENDANCE Based on previous year s attendance, student attendance at the March exhibitions is expected to be approximately Shanghai 23 to 3 students (4 schools) Harbin 1 students (12-15 schools) Families were very informed, asked really appropriate and good questions. Definitely more awareness of Australian education than at the Harbin exhibition last year. HARBIN EXHIBITION, 218 Guangzhou 2 to 25 students (28-34 schools) Hong Kong 125 students (3-32 schools) Beijing 15 to 2 students (36-38 schools) The option to use preferred agent(s) in addition to the provided interpreter in Beijing worked very well. Indications are that it will lead to more consistent follow-up after the exhibition. BEIJING EXHIBITION, 218 16, 14, 12, 1, 8, 6, 4, 2, - YTD DECEMBER 217 12,48 1,266 8,329 5,846 5,347 4,267 13,56 6,474 I continue to be impressed by the professionalism of the Austar staff team. SHANGHAI EXHIBITION, 218 A bonus for us with these exhibitions is the networking between colleagues this is providing excellent professional development for us. SHANGHAI EXHIBITION, 218 1,4 1,2 1, 8 6 4 2 214 215 216 217 Enrolments Commencements HONG KONG - YTD DECEMBER 217 1,185 1,76 848 913 597 566 471 377 214 215 216 217 Enrolments Commencements Excellent exhibition at a wonderful venue. Great opportunity to meet parents, agents and other schools. Well done team on organising a wonderful exhibition. The online registration platform and recording software was great too. GUANGZHOU EXHIBITION, 218 Hong Kong was excellent. We had very serious, well researched families and children. Our agent interpreter was more than that; she was a de facto representative of our brand and was exceptional. HONG KONG, EXHIBITION, MARCH 218 5 Source: International Student data www.austrade.gov.au
MAY 219 TAIWAN, JAPAN, REGISTER ONLINE BEFORE FRIDAY 8 FEBRUARY 219 aeas.com.au/event-registration/may-event/ CITY DATE COST CO-ORGANISER EVENT TAIPEI TAIWAN 19 May $3, TBA EXHIBITION TAIPEI TAIWAN Monday 2 May $1,5 Arranged by AEAS EDUCATION AGENT TOKYO JAPAN Wednesday 22 May $1,5 Arranged by AEAS EDUCATION AGENT CHENGDU Saturday 25 May $3, Huaying Consulting & Service Co Ltd (TBC) EXHIBITION SHENZHEN 26 May $3, China Liuxue City Co. Ltd. (TBC) EXHIBITION Taiwan is the ninth largest source market in Asia for school students. Agents attending the Education Agent Workshop held in Taipei in 218 indicated there has been increasing interest in Australia as a destination, in preference to other destinations such as USA. Chengdu and Shenzhen, China are tier one cities both offering very good potential for school student recruitment. Shenzhen is listed fifth on the top twenty list of school sector visa cities and Chengdu is ninth. Source: Analysis of Offshore of Student Visa Applications by citizens of the PRC, 217, Austrade. Japan is the fifth largest source market in Asia for school sector students. The Japanese government under the leadership of Prime Minister Abe increased the focus on students needing to develop a global outlook through English language development and studying abroad opportunities. English skills with real world applicability, cross cultural understanding and diverse mindset, and global leadership is the goal. The intention is to better position Japan for the global economy now and in the future. China 1 st Japan 5 th Taiwan 9 th 6
MAY 219 TAIWAN, JAPAN, STUDENT ATTENDANCE Based on previous year s attendance, student attendance at the May exhibitions is expected to be approximately Shenzhen 1+ students Our interest in going to Taiwan was to build work relationships with reputable agents in the Taiwanese market. TAIWAN, EDUCATION AGENT, 218 Taipei 8+ students (this is the first AEAS event in Taipei) Chengdu 8+ students We hope to meet school representatives and know more about Australian high schools, due to increasing inquiries for secondary study overseas in Taiwan. 35 TAIWAN - YTD DECEMBER 217 AGENT REPRESENTATIVE, TAIWAN, EDUCATION AGENT, 218 3 25 2 15 1 5 256 115 267 119 264 122 29 155 We didn t have any agents representing our school in Japan the education agent workshop gave us a great opportunity to learn about the market. JAPAN, EDUCATION AGENT, 218 214 215 216 217 Enrolments Commencements JAPAN - YTD DECEMBER 217 Meeting new schools and learning about them in the face-to-face discussions at AEAS workshops have always provided us with enriched information. 9 8 7 6 5 844 485 789 456 78 517 81 5 AGENT REPRESENTATIVE, TOKYO, EDUCATION AGENT, 218 4 3 2 1 7 214 215 216 217 Enrolments Commencements Source: International Student data www.austrade.gov.au
JUNE 219 HONG KONG, INDONESIA, MALAYSIA REGISTER ONLINE BEFORE FRIDAY 22 MARCH 219 aeas.com.au/event-registration/june-event/ CITY DATE COST CO-ORGANISER EVENT HONG KONG 23 June $3,5 Arranged with aec Education Consultancy EXHIBITION JAKARTA INDONESIA Thursday 27 June $1,5 Arranged by AEAS EDUCATION AGENT JAKARTA INDONESIA Saturday 29 June $3, TBC EXHIBITION KUALA LUMPUR MALAYSIA 3 June $3, Arranged with AUG Global Network EXHIBITION AUG will offer an interview program in Penang on Monday 1 July or Tuesday 2 July in the evening at no cost. Hong Kong is a traditional and important source market for Australian schools enrolling international students. These international students include 5 student visas, business migration and citizens and permanent residents residing in Hong Kong. Many people from Hong Kong have studied in Australian schools and alumni and their parents provide a strong source of referral. Maintaining alumni connections is critical for future enrolments, as it is for all key markets. Indonesia 11 th Hong Kong 4 th 8 Indonesia is a market with significant potential for Australian schools. According to an ICEF Monitor report from June 217, outbound mobility from Indonesia has grown by 35% over the past decade. Nearly 42, Indonesians were enrolled in higher education abroad in 216. The leading destinations for Indonesians are Australia, the US, and Malaysia. The Indonesian population is currently more than 263 million people and has the world s fourth largest Malaysia 7 th
JUNE 219 HONG KONG, INDONESIA, MALAYSIA population. The population is young. The median age is just over 28 and nearly half of all Indonesians are under the age of 3. Indonesia has a growing middle class. The country s affluent consumer classes are expected to double in size from 74 million to 141 million by 22. The young and growing affluent Indonesian population offers significant opportunities to Australian schools interested in promotion to Indonesian students and families. Malaysia is the seventh largest source market in Asia for school sector programs. The Malaysian market has been a traditional market for Australian schools for many years. It has been characterised by broad and influential alumni networks and strong recognition of the quality of an Australian education. Our main competitors in this market are Singapore, UK, USA and local international schools. To maintain a place in this market, Australian schools must continue to promote the quality of our education through events that create and maintain an Australian brand. The brand must be able to be recalled by prospective parents when considering competing school options for their children. Australian schools are also encouraged to visit Malaysia another time during the year, perhaps while travelling to or from other countries. STUDENT ATTENDANCE Based on previous year s attendance, student attendance at the Hong Kong and Malaysian exhibitions in June is anticipated to be approximately Hong Kong 85+ students (with approximately 12-16 schools) Jakarta 5+ students (this is the first AEAS exhibition in Jakarta since late 199 s) 25 2 15 1 5 INDONESIA - YTD DECEMBER 217 227 91 223 214 215 216 217 Enrolments 99 213 82 Commencements Kuala Lumpur 5 students (with approximately 1-14 schools) 229 88 MALAYSIA - YTD DECEMBER 217 Another excellent event. Well done HONG KONG EXHIBITION, JUNE 218 Let s keep Malaysia on the circuit 45 4 35 3 25 2 15 1 418 18 399 173 424 21 373 152 KUALA LUMPUR EXHIBITION, JULY 218 5 214 215 216 217 Enrolments Commencements 9 Source: International Student data www.austrade.gov.au
SEPTEMBER 219 VIETNAM AND THAILAND REGISTER ONLINE BEFORE FRIDAY 26 APRIL 219 aeas.com.au/event-registration/september-event/ CITY DATE COST CO-ORGANISER EVENT HANOI VIETNAM Friday 2 September $1,5 Arranged by AEAS EDUCATION AGENT HANOI VIETNAM HO CHI MINH CITY VIETNAM Saturday 21 September 22 September $3, Arranged by AEAS EXHIBITION $3, Arranged by AEAS EXHIBITION HO CHI MINH CITY VIETNAM Monday 23 September $1,5 Arranged by AEAS EDUCATION AGENT BANGKOK THAILAND Thursday 26 September $1,5 Arranged by AEAS EDUCATION AGENT BANGKOK THAILAND Saturday 28 September $3, Arranged by AEAS EXHIBITION Schools participating in the Hanoi, HCMC and Bangkok Exhibitions can invite their preferred agent to work on their booth on the event day. The agent will then support the school by following up interested students. after New Zealand (36 per cent) and UK (24 per cent). New Zealand and UK have strong brand presence in Thailand. It is important that Australian schools continue to build brand presence through events such as these. 1 Vietnam is the second largest source market in Asia for school sector students. More than 6 per cent of the population of 9 million are below 3 years. This, along with an education system that is continuing to develop, suggests there will continue to be many families that may consider an international education for their child. The economic outlook and population growth continues to suggest Vietnam is an important current and future market for Australian schools. Thailand is the sixth largest source market in Asia for school sector students. Australian schools are the third highest destination at 22 per cent for school age students Thailand 6 th Vietnam 2 nd
SEPTEMBER 219 VIETNAM AND THAILAND Based on previous year s attendance, student attendance at the September exhibitions is expected to be approximately STUDENT ATTENDANCE Hanoi 5+ students (14-16 schools) An important step in rejuvenating our market presence in Vietnam. HCMC EXHIBITION, SEPTEMBER 217 Another well run event with thanks. Bangkok 5 students (12-16 schools) 3,5 3, 2,5 2, 1,5 1, 5 1,744 VIETNAM - YTD DECEMBER 217 737 1,822 794 2,188 1,138 HCMC 12+ students (2-24 schools) 2,921 1,572 HCMC EXHIBITION, SEPTEMBER 217 Impressed by the quality of agents and homework done prior to the event. HCMC EDUCATION AGENT, SEPTEMBER 217 The AEAS Workshop is very helpful way to develop our potential partnership network, to support and provide our students the best for their schooling in Australia. 214 215 216 217 Enrolments Commencements AGENT HANOI EDUCATION AGENT, SEPTEMBER 217 THAILAND - YTD DECEMBER 217 45 4 35 3 25 2 15 422 172 45 176 418 169 427 187 I have found this workshop is very useful. Overall this workshop is excellent. I would love to attend again next year, if I could be invited. Thank you for organising such a useful event. AGENT - BANGKOK EDUCATION AGENT, SEPTEMBER 217 1 5 11 214 215 216 217 Enrolments Commencements Source: International Student data www.austrade.gov.au
Terms & Conditions All participants must read and acknowledge the AEAS Events Terms and Conditions prior to submitting their online registration. This contains important information about participant responsibilities and requirements. Register online aeas.com.au/event-registration/participant-log-in/ Places are limited for some events. Secure your place by registering early. You will receive an email confirming receipt of your application. AEAS will then send approved applicants an email with an invoice for confirmed events. A detailed Exhibition Information Pack will be sent at least 3 months prior to events to confirmed participants to assist with your preparation and planning. AEAS Contacts Tracey O Halloran Managing Director, AEAS Tel: +61 3 9645 77 Email: tracey@aeas.com.au Sally Warnecke Manager, Events & Relationships Tel: +61 3 9645 77 Email: sally@aeas.com.au INTERNATIONAL STUDENT ASSESSMENTS 12