Arts & Business Scotland Awards 2012 Shortlist Community Award Sponsored by Pinsent Masons For a partnership that has used the power of the arts to engage with the wider community Baillie Gifford & Edinburgh International Science Festival Bank of Scotland & Kingdom FM & The Byre Theatre of St Andrews Maersk Oil North Sea UK & Aberdeen Maritime Museum ScottishPower & Tesco Bank & The Reading Agency Virgin Money & Edinburgh International Festival & Scottish Chamber Orchestra This sponsorship enabled over 150,000 people to view the science and photography exhibition Invisible Worlds in St Andrew Square Edinburgh, and over 1000 disadvantaged school children to join in theatrical performances and interactive arts-based workshops that illustrate science and technology. This, the inaugural year of Bank of Scotland's Pioneering, supported a large strand of NTS s successful theatre programme enabling 65,000 people to enjoy innovative performances - 6,000 of those attending performances in their local community through the Ensemble Tour. Kingdom FM, promoted the Byre Theatre s Inside Out festival helping to increase attendance to 35,000, curated a live music stage for up and coming musicians and provided radio station DJs and presenters to compere the festival programme. This sponsorship enabled the museum to completely renovate its Education Suite, creating a state-of-the-art practical learning space to let children and adults discover more about how the offshore industry has played an important role in shaping the city s history. This partnership built on previous successful Creative Communities projects. Truant, a provocative theatrical work set in Glasgow, toured to community venues across the city. Reasons to Dance combined stories of social dancing with drama, music and visual art in events across Fife. This sponsorship enabled over 34,000 children to take part in the Summer Reading Challenge. By providing thousands of free books, this partnership with libraries across Scotland, encouraged children of all ages to read during the summer holidays, a time they traditionally read less. Virgin Money s support of the Virgin Money Fireworks Concert ensured that the largest annual live music pyrotechnic display in the world continued to delight and entertain a quarter of a million Edinburgh residents and visitors, as the spectacular finale to Edinburgh s festivals. Page 1
Cultural Branding Award Sponsored by Shell U.K. Limited For a partnership that has reinforced the branding and marketing activity of a business through an innovative use of culture BAA Glasgow Airport & Royal Scottish National Orchestra Burness & The Glasgow School of Art Cutty Sark Whisky & The Centre For the Moving Image (Edinburgh International Film Festival and Filmhouse) Isle of Arran Distillery & The National Trust for Scotland Kingdom FM & The Byre Theatre of St Andrews The Guardian & Edinburgh International Book Festival The RSNO worked in partnership with Glasgow Airport to promote a flashmob performance of Ravel s Bolero at the main check-in hall of the airport. The performance was then shared via social network platforms to reach a wider audience across Scotland and beyond. Sponsoring GSA s Masters in Fine Art Degree Show underlined how creativity underpins the Burness brand ethos by providing a highly unusual and thought provoking context for corporate entertainment that reinforced the company s excellent reputation for inspiring younger clients and contacts. This sponsorship enabled the whisky to promote its spirit of adventure brand to a target audience with extensive branding opportunities, bespoke Cutty Sark Film Twitter and Facebook links. The partnership supported international scholarships to three emerging Scottish filmmakers and popular Cutty Masterclasses on aspects of film making. Isle of Arran created a limited edition Malt Whisky of 6,000 bottles depicting the image of the Sleeping Warrior - the iconic range of mountains on Arran - with a donation from every bottle sold going to help maintain the footpaths on Goatfell. Kingdom FM promoted the Byre Theatre s Inside Out across the region helping to increase attendance to 35,000, curated a live music stage for up and coming music performers and songwriters and provided radio station DJs and presenters to compere the festival programme. In addition to the invaluable press coverage, the paper hosted live web chats and encouraged journalists to participate in Book Festival debates. The creatively designed branding, in particular the parasols and deckchairs, appeared in nearly every photo taken at Charlotte Square Gardens based event. Page 2
Enterprising Museum Award Sponsored by Museums Galleries Scotland For an entrepreneurial partnership that has delivered an ambitious high-impact museums experience Lothian Buses & National Mining Museum of Scotland Maersk Oil North Sea UK & Aberdeen Maritime Museum TAQA Bratani & Aberdeen Maritime Museum The Royal Bank of Scotland & National Museums Scotland Lothian Buses adopted the museum s iconic Lady Victoria Headgear as the emblem for the livery of the local No.3 bus service and renamed the route The Lady Victoria, providing an innovative and imaginative way to help the museum attract new visitors. This sponsorship enabled the museum to completely renovate its Education Suite, creating a state-of-the-art practical learning space to let children and adults discover more about how the offshore industry has played an important role in shaping the city s history. This innovative sponsorship enabled the museum to create The Offshore Oil & Gas Experience. The 15-seat cinema - constructed to look like a heli-deck - shows a 3D film which vividly demonstrates what life as an oil and gas worker offshore in the North Sea is really like. This sponsorship created a vibrant programme of after-hours events and hotticket talks aimed at inspiring 18-24 year olds to fulfil their potential. The RBS Museum Lates and Talks have quickly become the most innovative examples of these types of event in the UK. Page 3
First in a Lifetime Award Sponsored by Creative Scotland For a partnership that has aimed to take the arts to people and places they don t normally go, or created arts opportunities for people who would not normally be engaged BAA Glasgow Airport & Royal Scottish National Orchestra Muvizu & Glasgow Film Theatre ScottishPower & The Royal Bank of Scotland & National Museums Scotland TOTAL E&P UK/ Capital Solutions / Loganair / Northlink Ferries & Royal Scottish National Orchestra This partnership created a flash mob performance of Ravel s Bolero at the main check-in hall of the airport for an audience of Glasgow Airport passengers and staff. The performance was then promoted via social network platforms to reach a wider audience. This partnership - made in celluloid heaven - enabled 70 schools to access free transport to film festival events and through free software and online tutorials encouraged young people to make their own films for the first time through the Wee Movies project. This partnership built on previous successful Creative Communities projects. Truant, a provocative theatrical work set in Glasgow, toured to community venues across the city. Reasons to Dance combined stories of social dancing with drama, music and visual art in events across Fife. This sponsorship created a vibrant programme of after-hours events and hotticket talks aimed at inspiring 18-24 year olds to fulfil their potential. The RBS Museum Lates and Talks have quickly become the most innovative examples of these types of event in the UK. This notable collaboration by four companies enabled the RSNO to embark on its most geographically ambitious residential endeavour Out and About in Shetland; 5 days of rehearsals, performances and workshops across the Islands that were the most northerly element of the BBC s Music Nation. Page 4
New or Returning Sponsor Award Sponsored by Freight Design & J Thomson Colour Printers For an arts sponsorship by a business sponsoring the arts in Scotland for the first time or returning to sponsorship after three years Benromach & D C Thomson (Evening Telegraph) & Dundee Rep Theatre Fergusons Shipbuilders & Patricia Cain Radio Tay & Gardyne Theatre Virgin Money & Edinburgh Festival Fringe Society Weesleekit & The Bakehouse Benromach s sponsorship of The Strange Undoing of Prudencia Hart was integral to the show experience. Audience members were offered a taste of the malt whisky. Remarkably 70% had a dram though only 27% of the Scottish population profess to be whisky drinkers! The paper s sponsorship enabled the theatre s Christmas show to be widely promoted, with over 1000 people booking for the first time. It is notoriously hard to find sponsors in Dundee and this high profile relationship enabled the theatre to develop further new relationships with businesses. The company worked with artist Patricia Cain and architect Ann Nisbet to create a 6½ meter sculpture that celebrates construction old and new on the Clyde. The shared skills enabled Cain and Nisbet to create a complex form using traditional shipbuilding methods. The radio station s sponsorship for the opening season of the refurbished Gardyne Theatre enabled the theatre to promote to the station s 170,000+ listeners. This resulted in the theatre opening with 90% capacity and continuing to have higher audience figures than the national average. This significant three year sponsorship secured the future of the popular free street events on the High Street and at the Mound Precinct as well as providing an outlet for daily ticket offers at the Half Price Hut. This partnership generated the expectation and excitement needed to create three full houses for Shakespeare s Globe Theatre Tour in Scotland. The Bakehouse was the tour s most successful venue in the UK ensuring that Shakespeare returns to Scotland in 2012 with a little help from Robert Burns. Page 5
Small Business Award Sponsored by Black Light For an effective sponsorship by a small business (under 50 employees) A1 Comics & Children s Classic Concerts Muvizu & Glasgow Film Theatre Tangent Graphic & Edinburgh International Book Festival The Griffin Bar & Street Level Photoworks The Wee Curry Shop & Glasgow Film Theatre Weesleekit & The Bakehouse This creative partnership on the opening concert of Children s Classic Concerts 2011 Season, Space Invaders, explored new ways to create stellar experiences for the 2,500 strong audience, rocketing A1 Comics profile and marketing strategies to new heights. This partnership - made in celluloid heaven - enabled 70 schools to access free transport to film festival events. Free software and online tutorials encouraged young people to make their own films for the first time through the Wee Movies project. This design sponsorship enabled the Festival to create a new look for its brochure and web associated platforms and provided Tangent with an ideal base to produce exciting and engaging work to underline its creative talent and build the agency s reputation. The Griffin Bar is remembered as a legendary meeting place for artists and musicians and its sponsorship supported a significant exhibition by the cult music photographer Harry Papadopoulos highlighting Scotland s unique role in independent music of the late 70s and early 80s. The two Wee Curry Shops joined forces adding spice to the partnership with GFT. They supported special cinema and social outings suitable for children with autism spectrum disorders and inaugurated Glasgow Short Film Festival s Scottish Short Film Award to nurture new filmmakers. This partnership generated the expectation and excitement needed to create three full houses for Shakespeare s Globe Theatre Tour in Scotland. The Bakehouse was the tour s most successful venue in the UK ensuring that Shakespeare returns to Scotland in 2012 with a little help from Robert Burns. Page 6
Sustained Award Sponsored by Baillie Gifford & Co For a partnership of four years or more that has set standards in creative arts-business collaborations Accenture, Scotland & Scottish Opera Bank of Scotland & Imaginate MG ALBA & Hands Up for Trad Scottish Friendly & Scottish Book Trust ScottishPower & Celtic Connections (Glasgow Life) TOTAL E&P UK & Royal Scottish National Orchestra William Grant and Sons Glenfiddich Artists in Residence programme Wolfson Microelectronics & Edinburgh International Science Festival This five year partnership has supported Five: 15 Operas Made in Scotland, helping Scottish Opera bring 15 new short operas to the stage and numerous main-stage performances. Importantly, Accenture has delivered extensive inkind consultancy to enhance Scottish Opera s business operations. This 23 year partnership developed into the Bank of Scotland becoming title sponsor of the Children s International Theatre Festival in 2001. The Festival has grown to become the UK s largest performing arts event for children and young people annually reaching audiences over 10,000. For four years the partners have worked collaboratively to present the MG ALBA Scots Trad Music Awards, showcasing the very best of Scottish traditional music to new audiences, providing a platform for new talent, and celebrating and recognising the achievements of established artists. For 14 years Scottish Friendly has supported the Children s Book Tour and in the last two years Meet Our Authors. Both projects deliver world-class authors and books into the lives of children at home or in school irrespective of location or socio-economic background. This six year sponsorship underlines ScottishPower s commitment to making culture accessible to all. Of the 1,675 performances in the last six years, 21% have been free, and the Festival was able to introduce an under-26 scheme offering young people 5 tickets to a variety of concerts across the Festival. In 2005 the RSNO appointed a new French Music Director, Stéphane Denève. With its HQ is in Paris, TOTAL saw a unique opportunity to align the company with this talented and charismatic conductor, and the highly successful TOTAL Denève Series was created. Since 2002 the Glenfiddich Distillery has added to its reputation as the home of the world s most awarded single malt whisky, by establishing the Glenfiddich Artists in residence programme. In its ten years the programme has played host to 76 artists from 16 different countries. Wolfson s seven year sponsorship has supported free science performances and events for children, adults and family programmes. More recently it has sponsored public art exhibitions on the themes of natural world, technology, science and innovation to promote wider engagement with science, art and culture. Page 7
Young People and the Arts Award Sponsored by Accenture Scotland For a partnership that has harnessed the power of the arts to engage young people A1 Comics & Children s Classic Concerts Bank of Scotland & Imaginate Bank of Scotland & Cairn Energy & Traverse Theatre Scott + Co & Citizens Theatre Talisman Energy (UK) & Ferryhill Primary School Tesco Bank & The Reading Agency The Royal Bank of Scotland & National Museums Scotland This creative partnership on the opening concert of Children s Classic Concerts 2011 Season, Space Invaders, explored new ways to create stellar experiences for the 2,500 strong audience, and A1 Comics profile and marketing strategies rocketed to new heights. This 23 year partnership developed into the Bank of Scotland becoming title sponsor of the Children s International Theatre Festival in 2001. Over the period the Festival has grown to become the UK s largest performing arts event for children and young people annually reaching audiences over 10,000. The partnership ensured that many young people from socially disadvantaged backgrounds experienced the joys of the Theatre for the first time, and supported emerging theatre artists and directors to realise their full potential through The Emerging Talent programme. This sponsorship enabled free access to Scribble, the Traverse Theatre s new writing and theatre skills programme for young people aged 14-17. A diverse range of young people participated creating wonderful new plays and building confidence, self-esteem and social cohesion. The sponsorship supported the theatre s programme of anti-sectarianism work in Glasgow. It made possible a new musical adaptation of the seminal book, Divided City, and schools performances of Scarfed for Life which focused on how prejudice affects young people today. A project that does exactly what it says on the tin as the DVDs are packed in old style film cans with the warning danger of splitting your sides!. Few eight and nine year-olds can say they attended a movie premiere showing comedy films they wrote, produced and starred in. This sponsorship enabled over 34,000 children to take part in the Summer Reading Challenge. By providing thousands of free books, this partnership with libraries across Scotland, encouraged children of all ages to read during the summer holidays, a time they traditionally read less. This sponsorship created a vibrant programme of after-hours events and hotticket talks aimed at inspiring 18-24 year olds to fulfil their potential. The RBS Museum Lates and Talks have quickly become the most innovative examples of these types of event in the UK. Page 8
There are two further Awards that will be announced at the event Leadership Award - Sponsored by Chevron Upstream Europe For an individual who has shown outstanding leadership in the arts during 2011 The City of Edinburgh Arts Award - Sponsored by City of Edinburgh Council To an individual or organisation that has made a special contribution to the arts in the city Page 9