South Africa National Convention Bureau (SANCB) Update Amanda Kotze-Nhlapo Executive Manager June 2013
BUSINESS PLAN 2012/13 - SUMMARY Annual Targets Deliverables Performance Activate all SANCB Unit services including bid support, site inspections, delegate boosting activities and on site event services so that the following can be achieved in the 2012/2013 financial year: Approval and sign-off of SANCB strategy SANCB should be fully operational SANCB Strategy approved by the SAT Board on 29 May 2012 All positions filled as planned Website should be refined Phase 1 of SANCB website refinement completed Develop and implement a Bidding and Subvention Policy Implement a standard industry accepted CRM Develop a leads database of 60 qualified leads Source and Submit 30 bids with and estimated economic value of R162mill attracting 18 000 delegates Subvention Guidelines approved Simpleview CRM system procured 79 Qualified Leads Generated Submissions: 46 Estimated Econ Impact: 1.04 bill Estimated delegate numbers: 76 589
International Congress and Convention Association (ICCA) SA is still the top ranked Association Congress destination in Africa and the Middle East The regional spread and footprint of association meetings are improving in SA SA hosted 106 International Association conference in 2012 Economic Value: R662m, Number of Delegates: 52 587, Number of Conference Days: 414 According to the 2012 ICCA ranking SA still host more than a third of all association meetings hosted on the content. The University town of Stellenbosch in the Cape Wine region is ranked 7 th in Africa in 2012. Johannesburg doubled the number of association meetings it hosted in 2012 and is now ranked 3 rd on the content. SA still holds the number 1 position in Africa and 5 of our cities are ranked in the top 10 on the content. Cape Town is still our top performing city ranked number 1 followed by Johannesburg ranked 3 rd with Durban in the 4 th place, Stellenbosch ranked 7 th and Pretoria in the 9 th place.
BIDS SUBMISSIONS AND BIDS SECURED 2012 2013 BID SUBMISSIONS OVER THE NEXT 5 YEARS The SANCB in conjunction with the Provincial and City Convention Bureaus submitted 46 Bids for the 2012-2013 financial year. The economic value of these 46 submissions are R 1 043 193 200.00 Delegate potential to South Africa: 76 589 BIDS SECURED OVER THE NEXT 5 YEARS South Africa secured 88 international association meetings (to be staged between 2013 to 2017) Estimated economic impact of R2.6billion over 5 years and Estimated 198 900 delegates. RECENT WINS International Aids Congress 2018 20 000 Delegates Host City: Durban The International Federation of Library Associations and Institutions (IFLA) 3 000 Delegates Host City: Cape Town World Choir Games 4000 Delegates Host City: Johannesburg
Number of Bids Secured for South Africa 2013-2017 Bids 2013 Total Bids Total Number of Days Estimated Delegate Numbers Estimated Economic Impact 38 Secured 159 57150 R 680 008 000.00 Bids 2014 Total Bids Total Number of Days Estimated Delegate Numbers Estimated Economic Impact 21 Secured 91 45600 R 588 420 000.00
Number of Bids Secured for South Africa 2013-2017 Bids 2015 Total Bids Total Number of Days Estimated Delegate Numbers Estimated Economic Impact 17 Secured 83 51100 R693 280 000.00 Bids 2016 Total Bids Total Number of Days Estimated Delegate Numbers Estimated Economic Impact 10 Secured 51 40550 R 649 460 000.00
Number of Bids Secured for South Africa 2013-2017 Bids 2017 Total Bids Total Number of Days Estimated Delegate Numbers Estimated Economic Impact 2 Secured 9 4500 R 57 400 000.00
APPROVAL AND SIGN-OFF OF SANCB STRATEGY Strategy Development Internal Consultation SA Convention Bureaus SA Business Events Industry SA Tourism Organisations Consultation process by GainingEdge and Grail Research Internal Stakeholder, SAT and SANCB Team Durban KZN Convention Bureau, Cape Town Convention Bureau, Johannesburg Convention Bureau, Gauteng Convention Bureau Major Venues - ICC s and Hotels PCO s - Professional Conference Organisers DMC s - Destination Management Companies EMC s - Event Management Companies PEO s - Professional Exhibition Organisers Provincial Tourism Organisations/Marketing and Business Tourism Unit SANCB Strategy Signed off by SAT Board 25 May 2012
SANCB ORGANOGRAM SANCB REPRESENTATIVE AGENCIES TO BE APPOINTED Personal Assistant Europe Asia Amanda Kotze- Nhlapo Executive Manager Donna Abberley Manager, Meetings & Convention Sales: UK Laura Saeger Manager: Meeting and Convention Sales North America Bjorn Hufkie Marketing Services Manager Brandon Clifford Senior Manager: Meeting and Convention Sales Renette Aingworth Marketing Services Coordinator Tshepo Maseko Sales & Marketing Coordinator Coordinator: Business Development & Research
SANCB STRATEGY LAUNCH AT SAACI 2012 CONFERENCE THEME AND MESSAGING: WIN AS ONE ACTIVATION ELEMENTS: Strategy launch activation during SAACI 2012 Conference Welcome Ceremony Flash Mob Choir Win as One Pledge AV Pledge Signing Digital PR and Media Print
DELEGATE BOOSTING ACTIVATIONS The SANCB in conjunction with its industry partners and Convention Bureaus participated in 10 Delegate Boosting activations to promote conferences and meetings secured for SA over next 5 years. These activations are aimed at promoting the SA conferences to potential delegates. The SANCB reached 43 600 association professionals through delegate boosting activations in the 2012/2013 financial year.
INTERNATIONAL TRADE FAIR PARTICIPATION LEADS GENERATED FROM THE SHOWS AS THE NCB ONLY EXCLUDING PRODUCT: 150 Leads generated in Total 60 = Leads with the potential of being converted into confirmed business within 2 (two years) 55 = Leads demonstrating interest but will require further engagement 35 = Leads demonstrating low interest and will require further engagement Frankfurt, Germany Barcelona, Spain 19-21 November 2013
SANCB OPERATIONAL TOOLS AND SYSTEMS: UPDATE BUSINESS EVENTS COORDINATING COUNCIL (BECC) SANCB SUB COMMITTEE CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM (CRM) SUBVENTION POLICY BIDDING POLICIES
BUSINESS EVENTS COORDINATING COUNCIL (BECC) SANCB formed a Business Events Coordinating Council (BECC) in September 2012 BECC Members: Heads of all cities and provincial Convention Bureau s (CB) and Business Events Units Inaugural meeting in Port Elizabeth KEY OBJECTIVES AND RESOLUTIONS AGREED: Improved coordination of Business Event activities in SA among city and provincial Convention Bureaus Improved coordination Roles and responsibilities to ensure standardised service offering RESOLUTIONS: The Terms of Reference for BECC Bid Off guidelines Criteria for Convention Bureau and Business Event status in SA Subvention protocol guidelines were clarified and agreed on CRM system (including lead development) Site inspection and familiarisation trip terms and conditions Strategic approach to delegate boosting to improve reach and effectiveness Roles and Responsibilities of On Site Events services Research: Scope for SA baseline study Include the collection of data for SA s ICCA Ranking in 2013
SANCB SUB COMMITTEE Objectives: The objective of the SANCB Marketing Sub-Committee will be to ensure an enhanced industry presence and credibility with all stakeholders. Creating a platform for the SA Business Events industry to advise and ensure collaboration concerning programmes for sales, lead development and marketing activities of the SANCB The Chairperson of the SANCB Marketing Sub-committee will be an appointed member of the Board of SAT and reports to the Marketing Committee on the activities of the SANCB Sub-Committee. The participation in the SANCB Marketing Sub-Committee will be voluntary and members will not be remunerated for their time. Only incidental expenses like travel and accommodation will be compensated for. Roles and Responsibilities The SANCB Marketing Sub-Committee will provide participation from the industry in terms of corporative programmes that will maximize the positioning of SA as preferred business events destination. The SANCB Marketing Sub-Committee will also provide input and guidance in terms of reviewing the destination s performance in relation to the national targets set for the SA business events industry. The SANCB Marketing Sub-Committee will also be responsible to coordinate input and industry support for SA business events development activities. These inputs will focus on factors which the SA business events industry regards as important to grow the sector. Provide industry input into the organisation/operation of Meetings Africa. Advise and review SANCB brand essence and development of collateral. Advise and review the SANCB policies on lead distribution, bidding.
OPERATIONAL TOOLS AND SYSTEMS: UPDATE Customer Relationship Management System (CRM): The SANCB will be the first Convention Bureau globally that will roll out a provincial / regional CRM system. Simpleview s world leading CRM system will ensure cost effective bidding systems amongst the SA Convention Bureau. This will improve our effectiveness and ensure better coordination in securing future business for the destination and avoiding costly bid-offs. Subvention Policy: To improve SA s competitiveness the SANCB is finalising its Subvention Policy in preparation of setting up a dedicated Subvention Fund. This is all efforts to assist business event organisers to plan and organise successful meetings and conferences in SA. Bidding Policies: The development of sound bidding policies agreed between the Convention Bureau s is improving our competitiveness in the international market.
MEETINGS AFRICA 2013
MEETINGS AFRICA 2013 HIGHLIGHTS International Buyers 147 Association Buyers 34 Government Buyers 14 Local Corporate Buyers 100 IMEX-MPI-MCI Future Leaders Forum 28 Speakers and Panellists 36 Visitors 1188
MEETINGS AFRICA 2013 HIGHLIGHTS Media 115 Hosted Media 21 Exhibiting Companies 237 Exhibitor Personnel 859
HOSTED BUYER IMPROVEMENT STRATEGY Implement International Hosted Buyer Qualification Process Target Local Corporate Buyers Part of Diary System Target Local Government Buyers Part of Diary System Target Africa Association Buyers
INTERNATIONAL HOSTED BUYERS TOP 3 DMC S 314 Completed the On-line Applications 1000+ Invitations 174 Qualified Buyers PRODUCING COUNTRIES AND NUMBERS India 36 USA & Canada 20 China 13 Poland 11 147 INTERNATIONAL HOSTED BUYERS
AFRICAN AND NATIONAL ASSOCIATIONS 55 Applications 300+ Invitations 50 Qualified Buyers 34 AFRICAN AND NATIONAL ASSOCIATIONS ATTENDED MEETINGS AFRICA 2013
LOCAL CORPORATE BUYERS C O R P O R A T E B U Y E R S P A R T N E R S 110+ Applications 500+ Targeted C O R P O R A T E C O M P A N I E S 99 Qualified Buyers 99 LOCAL CORPORATE BUYERS ATTENDED MEETINGS AFRICA 2013
LOCAL CORPORATE BUYERS C O R P O R A T E B U Y E R S P A R T N E R S 110+ Applications 500+ Targeted C O R P O R A T E C O M P A N I E S 99 Qualified Buyers 99 LOCAL CORPORATE BUYERS ATTENDED MEETINGS AFRICA 2013
EDITORIAL FEATURE AND ADVERTISING
SA BUSINESS EVENTS BRAND CAMPAIGN
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OUR KEY PROOF POINTS Cost Reassurance Delivery Security Opportunity to leave a lasting impression Political / Economic stability Innovative and advanced nation The South African people Slide no. 29
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Slide no. 32 THANK YOU