A special publication produced to foster better public understanding of the Eastern Cape s participation in Soccerex Exhibition

A special publication produced to foster better public understanding of the Eastern Cape s participation in Soccerex Exhibition

A sporting Eastern Cape Lifestyle

The Eastern Cape Liquor Board is responsible for: Registration of retail sales and micro-manufacturing of liquor in the province. Supports and encourages the liquor industry in the management and reduction of socio-economic and other effects of excessive alcohol consumption. CHALLENGES Illegal liquor outlets are difficult to regulate. Interventions to address alcohol abuse are to be intensified. Excessive alcohol use is responsible for, abuse, domestic violence and conflict. Abuse of alcohol is responsible for negative health and premature death. Excessive alcohol abuse is linked to criminal behaviour, dependencies and addictions. The aim of the of the Eastern Cape Liquor Board is to reduce these negative socio-economic impacts and to create a vibrant and responsible industry that supports community health and provides for economic development. SUPPORTIVE ENVIRONMENT Through various programmes and partnerships: Creating an environment for entry of new participants into the liquor industry. Creating employment opportunities. Supporting sustainable and socially responsible liquor trading entities. Create an environment to assist those in the liquor industry to attain and maintain adequate standards of service delivery. Ensure that appropriate steps are taken against those selling liquor outside the administrative and regulatory framework. STRATEGIC PARTNERSHIPS Eastern Cape Liquor Board has strategic partnerships devoted to: Gender-based violence; Negative health impacts due to excessive alcohol consumption; Effects of alcohol abuse on income and livelihood security; and Motor vehicle fatalities and injuries. STAKEHOLDERS Stakeholder partners include: Men for Change, SANCA, Masimanyane Women s Support Group. Office of the Premier, Department of Economic Development and Environmental Affairs, Education, Safety and Liaison, Social Development, Health, Transport, SAPS and Local Government. ABSA, SAB, Distell SA, United National Breweries. CONCLUSION The Eastern Cape Liquor Board strives to create an environment conducive to economic growth and development. Through appropriate regulation, and education in partnerships with all stakeholders, the negative socio-economic costs of alcohol abuse may be managed and reduced.

The Premier welcomes the SOCCEREX Delegates The Eastern Cape Province warmly welcomes the international guests to the Soccerex experience being hosted by Gauteng. As the Eastern Cape Province we are proud to be participating in Soccerex because of the opportunity to showcase the many offerings of our province. Our province is a significant player in the tourism industry having recently successfully launched the Kwam emakana and Kwam ebizana homestays experience. The Kwam homestays provides guests with an authentic real-life rural experience of the province. This is over and above the plethora of hotels, ecolodges, parks, chalets and environmental education centres. The homestays is an innovative attempt to boost the rural tourist sector and has proven an effective poverty alleviation programme which promotes Vukuzenzele! Our stadiums such as the Nelson Mandela Bay and Umthatha are far ahead of completion schedule and will be ready for the staging of the 2009 African Cup of Nations competition. The Eastern Cape is not only about soccer, its about a sporting lifestyle. From cricketer s Makhaya Ntini to Vuyani Bungu who holds the record in the number of world title defences in South Africa. We are a province where leaders and champions are born. From the former President Nelson Mandela to current President Thabo Mbeki. The Soccerex stage allows us to demonstrate the numerous industrial and business opportunities our province has to offer. We are home to Daimler Chrysler, VW and General Motors who together have an export value of $2.45 billion. Little wonder why the province s economy is growing faster than the national growth average. I cordially invite visitors to Soccerex to visit our stand, and find out why over 8 million annual visitors to our province agree that the Eastern Cape is a compelling place to live, work, invest and play. Here s to 2010 and beyond. Premier of the Eastern Cape Province Mrs Nosimo Balindlela

THE PLACE TO LIVE, WORK, INVEST AND PLAY Launch pad for the sub-saharan African market Duty Free Access into the USA & EU (FTA) Multi-modal logistics (rail, road, air and port) Duty & VAT Suspension Regime in IDZ S Emerging market cost advantages Low cost of electricity National investment incentives Lifestyle Benefits from 2010 World Cup Investor Support Eastern Cape Development Corporation Municipal economic development agencies Two IDZs 5

8

Transport. Infrastructure. Future 2010: Moving FORwards 9

Eastern Cape Parks is ALWAYS GAME When we plan, as a team, we see 2010 as a landmark. It is not the pinnacle, it is the beginning of another ascent. All our efforts go towards 2010 and beyond. From mountains through rivers traversing pristine environments to the ocean, to World Heritage Sites, grasslands and forests harnessing the wilderness experience of the Eastern Cape Parks Nature Reserves, these are places so simple but rich; natural yet so real; so wild and fulfilling. Experiences not to be missed - all inclusive and never boring. The Eastern Cape Parks Nature Reserves boast richness in terms of both fauna and flora. From endurance trails to 4x4 trails, rustic infrastructure to five-star hospitality, experiences of a lifetime are offered to local, national and international visitors alike. The 2010 FIFA Soccer World Cup is a milestone not an end in terms of Eastern Cape Parks strategy and infrastructural plans. It provides the ideal catalyst for employees and stakeholders to achieve concrete objectives within a set timeframe - promoting both unity and development. Eastern Cape Parks vision is to be recognised as a premier entity in managing conservation through mutually beneficial partnerships with neighbouring communities and other stakeholders by 2010. The mission is a commitment to responsible conservation management and utilisation of natural resources within the Eastern Cape s protected areas, in a manner that promotes broad community involvement and upholds the principles of custodianship, sustainability and excellence in all activities. A commitment with no beginning and no end - the preservation of our natural heritage is an ongoing undertaking and Eastern Cape Parks is Always Game. When we plan, as a team, we see 2010 as a landmark. It is not the pinnacle, it is the beginning of another ascent. All our efforts go towards 2010 and beyond. Any infrastructural improvements or changes being planned to accommodate visitors to Eastern Cape Parks during the time of the FIFA Soccer World Cup are planned to be of continued benefit to the Nature Reserves and the South African community beyond 2010, says CEO, Nokulunga Maswana. In recognising that this is an African World Cup I refer to the words of Dr David Mabunda, CE of SANParks, Our environment is the only resource managed by Africans, and it needs to be managed well. It is our largest asset and therefore our main attraction. Africa is best known internationally for its natural heritage and biodiversity richness. We pride ourselves with seven of the eight biomes that occur in the country, pristine environments and magnificent landscapes. The FIFA Soccer World Cup presents a wonderful opportunity for Eastern Cape Parks to capitalise on this significant advantage. To ensure that the Eastern Cape Parks - in Africa - takes pride of place as an eco-tourism destination, says Maswana Leading up to 2010 Eastern Cape Parks is strengthening and maximising destination marketing and visitor strategy to position Eastern Cape Parks as the number one eco-tourism destination in South Africa, focussing on: Promoting the flagship products closest to the host cities leading up to the event and in marketing all Eastern Cape Parks Nature Reserves to maximise visibility of the product to return visitors, during the event. The 70 000 people attending the event at the King Senzangakhona Stadium in Durban will be targeted for Mkhambathi, Hluleka, Silaka, Dwesa/Cwebe Nature Reserves. The 50 000 people attending the Nelson Mandela Bay Stadium in Port Elizabeth will be targeted for the Island, Baviaanskloof, Great Fish River, Mpofu and East London Coast Nature Reserves. The 40 000 people attending the Free State Stadium in Bloemfontein will be targeted for Oviston and Tsolwana Nature Reserves. Stimulating longer stays, converting first time visitors into repeat visitors who make recommendations to friends and relatives - through focused attention on creating high quality customer focused facilities offering exceptional levels of customer satisfaction. Ensuring that accommodation and eco-tourism experiences are of world class standard in both quality and service excellence to attract new markets. The removal of non-indigenous species and reintroduction of indigenous species - such as the successful reintroduction of black rhino into Baviaanskloof - aimed at ensuring sustainable environmental management as well as ensuring memorable visitor experiences. Harnessing all available resources for new and upgraded infrastructure, signage and communication at all Nature Reserves, promoting Eastern Cape Parks as a desirable destination for tourists and potential investors. Upgrading accommodation and ensuring accommodation grading by the Tourism Grading Council. Silaka 3-star grading; Hluleka R15 million upgrade - 4-star grading; Great Fish River 3- and 4-star grading; Baviaanskloof 4-star tented camp being developed; Mkhambathi +R40 million investment; Dwesa/Cwebe In principle commitment of R100 million from Hluma Development Agency -Nduli, Island, East London Coast and Oviston. Ensuring that Eastern Cape Parks Nature Reserves are viewed as affordable value for money eco-tourism destinations in terms of accommodation and eco experience. Eastern Cape Parks acknowledges the role of strategic partnerships in its endeavour to implement these plans to make Eastern Cape Parks Nature Reserves the number one eco-tourism destination in South Africa. 10 Playing the Game As the game of soccer would not exist without vision, without players, without teamwork, without supporters and without reward, so the game of conservation management would not be possible without: vision the visionary leadership of Board Members and Executive teamwork the commitment and dedication of all Eastern Cape Parks employees support DEDEA, DEAT, Local Government, Funding Institutions, sister organisations, the communities, the tourism industry, amongst others players the ball reward the flora and fauna - and the magnificent playing field staying focused on our objectives - keeping our eyes on the ball successful management of natural resources, public private partnerships, the expansion of protected areas

there s no game without the trophy Eastern Cape Parks always game to rehabilitate and pursue expansion of protected areas Panthera Pardus. Cape Leopard are seldom seen due to their secretive nature. They are generally smaller than those of the savannah areas elsewhere in Southern Africa. They weigh 20 to 45 kg and stand approximately 60 cm high at the shoulder, preying mainly on small to medium sized mammals. Leopard have no real enemies other than man in the Cape. 11 E a s t e r n C a p e P a r k s W E P R O M I S E T H E E A R T H

The Province of the Eastern Cape a compelling place to live, work, invest...and Play Implementation of the Provincial Growth and Development Plan (PGDP) 2004 2014 Amongst the primary goal of our Provincial Growth and Development Plan (PGDP) is to halve unemployment by 2014. To this end, the province is focused on: The acceleration of social grants delivery is well underway Via the Expanded Public Works Programme (EPWP) resources are being allocated to create jobs Nearly all the province s primary healthcare facilities now offer voluntary HIV and AIDS counseling and testing, with 74% of these facilities offering prevention of mother-to-child transmission treatment, while the anti-retroviral treatment is being rolled-out. The PGDP Massive Food Programme assists communities in the former homelands to grow maize in under-utilised arable land. Progress is being made in revitalizing our irrigation schemes to further expand agricultural production Important opportunities to expand partnering initiatives between emerging and established farmers include extending access to land, the Land Redistribution for Agricultural Development Programme (LRAD), and the newly launched Mafisa Fund, that provides loans to small-scale emerging farmers. Demonstrating Commitment to ASGISA Growth target of 6% by 2009 12 The fundamental remedy for poverty is economic growth. The national government has led the way by conceptualising the Accelerated and Shared Growth Initiative (ASGISA) which seeks to remove barriers to economic growth and ensure that such growth delivers tangible employment and entrepreneurial opportunities. In the transactions below, Broad-based Black Economic Empowerment are strictly observed: Ngqura Port is rapidly nearing completion at a cost of R4.1 billion and the two industrial development zones at Coega and East London have successfully completed negotiations with their first phase of investors: three at Coega and four at East London. Facilitating 30% community ownership of three hotels in Coffee Bay; the investment of Beck s Trading in Dimbaza which created 300 jobs; the start of phase one construction of the Nelson Mandela Bay Auto Park in Uitenhage multi billion export orders and new capital investments in the auto sector

Actions to Develop Infrastructure R850 million for investment secured by the Kenton Eco Estate pending their Environmental Impact Assessments Expected roll-out of the asset disposal programmes of the Department of Public Works. The next term of local government must be characterised by a decisive shift towards building municipal capacity and sustainability. The areas that are receiving immediate attention are: Completing the re-alignment process that will welcome Matatiele Local Municipality into the province and relinquish Umzimkhulu Local Municipality to KwaZulu-Natal Leveraging capacity from the United Nations Development Programme for institutionalised support to municipalities alongside Project Consolidate; and Ensuring that the Premier s Coordinating Forum assumes overall responsibility for coordinating and monitoring hands-on support to municipalities. The Kei Rail Project, undertaken at a cost of R663 million over the next three years, is expected to ensure integration of the former Transkei economy with the Industrial Development Zones (IDZs.) The Province is serviced by two harbors and three Airports in Port Elizabeth, East London and Mthatha, which offer direct flights to the main centres throughout the country and the world. A massive roll-out of public investment in infrastructure is envisaged by ASGISA. A key project is the proposed Umzimvubu Basin Management and Development Programme aimed at environmental protection and preservation, energy and water supply. This will include urban renewal of Mthatha and other small towns in the catchment area, and the rapid expansion of a modern agro-forestry economy linked to value chain processing, manufacturing and marketing. The Umzimvubu Project intends to capitalise on the vast water resources of this area through the construction of a dam and a hydropower facility. In addition, it is a distinct possibility to construct a water transfer system to the Gariep dam. The project will also include irrigation schemes for agricultural intensification and afforestation of approximately 50 000 hectares. Ultimately, it will actively link the second to the first economy through a set of carefully considered supply-side measures designed to take large numbers of emerging entrepreneurs and co-operatives to gradually stake their claim in the first economy. The rail line between East London and Mthatha is complete and an operator for the line is being sought. 13

Eastern Cape Economic Development Agencies The East London Industrial Development Zone (ELIDZ) aims promote economic development of the Buffalo City area. Eastern Cape Development Corporation (ECDC) was formed in 1996 by an Act of the Eastern Cape Legislature to plan, finance, co-ordinate, market, promoteand implement the development of the Eastern Cape Province and its entire people in the fields of industry, commerce, agriculture, transport and finance. ECDC s primary objective is to facilitate and support private sector development in the Eastern Cape Province. The Coega Industrial Development Zone (IDZ) is South Africa s premier location for new industrial investments covering 11000 hectares of land. The Coega IDZ is a phased development around industry clusters with Custom Secure Areas (CSA) dedicated for export oriented manufacturing companies located in the zone. Coega offers a platform for global exports by attracting foreign and local investment in manufacturing industries. The Eastern Cape Gambling and Betting Board (ECGB) was established with the objectives of overseeing all gambling and betting activities in the Province and ensure compliance. 14 The Eastern Cape Tourism Board (ECTB) was established in 1995 in terms of the Eastern Cape Tourism Board Act, 1995 (Act No 9 of 1995 EC). The ECTB enables and facilitates agent that works in partnership with public and private sector interests to promote the Eastern Cape as a compelling destination of choice by domestic and foreign tourists. Eastern Cape Parks Board is a public entity established in terms of the Provincial Parks Board Act 12 of 2003. The Eastern Cape Parks mandate is a biodiversity conservation inside the Nature Reserves. It is striving to be one of the world s renowned biodiversity conservation agencies and prides itself in its unique rich biomes and malaria free network of Provincial Nature Reserves.

Overview of the Eastern Cape Business Opportunities & Manufacturing The dominant productive sectors at current prices are manufacturing (17.3% of GDPR) real estate / business services (18.6% of GDPR) wholesale /retail / trade / hotels and restaurants (13.11% of GDPR). The province s GDPR in 2005 represented just over 7.9% of national GDP, while the province s share of the national population was around 15%. The metropolitan economies of Port Elizabeth and East London are based primarily on manufacturing, the most important being motor manufacturing - both automobiles and auto components for export and the home market. Ostrich exports are doing very well. Each ostrich-export establishment has a resident official veterinarian, which is a requirement for exporting ostrich products to the European Union. The game industry is enjoying unprecedented demand in the international market. The health-conscious consumer is increasingly demanding lean organic game meat, offered through the growing fishing industry in the province. The basis of the province s fishing industry is squid, as well as recreational and commercial fishing for line fish, some collection of marine resources, and access to line-catches of hake. Agriculture & Fishing The Eastern Cape provincial Department of Agriculture has been hailed for the support it is giving this industry. The province has an excellent agricultural and forestry potential as it is a summer rain-fall region. The fertile Langkloof Valley in the south-west has enormous deciduous fruit orchards, while the Karoo interior is an important sheep-farming area, where the Angora wool is produced The Alexandria-Grahamstown area produces pineapples, chicory and dairy products, while coffee and tea are cultivated at Magwa. People in the former Transkei region are dependent on cattle, maize and sorghum-farming. An olive nursery has been developed in conjunction with the University of Fort Hare to form a nucleus of olive production in the Eastern Cape. Extensive exotic forestry plantations in the high rainfall areas of Keiskammahoek provide employment for large numbers of the population. The Eastern Cape Cotton Project already employs about 1 000 seasonal workers on 1 100 hectares. Cultivation is undertaken at Qamata, Cradock, Somerset East, Addo and Middeldrift. A cotton gin has already been commissioned at Adelaide, and the cotton will be used to manufacture an African-branded bed linen and towel range. Eastern Cape the Hub of South Africa s automotive industry Several of the world s biggest motor manufacturers have made the province their home, including: Daimler Chrysler South Africa, based in East London, has invested millions to upgrade its facilities for the production of the recently launched Mercedes C-Class series. Volkswagen South Africa, based in Uitenhage, is constructing a paint shop at an investment of R750 million. General Motors, is based in Port Elizabeth, recently invested R700 million to manufacture the Hammer H3. While together these Eastern Cape-based automotive companies account for 42% of South Africa s vehicle output, the automotive industry contributes 7.1% of the country s gross domestic product (GDP). In addition, vehicle production is one of the fastest growing industries, and the secondbiggest industry in South Africa s manufacturing sector. This clearly demonstrates the industry s overall contribution to the intentions of the Accelerated and Shared Growth Initiative of South Africa (ASGISA), generally and the Provincial Growth and Development Plan (PGDP), specifically. 15

Entrepreneurship opportunities for growth and investment in the following targeted sectors Agriculture, Agro-Industry Agro-Forestry and Furniture Industry The forestry developments and the construction of the N1 toll road as part of the Wild Coast. The Timber Industries Development Programme is progressing well. Existing role players in the timber and forestry sector have indicated their growth and expansion plans. Steinhoff purchased the North East Cape forests owned by Mondi, and as part of their estimated1.3 billion investment, there will be a new sawmill, tree nursery, chipboard factory and a door factory. This impressive investment promises to create approximately 3 000 direct and many indirect jobs in a very poor and disadvantaged area of the province. Tourism and Hospitality Industry The age-old forests occur at Keiskammahoek, Dwesa, Port St Johns and Bathurst; dune forests are found at Alexandria; and there are mangroves along the Wild Coast. Rolling grasslands dominate the eastern interior of the province, while the western central plateau is savanna bushveld. The northern inland is home to the aromatic, succulent-rich Karoo. The Provincial Industrial Strategy provides a clear package of support measures for growing the job creating sectors of the economy. Joint Initiative on Priority Skills Acquisition (JIPSA) and Provision of Employment Opprtunities for Unemployed Youth The province has successfully created a central data base of unemployed graduates within the province, and has to date placed a total of 848 unemployed graduates within various government departments. This is part of government s Joint Initiative on Priority Skills Acquisition (JIPSA). The Initiative aims to provide practical experience and skills to graduates through internships, learnerships, experimental training with view to offering permanent employment. The province is using innovative ways to recruit, skill, capacitate and retain a public service cadre committed to serving with humility. There is a role for private sector and other partners to support government s efforts in poverty reduction. 16 Other potential growth sectors include Bio-Fuels Chemicals Mining 16The Eastern Cape Province is indeed alive with possibilities

Eastern Cape Tourism Board The Eastern Cape Tourism Board is mandated to develop, promote and market the tourism into and within the province. The Board s 2010 Strategic plan is derived form the overall national provincial growth and development strategic plans. The Tourism sector has shown a considerable amount of growth and therefore dishing out wonderfull opportunities for investment. Currently tourism contributes 10 % of the provincial GDP. Due to the demand raised by the 2010 FIFA World Cup, ECTB in conjunction with relevant stakeholders have embarked on developing a 2010 Tourism Readiness Organisation and Implementation Plan. The following trends amongst many were presented to better inform the Boards efforts: Tourists appreciate making their own choices. Tourists are becoming increasingly concerned with the social, cultural and environmental impact of tourism. Tourists are searching for a lifetime experience Amongst many, the following were identified as key opportunities competition will present to businesses in the provinces. As a host city where world cup matches will take place As a Base Camp where participating teams base for the duration of the tournament. Fan Parks and Public Viewing Areas Where non-ticket holders have a place where matches games can be watched with other supporters MARKET OFFERINGS OF THE EASTERN CAPE PROVINCE Accommodation Hotels, Game Lodges, B&B, Guest House and Home Stays Cultural Heritage Battlefields, Museums, Heritage Sites, Forts and old Buildings Mountains/Scenery Ukhahlamba & Amatole Mountains (Hiking and Horse trails) Beaches Unspoilt beach Wild Coast and Sunshine Coast and Kouga (Highest waves in Jeffrey s Bay) Wild Life Bird Watching, Game Viewing with big 7: Addo National Park and Shamuwari Private Game Reserve Adventure Bungee jumping, hiking trails, treetop canopy, skiing resort PROVINCIAL MARKETING STRATEGIES IN RELATION TO TOURISM Trade marketing: Building sustainable and profit driven trade relationships domestically and abroad Consumer Marketing: Brand Building strategy focusing on domestic and international markets Business Tourism;. To use Group Tourism to grow arrivals. Use events to address issues of seasonality and distribution. 17

18 The Eastern Cape Province a place where leaders are born

The Eastern Cape a Compelling place to LIVE, WORK and INVEST! The Eastern Cape must find its rightful place and get a greater slice of the economic opportunities that we want to attract. I think Coega IDZ signals the beginning. It was for a long period that Eastern Cape was regarded as a Detroit of South African motor industry but now is the time to make sure that people benefit through increased economic growth and job creation. - Danny Jordaan The Leader in Excellence at the centre of a coherent, pro poor Provincial Administration

Office of the Premier Building, 2nd Floor, Independence Avenue, Bisho Private Bag X0047, Bisho, South Africa, 5605 Tel.: +27 (0)40 609 6301 Fax: +27 (0) 40635 1166 Email: guy.rich@otp.ecprov.gov.za Website: www.ecpg.gov.za Ocean Terrace Park, Moore Street, Quigney, East London PO Box 11197, Southernwood, South Africa, 5213 Tel.: +27(0)43 704 5600 Fax: +27(0)43 704 5700 Email: info@ecdc.co.za Website: www.ecdc.co.za Cnr Longfellow & Aquarium,Quigney, East London P O Box 18373, Quigney, South Africa, 5211 Tel.: +27(0)43 701 9600 Fax: +27(0)43 701 9649 Email: info@ectourism.co.za Website: www.ectb.co.za Chester Road, Sunnyridge, East London, South Africa PO Box 5458, Greenfields, South Africa, 5208 Tel.: +27 (0)43 702 8200 Fax: +27 (0)43 736 6405 Email: info@elidz.co.za Website: www.elidz.co.za Libra Chambers, Cnr Oakworth Road & Carnarvon Place Humerail, Port Elizabeth, 6001 Private Bag X13130, Humewood, South Africa, 6013 Tel.: +27 41 408 4800 Fax: +27 41 408 4998 Email: contact.centre@coega.co.za Website: www.coega.co.za ECGBB Building, Quenera Office Park, Quenera Drive, Beacon Bay, East London P.O. Box 15355, Beacon Bay, South Africa, 5205 Tel.:+27(0)43 702 8300 Fax:+27(0)43 748 2218 Website: ecgbb.co.za 6 St Marks Road, Southernwood, East London, South Africa Tel.: +27 (0)43 742 4450 Fax: +27 (0)43 742 5566 Website: www.ecparks.co.za 20