THE MILESTONES OF INDONESIA SUSTAINABLE TOURISM DESTINATION

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THE MILESTONES OF INDONESIA SUSTAINABLE TOURISM DESTINATION Dr. Diena Mutiara Lemy, A.Par., M.M. z z General Secretary of AITTEI/HILDIKTIPARI Chairman of Pelita Harapan School of Hospitality and Tourism October 2017 Sempu Island East Java

z z CONTENT Background Roadmap and Programs The Stakeholders The Milestones The Next Plan The Role of Higher Education Communities

BACKGROUND z

BACKGROUNDS The rapid growth of Indonesia s tourism industry The growth Tourism as the core business The government realize the potential of Indonesia s tourism To implement the principles of sustainable tourism development The commitment 4

z ROADMAP & PROGRAMS

z ROADMAP

Sustainable Tourism Programs Reporting Research & Monitoring Economy Community STD : Sustainable Tourism Destination Recommendation STO Sustainable Development in Tourism STD Environment STO: Sustainable Tourism Observatory Assesors - Assessment STC Certification STC: Sustainable Tourism Certification Acreditation

SCOPING SUSTAINABLE TOURISM PROGRAM: Initiatives / Activities National Guidelines on Sustainable Tourism Program Sustainable Tourism Strategy Platform Sustainable Tourism Master plan MoU and Destination Contract on Sustainable National and International Assessor Training Program Facilitator and Local Partner Training International Conference National Conference on STD Prototyping 10 Priority Destination STD KEY MEASURES Economic Capacity Building Local Community Training for Trainers Community Empowerment facilitators and local partners Environment Climate Change Response

SUSTAINABLE TOURISM PROGRAM: Initiatives / Activities SCOPING KEY MEASURES National Guidelines on STO Prototyping 5 STOs STO: Pre-Establishment Acceptance Procedure Stakeholder Engagement Developing Issues and Indicators Monitoring and Reporting Communication and information sharing Research Field Research Action Research Reporting National Conference on STO Recommendations National Conference on STO (Wonderful Indonesia Sustainable National Tourism Observatory/WINSTO) INSTO STO

SUSTAINABLE TOURISM PROGRAM: Initiatives / Activities SCOPING National Guidelines on STC Certification in Sustainable Destination Training for Assessors Cooperation with GIZ, Earthcheck Prototyping 3 destinations STC KEY MEASURES Assessment Comprehensive and snapshot assessment Accreditation National Agency Recommendation Indonesia Sustainable Tourism Award ASEAN Sustainable Tourism Award Labelling

SUSTAINABLE TOURISM PROGRAMS Socialization and Scale Up Sustainable Tourism Destination Standard World Recognition Recommendation and Scale Up Three Parted Agreement Apply to UNWTO Sustainable Awards Pilot Projects/ Boundaries Pioneering Institution (NWG, Local Partner) Implementation Agreement STD Stakeholders Training/ Capacity Building Technical Report & Monitoring Programme STO Destination Information Certification Best Practice STC Capacity Building Snapshot Assessment/ Inventory UNWTO Approval and Launching STO Workshop/ Visit Certification Body Counterpart: 1. GTSC 2. National Working Group 3. 20 Regions 4. UNSDSN Counterpart: 1. UNWTO 2. 5 Regions (Prototyping) 3. 5 Universities (Prototyping) 4. National Secretariat Business Development & Marketing New Destination & Market Connect Counterpart: 1. GTSC 2. Earthcheck/Certification Body 3. GIZ 4. National Working Group Awards Marketing Leadership Networking 24

z z THE STAKEHOLDERS

z Tourism Stakeholders Academician Business Community Government Media

ECOSYSTEM MODEL FOR SUSTAINABLE TOURISM INDONESIA SDGS SCP Climate Change Respons UNWTO GSTC Indicators, Criteria & Standard STD - Prototyping - Destination Lab/Case Clinic VISIONING & COMMITMENT ROADMAP Sustainable, Inclusive, Competitive INDONESIA Sustainable Tourism Council (Pentahelix ABGCM) STO - International (UNWTO) - National - Local BUSSINES MODEL INDUSTRIES/PLAYER (Research, ITC, Digital), FINANICIAL CAPITALS, MEDIA (NGO S, COMMUNITY, GOVERNMENT) (Holding-space, Cocreation, Co-evolving Co-work / Partnership) ISTA-Sustainable Award SEMINAR/WORKSHO P INTERNATIONAL CONFERENCE SUSTAINABLE TOURISM CLUB STC - Accreditation - Certification Body

COLLABORATIVE EFFORTS Target, Policy & Programs Data, Indicators Development Dissemination, Communication and Advocacy Regulation and Budget Monitoring, Evaluation and Reportin Government & Parlement Academision SDGs in Indonesia Capacity Building Evaluation Policy Paper/Brief, input for Policy Formulation Data and Indicators Development Media Advocacy, Awareness and Capacity Building Dissemination and Monitoring Advocacy within Business Sector Program Facilitation (Communications, Capacity Building, Funding collaborations) Philanthropy & Business Community Dissemination and Advocacy Program Facilitation

z THE MILESTONES

THE MILESTONES (STD Standards) Adopting GSTC (Global Sustainable Tourism Council) Criteria GSTC Recognition The Minister of Tourism Decree on STD standards for Indonesia (Permen No. 14 Tahun 2016) Launching of The Decree on PATA Travelmart 2016

THE MILESTONES (STD Assessors) Assessor Training on GSTC Criteria (Oct 2015) STD Assessors Snapshot Assessment in Wakatobi, Pangandaran, Sleman Assessor Workshops

THE MILESTONES (STD Certification) The establishment of STD certification guidance STD Certification Socialization Workshops Pilot projects on Kelimutu with Green Destination

THE MILESTONES (ISTA Indonesian Sustainable Tourism Award) The establishment of ISTA Guidance ISTA Launching and Socialization of ISTA ISTA Awarding Night

Highlights of Indonesia STD Criteria Recognized by GSTC Implementable Indonesia Sustainable Tourism Criteria Enriched by Local Wisdom Integrated & Comprehensive

STD: National Sustainable Destination Criteria SECTION A: Demonstrate effective sustainable management A1 Sustainable destination strategy A2 Destination management organization A3 Monitoring A4 Tourism seasonality management A5 Climate change adaptation A6 Inventory of tourism assets and attractions A7 Planning Regulations A8 Access for all A9 Property acquisitions A10 Visitor satisfaction A11 Sustainability standards A12 Safety and security A13 Crisis and emergency management A14 Promotion 22 26

STD: National Sustainable Destination Criteria SECTION B: Maximize economic benefits to the host community and minimize negative impacts B1 Economic monitoring B2 Local Career Opportunity B3 Public participation B4 Local community opinion B5 Local access B6 Tourism awareness and education B7 Preventing exploitation B8 Support for community B9 Supporting local entrepreneurs and fair trade 23 26

STD: National Sustainable Destination Criteria SECTION C: Maximize benefits to communities, visitors, and culture; minimize negative impacts C1 Attraction protection C2 Visitor management C3 Visitor behavior C4 Cultural heritage protection C5 Site interpretation C6 Intellectual property 24

STD: National Sustainable Destination Criteria SECTION D: Maximize benefits to the environment and minimize negative impacts D1 Environmental risks D2 Protection of sensitive environments D3 Wildlife protection D4 Greenhouse gas emissions D5 Energy conservation D6 Water Management D7 Water security D8 Water quality D9 Wastewater D10 Solid waste reduction D11 Light and noise pollution D12 Low-impact transportation 25 26

THE NEXT PLAN Supporting Indonesia as Sustainable Tourism Hub for Asia and Pacific Region Learning and Sharing Sustainable Tourism Practices Promoting Sustainable Tourism for Destination Excellences and Reputation Undertaking Capacity Building Promoting Sustainable Tourism Club and Networking Reinforcing Eco development, Green Infrastructure, Green Investment as well as Green Tourism Encouraging Collective Stakeholder Awareness and Commitment Local leadership and Championship Strengthening cooperation, partnership and collaboration with local, national and global stakeholders

THE ROLE OF HIGHER EDUCATION COMMUNITIES Preparing future leaders in tourism industry who own the sustainable tourism values.

THE ROLE OF HIGHER EDUCATION COMMUNITIES a)- Applying stewardship, mutually, ethics, knowledge, and professionalism in the curriculum b)- Advocating the values of sustainability dan humanity in teaching and learning process a)- Field Research b)- Data and indicators development c)- Policy paper/brief, input for policy formulation a)- Capacity building b)- Monitor the application of sustainable tourism values in destinations

Sources: Sustainable Tourism Development Key Concept, Principles, Best Practices And Challenges In Indonesia; Dr. Frans Teguh (2017) Peningkatan Peran Pendidikan Kepariwisataan Dalam Mewujudkan Indonesia Sebagai Top 5 Destinasi Berkelas Dunia Dan Berkelanjutan; Prof. Dr. Ir. Kadarsah Suryadi, Dea & Dr.Ir.Budi Faisal, Maud. (2016) GSTC Criteria For Destination; (2017) Permen Pariwisata No. 14 Tahun 2016 Tentang Pedoman Destinasi Pariwisata Berkelanjutan

z z z For your kind attention Thank you Dr. Diena M. Lemy e-mail: diena.lemy@uph.edu