OVERVIEW Four year annual average to the year ending September 2014

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Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Visitors (000's) LGA PROFILE - Newcastle OVERVIEW Total Visitors (overnight and domestic daytrip) (000's) 3,494 80,316 Total Overnight Visitors (000's) 1,086 28,105 Total Nights (000's) 4,239 154,563 Total Spend (overnight and domestic daytrip) ($ Million) 774 26,503 Total Overnight Visitor Spend ($ Million) 532 20,955 4000 Newcastle Visitors International overnight, domestic overnight and domestic daytrip visitors 3500 3000 2500 2000 1500 1000 500 0 Four Year Rolling Annual Average SOURCE: International Visitor Survey and National Visitor Survey, Tourism Research Australia (TRA) NOTES: Geographical groupings: The information contained within this document is based on statistical geographical areas known as SA2s which have been drawn by the Australian Bureau of Statistics (ABS). The use of SA2 regions rather than Local Government Areas (LGAs) means that the above data is for a geographic region that may not exactly match the boundaries of the LGA in question. As such, the data in this report should be considered as the best approximation of the visitor profile in each LGA. TRA's change to SA2 reporting means that this profile is not comparable with previous LGA profile reports. Expenditure: Expenditure for this LGA is based on the TRA estimates for the larger tourism region. Expenditure = spend per night in the tourism region x number of nights spent in the LGA (daytrip visitor spend based on visitor numbers). Four Year Annual Average: A four year annual average is the sum of the figures (visitors, nights or expenditure) from the last four years divided by four. (Year Ending (YE) Sep 2011 + YE Sep 2012 + YE Sep 2013 + YE Sep 2014) / 4 = Four year annual average ending September 2014. *The presence of a star indicates that there is an insufficient survey sample for this category. As a result, the corresponding data cannot be published.

INTERNATIONAL TRAVEL Visitors (000's) 76 2,910 Nights (000's) 1,665 70,300 Average Length of Stay (nights) 21.9 24.2 Expenditure ($ Million) 111 6,488 Spend per visitor ($) 1,460 2,229 Spend per night ($) 67 92 Purpose of Visit (visitors) 000's LGA % NSW % Holiday 39 51% 56% VFR 22 30% 27% Business 8 10% 13% Education 5 7% 5% Employment 2 3% 3% Other * * 4% Purpose of Visit (nights) 000's LGA % NSW % Holiday 401 24% 32% VFR 341 20% 24% Business 60 4% 6% Education 639 38% 26% Employment 217 13% 11% Other * * 1% Top 3 Transport Types (visitors) 000's LGA % NSW % Private or company car 23 30% 28% Long distance train (non-suburban) 13 17% 4% Aircraft 12 16% 31% Top 5 Origin Markets (visitors) 000's LGA % NSW % United Kingdom 12 16% 11% USA 9 11% 10% New Zealand 8 11% 13% Germany 6 8% 4% China 4 6% 13% Top 5 Accommodation Types (nights) 000's LGA % NSW % Rented house / apartment / unit / flat 761 46% 42% Home of friend or relative (no payment required) 484 29% 30% Educational institution (eg university) 132 8% 2% Hotel, resort, motel, motor Inn 87 5% 11% Backpacker / hostel 57 3% 6%

INTERNATIONAL TRAVEL Travel Party (visitors) 000's LGA % NSW % Unaccompanied traveller 46 60% 54% Adult couple 12 16% 20% Friends and/ or relatives travelling together 9 12% 10% Family group - parent(s) and children 6 8% 10% Business associates travelling together 3 4% 4% School tour group (teachers and/or students) * * 1% Age Group (visitors) 000's LGA % NSW % 15-24 years 21 28% 18% 25-34 years 21 28% 26% 35-44 years 9 12% 17% 45-54 years 9 12% 16% 55-64 years 9 12% 15% 65 years or over 6 7% 8% SOURCE: International Visitor Survey, YE September 2011 to YE September 2014, TRA An International Visitor is a foreign resident over 15 years of age who visited Australia for a period of less than 12 months and spent at least one night in the respective LGA. *The presence of a star indicates that there is an insufficient survey sample for this category. As a result, the corresponding data cannot be published.

DOMESTIC OVERNIGHT TRAVEL Visitors (000's) 1,010 25,194 Nights (000's) 2,574 84,263 Average Length of Stay (nights) 2.5 3.3 Expenditure ($ Million) 421 14,467 Spend per visitor ($) 417 574 Spend per night ($) 164 172 Purpose of Visit (visitors) 000's LGA % NSW % Holiday 241 24% 42% VFR 485 48% 37% Business 209 21% 17% Other 75 7% 6% Purpose of Visit (nights) 000's LGA % NSW % Holiday 544 21% 47% VFR 1,259 49% 35% Business 524 20% 13% Other 242 9% 5% Top 3 Transport Types (visitors) 000's LGA % NSW % Private or company vehicle 774 77% 76% Air transport 146 14% 17% Railway 63 6% 4% Origin (visitors) 000's LGA % NSW % Sydney 321 32% 28% Regional NSW 445 44% 41% Total Intrastate 765 76% 68% Victoria 73 7% 11% Queensland 106 10% 11% ACT 27 3% 5% Other Interstate 38 4% 4% Total Interstate 245 24% 32% Origin (nights) 000's LGA % NSW % Sydney 619 24% 26% Regional NSW 1,051 41% 36% Total Intrastate 1,670 65% 62% Victoria 209 8% 13% Queensland 432 17% 14% ACT 82 3% 5% Other Interstate 181 7% 7% Total Interstate 904 35% 38%

DOMESTIC OVERNIGHT TRAVEL Top 5 Activities (visitors) 000's LGA % NSW % Visit friends and relatives 592 59% 49% Eat out at restaurants 567 56% 58% Go shopping (pleasure) 239 24% 26% Go to the beach (including swimming) 217 21% 23% General sight seeing 216 21% 25% Top 5 Accommodation Types (nights) 000's LGA % NSW % Friends or relatives property 1,373 53% 39% Hotel, resort, motel or motor Inn 724 28% 25% Rented house, apartment, flat or unit 221 9% 10% Caravan park or commercial camping ground 66 3% 13% Own property (e.g. holiday house) * * 4% Travel Party (visitors) 000's LGA % NSW % Travelling alone 324 32% 26% Adult couple (in a relationship sense) 255 25% 27% Travelling with Children 204 20% 26% Friends or relatives - without children 148 15% 15% Business Associates 68 7% 4% Other * * 2% Age Group (visitors) 000's LGA % NSW % 15-24 years 162 16% 15% 25-34 years 189 19% 17% 35-44 years 185 18% 18% 45-54 years 204 20% 19% 55-64 years 151 15% 16% 65 years or over 119 12% 15% SOURCE: National Visitor Survey, YE September 2011 to YE September 2014, TRA A Domestic Overnight Visitor is an Australian resident over 15 years of age who spent at least one night away from home (but no more than 12 months) at a location at least 40 km from home. *The presence of a star indicates that there is an insufficient survey sample for this category. As a result, the corresponding data cannot be published.

DOMESTIC DAYTRIP TRAVEL Visitors (000's) 2,408 52,212 Expenditure ($ Million) 242 5,548 Spend per visitor ($) 100 106 Purpose of Visit 000's LGA % NSW % Holiday 818 34% 47% VFR 785 33% 30% Business 384 16% 11% Other 421 17% 13% Top 5 Origin Markets 000's LGA % NSW % Hunter 986 41% 10% Sydney 837 35% 42% Central Coast 342 14% 6% North Coast NSW 143 6% 9% New England North West * * 3% Top 5 Activities 000's LGA % NSW % Eat out at restaurants 1,061 44% 44% Visit friends and relatives 885 37% 36% Go shopping (pleasure) 490 20% 21% Go to the beach (including swimming) 284 12% 10% General sight seeing 254 11% 15% Age Group 000's LGA % NSW % 15-24 years 320 13% 14% 25-34 years 353 15% 16% 35-44 years 391 16% 17% 45-54 years 512 21% 17% 55-64 years 395 16% 17% 65 years or over 438 18% 19% SOURCE: National Visitor Survey, YE September 2011 to YE September 2014, TRA A Domestic Daytrip Visitor is an Australian resident over 15 years of age who went on a trip of at least four hours duration (but did not stay the night) and with a round trip distance of at least 50 km. Routine trips (such as travel to work) and daytrips undertaken as part of a longer overnight trip are not included. *The presence of a star indicates that there is an insufficient survey sample for this category. As a result, the corresponding data cannot be published.