TOURISM & THE MINNESOTA ECONOMY ANNUAL ECONOMIC IMPACT Travel/tourism in Minnesota generates: $10.5 billion in gross sales $650 million in state sales tax CONTRIBUTING TO THE ECONOMY Travelers in Minnesota spend more than $32 million a day. These dollars circulate widely into Minnesota s local and state economies, supporting a variety of businesses and amenities that add to Minnesotans quality of life. Tourism is comparable to agriculture in its contributions to the gross state product. GROWTH IN THE TOURISM INDUSTRY Sales at leisure and hospitality businesses grew 26% from 2000 to 2005. 1975 $1.4 in Billions 1980 $2.3 1985 $3.2 1990 $4.0 1995 $5.6 2000 $8.1 2005 $10.2 * $10.5 (billion) gross sales for 2006 Leisure & Hospitality Gross Sales 1975-2006* RETURN ON INVESTMENT Every $1 invested in state tourism marketing returns an estimated $4.60 in state and local taxes $20.40 in wages $53 in gross sales 1
TRAVELERS & DESTINATIONS TRAVELERS IN MINNESOTA Minnesota s 41 million annual person-visits are distributed throughout the state. D C A B A Twin Cities Area 45% B Northeast 16% C North Central/West 21% D Southern 19% Note: A person-visit is one person on a day trip or one person staying overnight in one accommodation for one or more nights. TRAVELER SPENDING BY EXPENDITURE: Shopping 25% Recreation 25% Food 24% Lodging 14% Transportation 11% TRAVELER EXPENDITURES BY SEASON SPRING 22% WINTER 16 % FALL 23% SUMMER 39% 2
TOURISM EMPLOYMENT Tourism means jobs in communities across Minnesota. The leisure and hospitality industry accounts for: 244,200 full-and part-time jobs $3.7 billion in wages Growth in Leisure & Hospitality Jobs 1975 106,573 Leisure & Hospitality 1980 142,897 Employment 1985 159,860 1975-2006* 1990 181,956 1995 214,265 2000 235,023 2005 242,304 * 244,200 jobs for 2006 Over the past 30 years, the number of leisure & hospitality jobs has more than doubled. Leisure & hospitality jobs increased 127% from 1975 to 2005. The payroll for this sector grew even more during this same period 157% (inflation-adjusted). Leisure & Hospitality Jobs by County, 2006 0 to 300 301 to 1,000 1,001 to 3,000 3,001 to 72,500 3
ECONOMIC IMPACT by County Leisure and Hospitality Industry 2006 PRIVATE County GROSS SALES STATE SALES TAX SECTOR EMPLOYMENT TWIN CITIES METRO REGION Anoka $422,744,203 $27,064,740 11,019 Carver $128,493,060 $8,027,521 3,036 Chisago $48,807,980 $2,890,033 1,550 Dakota $665,202,273 $42,239,585 17,114 Hennepin $3,421,174,671 $214,863,265 72,162 Ramsey $1,531,704,703 $95,213,052 27,301 Scott $303,564,692 $14,922,600 5,777 Washington $393,516,538 $25,060,674 10,896 Wright $126,502,456 $7,599,772 4,265 Region Total $7,041,710,576 $437,881,242 153,120 NORTHEAST REGION Aitkin $18,753,964 $1,247,087 517 Carlton $46,637,864 $2,993,642 1,162 Cook $48,461,833 $3,027,971 901 Isanti $26,160,542 $1,715,083 966 Itasca $62,833,201 $3,776,491 1,539 Kanabec $10,987,083 $695,560 261 Koochiching $24,796,829 $1,532,327 620 Lake $28,883,792 $1,762,762 819 Pine $58,606,126 $3,472,155 963 St Louis $393,113,979 $24,919,416 10,184 Region Total $719,235,213 $45,142,494 17,932 Notes: Leisure and hospitality businesses include lodging, eating and drinking establishments, and arts, entertainment and recreation. 4
SOUTHERN REGION ECONOMIC IMPACT by County Leisure and Hospitality Industry 2006 PRIVATE County GROSS SALES STATE SALES TAX SECTOR EMPLOYMENT Big Stone $4,021,137 $269,406 168 Blue Earth $126,992,800 $7,916,694 3,655 Brown $33,904,158 $2,135,268 1,218 Chippewa $18,934,808 $837,675 419 Cottonwood $7,498,157 $483,712 284 Dodge $13,318,656 $783,723 382 Faribault $10,680,063 $719,290 365 Fillmore $19,095,842 $1,266,473 615 Freeborn $35,104,373 $2,282,229 1,106 Goodhue $64,478,303 $4,090,610 1,915 Houston $9,363,168 $624,684 284 Jackson $9,519,925 $545,622 302 Kandiyohi $64,083,724 $3,790,874 1,775 Lac Qui Parle $2,764,319 $175,612 158 Le Sueur $23,581,686 $1,421,479 719 Lincoln $4,712,148 $217,717 102 Lyon $37,649,623 $2,490,961 1,120 McLeod $37,302,071 $2,435,286 1,174 Martin $24,838,648 $1,519,998 852 Meeker $14,472,301 $945,158 503 Mower $57,497,327 $2,889,326 1,325 Murray $5,249,050 $350,663 209 Nicollet $28,984,746 $1,877,331 990 Nobles $25,503,951 $1,624,902 892 Olmsted $329,419,343 $20,645,226 7,768 Pipestone $9,179,967 $590,970 309 Redwood $23,920,150 $1,616,013 391 Renville $8,399,497 $548,466 269 Rice $68,013,683 $4,090,151 1,897 Rock $8,513,541 $557,303 283 Sibley $5,719,803 $389,815 216 Steele $54,946,001 $3,436,071 1,722 Swift $6,933,204 $469,012 228 Traverse $2,021,751 $140,335 30 Wabasha $19,045,396 $1,227,099 715 Waseca $12,712,168 $821,596 416 Watonwan $8,140,574 $465,342 269 Winona $55,482,843 $3,663,786 2,105 Yellow Medicine $11,214,381 $559,950 226 Region Total $1,303,213,286 $80,915,828 37,376 5
PRIVATE County GROSS SALES STATE SALES TAX SECTOR EMPLOYMENT NORTH CENTRAL/WEST REGION Becker $57,799,017 $3,728,449 1,387 Beltrami $62,905,087 $4,016,501 1,845 Benton $41,436,185 $2,754,702 1,152 Cass $91,159,511 $5,484,138 1,739 Clay $58,961,338 $3,586,894 1,980 Clearwater $4,341,746 $283,961 145 Crow Wing $185,294,079 $11,186,708 4,115 Douglas $86,597,417 $5,453,167 2,249 Grant $2,119,295 $125,000 114 Hubbard $26,406,572 $1,673,955 842 Kittson $2,258,350 $142,635 86 Lake of the Woods $22,650,604 $1,257,476 448 Mahnomen $26,259,892 $1,017,665 79 Marshall $3,996,005 $298,055 145 Mille Lacs $49,093,453 $3,003,168 1,101 Morrison $28,938,686 $1,910,190 1,018 Norman $3,263,803 $228,741 94 Otter Tail $58,166,954 $3,701,659 2,025 Pennington $16,353,373 $1,056,596 549 Polk $36,305,686 $2,225,137 1,154 Pope $12,363,571 $836,281 362 Red Lake $2,710,600 $187,095 45 Roseau $14,364,387 $920,621 474 Sherburne $74,345,883 $4,561,624 2,199 Stearns $257,726,015 $15,559,223 7,879 Stevens $11,298,222 $640,455 393 Todd $16,502,501 $1,066,088 506 Wadena $14,025,418 $910,719 435 Wilkin $5,537,793 $359,796 196 Region Total $1,273,181,443 $78,176,699 34,756 MINNESOTA State Total $10,502,811,976 $650,431,384 244,200 Notes: State total does not equal the sum of counties or regions because some data is withheld to avoid disclosure of individual businesses; and some state level data is for businesses located outside of Minnesota. Leisure and hospitality businesses include lodging, eating and drinking establishments, and arts, entertainment and recreation. 6
121 7th Place East, Suite 100 Saint Paul, MN 55101 651-297-2333 800-657-3637 Information for the tourism industry, including additional research reports and information on state tourism marketing programs, is available at: www.industry.exploreminnesota.com Sources: Explore Minnesota Tourism, spring/summer 2000; The Economic Impact of Expenditures by Travelers on Minnesota, June 2005-May 2006, Davidson-Peterson Associates; Minnesota Department of Revenue, 2006; Minnesota Department of Employment and Economic Development, 2006; Bureau of Labor Statistics EMT1/08 5M