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Trends in Foodservice Michael Stoltz/Bob Cordier Big Kahuna s Waterpark Revenue / Food and Beverage Manager
Full Service Cabanas
Trends in Foodservice Waterparks Full Service Cabanas Ultimate experience for your guest Server for the day Offer photos and retail items Knowledge of the park and surrounding tourist area Opportunity for one on one interaction with your guest by management Upselling Customers spend more money when they don t have to stand in line Raise your per cap
Trends in Foodservice Waterparks Cabana Per Cap 1 0.8 0.6 0.59 0.69 0.78 0.88 0.93 0.94 0.4 0.2 0 2011 2012 2013 2014 2015 2016
Think Outside the Box
Think Outside the Box
Trends in Foodservice Waterparks Making the most of each opportunity Take a location and expand on it Take what is given to you by vendors and build around it when dollars are short Vendors will give you the equipment if you build their business Create meals in your non kitchen areas. Sell such items as wraps, salads and hot dogs. This helps in reducing your lines at your main kitchens. This idea enhanced both our Frozen Ice cream and frozen drink sales
Trends in Foodservice Waterparks Per Cap 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 0.26 0.5 0.65 0.64 0.66 2012 2013 2014 2015 2016
Trends in Foodservice Waterparks Affordable Pricing Do not outprice the average customer Create family meals at a discounted price Create a menu that works for both speed and value Guest are always looking for a discount or value meal They want to feel like they are getting a deal
Trends in Foodservice Waterparks Speed of Service Put your menu boards at the beginning of your lines and at the register Limit your choices by keeping your menus smaller Large menus slow down the decision making process Slows down the speed of service by your employees Design your kitchens and your menus for speed of service Have a yearly plan in place Continue changing and looking for items that will work Faster service will create a higher per cap
Souvenir Cups
Trends in Foodservice Waterparks Expand on the Souvenir Cup business One of the most important ideas is to have tier levels for your everyday souvenir cups New souvenir cups each year Build on your groups by upselling an Event Day cup Allow free refills for the day at a discounted price Snack vouchers Offer souvenir cups for frozen drink and Daiquiris Pick cups for everyday use. Allows for free advertising.
Souvenir Cup Ideas
Front Gate
Trends in Foodservice Waterparks Front Gate Revenue Retail at your front gate (Doubled sales the first year) Souvenir photos (Increased sales by 75% in the first year) Snacks and impulse buying Snacks for the road Sell off your perishable items and reduce waste Offer popcorn, pretzels, sliced pizza, etc. at discounted prices and get something for items that you would have to throw away at the end of the business day
Trends in Waterpark Retail Tiffany Roberts Wet n Wild Emerald Pointe Waterpark Revenue Manager
Trends in Waterpark Retail BEFORE
Trends in Waterpark Retail AFTER
Trends in Waterpark Retail Raise retail per cap and revenue Make the Gift Shop more inviting Create higher foot traffic Easier access Fixtures outside the Gift Shop to display items
Trends in Waterpark Retail Easily Accessible Located outside of Wavepool Waterpark Essentials Sunscreen Sunglasses Aquasox Towels Waterproof Cases
Trends in Waterpark Retail Located at exit gate Small souvenir items for low price Opportunity for one last purchase
Trends in Waterpark Retail RETAIL PER CAP $0.60 $0.56 $0.50 $0.44 $0.40 $0.30 $0.20 $0.10 $0.00 2015 2016
Trends in Waterpark Retail
Trends in Waterpark Retail Created a wider selection of candy Increased revenue REFRESHMENT REVENUE 2013 2014 2015
Hot Items Light-Up Items Waterproof Cases Underwater Cameras
Hot Items Plush and Toys Emoji Items Aquasox Lifeguard Products
Amusements & Attractions Food Purchasing Organization
HOW MANY IN THIS GROUP ARE CURRENTLY ON A FOOD BUYING PROGRAM?
IAAPA Endorsed Food Program Primary Vendor Agreement/ Audited by AAFPO Aggressive Fixed Margins with Exclusive Distributor Network and special pricing negotiated with Manufacturer Partners for Food, Beverages(Non-Alcoholic), Snacks, Paper, Chemicals & Supplies with 3500+ items. Participation is voluntary and FREE for IAAPA members. It costs you nothing to validate your current pricing & practices.
AAFPO Distributors Provide national distribution network Provide one standardized agreement Provide leading technology Cheney Brothers (FL/GA/Carolinas) Ben E. Keith (Texas, Alabama, Arkansas, Louisiana, Oklahoma, New Mexico) PFG(Performance Food Group) All other U.S. locations
SIZE MATTERS DISTRIBUTORS & MANUFACTURERS ARE WILLING TO EXTEND BETTER PRICING TO IAAPA MEMBERS & AAFPO, DUE TO OUR COLLECTIVE BUYING POWER.
Recipe for Success! AAFPO s exclusive food cost savings program for IAAPA members is designed to save substantial $$. In some cases as much as 15%! AAFPO is in constant negotiations with Suppliers to achieve the best prices without compromising quality or service. The more participation we get as a group each year, the more we are able to leverage.
INTERESTED? Go to www.aafpo.com web site and complete the form or visit us at Booth #536 A rep from our Dist. network will conduct a personal on site review.