Now a major event in the European calendar EXHIBITOR INFORMATION PACK Cranes, Access Platforms, Telehandlers...
Contents PAGE 2 3 4 5 6 7 8 9 10 11 12 Why You Should Exhibit At Vertikal Days Contact Details & How To Find Haydock Park Event Programme Vertikal Days Times & Dates Networking Party Evening Seminars and Workshops Outdoor Site Plan Indoor Marketplace Plan Stand Information & Pricing Stand Payment Catering Accommodation Site Information & Services Delivery & Collection Unloading Lorry Parking On-site NEW Exhibitor Car Parking Area Stand Clearance Rubbish Clearance Services Generators Equipment Washing Water Stand Pipes Site Security Insurance Safety On-site Risk Assessment Equipment Demonstrations First Aid Toilets Exhibitor Badges Marketing & Promotion Promoting the Event Advertising and Promotion Sponsorship Opportunities 1
Why You Should Exhibit At Vertikal Days IT S NOW A MAJOR EVENT It s become a major event in the European calendar for lifting and access professionals to visit. It s also the only specialist event for the UK & Irish Lifting industry so you know your budget is hitting the right audience. THE BEST BANG FOR YOUR BUCK Offers by far the best value and lowest cost of any lifting and access event. MOST COMPREHENSIVE EQUIPMENT DISPLAY Outside of Bauma, Intermat and ConExpo, Vertikal Days has the largest display of lifting and access equipment. SIMPLE AND EASY TO SET UP The event is easy to exhibit at all stands are prepared and ready to go when exhibitors arrive - you simply bring your equipment and we do the rest. THE MOST HOSPITABLE INDUSTRY EVENT Our hospitality is open to everyone exhibitors and visitors, great food, drinks and live music - it s all paid for in your stand price. NETWORKING FOR PROFESSIONALS The relaxed and informal nature of the event encourages networking between exhibitors and visitors over the two days plus the networking party evening attracts more than 600 people. FORUM FOR INDUSTRY KNOWLEDGE The event plays host to a number of seminars and workshops held by the key industry bodies such as the CPA and IPAF to update its members on regulation changes. THE ORGANISING TEAM IS INDUSTRY TRAINED The Vertikal Days Team all work within the Lifting & Access industry so they can offer professional advice and assistance on how to get the most out of your event. IT S NOT A STATIC EVENT! You can demonstrate your equipment at Vertikal Days! It s a live event with as much action as you want to give it. You can show off the equipment features and your visitors can not only see, but feel the benefits. YEAR ON YEAR GROWTH Vertikal Days will be the 10th year of the event. It has grown year on year since it first started in 2007 if you are selling your products and services to the lifting and access industry, you really need to be here! 2
Contacting the Vertikal Days Team The Vertikal Days team will be on site from 7.30am on Monday 13th June through to Friday 17th June. Vertikal Press Office UK +44 (0)8448 155900 Pam Penny Direct: +44(0)1902 851334 Event Organiser Mobile: +44(0)7917155657 UK Office Fax: +44(0)1902 533151 Email: pp@vertikal.net Leigh Sparrow Direct: +44(0)1295 768340 UK Office Mobile: +44(0)7785258065 Fax: +44(0)1295 786223 Email: lws@vertikal.net Nicole Engesser Mobile: +49 (0)1788877977 German Office Germany +49(0)7618978660 Website www.vertikaldays.net How to find Haydock Park Haydock Park is situated just off J23 of the M6 motorway between the cities of Liverpool and Manchester. The racecourse is signposted from J23 of the M6. Haydock Park Newton-Le-Willows Merseyside WA12 0HQ T: +44(0)1942 402623 3
Event Programme Vertikal Days Times & Dates Build Up (Outdoor Area) Monday 13th June Tuesday 14th June Build Up (Marketplace Indoor Stands) Tuesday 14th June Event Opening Times Wednesday 15th June Thursday 16th June Breakdown (All Stands) Thursday 16th June Friday 17th June 2.00pm to 6.00pm 8.00am to 6.00pm 10.00am to 6.00pm 10.00am to 5.30pm 10.00am to 4.30pm 5.00pm to 8.30pm 8.00am to 2.00pm Vertikal Days Event Networking Networking Party Evening Wednesday 15th June Held on site from 6.30pm Seminars & Workshops There will be a number of seminars and workshops during the event. Details of these will be posted on the website in due course. 4
Outdoor Site Plan NEWTON STAND MEETINGS Haydock Meeting Rooms Haydock Park June 15th - 16th FIRST AID OFFICE EXHIBITOR PARKING STAND KEY Supersize 12m x 20m for longer exhibits Standard 12m x 10m Special locations Covered Trade Stands 6m x 10m Note: These are minimum dimensions and due to the irregular nature of the site, many stands have the possibility to offer additional space RACE COURSE TS1 TS2 TS3 TS4 TS5 TS6 TS7 TS8 TS9 TS10 106 MARKETPLACE CATERING MARQUEE 100 101 102 103 105 107 108 109 110 111 112 104 BBQ/ Sandwiches 200 300 201 301 202 302 203 303 204 304 205 305 206 306 207 307 208 308 209 309 210 310 211 311 212 312 400 401 402 403 404 405 406 407 408 409 410 411 411a 412 500 600 501 502 503 504 505 506 507 508 509 510 511 511a 512 Demo Area 601 602 603 604 605 Demo Area 606 607 608 609 610 611 612 113 213 413 513 613 VISITOR PARKING 5
Marketplace Indoor Plan MP28 MP27 MP26 MP25 MP24 ENTRANCE ENTRANCE MP1 MP2 MP3 MP4 MP5 MP6 MP7 MP29 MP30 MP31 MP32 MP33 MP34 MP39 MP35 MP38 MP36 MP37 MP23 MP22 MP21 MP20 MP19 MP18 MP17 MP16 MP15 MP14 MP13 MP8 MP9 MP10 MP11 MP12 6
Stand Information & Pricing OUTDOOR AREA Early Booking Price Before 1st October 2015 Standard Price After 1st October 2015 Basic Stand - Space only: 3,750 4,050 12m x 10m area 150 VIP entrance tickets 2 networking party tickets Note: Exhibitors taking basic stands need to provide their own gazebo with maximum dimensions of 6m x3m. Hospitality trailers are not permitted. Fully Inclusive Stand includes: 4,150 4,350 12m x 10m area 3m x 3m heavy duty gazebo with tough plastic floor Furniture Pack Trestle Table 150 VIP entrance tickets 4 networking party tickets NEW UPGRADE TO A PAGODA STYLE GAZEBO 3m x 3m 4m x 4m 5m x 5m 6m x 6m + 400 + 530 + 700 + 900 STANDARD GAZEBO Super-size Fully Inclusive Stand includes: 6,950 7,150 12m frontage x 20m depth area 3m x 3m heavy duty gazebo with floor Furniture Pack Trestle Table 150 VIP entrance tickets 4 networking party tickets NEW UPGRADE TO A PAGODA STYLE GAZEBO 3m x 3m 4m x 4m 5m x 5m 6m x 6m + 400 + 530 + 700 + 900 NEW for - Outdoor Trade Stands (TS1-TS10 on site plan) Covered outdoor Trade Stand - includes: 1,995 2,250 6m frontage x 8m depth area 6m x 3m marquee walling with floor Furniture Pack Trestle Table 150 VIP entrance tickets 2 networking party tickets PAGODA STYLE GAZEBO MARKETPLACE INDOOR STANDS Minimum 2.5m x 2.5m area 1,895 2,050 Corner 3m x 4m area 2,200 2,350 All indoor stands include: 2 x Trestle tables with white table cloths 2 x chairs Electrical supply with 2 x sockets 1 x literature rack 2 networking tickets 150 VIP entrance tickets INDOOR MARKETPLACE 7
Stand Payment Deposits The following deposits will be required at the time of booking and the final balance must be paid by FRIDAY 18TH MARCH. Outside Area Stands 1500 +VAT Marketplace Stand 750 +VAT Note: All deposits are non-refundable. PAYMENT INSTRUCTIONS Terms: Strictly 30 days net from the invoice date unless otherwise agreed in writing. All stands booked after March 31st must be paid in full at time of booking. Bank transfer details will be provided on the reverse of your invoice. VAT (Value Added Tax) is chargeable at the rate prevailing and is subject to change according to legislation. The standard terms and conditions of The Vertikal Press Ltd apply. PLEASE QUOTE YOUR INVOICE NUMBER and VERTIKAL PRESS. We reserve the right to charge interest and collection charges if the invoice is not paid within credit terms. Vertikal Press, PO Box 6998, Brackley, NN13 5WY, UK. Tel: +44 (0)8448 155900, Fax: +44 (0)1295 768223 (Vertikal Press Ltd. Registered Office in England, 18 Cross Lane, Helmdon, NN13 5QL, Registered No: 3766294) Cancellation Policy The following cancellation policy applies to all exhibitors booking standard stand locations: All deposits are required at the time of booking and are non-refundable Cancellations received prior to 29th January - 50% of total stand cost payable Cancellations received after 29th January - 75% of total stand cost payable Within six weeks of the event - 100% of total stand cost payable 8
Catering The catering at Vertikal Days is provided centrally and is included in the price you pay for your stand. It is available for your staff and for your customers. Hot lunches are served each day between 12.30 and 14.30 and the bar facility is available from 12 noon to 14.30. Tea, coffee, water and pastries and biscuits are served in the Marketplace all day. QUICK STOP! PRE-ORDER SANDWICHES FOR EXHIBITORS Barry Miles and his catering team will provide exhibitors with a pre-order service for sandwiches on show days. This is for those exhibitors who do not wish to leave their stand during the lunchtime. Note: We want to encourage networking throughout the event and having centralised quality catering brings everyone together both in the Marketplace when sharing a coffee and in the main catering pavilion at lunchtimes. Exhibitors are therefore requested not to bring in their own catering. Flasks of coffee are available from the caterers to take to individual stands. 9
Accommodation We have secured room rates with a number of hotels in the immediate vicinity but to take advantage of these you MUST book via telephone and quote VERTIKAL DAYS. Book as early as you can as there are a limited number of rooms available at these rates. In some circumstances you may find better deals online such as the Holiday Inn where they are not giving special rates for the show. HOTEL: Ramada Encore Haydock DISTANCE: 5 miles TEL NO: +44(0)1942 290040 WEBSITE: encorehaydock.co.uk Single room 70 incl. breakfast or 79 double room incl. breakfast. Note: Bookings of 8 or under will be required to secure reservations with a credit/debit card number with cancellations up to 2pm on the day plus payment on arrival/departure. Any bookings of 9 rooms or more will be subject to group terms and conditions which will have different payment and cancellation terms. General group terms are full payment required 6 weeks prior to arrival and no cancellation allowed after this date. Quote VERTIKAL DAYS HOTEL: Thistle Hotel DISTANCE: 0.3 miles TEL NO: +44(0)1942 272000 WEBSITE: thistlehotels.co.uk Standard Room: 135.00 Bed and Breakfast single occupancy - 135.00 Bed and Breakfast Double Occupancy Premium Room: 145.00 Bed and Breakfast single occupancy - 135.00 Bed and Breakfast Double Occupancy Deluxe Room: 160.00 Bed and Breakfast single occupancy - 170.00 Bed and Breakfast Double Occupancy Note: All above rates are subject to a minimum 2-night stay and include free wi-fi. Quote VERTIKAL DAYS HOTEL: Suites Hotel, Knowsley DISTANCE: 11 Miles TEL NO: +44(0)1515 492222 WEBSITE: suiteshotelgroup.com Bed and Breakfast Single Occupancy - 95.00 Bed and Breakfast Double/Twin Occupancy - 105.00 Quote VERTIKAL DAYS Email: reservations@suiteshotelgroup.com Inclusive of VAT, Full or Continental Breakfast, Free Wi Fi, Complimentary Newspaper, Free Car Parking and use of the Extensive Leisure Facilities Note: cash payments are not accepted on check in and all guests must supply a credit or debit card on arrival for pre authorisation. Holiday Inn 0.2 miles +44(0)871 9429039 holidayinn.co.uk Premier Inn Haydock 0.2 miles +44(0)870 990 6582 premierinn.com Travel Lodge 1.7 miles +44(0)870 1911645 travellodge.co.uk Innkeeper s Lodge 2 miles +44(0)845 1126028 innkeeperslodge.com Premier Inn 3 miles +44(0)8i701 977 270 premierinn.com The Kirkfield Hotel 2 miles +44(0)871 200 3766 kirkfieldhotel.co.uk Park Inn St. Helens 7 miles +44(0)1744 453444 parkinn.co.uk/hotel-sthelens 10
Site Information & Services Delivery and Collection All delivery and collection vehicles should use the main driveway via Lodge Lane and check in before proceeding to the unloading area located next to the car park area. All drivers will be requested to complete a PARKING PERMIT on arrival giving their contact details on site. Unloading There will an un-loading ramp available on site from 9am on Monday 13th June to noon on Friday 17th June. The ramp is provided for on a first come first served basis. Lorry Parking On-site Lorries, vans and trailers may be parked on site in the designated parking areas. Stand Clearance The deadline for clearing of stand spaces and demonstration area is 2pm on Friday 17th June. Exhibitors are responsible for leaving their stand space as clear as they found it. Rubbish Clearance Exhibitors must remove packing and wrapping materials plus all left over scrap and debris from their stand. Skips will be provided on site. Services There are no water or electrical services on exhibitors individual stands. Exhibitors who need electricity to power audio visual equipment are permitted to bring their own generator if required but this must be fitted with a silencer. Generators Generators can be hired direct from Speedy Services the show sponsor at discounted rates. Contact Pam Penny for further information. Equipment Washing Exhibitors should wash equipment prior to arriving on site as environmental regulations prevent us from providing wash down facilities at Haydock Park. Site Security A security service will operate each night from 5.30pm to 10.00am the following morning. This will be in operation from Monday 13th to Friday 17th June. The Organisers cannot be held responsible for any loss or damage to exhibitors property during build-up, during the event, or during breakdown. Insurance Exhibitors are required to provide their own insurance during the buildup, during the event and break-down. You are responsible for insuring against any legal liability incurred in respect to injury or damage to property belonging to third parties for a minimum of 1million. Safety On-site All cranes, access and handling equipment must be displayed and operated within current health and safety regulations and industry best practice. Risk Assessment ALL EXHIBITORS MUST PROVIDE A RISK ASSESSMENT for both buildup, breakdown and event days. Your risk assessment must cover any significant risks that your operators and contractors could create. IMPORTANT! Companies who do not provide Risk Assessment Forms will be unable to exhibit at the event. Equipment Demonstrations Equipment must only be operated by trained and qualified personnel. Demonstration of equipment on individual stands must be supported by a risk assessment document and liability lies solely with the Exhibitor. Separate demonstration areas are available for those wishing to operate larger equipment. In order to encourage operator safety, harnesses with short lanyards MUST be worn by anyone operating a boom-type aerial work platform. Any machine using outriggers MUST be equipped with a suitable set of outrigger mats. Water Stand Pipes Stand pipes are located by the main show entrance and at the Newton Stand for minor cleaning tasks. First Aid A First Aid service will be located opposite the main catering marquee throughout the opening hours of event and on Thursday during main breakdown hours. At all other times First aid kits are available at the organisers office, in the Marketplace and the entrance pavilion. Toilets Toilets are situated close to the Entrance, Marketplace marquee and in the Newton Stand close to the catering pavillion. NEW Exhibitor Car Parking Area Due to increasing visitor numbers to the event, we are introducing a separate car parking area for Exhibitors for. Exhibitors will be able to use both the car park area located next to the Organisers Office plus the designated Exhibitor Parking area. This will open up more car parking space for visitors and be more convenient for stands located the furthest from the entrance. Exhibitor Badges Exhibitor badges will be provided for Exhibitor staff. Exhibitor badges can be pre-printed from the Vertikal Days website from Monday 28th March. 11
Marketing & Promotion The Vertikal Press will be working with exhibitors to promote the event heavily through its network of successful medium and social networking sites to attract lifting equipment professionals, fleet owners, rental companies and major end users. Visitor Invitations Each exhibitor will be given all inclusive visitor tickets for distribution to their customer base. Additional tickets are available, please speak to the Vertikal Days team. Each ticket will entitle visitors to: Entry to the event Car parking Hospitality (hot lunch and refreshments) Copy of Cranes & Access Magazine plus Vertikal Days guide Promotional E-signature E-signatures will be available for all Exhibitors from November 2015. Vertikal.net The Vertikal.net website is attracting in excess of 26 million hits every month. We will be using the website to promote the Vertikal Days event. Advertising Cranes & Access has the UK s and Ireland s largest circulation for any lifting equipment magazine and is circulated to 8,500 named readers plus an additional 8,000 readers of the digital version. Advertisements promoting Vertikal Days will be run in key industry trade publications including Cranes & Access, Cranes Today, Executive Hire News, Rentit, Kran & Buḧne and Movicarga. We will also be working with selected end user trade publications. PR Press material will be sent to over 100 UK and overseas trade publications plus end user trade associations such as electrical contractors, arborists, cleaning and facilities management. Promotional Website Banners Promotional on-line banners on the Vertikal Days website will be available to all Exhibitors from 125 per month. Trade Events The event will be promoted at targeted industry events. Sponsorship Exhibitor sponsorship opportunities will be available for the event. For further information and pricing please contact Pam Penny Types of Sponsorship Available Website Small banner - Dimensions: 150x200 (WxH in pixels) Maximum file size: 30 KB Website Large banner - Dimensions: 300x250 (WxH in pixels) Maximum file size: 40 KB File formats: GIF, JPEG, PNG, HTML, Flash* *Flash is not recommended, as it is not supported on mobile devices. Therefore, an additional format has to be provided with Flash banners as a fallback. Visitor Bags - 2000 required with Vertikal Days logo on one side - ALREADY RESERVED Visitor Lanyards - 2500 required double sided with safety release and Vertikal Days logo on one side Bottled Water - 2500 required, 300-400ml Ground Level Banner Sites - situated on the grassed area just after the entrance to Haydock Park driveway on the right-hand side - Eight sites available - Overall size is 2500x2500x1000 high Vertikal Days Guide to the Event - full page advertising in 24 page pull-out guide plus shortened guide at the visitor entrance We are happy to take on any ideas you might have with regard to sponsorship opportunities. Call or email Pam and talk your ideas through. Associations We will also be working with Industry associations such as AIF, IPAF, PASMA, CPA, NASC, LEEA and ALLMI to promote the event to their membership and to hold meetings and seminars alongside Vertikal Days. 12