1 United Kingdom United States Blue Fin Building 735 East Main Street 110 Southwark Street Hendersonville London SE1 0TA TN 37075 Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664 Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848 www.strglobal.com www.str.com For the Month of December Date Created: Jan 18, 2011 Tab Table of Contents 1 Trend Billings Area 2 Response Billings Area 3 Multi-Segment Select Cities 4 Help 5
Tab 2 - Trend Billings Area For the Month of December Monthly Percent Change Overall Percent Change Currency: USD - US Dollar 30 25 20 15 10 5 0-5 -10-15 -20 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Occupancy ADR RevPAR Occupancy ADR RevPAR Occupancy (%) Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2008 2008 This Year 72.2 74.5 61.8 52.3 40.7 39.4 39.0 51.9 54.4 54.3 61.3 72.8 77.1 80.3 68.3 57.5 48.3 40.5 59.5 56.7 58.8 59.5 56.7 58.8 Last Year 74.4 78.8 62.3 59.0 45.9 41.4 42.5 52.3 53.5 58.4 61.3 71.8 72.2 74.5 61.8 52.3 40.7 39.4 68.1 59.5 56.7 68.1 59.5 56.7 Percent Change -3.0-5.5-0.9-11.2-11.3-4.8-8.2-0.8 1.8-6.9 0.0 1.4 6.8 7.8 10.5 9.9 18.8 2.8-12.7-4.7 3.7-12.7-4.7 3.7 ADR Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2008 2008 This Year 78.44 79.72 75.33 72.71 69.41 69.30 68.73 71.64 71.26 73.97 72.99 77.31 79.49 81.51 75.16 72.95 71.93 69.28 74.25 73.53 74.66 74.25 73.53 74.66 Last Year 79.55 83.16 76.23 73.16 71.69 69.33 69.56 71.42 69.61 69.75 72.46 76.51 78.44 79.72 75.33 72.71 69.41 69.30 68.64 74.25 73.53 68.64 74.25 73.53 Percent Change -1.4-4.1-1.2-0.6-3.2-0.1-1.2 0.3 2.4 6.0 0.7 1.0 1.3 2.2-0.2 0.3 3.6 0.0 8.2-1.0 1.5 8.2-1.0 1.5 RevPAR Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2008 2008 This Year 56.66 59.39 46.55 38.06 28.22 27.30 26.78 37.18 38.79 40.19 44.76 56.27 61.31 65.46 51.31 41.97 34.75 28.06 44.20 41.72 43.94 44.20 41.72 43.94 Last Year 59.21 65.57 47.52 43.14 32.87 28.70 29.53 37.38 37.22 40.72 44.42 54.93 56.66 59.39 46.55 38.06 28.22 27.30 46.78 44.20 41.72 46.78 44.20 41.72 Percent Change -4.3-9.4-2.0-11.8-14.2-4.9-9.3-0.5 4.2-1.3 0.8 2.4 8.2 10.2 10.2 10.3 23.1 2.8-5.5-5.6 5.3-5.5-5.6 5.3 Supply Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2008 2008 This Year 123,783 123,783 119,790 123,783 119,790 123,783 123,783 111,804 123,783 119,790 123,783 119,790 123,783 123,783 119,790 123,783 119,790 123,783 1,428,287 1,457,445 1,457,445 1,428,287 1,457,445 1,457,445 Last Year 120,652 120,652 116,760 120,652 116,760 123,783 123,783 111,804 123,783 119,790 123,783 119,790 123,783 123,783 119,790 123,783 119,790 123,783 1,342,996 1,428,287 1,457,445 1,342,996 1,428,287 1,457,445 Percent Change 2.6 2.6 2.6 2.6 2.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.4 2.0 0.0 6.4 2.0 0.0 Demand Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2008 2008 This Year 89,405 92,208 74,029 64,792 48,705 48,767 48,227 58,022 67,386 65,095 75,906 87,194 95,471 99,408 81,767 71,214 57,878 50,131 850,098 826,968 857,699 850,098 826,968 857,699 Last Year 89,801 95,128 72,790 71,148 53,541 51,239 52,546 58,518 66,188 69,934 75,879 85,997 89,405 92,208 74,029 64,792 48,705 48,767 915,232 850,098 826,968 915,232 850,098 826,968 Percent Change -0.4-3.1 1.7-8.9-9.0-4.8-8.2-0.8 1.8-6.9 0.0 1.4 6.8 7.8 10.5 9.9 18.8 2.8-7.1-2.7 3.7-7.1-2.7 3.7 Revenue Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2008 2008 This Year 7,013,114 7,350,916 5,576,332 4,710,890 3,380,709 3,379,439 3,314,440 4,156,750 4,801,851 4,814,832 5,540,494 6,740,853 7,589,192 8,102,534 6,145,922 5,195,079 4,163,289 3,473,185 63,123,571 60,808,930 64,038,421 63,123,571 60,808,930 64,038,421 Last Year 7,143,373 7,911,062 5,548,950 5,205,409 3,838,396 3,552,550 3,655,161 4,179,191 4,607,034 4,877,874 5,498,244 6,580,026 7,013,114 7,350,916 5,576,332 4,710,890 3,380,709 3,379,439 62,821,423 63,123,571 60,808,930 62,821,423 63,123,571 60,808,930 Percent Change -1.8-7.1 0.5-9.5-11.9-4.9-9.3-0.5 4.2-1.3 0.8 2.4 8.2 10.2 10.2 10.3 23.1 2.8 0.5-3.7 5.3 0.5-3.7 5.3 Census % Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Census Props 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 Census s 3993 3993 3993 3993 3993 3993 3993 3993 3993 3993 3993 3993 3993 3993 3993 3993 3993 3993 % s Participants 76.1 76.1 76.1 76.1 76.1 76.1 76.1 76.1 76.1 76.1 73.2 76.1 76.1 76.1 77.2 77.2 74.5 72.4
Tab 3 - Response Billings Area For the Month of December 2008 STR Code Name of Establishment City & State Zip Code Aff Date Open Date s Chg in Rms J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D 55192 BEST WESTERN Kelly Inn & Suites Billings, MT 59101 Dec 2006 Dec 2006 89 2786 BEST WESTERN PLUS Clocktower Inn Billings, MT 59101 Jul Jun 1966 127 27180 Big 5 Motel Billings, MT 59101 Sep 1998 34 7816 Billings Hotel & Conv Center Billings, MT 59101 Aug 1998 Jun 1973 235 Y 16761 Cherry Tree Inn Billings, MT 59101 Jan 1967 Jan 1967 65 48530 Closed - Independent Townhouse Motel Billings, MT 59101 Jun 1959 Jun 1959 0 Y 29001 Closed Howard Johnson Express Billings Billings, MT 59101 Jun 1993 Jun 1993 0 Y 2785 Closed The Historic Northern Hotel Billings, MT 59101 Sep 2005 Feb 1942 0 Y 31476 ClubHouse Billings Billings, MT 59101 Dec 2006 Jul 1995 80 44426 Country Inn & Suites Billings Billings, MT 59101 Dec 2002 Dec 2002 67 1727 Crowne Plaza Billings Billings, MT 59101 Aug 2006 Jun 1980 289 27786 Days Inn Billings Billings, MT 59101 Mar 1990 Mar 1990 63 Y 16762 Dude Rancher Lodge Billings, MT 59101 Mar 1949 Mar 1949 57 48564 Extended Stay America Billings West End Billings, MT 59101 Jul 2003 Jul 2003 104 40135 Hampton Inn Billings Billings, MT 59101 Jun 2000 Jun 2000 122 Y 35592 Hilltop Inn Billings, MT 59101 Jun 1997 Jun 1997 57 Y 44806 Holiday Inn Express Lockwood Billings, MT 59101 Jun 2002 Jun 2002 66 1572 Holiday Inn The Grand Montana Billings Billings, MT 59101 Nov 1972 Nov 1972 317 11227 Howard Johnson Express Billings Billings, MT 59101 Dec Jun 1972 114 9998 Kelly Inn Billings, MT 59101 86 50837 Lazy KT Motel Billings, MT 59101 Jun 1937 Jun 1937 26 9326 Lewis & Clark Inn Billings, MT 59101 Oct 1997 57 6462 Motel 6 Billings Billings, MT 59101 May 1974 May 1974 99 10244 Motel 6 Billings Billings, MT 59101 May Dec 1976 116 24044 Parkway Motel Billings, MT 59101 Jun 1956 Jun 1956 22 45208 Picture Court Motel Billings, MT 59101 Jun 1950 Jun 1950 20 15328 Rimrock Inn Billings, MT 59101 Jun 1939 Jun 1939 69 Y 19787 Rimview Inn Billings, MT 59101 Jun 1975 Jun 1975 54 15324 Riverstone Billings Inn Billings, MT 59101 Feb 1986 Feb 1986 59 16763 Rodeway Inn Billings Billings, MT 59101 Oct Jun 1965 46 31209 Sleep Inn Billings Billings, MT 59101 Jun 1995 Jun 1995 74 8705 Super 8 Billings Billings, MT 59101 Feb 1982 Feb 1982 106 43169 The Vegas Motel Billings, MT 59101 Jun 1960 Jun 1960 74 Y 7384 Travel West Inn Billings, MT 59101 Feb 1997 Jun 1960 38 16764 War Bonnet Inn Billings, MT 59101 Jun 1971 Jun 1971 101 48741 Closed Overpass Motel Billings, MT 59102 Jun 1955 Jun 1955 0 Y 31210 Cmon Inn Billings, MT 59102 May 1995 May 1995 80 28874 Comfort Inn Billings Billings, MT 59102 Jul 1992 Jul 1992 60 29316 Fairfield Inn Billings Billings, MT 59102 Mar 1993 Mar 1993 63 58007 Hampton Inn Suites Billings West I 90 Billings, MT 59102 Dec 2008 Dec 2008 101 56658 Hilton Garden Inn Billings Billings, MT 59102 Jan 2008 Jan 2008 128 54584 La Quinta Inn & Suites Billings Billings, MT 59102 Dec 2006 Dec 2006 87 26062 Quality Inn Homestead Park Billings Billings, MT 59102 Oct 1986 Oct 1986 119 56217 Residence Inn Billings Billings, MT 59102 Sep 2007 Sep 2007 92 52604 Springhill Suites Billings Billings, MT 59102 Sep 2004 Sep 2004 79 55679 The Big Horn Resort Billings, MT 59102 Dec Aug 2007 109 52007 Western Executive Inn Billings, MT 59103 Oct 2003 Oct 2003 40 44728 Boothill Inn & Suites Billings, MT 59105 Sep 2000 Sep 2000 69 16765 Closed Airport Metra Inn Billings, MT 59105 0 Y 46101 Heights Inn Motel Billings, MT 59105 Jun 1980 Jun 1980 33 Total Properties: 50 3993 - Monthly data received by STR - Monthly and daily data received by STR Blank - No data received by STR Y - (Chg in Rms) Property has experienced a room addition or drop during the time period of the report
Tab 4 - Multi-Segment Select Cities Currency: USD - US Dollar For the month of: December Current Month - December vs December Year to Date - December vs December Participation Occ % ADR RevPAR Occ ADR RevPAR Percent Change from December Occ % ADR RevPAR Percent Change from YTD Rev Avail Sold Occ ADR RevPAR Rev Avail Sold Census Sample Census Sample Albuquerque, NM 45.9 44.2 64.24 65.22 29.47 28.81 3.9-1.5 2.3 2.3 0.0 3.9 58.4 55.1 71.37 72.00 41.67 39.68 5.9-0.9 5.0 5.5 0.5 6.5 162 114 17352 13679 Billings Area, MT 40.5 39.4 69.28 69.30 28.06 27.30 2.8-0.0 2.8 2.8 0.0 2.8 58.8 56.7 74.66 73.53 43.94 41.72 3.7 1.5 5.3 5.3 0.0 3.7 45 26 3993 2889 Bismarck, ND 50.3 49.0 73.99 70.33 37.24 34.48 2.6 5.2 8.0 12.4 4.1 6.8 72.9 70.5 76.89 71.75 56.04 50.62 3.3 7.2 10.7 11.8 1.0 4.4 23 21 2289 2197 Bozeman, MT 34.8 30.2 70.64 71.70 24.59 21.62 15.5-1.5 13.7 23.3 8.4 25.1 57.3 54.4 82.66 81.56 47.35 44.34 5.3 1.4 6.8 13.5 6.3 11.9 27 15 2048 1417 Fayetteville/Springdale MSA 33.9 32.0 64.93 63.51 22.01 20.32 5.9 2.2 8.3 8.3 0.0 5.9 46.3 45.0 71.61 74.48 33.19 33.51 3.0-3.9-1.0-0.6 0.4 3.4 100 64 8235 6322 Great Falls, MT 42.2 39.3 70.22 69.72 29.65 27.38 7.5 0.7 8.3 8.2-0.0 7.5 60.7 55.9 72.96 75.27 44.29 42.11 8.5-3.1 5.2 7.9 2.6 11.3 29 17 2200 1721 Helena, MT 38.6 39.1 75.07 74.50 28.97 29.15-1.4 0.8-0.6 6.1 6.7 5.3 61.6 60.4 78.63 77.68 48.42 46.93 1.9 1.2 3.2 4.1 0.9 2.9 17 14 1382 1150 Madison, WI 37.2 35.4 77.15 73.08 28.67 25.89 4.9 5.6 10.7 10.6-0.1 4.8 56.4 52.1 86.42 87.21 48.78 45.42 8.4-0.9 7.4 11.1 3.4 12.1 59 46 6597 5906 Missoula, MT 32.4 34.3 68.40 71.49 22.19 24.53-5.5-4.3-9.6-9.6 0.0-5.5 55.8 54.4 80.69 81.65 45.03 44.43 2.6-1.2 1.3 1.6 0.3 2.8 40 24 3025 2161 Rapid City, SD 37.3 34.7 65.52 65.36 24.47 22.70 7.5 0.2 7.8 7.8 0.0 7.5 56.7 55.7 83.50 80.88 47.32 45.05 1.8 3.2 5.1 7.9 2.7 4.6 51 30 4246 3362 Sioux Falls, SD 47.0 43.4 69.01 68.51 32.47 29.72 8.4 0.7 9.2 9.2 0.0 8.4 61.0 57.6 72.61 73.13 44.32 42.11 6.0-0.7 5.2 6.7 1.4 7.5 49 35 4301 3357 Springfield, MO 37.5 35.6 64.37 65.41 24.12 23.30 5.2-1.6 3.5 3.6 0.0 5.2 50.9 50.5 67.19 68.29 34.19 34.48 0.8-1.6-0.8-0.8 0.0 0.8 59 39 5950 4045 Properties s
Tab 5 - Help All data is processed by STR using both the current and historical sampling of hotels. For further questions about the methodology used to produce our reports, please email info@str.com. Average Daily Rate (ADR) revenue divided by rooms sold. The currency used to express ADR is shown on each report. Census (properties and rooms) The number of properties and rooms that exist in our database for the area(s) or segment(s) shown on the report. Country A geographic area that has internationally recognized boundaries, an organized economy, and a sovereign government with external recognition. It is typically recognized by the International Organization for Standardization (ISO). Demand (s Sold) The number of rooms sold or rented (excludes complimentary rooms). Exchange Rate The factor used to convert revenue from U.S. Dollars to the local currency. The exchange rate data is obtained from Oanda.com. Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data. Market A geographic area within a country. Markets are defined by STR and STR Global. Occupancy (Occ) s sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied. Percent Change Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY) * 100. Revenue ( Revenue) Total room revenue generated from the sale or rental of rooms. Revenue Per Available (RevPAR) revenue divided by rooms available. Sample The number of hotels and rooms from which data is received. Sub-Market A geographic sub-area within a Market. Sub-markets are defined by STR and STR Global. Supply (s Available) The number of rooms times the number of days in the period. Twelve Month Moving Average Measures (Occ, ADR, RevPAR, Supply, Demand, Revenue) are calculated using the sum of the values of the given month and of the preceding eleven months. WD (Weekday) Average of Sunday through Thursday