September Hong Kong Jewellery & Gem Fair Visitor Survey Report

September Hong Kong Jewellery & Gem Fair Visitor Survey Report

Survey Summary Total number of visitor 55,768 Total number of online survey successfully sent out 35,489 Total number of collected online survey 1,229 Overall survey response rate 2.2% [1,229/55,768] 9JG16 Visitor Survey Report 2

Visitors nature of business(es) Number of Respondents: 1,198 Number of Respondents: 1,148 Wholesaler Retailer Manufacturer/Supplier Importer Exporter Jewellery Designer Buying Agent Private Jewellery Collector Gem Laboratory / Gemologist Gift Shop Department / Chain Store Mail Order House / E-Tailer Jewellery Trade Association Publication 4% 2% 4% 2% 1% 1% 12% 12% 9% 10% 20% 20% 2 2 39% 37% 36% 39% 3 3 34% 31% 0% 10% 1 20% 2 30% 3 40% 4 The top three business nature of 9JG16 visitors are wholesaler, retailer and manufacturer/supplier. The proportion of retailer dropped and ranked the second this year. Visitors may carry more than one business natures, therefore the overall percentage exceed 100%. 9JG16 Visitor Survey Report 3

Are you visiting this exhibition for the first time? Number of Respondents: 1,198 Number of Respondents: 1,147 28% [332] 32% [362] 72% [866] First-time Repeated 68% [785] First-time Repeated The proportion of repeated visitors grew from 68% to 72% this year. 9JG16 Visitor Survey Report 4

Overall, how would you rate your satisfaction with your experience at September Hong Kong Jewellery & Gem Fair? (0 = Extremely dissatisfied, 10 = Extremely satisfied) Number of Respondents: 1,161 Number of Skipped: 68 30% Number of Respondents: 1,068 Number of Skipped: 118 24%(258) 26%(301) CSAT 7.25 CSAT 6.71 20% 21%(239) 10% 0% 4%(47) 1%(15) 1%(16) 1%(11) 2%(21) 1%(12) 2%(17) 17%(180) 1(173) 1(141) 1(137) 11%(121) 12%(134) 9%(107) 8%(97) 8%(82) (58) (31) (31) 0 1 2 3 4 5 6 7 8 9 10 Visitor satisfaction slightly increased by 0.54. More visitors gave the September Fair a rating of 10 (1). Over 70% of the visitors gave a rating of 7 or above. 9JG16 Visitor Survey Report 5

How likely would you be to attend September Hong Kong Jewellery & Gem Fair again in the future? (0 = Not at all likely, 10 = Extremely likely) Number of Respondents: 1,161 Number of Skipped: 68 50% 40% Number of Respondents: 1,072 Number of Skipped: 114 38.8% [450] Loyalty score 8.30 Loyalty score 7.95 30% 31. [335] 20% 10% 0% 0.7% [8] 0.6% [7] 1.0% [12] 1.1% [13] 1.0% [12] 6. [75] 7.0% 4.7% [75] [55] 0. 1.1% 0.8% 2.2% 2.1% 0 [5] 1 [12] 2 [9] 3 [24] 4 [23] 5 6 7 8 9 10 6.6% [71] 13.4% [144] 18.7% 9.6% [112] 19.6% [228] 16. [189] [200] 16.2% [174] Loyalty score of increased from 7.95 to 8.30. Around 8 of the visitors gave a rating of 7 or above. 9JG16 Visitor Survey Report 6

How likely are you to recommend September Hong Kong Jewellery & Gem Fair to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely) Overall visitors Number of Respondents:1,161 Number of Skipped: 68 Number of Respondents: 1,064 Number of Skipped: 122 Average rating 7.90 30% 2 [265] 29% [227] Average rating 7.51 21% [227] 20% 16% [165] 21% [226] 16% [183] 1 [163] 10% 9% [98] 9% [96] 12% [145] 0% 8% [93] 6% [73] 1% [13] 2% [24] [29] 1% [15] 1% [11] 2% [19] 1% [10] 1% [13] 1% [8] 1% [15] 0 1 2 3 4 5 6 7 8 9 10 The average rating increased 0.39 from. Reasons for not recommending includes:- could not unveil personal sources easily to competitors in the business, sluggish market situation, the travelling fee to Hong Kong is too expensive and keep increasing, and such large scale in 2 venues are very tired. 9JG16 Visitor Survey Report 7

How did you learn about this exhibition? Number of Respondents: 1,134 Number of Respondents: 1,051 Invitation from Exhibitor Word of mouth/ Referral from industry friend Organiser s email Organiser s printed mail Advertisement Organiser s Website At other exhibitions Social Media Search Engine online media 6% 6% 16% 1 14% 16% 12% 14% 11% 10% 10% 28% 27% 3 37% 44% 4 0% 10% 1 20% 2 30% 3 40% 4 50% Both invitation from exhibitor and WOM/ referral are the main channel for the Fair to communicate with the visitors. In, we have option online media, which has been replaced by option social media in. 9JG16 Visitor Survey Report 8

How did you learn about this exhibition? [Based on exhibitors who learnt about the fair from advertisement] Number of Respondents: 448 Number of Respondents: 526 Trade publications 58% 64% Mass media 31% 34% Outdoor advertising 12% 11% 0% 10% 20% 30% 40% 50% 60% 70% Trade publications remained as the most significant channel among advertisement. 9JG16 Visitor Survey Report 9

How did you learn about this exhibition? [Based on exhibitors who learnt about the fair from search engine] Number of Respondents: 472 Google 84% Yahoo 18% Baidu 7% Bing 1% Sogou 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Most of the visitors who learn the September Fair from search engine are via Google. Strengthen the promotion via SEM or SEO might help in enhance exposure among the worldwide buyers. 9JG16 Visitor Survey Report 10

How did you learn about this exhibition? [Based on exhibitors who learnt about the fair from social media] Number of Respondents: 336 Google+ 50% Facebook 4 Wechat 1 Weibo Linkedln 4% Twitter 0% 10% 20% 30% 40% 50% 60% Google+ and Facebook dominate the result in social media. The September Fair does not have a Google+ account, such finding might be a result of WOM among the jewellery trade players. Also further enhancement on the fair fan page could be one of the effective promotional channel for the September Fair. Response of Wechat is not as good as Facebook and Google+ as Wechat is popular in China that we should use more for visitor promotion in China. 9JG16 Visitor Survey Report 11

Which online platform do you usually use to source? [Tick more than one when appropriate] Number of Respondents: 1,134 JewelleryNetAsia.com 49% HKTDC.com 41% Alibaba.com 17% Globalsources.com 6% BlueNile.com Polygon.net 2% 0% 10% 1 20% 2 30% 3 40% 4 50% JewelleryNetAsia.com and HKTDC.com dominate the result in online platform. More advertising on these two platforms may be effective to promote the September Fair. 9JG16 Visitor Survey Report 12

Have you upgraded your visitor badge for Trade Buyer ID? Number of Respondents: 1,086 Number of Respondents: 1,090 TBID is user-friendly 46.6% [506] 53.4% [580] Yes No 3. 2.6% 96.7% 97.4% Upgraded Did not upgrade 0% 20% 40% 60% 80% 100% Intention to recommend to peers 48% [523] 52% [567] Yes No 3.6% 3.4% 96.4% 96.6% Upgraded Did not upgrade 0% 20% 40% 60% 80% 100% Around half of the visitors have upgraded their visitor badge for TBID. Most of them are happy with the experience of being a TBID holder and are likely to recommend it to peers. 9JG16 Visitor Survey Report 13

Did you use the fairs mobile app Mobile Buyer Guide? Number of Respondents: 576 Number of Respondents: 1,134 66% [382] User 34% [194] Non-user How well did the MOBILE APP meet your needs 40% 34% [76] 30% 26% [59] 26% [75] 18% [53] 20% 11% [25] 10% 26% [76] 21% [60] 21% [48] 0% 8% [17] 8% [24] 1 2 3 4 5 Average rating 3.28 Average rating 3.43 78% [879] User 22% [255] Non-user How likely would you be to recommend this MOBILE APP to other attendees of the event? 40% 30% 20% 10% 0% 17% [52] 10% [31] 10% [22] 11%[25] 27% [84] 21% [66] 26% [58] 31% [69] 2 [78] 2 [52] 1 2 3 4 5 Average rating 3.28 Average rating 3.46 The percentage of Mobile Buyer Guide user at the September Fair has been increased significantly from 22% to 34%, but its usage is still relatively low. More promotions of Mobile Buyer Guide are required. Features visitors like most: Floor plans, Exhibitor list and search engine, daily event schedule, Product search engine Features should be added: Booth locator, GPS direction guide, note pad and push function 9JG16 Visitor Survey Report 14

Reason(s) for respondents who did not download the mobile app [Based on exhibitors who did not download the mobile app] Number of Respondents: 361 Number of Respondents: 851 Not aware there was a mobile app 4 52% Not worth the effort to install the app 19% 2 Other 11% 16% Too difficult to download / install the app 11% Technical problems using the app 9% No mobile device / mobile device didn t work with app 0% 10% 20% 30% 40% 50% 60% Other reasons include:- no internet/ wifi is too weak for using the app, sufficient pre-fair information was given, so do not want to disclose personal information for unnecessary information, too many notifications. 9JG16 Visitor Survey Report 15

To what extent have your objectives for visiting in this exhibition have been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) Number of Respondents: 1,030 Consolidate contacts with suppliers/ business partners 30% 32% 17% 7% 11% Collect market information 30% 32% 20% 6% 8% Place orders 22% 22% 19% 11% 7% 19% Source new products 24% 31% 22% 9% 4% 9% Find franchisers / principals 10% 1 17% 10% 10% 41% Find new suppliers 28% 31% 2 7% 9% 0% 20% 40% 60% 80% 100% Full achieved 4 3 2 Did not achieve at all N/A Find new suppliers (89%), collect market information (88%), consolidate contacts with supplier/ business partners (86%) and source new products (86%) are top four important objectives for visiting the September Fair. 9JG16 Visitor Survey Report 16

To what extent have your objectives for visiting in this exhibition have been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) Number of Respondents: 1,030 Number of Respondents: 980 Comparison of combining responses of Rating 4 and Rating 5 Consolidate contacts with suppliers/ business partners 46% 62% Collect market information 5 62% Find new suppliers 47% 58% Source new products 49% 56% Place orders 3 44% Find franchisers / principals 2 18% Consolidate contacts with suppliers/ business partners and find new suppliers are two objectives that had significant increase in level of achievement. 0% 20% 40% 60% 80% 9JG16 Visitor Survey Report 17

To what extent are you satisfied with the fair in the following aspect? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied) Number of Respondents: 1,005 Registration experience 6% 39% 28% 16% 6% 4% Onsite information, services, signage and decoration, etc. 2% 32% 36% 22% 6% 1% Service from the organiser 32% 3 20% 8% Pre-fair information from the organiser 31% 3 21% 7% Exhibit price 8% 16% 28% 3 11% Exhibit range 2% 3 39% 20% 1% Service of exhibitors 29% 41% 21% 1% Quantity of exhibitors 2% 41% 37% 1 4% 1% Quality of exhibitors 2% 34% 4 18% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A Extremely satisfied 4 3 2 Not satisfied at all Most of visitors satisfied with quality of exhibitors and registration experience. The registration experience has been enhanced may be due to the introduction of new online registration system during the fair period, which has shorten the registration time of visitor. 9JG16 Visitor Survey Report 18

To what extent are you satisfied with the fair in the following aspect? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied) Number of Respondents: 1,005 Number of Respondents: 954 Comparison of combining responses of Rating 4 and Rating 5 Quantity of exhibitors 78% 74% Quality of exhibitors 67% 77% Exhibit range 64% 72% Service of exhibitors Onsite information, services, signage and decoration, etc. Registration experience 59% 5 51% 70% 68% 67% Service from the Organiser 54% 66% Pre-fair information from the organiser 54% 6 Exhibit price 4 38% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Satisfaction level increased in all aspects, in which registration experience and onsite information, services, signage and decoration, etc. recorded the most significant improvement. 9JG16 Visitor Survey Report 19

How important are the following to you in your planning to visit this exhibition? (N/A ; 1 = Not important at all ; 5 = Extremely important) Number of Respondents: 981 Meeting other visitors at the exhibition 8% 2 29% 22% 8% 8% Making appointment with the exhibitors before the exhibition 10% 2 26% 22% 9% 8% What products will be exhibited 4% 47% 31% 1 2% Who will be exhibiting at the exhibition 6% 40% 31% 16% 4% 2% Invitation from your suppliers exhibiting at the exhibition 7% 34% 29% 18% 6% 7% Invitation from the organiser 4% 49% 24% 1 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A Extremely important 4 3 2 Not important at all What products will be exhibited (94%), organiser s invitation (91%) and who will be exhibiting at the exhibition (91%) are important factors to visitors whether play a trip to the September Fair. 9JG16 Visitor Survey Report 20

How important are the following to you in your planning to visit this exhibition? (N/A ; 1 = Not important at all ; 5 = Extremely important) Number of Respondents: 981 Number of Respondents: 899 Comparison of combining responses of Rating 4 and Rating 5 What products will be exhibited 6 79% Invitation from the organiser 62% 7 Who will be exhibiting at the exhibition Invitation from your suppliers exhibiting at the exhibition 5 5 6 72% Meeting other visitors at the exhibition Making appointment with the exhibitors before the exhibition 41% 40% 50% 54% 0% 20% 40% 60% 80% 100% Both what products will be exhibited and invitation from the organiser remains the key attractions to buyers in the September fair. Who will exhibiting at the exhibition has significant growth, up 17%, and become the third importance to attract buyers come to the September fair. 9JG16 Visitor Survey Report 21

What pavilions did you visit? (Tick more than one when appropriate) at Hong Kong Convention & Exhibition Centre Number of Respondents: 877 Number of Respondents: 1,186 Asian Fine Jewellery International Fine Jewellery Hong Kong Premier Pavilion International Premier Pavilion Fine Design Pavilion Jewellery Accessories Antique & Vintage Jewellery Pavilion Designer Arena Silver Jewellery Pearl Jewellery Other Finished Jewellery Bridal Jewellery Pavilion Fei Cui Gallery Other Country Pavilion 4% 18% 17% 12% 1 14% 21% 26% 26% 29% 29% 39% 40% 41% 37% 3 37% 36% 34% 3 3 48% 44% 49% 46% 46% 58% 54% 0% 20% 40% 60% Fine Jewellery product is the most welcomed product in this edition, around 50%-60% visitors are interested in related pavilions, they are Asian Fine Jewellery Pavilion, International Fine Jewellery Pavilion, Hong Kong Premier Pavilion, International Premier Pavilion, Fine Design Pavilion 9JG16 Visitor Survey Report 22

What pavilions did you visit? (Tick more than one when appropriate) at AsiaWorld-Expo Number of Respondents: 761 Number of Respondents: 1,186 Gemstone Pavilion 42% 60% Diamond Pavilion 39% 59% Packaging, Tools & Equipment 3 57% Fine Gem Pavilion 36% 56% Pearl Pavilion 30% 44% Other Country Pavilion 6% 0% 20% 40% 60% Gemstone and Diamond are the most welcomed products, nearly 60% visitors are interested in related pavilions, they are Gemstone Pavilion, Diamond Pavilion and Fine Gem Pavilion. Packaging, Tools & Equipment pavilion has significant growth by 22%. 9JG16 Visitor Survey Report 23

As part of this One Fair Two Venues concept the part of the exhibition in AWE (materials) starts two days before the part of the exhibition in HKCEC (finished jewellery). Are you going to source: (Tick more than one when appropriate) Number of Respondents: 954 Finished Jewellery at HKCEC 50% Both Raw materials and finished jewellery at two venues 38% Packaging, Tools & Equipment at AWE 36% Raw materials at AWE 36% 0% 20% 40% 60% Over 70% visitors are interested in raw materials at AWE. 9JG16 Visitor Survey Report 24

How many days will you spend at the September Hong Kong Jewellery & Gem Fair for sourcing? Number of Respondents: 954 six days 12% five days 1 four days 20% three days 24% two days 20% one day 10% 0% 10% 1 20% 2 Over 20% of visitors will spend three days at the September Fair for sourcing. 9JG16 Visitor Survey Report 25

September Hong Kong Jewellery & Gem Fair and the September edition of the Asia s Fashion Jewellery & Accessories Fair are held concurrently at AWE each year. Do you think this arrangement is beneficial for your company? Number of Respondents: 954 Number of Respondents: 921 30% [285] 1 [145] 5 [524] 3 [302] 12% [114] 5 [505] Beneficial Not beneficial No Comment Beneficial Not beneficial No Comment Over 50% of the visitors think that the concurrent event, 9FJ, to be held at the AWE is beneficial. 9JG16 Visitor Survey Report 26

Please select the exhibition that you rate most important for your company to visit. (Please tick only one when appropriate) Number of Respondents: 946 Number of Respondents: 697 September Hong Kong Jewellery & Gem Fair (Sep) 5 58% Hong Kong International Jewellery Show (Mar) 18% 22% JCK Las Vegas Show (May) 6% 4% BaselWorld Fair (Mar) 4% 4% June Hong Kong Jewellery & Gem Fair (Jun) 4% Bangkok Gems & Jewelry Fair (Sep) 2% Vicenzaoro Winter (Jan) 2% 2% Other exhibition 2% Gem & Jewellery India International Exhibition (Oct) 1% 1% Istanbul Jewellery Show (Mar) 1% 1% Japan Jewellery Fair (Aug) 1% 1% Istanbul Jewellery Show (Oct) 1% 1% Delhi Jewellery & Gem Fair (Sep) 0% 0% Hyderabad Jewellery, Pearl & Gem Fair (Jun) 0% 0% 0% 20% 40% 60% The September HK Jewellery & Gem Fair again ranked number one, followed by the TDC March HK Show and the JCK Las Vegas Show. 9JG16 Visitor Survey Report 27

What are your future interests with regards to UBM Asia s jewellery exhibitions? Number of Respondents: 942 Number of Respondents: 895 11% [104] 22% [198] 89% [838] 78% [697] Interested Not Interested Interested Not Interested More buyers are interested in UBM Asia s jewellery fairs. The percentage of buyers who are interested has been increased by 11%. 9JG16 Visitor Survey Report 28