CARLSON REZIDOR HOTEL GROUP ACHIEVES MAJOR MILESTONES IN IMPLEMENTATION OF AMBITION 2015 STRATEGY NASSAU, Bahamas (Feb. 15, 2012) Carlson Rezidor Hotel Group, one of the world s largest and most dynamic hotel groups, today reported that it has achieved major milestones in the implementation of its Ambition 2015 strategy, especially as it relates to the rejuvenation and growth of its core Radisson, the growth of its Club Carlson SM loyalty program to eight million members, and the growth of its global portfolio to more than 1,300 hotels. The announcement was made at the Carlson Rezidor Hotel Group Global Business Conference taking place this week in Nassau, Bahamas. Two years after launching our Ambition 2015 strategy, our team is well on its way toward achieving our key objectives, said Hubert Joly, president and chief executive officer, Carlson. Our momentum continues in 2012 with more exciting news across our key priorities. The Carlson Rezidor Hotel Group ranks among the top 10 largest hotel groups worldwide, said Kurt Ritter, president and chief executive officer, The Rezidor Hotel Group. Our joint forces allow us to globally align and develop our s, and to focus on global revenue generating activities. Development Growth Signed 84 hotels in 2011 with more than 16,600 rooms, the highest number signed in the last three years. Seventy-one percent of the new hotels signed are from emerging markets. (Click here for additional information on Carlson Rezidor Hotel Group 2011 portfolio, signings, openings and development pipeline) Global portfolio is now at 1,319 hotels in operation and under development. Number of rooms in operation and under development has grown to 208,500 at the end of 2011, from 202,000 at the end of 2010 and 197,000 at the end of 2009, despite the removal of close to 15,000 rooms over the last two years. Carlson Rezidor s global pipeline represents 26 percent of the number rooms in operation and under development about four times greater than the industry average, highlighting the strong growth momentum of the group. Carlson Rezidor s growth potential is particularly strong in key emerging markets, where its pipeline equals 72 percent of the number of its hotels in operation, compared to the industry average of 10 percent.
Brand Progress Radisson Blu Opened the Radisson Blu Aqua Hotel, Chicago, the first Radisson Blu in the U.S. A second Radisson Blu is under construction at the Mall of America in Minneapolis, opening in spring 2013, which will bring the North American portfolio to three Radisson Blu hotels, including the Radisson Blu Resort, Marina & Spa, St Martin. Expanded the Asia Pacific portfolio from one Radisson Blu property at the end of 2010 to 29 at the end of 2011. Radisson Blu hotels in operation grew from 192 at the end of 2010 to 229 at the end of 2011. In 2012, the group is expecting to open more than 30 Radisson Blu hotels. Radisson Twenty-five percent of Radisson hotels in the U.S. and Canada have completed Property Improvement Plans (PIPs), up from four percent at the end of 2010. Early indications of hotels post-renovation performance show strong, initial increases in Revenue Generation Index (RGI). Country Inns & Suites By Carlson One-third of the hotels have implemented the third generation room prototype, up from 20 percent at the end of 2010. The is the first and only in the U.S. midscale segment to eliminate disposable plates, bowls, cups and utensils in favor of non-disposable items. More than 84 percent of the U.S. hotels have converted to non-disposable dining ware. Revenue Generation Successes The group s sales and marketing investments have increased 68 percent over the past two years from USD 101 million in 2009 to USD 168 million in 2011. The launch of Club Carlson was a major success, increasing loyalty program membership to 8 million at the end of 2011, from 6.3 million at the end of 2010 and 5.1 million at the end of 2009. Global web revenue increased 22 percent over 2010, and 40 percent since the launch of the strategy two years ago. Stay Night Automated Pricing (SNAP), Carlson Rezidor s proprietary revenue optimization system, was rolled out globally in 2011. By the end of 2011, 87 percent of hotels worldwide were using the SNAP tool. Hotels using SNAP rate recommendations consistently see an incremental RevPAR increase of four percent on average. Other accomplishments Rezidor was named one of the Most Ethical Companies by Ethisphere for the second consecutive year. Radisson Royal Hotel, Moscow was awarded the top honors of World s Leading Luxury Business Hotel at the World Travel Awards 2011. Radisson Blu and Park Inn by Radisson won the best national and international hotel chain at the Grand Travel Awards, for the second year in a row. Radisson Blu was named Best Full Service Hotel Brand at the Business Travel Awards (BTA). Hotel Missoni, Kuwait won the Best Hotel at the Arabian Hotel Awards 2011. Park Plaza was honored with two prestigious international awards: Outlook Traveler Best Mid-Range Hotel and Business Travel Best Independent Hotel Chain.
2012 Milestones and Looking Ahead: Looking ahead, the focus continues to be on the implementation of the Ambition 2015 strategy. Brand strategies: o Group expects to add more than 30 Radisson Blu hotels in 2012, including of the conversion of the 13 Radisson Edwardian properties in the U.K. announced during the conference, and iconic hotels in key markets: Radisson Blu Plaza Hotel Chongqing Nan Bin Lu, China; Radisson Blu Resort & Spa, Ajaccio Bay, Corsica, France; Radisson Blu Hotel Doha, Qatar; Radisson Blu Istanbul, Turkey; Radisson Blu Hotel Ludhiana, India; Radisson Blu Maputo Mozambique; and Radisson Blu Nantes, France. o For Radisson, 49 percent of the North American portfolio will have completed their Property Improvement Plans by the end of 2012. o Investments committed to the elevation of the Radisson in the U.S. now exceed USD 600 million. o For Country Inns & Suites SM, additional dining options will be launched during the year, including a Grab & Go snack program. Development: o The group expects to open 90 new hotels with more than 15,000 rooms during 2012. (Click here for overview on the group s expected openings in 2012). Revenue Generation: o Carlson Rezidor will continue to focus on generating more than USD 400 million in incremental revenue and a Revenue Generation Index (RGI) increase of more than nine points by 2015. o The group announced during the conference that it is partnering with U.S. Bank to launch a Club Carlson Visa credit card in the fourth quarter of 2012. About Carlson Rezidor Hotel Group Carlson Rezidor Hotel Group born in early 2012 is one of the world s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels, a global footprint spanning 81 countries and territories, a powerful set of global s (Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson, Country Inns & Suites By Carlson SM and Hotel Missoni). In most of the group s hotels, guests can benefit from the loyalty program Club Carlson SM, one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its s employ more than 80,000 people. Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium. http://www.carlsonrezidor.com Contacts Joan Cronson or Ben Gardeen, Carlson Rezidor Hotel Group +1 (763) 212-1418 or +1 (763) 212-8129 jcronson@carlsonrezidor.com or bgardeen@carlsonrezidor.com Christiane Reiter or Renu Snehi, Carlson Rezidor Hotel Group +32 2 702 9222 or +32 2 702 9241 christiane.reiter@carlsonrezidor.com or renu.snehi@carlsonrezidor.com
CARLSON REZIDOR HOTEL GROUP ACHIEVES MAJOR MILESTONES IN IMPLEMENTATION OF AMBITION 2015 STRATEGY (Supplemental Data) Number of hotels and rooms by Hotels in operation Hotels In development *As of Q4 2011 Radisson Blu 229 76 Radisson 192 35 Country Inns & Suites 484 44 Park Inn by Radisson 127 65 Park Plaza 43 18 Missoni 2 4 Total 1,077 242 Number of hotels and rooms by Rooms in operation Rooms in development *As of Q4 2011 Radisson Blu 53,100 17,006 Radisson 41,540 6,939 Country Inns & Suites 38,869 3,857 Park Inn by Radisson 23,834 10,952 Park Plaza 8,154 3,201 Missoni 305 791 Total 165,802 42,746
2011 hotel openings by Radisson Blu 1 10 8 19 Radisson 2 3 1 6 Country Inns & Suites 10 0 4 14 Park Inn by Radisson 7 10 0 17 Park Plaza 0 0 6 6 Missoni 0 1 0 1 Total 20 24 19 63 2011 room openings by Radisson Blu 334 2,410 1,262 4,006 Radisson 284 918 141 1,343 Country Inns & Suites 840 0 348 1,188 Park Inn by Radisson 1,643 1,645 0 3,288 Park Plaza 0 0 650 650 Missoni 0 169 0 169 Total 3,101 5,142 2,401 10,644 2011 hotel signings by Radisson Blu 1 12 12 25 Radisson 3 2 3 8 Country Inns & Suites 9 0 5 14 Park Inn by Radisson 9 18 2 29 Park Plaza 0 2 6 8 Missoni 0 0 0 0 Total 22 34 28 84 2011 room signings by Radisson Blu 501 3,205 2,928 6,634 Radisson 453 656 499 1,608 Country Inns & Suites 776 0 411 1,187 Park Inn by Radisson 1,782 3,221 277 5,280 Park Plaza 0 819 1,082 1,901 Missoni 0 0 0 0 Total 3,512 7,901 5,197 16,610
2011 Rooms in operation Rooms in pipeline Carlson Rezidor rooms in the pipeline divided by rooms in operation Asia Pacific 11,487 14,436 126% Middle East and 10,488 8,072 77% Africa Eastern Europe 16,195 8,973 55% Latin America 7,262 1,548 21% Western Europe 51,895 5,829 11% North America 68,475 3,888 6% Total 165,802 42,746 26% 2012 expected hotel openings by Radisson Blu 2 19 10 32 Radisson 12 0 1 12 Country Inns & Suites 15 0 2 18 Park Inn by Radisson 8 15 1 25 Park Plaza 0 2 2 2 Missoni 0 1 0 1 Total 37 37 16 90 2012 expected room openings by Radisson Blu 614 4,050 1,860 6,524 Radisson 1,909 0 0 1,909 Country Inns & Suites 1,207 0 304 1,511 Park Inn by Radisson 1,194 3,250 137 4,581 Park Plaza 0 350 0 350 Missoni 0 200 0 200 Total 4,924 7,850 2,301 15,075