WELCOME TO NATIONWIDE AIRPORT MEDIA
Airport Insight
AVIATION GAME CHANGER FAST GROWING LOW-COST AIRLINE OPERATOR EASY FOR TRAVELING 2002 2003 2004 2006 2010 2012 2013 2014 PRESENT
THAILAND is the biggest of low cost airline hub 20 Destinations 40+ Aircraft Airbus A320/Neo 23 23 Aircrafts Boeing 737 / ATR Destinations 14 Destinations 13 Destinations 14 Aircrafts Boeing A320 19 Aircrafts Boeing 737-900 Total of 30+ Domestic Destination Across Thailand Network
WHY TO USE AIRPORT MEDIA? FAST GROWING AVIATION INDUSTRY. SAVING TIME, SAVING MONEY LOW-COST 69,646 81,429 80,000 AIRLINE is the key factor to change way of traveling in Thailand. 43,230 51,138 60,000 41,761 40,000 MORE THAN 80 MILLION PASSENGERS used low-cost airline for traveling. 30 AIRPORTS NATIONWIDE help you create local business opportunity. 37,343 25,448 9,599 10,112 36,425 35,127 30,522 ( in thousand) 8,620 7,781 7,286 2012 2013 2014 2015 2016 20,000 AVIATION RAILWAY OTHER TRANSPORT Source by : MOT
Airport Traffic Growth% Thailand airport traffic has been significantly grow in the past few years. The growth% is increasing from 5%-7% to more than 25%-35% last year. 33% UDON THANI 2,333,603 pax/year 20% CHIANG MAI 9,208,256 pax/year 107% 34% KRABI 4,079,882 pax/year DON MEUANG (BANGKOK) 34,689,890 pax/year *average traffic growth 2011-2016
AIRPORT LANDSCAPE (by function ) arrival Hall passenger Hall departure Hall
ARRIVAL HALL TIME FIRST TO SEE.. SPENDING 10-20mins @ Baggage Claim LOVEATFIRSTSIGHT
passenger hall LARGE Eyeball TIME SPENDING 30mins-1hr Currency Exchange Coffee Shop or Gift Shop MASSIVEIMPRESSIONS
departure hall BESTMEDIA CONCENTRATION TIME SPENDING 30mins-2hrs Coffee Shop and Souvenir Shop EASEYOURMINDANDENJOY
Passenger Travelers s Demographic (PAX - Overall) GENDER AIR PORT PAX TRAFFIC OCCUPATION Mid-High End consumer High purchasing power Well educated Working professional* Affluent MALE 54% THAI 70% FEMALE 46% FOREIGNER 30% 80 70 60 50 40 23.6m 20 0 EDUCATION 25.5m 43.2m 51.1m 69.6m 2011 2012 2013 2014 2015 2016 81.4m 28% 26% 25% GOVERNMENT EMPLOYEE BUSINESS OWNER 10% 6% 5% STUDENT RETIRE / UNEMPLOYED OTHER PERSONAL ANNUAL INCOME AGE <18 18-25 25-35 36-45 46-60 >60 SINGLE 0 10 20 30 MARITAL STATUS 42% 53% MARRIED WITH CHILDREN 7% 10% 19% 28% 25% 11% (%) 5% DIVORCED 11% UNDER BACHELOR DEGREE 58 % BACHELOR DEGREE AVERAGE MONTHLY INCOME 41,350 BAHT 4% DOCTORAL DEGREE 27% MASTER DEGREE CREDIT CARD HOLDER Yes 67%33% <300K 300K-500K 500K-700K 700K-900K No >900K 18% 31% 29% 12% 10% Top 5 Passenger In 2016 Chinese Thailand Malaysian Indonesian Vietnam 3.9M 2.9M 903K 527K 309K SOURCE BY Unique Research (Update Jun 2016)
About us Nationwide Airport Media Who are we? THE BIGGEST LOW COST AIRLINE HUB DMK STATIC 16% DIGITAL 84% To be the leading operator of innovative Airport media with the goal of providing 100% satisfaction to business partners. CEI North NNT CNX Chiang Mai, Chiang Rai,Lampang, Nan, Phrae, Mae sot, Phitsanulok 7 Provinces LPT Total of 23 Thailand Airports Nationwide MAQ PHS 7 UTH STATIC 62% DIGITAL 38% KKC ROI BFV DMK North East UBP Udon Thani, Khonkaen, Loei, Ubon Ratchathani, Sakon Nakhon, Nakorn Phanom, Roi Et 8 South Provinces LOE SNO STATIC 32% DIGITAL 68% Phuket, Surat Thani, Nakhonsi Thammarat, Krabi, Trang,Hat Yai,Narathiwat KOP PRH URT KBV NST TST NAW HDY Provinces
BUILDS STRONG CORPORATE COLLABORATION Company Join Venture Expand Airport Network Innovative Synchronization
PLAN B & BRIGHTSKY company JOINT VENTURE
VIS CONCEPT Variety Innovation Service Nationwide Airport Media LED LED Donmueang Digital Network Airport Digital Network LED Station Light Box/Banner BillBoard digital STATIC
Airport Static ( Banner, Light Box, Billboard )
AIRPORT STATIC Created maximum impact on captive audiences Banner Light Box Billboard Wrap 17 Airports 184 Units Variety
LED Airport DIGITAL ( DONMUEANG DIGITAL NETWORK, AIRPORT DIGITAL NETWORK )
N A T I O N W I D E A I R P O R T M E D I A DON MUEANG INTERNATIONAL AIRPORT THE WORLD S BIGGEST LOW COST HUB! Source by : http://centreforaviation.com/analysis/bangkok-don-mueang-becomes -worlds-largest-lcc-airport-overtaking-klia-barcelona--las-vegas-236510
AIRPORT history Was The Main Airport of Thailand Operated both International & Domestic Flight Main Airport move to SVB (BKK) in 2007 DMK Remain Only Domestic Flight Operated by Nokair Officially Re-operate as 2nd Thailand International Airport in 2010 Based Hub for Thailand Major Low Cost Airlines such as Air Asia, Nokair, Thai Lion Air
DONMUEANG DIGITAL NETWORK N A T I O N W I D E A I R P O R T M E D I A Bus Gate(Domestic ) Pier 2,3,4(Domestic,inter ) Pier 5 (Domestic) Bus Gate (inter)
3 Touch Screen functions Information Life Style Benefit Interactive & Fun TAT Attraction Info Currency Exchanged Don t miss Promotions Photo & Decorate Share real time via Local Weather Update social media
SHOOT&SHARE Benefits Home Screen Page 1 Choose Theme Choose Theme Ready Go!!! Fun Time : ) Send to Email Page 2 Page 3 Page 4 Page 5 Page 6 GET PROMOTION Benefit to customer and extend brand experience. CREATED BRAND ENGAGEMENT Extend brand engagement via mobile connectivity to received promotions and ads on mobile devices
lifestyle traveller (don t miss) BY Home Screen(Don t miss) Page 1 Choose Province Page 2 Find your interest Page 3 Picture & Information Page 4
PROMOTION (HOT DEAL) GET PROMOTION Benefit to customer and extend brand experience. CREATED BRAND ENGAGEMENT Extend brand engagement via mobile connectivity to received promotions and ads on mobile devices CREATED BRAND RECOGNITION Home Screen (Hot deal) Brand Campaign Page 1 Page 2
travel information BY Home Screen (Amazing Thailand) Page 1 Page 2 Page 3 Weather Forecast Currency Exchange Page 4 Page 5 THAILAND TRAVEL INFORMATION INSIGHT SUPPORT THAI TOURIST ATTRACTION
privilege tab bar UNIQUE AIRPORT SHOW CASE One and only, airport digital showcase that capture mass affluent audiences with potential high spending and decision makers. EXTEND BRAND ENGAGEMENT Via digital connectivity and enhance total brand experience (Touch, Scan,and Play) SUPPORT POTENTIAL SALES DRIVE & CRM By adding variety of product & service that support sales & customer relationship management.
AIRPORT DIGITAL NETWORK MOBILE CHARGING STATION, LED Station
AIRPORT DIGITAL NETWORK Extend brand experience through digital life style Mobile Charging LED Station 23 Airports 163 Units INNOVATION &SERVICE
AIRPORT DIGITAL NETWORK FUNCTIONAL & EMOTIONAL SATISFACTION Brand recognition &Perceived Value 01 FREE 02 charging FREE Created brand engagement & Digital Connection Initiate Total Brand Experiences Wi -Fi 03 scan QR code
Brightsky Free Wi-Fi Collaborate with MBC Free wii Input form Wi-fi by BrightSky Media&PlanB Open wii select SSID : MBC free wii Phone Number Gender Age E-mail Next Please watching our TVC sponsor for Free wifi Watch Sponsor Ads. TODAY,TOMORROW,TOYOTA Play TVC (Random spot) 30 sec. Wifi Password show on MBC Screen Input Password Connect! Availeble for 15mins
function SCAN QR CODE, Mobile Charger ENGAGEMENT GET PROMOTION Update content instantly and reach to customer in a blink. SCAN ME! CREATED BRAND ENGAGEMENT Extend brand engagement via mobile connectivity to received promotions and ads on mobile devices DIGITAL CONNECTION Lifestyle Support in fast moving technology via digital connectivity FREE MOBILE CHARGER 170 PORTs
AIRPORT EXPERIENCE JOURNEY Every Traveller will become a story teller. 2 Light Box 4 Mobile Charging Donmueang Digital Network 1 Outdoor Billboard 3 Donmueang Digital Network Airport Digital Network Banner
Airport Experience Journey Stages Entrance Passenger Hall Departure Hall Arrival Hall Pick-Up/Exit Activity Parking Looking for flight info Check-in Security Check Shopping Eating Use Mobile & Internet Pick up luggage Toilet Use mobile & internet Pick up area Parking Interaction Welcome Billboard Parking Signage Flight info screen Departure Signage Airport Ambient Ticket/Check in Kiosk Mobile Charging Kiosk Flight info screen Interactive Travel Guru screen Mobile Internet Access & QR Code Welcome billboard Airport banner Airport ambient @ baggage claim Welcome billboard Parking Signage Exit Signage Waiting Time 10mins 30mins 60mins 10mins 15mins Emotion Exciting Bored while waiting Relief after wait & exciting Exciting & Welcoming Can t wait to get there!
Our Customers
DONMUEANG DIGITAL NETWORK AIRPORT STATIC MEDIA N A T I O N W I D E A I R P O R T M E D I A AIRPORT DIGITAL NETWORK
THANK YOU N A T I O N W I D E A I R P O R T M E D I A