An overview of Tallinn tourism trends

An overview of Tallinn tourism trends August 2015 The data is collected from Statistics Estonia, Tallinn Airport and Port of Tallinn. In August 2015, 179,338 stayed overnight in Tallinn s accommodation establishments (+5% compared to the same month last year). Total number of accommodated : 179,338 +5% +9,089 people Incl.: Foreign : 157,074 +1% +2,206 people Domestic : 22,264 +45% +6,883 people 200000 180000 160000 140000 120000 100000 80000 60000 40000 20000 0 Accommodated in August, 2011-2015 +12% +5% +18% -6% -6% 2011 2012 2013 2014 2015 Domestic Foreign

Accommodated in Tallinn Domestic 12% In August 2015, foreign accounted for 88% and domestic for 12% of the total number of. Foreign 88% Tallinn s main external markets. Accommodated foreign Change Country 2014/2015 Number Percentage from all foreign Finland 59,890 +2% +1,118 38% Russia 11,282-18% -2,482 7% Latvia 4,514 +15% +588 3% Sweden 5,611 +8% 400 4% Norway 2,278 +9% +194 1% Great Britain 4,321 +1% +41 3% Germany 15,120-6% -913 10% Other countries 54,058 +6% +3,260 34% Foreign countries in total 157,074 +1% +2,206 100%

Other foreign countries 34% Foreign in Tallinn Latvia Norway 3% Sweden 1% 4% Germany 10% Russia 7% Great Britain 3% Finland 38% Changes on other external markets. Accommodated foreign Change Country 2014/2015 Number Percentage from all foreign Asian countries 8,345 +44% +2,560 5.31% Incl. China 1,737 +21 +297 1.11% Incl. Japan 2,575 +26% +535 1.64% Incl. South Korea 2,176 +124% +1,204 1.39% Spain 7,170 +4% +245 4.56% Italy 6,689 +1% +57 4.26% United States of America 4,627 +13% +530 2.95% Lithuania 3,792-5% -214 2.41% France 2,985 +14% +362 1.90% Denmark 1,958 +87% +913 1.25% The Netherlands 1,956 +21% +336 1.25% Poland 1,776-11% -229 1.13% Switzerland 1,287 +25% +260 0.82% For the total number of accommodated foreign, see Table 2: Tourists accommodated in Tallinn, the number of nights spent and the length of the trip.

In August 2015, spent 311,619 nights in Tallinn s accommodation establishments (0% compared to the same month last year). Overnight stays in total: 311,619 0% -1,205 nights Incl.: overnight stays of foreign : 275,635-2% -6,778 nights overnight stays of domestic : 35,984 +18% +5,573 nights 350000 300000 +21% Nights spent in Tallinn by (August 2011-2015) -9% +9% -3% 0% 250000 200000 150000 100000 50000 0 2011 2012 2013 2014 2015 Domestic Foreign

In August 2015, the overnight stays of foreign accounted for 88% and the overnight stays of domestic for 12% of all overnight stays of. Overnight stays of accommodated in Tallinn Domestic 12% Foreign 88% Overnight stays from Tallinn s main external markets. Overnight stays of accommodated foreign Percentage from all Country of Change overnight origin 2014/2015 stays of Number foreign Finland 89,275 +2% +1,426 32% Russia 22,049-20% -5,583 8% Germany 28,837-7% -2,254 10% Latvia 6,791 +5% +342 2% Great Britain 9,865-4% -435 4% Norway 5,038 +3% +157 2% Sweden 8,824 +2% +167 3% Other countries 104,956-1% -598 38% Foreign countries in total 275,635-2% -6,778 100%

Overnight stays of foreign Latvia Norway 3% 2% Sweden 3% Other foreign countries 38% Germany 10% Russia 8% Great Britain 4% Finland 32% Changes on other external markets. Country of origin Overnight stays of accommodated foreign Change 2014/2015 Number Percentage of all overnight stays of foreign Asian countries 12,449 +37% +3,386 4.52% Incl. China 2,598 +24% +501 0.94% Incl. Japan 4,180 +18% +639 1.52% Incl. South Korea 2,369 +77% +1,027 0.86% United States of America 9,778 +13% +1,141 3.55% Spain 16,534-1% -176 6.00% Italy 14,162-5% -727 5.14% Lithuania 6,723-14% -1,129 2.44% France 6,436 +11% +648 2.33% The Netherlands 4,061 +20% +675 1.47% Denmark 3,516 +60% +1,313 1.28% Poland 3,383-15% -615 1.23% Switzerland 2,474 +11% +246 0.90% For the total number of overnight stays of accommodated foreign, see Table 3: Overnight stays of foreign accommodated in Tallinn and the percentage of all foreign by country.

In August, the total number of both holiday travellers and workrelated trips increased. Tourists are divided into three categories according to travel purpose: holiday travellers, workrelated travellers and travellers with other purposes. Work-related travellers are further divided into conference and business 1. Domestic and foreign that have stayed in Tallinn s accommodation establishments according to purpose of trip. Accommodated domestic and foreign Change 2014/2015 Purpose of trip Percentage Number In total 100% 179,338 +5% +9,089 Holiday trip 76% 135,704 +3% +3,849 Conference, training 3% 5,457 +28% +1,182 Business trip 19% 33,691 +11% +3,285 Other trip 3% 4,486 +21% +773 Tourists in total according to purpose of trip business trip 19% other 2% conference, training 3% holiday 76% 1 Holiday trip a trip for a purpose of relaxation: spending an annual leave or a weekend, visiting friends or relatives, or some other kind of leisure trip. A holiday trip or a bonus trip provided by the employer is also a holiday trip. Conference are visitors staying in accommodation establishments who have listed participating in a conference, a training seminar or a consultation as the purpose of their trip. Business are visitors staying in accommodation establishments who are visiting Tallinn for a meeting with business partners, meetings, fairs, product launches, etc. Other trip a trip other than a holiday trip or a work-related trip (e.g. transit tourism, medical tourism etc.).

Foreign that have stayed in Tallinn s accommodation establishments according to purpose of trip. Accommodated foreign Change 2014/2015 Purpose of trip Percentage Number In total 100% 157,074 +1% +2,206 Holiday trip 76% 119,801-1% -842 Conference, training 3% 4,451 +17% +646 Business trip 18% 28,919 +7% +1,867 Other trip 2% 3,903 +16% +535 Foreign according to purpose of trip business trip 18% other 3% conference, training 3% holiday 76% Domestic that have stayed in Tallinn s accommodation establishments according to purpose of trip. Accommodated domestic Change 2014/2015 Purpose of trip Percentage Number In total 100% 22,264 +45% +6,883 Holiday trip 71% 15,903 +42% +4,691 Conference, training 5% 1,006 +114% +536 Business trip 21% 4,772 +42% +1,418 Other trip 3% 583 +69% +238

Domestic according to purpose of trip business trip 21% other 3% conference, training 5% holiday 71% In August 2015, the average length of the trip was 1.74 nights (-5% compared to the same month last year). Domestic stayed in Tallinn s accommodation establishments 1.62 nights on average, which is a decrease of 18% compared to the same month last year. Foreign stayed 1.75 nights on average, which is a decrease of 4% compared to the same period last year. In August, from the main external markets, visitors from Great Britain stayed the longest 2.28 nights on average. Visitors from Finland stayed the shortest, spending 1.49 nights on average in Tallinn s accommodation establishments.

In August, the room occupancy rate in Tallinn s accommodation establishments was 78% (-1% compared to the same month last year). In August, 78% of rooms (-1%) were occupied in accommodation establishments, and the average cost was 41 euros (0%). Room occupancy rate in Tallinn's accommodation establishments and the average cost for 24 hours (2014-2015) 50 40 30 20 46% 49% 53% 60 70 73 84 78 100 80 60 40 10 20 0 0 Average cost (EUR) for 24 hours (2014) Average cost (EUR) for 24 hours (2015) Room occupancy rate, % (2014) Room occupancy rate, % (2015)

In August 2015, the number of air passengers in Tallinn Airport increased by 12%. In August, Tallinn Airport served 234,237 passengers, which is 12% more than in the same period last year. Air passengers in Tallinn Airport August 2011-2015 250000 200000 193,321 223,815 199,782 208,537 234,237 150000 100000 50000 0 2011 2012 2013 2014 2015 In August 2015, the number of ship passengers in the Old City Harbour increased by 3,5%. In August, 1,104,555 passengers passed through Tallinn Old City Harbour, which compared to the same period in 2014 increased by 3,5%. Passengers in Tallinn Old City Harbour (August 2011-2015) 1150000 1100000 1,067,158 1,104,555 1050000 1,025,111 1000000 981,625 950000 939,863 900000 850000 2011 2012 2013 2014 2015

Table 1: Tourists accommodated in Tallinn, the number of nights spent by them and the length of the trip Country of origin Accommodated Muutus 2014/2015 Number Overnight stays Muutus 2014/2015 Length of the trip (nights) Number Total 179,338 5 9,089 311,619 0-1,205 1.74 Foreign Domestic 157,074 1 2,206 275,635-2 -6,778 1.75 22,264 45 6,883 35,984 18 5,573 1.62 African countries 258 30 60 634 24 124 2.46 Incl. the South African Republic 35 21 6 74 45 23 2.11 Albania 14 250 10 22 267 16 1.57 Asian countries 8,345 44 2,560 12,449 37 3,386 1.49 Incl. China 1,737 21 297 2,598 24 501 1.50 Incl. Japan 2,575 26 535 4,180 18 639 1.62 Incl. South Korea 2,176 124 1,204 2,369 77 1,027 1.09 Australia, Oceania 894-40 -586 1,813-35 -997 2.03 Incl. Australia 728-47 -635 1,520-41 -1,052 2.09 Incl. New Zealand 0 0 0 0 0 0 0.00 Austria 1,109 25 221 2,167 6 128 1.95 Belgium 671-10 -77 1,317-15 -232 1.96 Bulgaria 104-22 -29 169-68 -358 1.63 Canada 447-23 -132 946-2 -15 2.12 Croatia 136 53 47 196 25 39 1.44 Cyprus 22-41 -15 66-16 -13 3.00 Czech Republic 539 8 39 996-14 -157 1.85 Denmark 1,958 87 913 3,516 60 1,313 1.80 Finland 59,890 2 1,118 89,275 2 1,426 1.49 France 2,985 14 362 6,436 11 648 2.16 Germany 15,120-6 -913 28,837-7 -2,254 1.91 Great Britain 4,321 1 41 9,865-4 -435 2.28 Greece 882 23 167 1,605 7 102 1.82 Hungary 478 15 63 880-13 -129 1.84 Iceland 30-64 -53 82-57 -108 2.73 Ireland 364-28 -140 838-32 -400 2.30 Italy 6,689 1 57 14,162-5 -727 2.12 Latvia 4,514 15 588 6,791 5 342 1.50 Lithuania 3,792-5 -214 6,723-14 -1,129 1.77 Luxembourg 66-49 -63 165-53 -187 2.50 Malta 42 17 6 82 9 7 1.95 Norway 2,278 9 194 5,038 3 157 2.21

Poland 1,776-11 -229 3,383-15 -615 1.90 Portugal 753 2 17 1,040-23 -306 1.38 Romania 226-18 -50 422-18 -95 1.87 Russia 11,282-18 -2,482 22,049-20 -5,583 1.95 Slovakia 337 32 82 598 11 58 1.77 Slovenia 166 10 15 286-28 -113 1.72 South and Central American 1,006-19 -243 1,748-23 -529 1.74 countries Incl. Brazil 617 8 45 953 2 22 1.54 Spain 7,170 4 245 16,534-1 -176 2.31 Sweden 5,611 8 400 8,824 2 167 1.57 Switzerland 1,287 25 260 2,474 11 246 1.92 The Netherlands 1,956 21 336 4,061 20 675 2.08 Turkey 973 14 119 1,880-6 -123 1.93 Ukraine 1,134-9 -108 2,447 4 101 2.16 United States of America 4,627 13 530 9,778 13 1,141 2.11 Other countries 1,647 3,067 1,595 3,040 2,294 2,913 1.85 Other European countries 1,175-68 -2,505 2,001-72 -5,086 1.70 Table 2: Foreign accommodated in Tallinn and the percentage of all foreign by country. Country of origin Accommodated foreign Change 2014/2015 Percentage from foreign Number Foreign in total 157,074 1 2,206 100% African countries 258 30 60 0.16% Incl. South African Republic 35 21 6 0.02% Albania 14 250 10 0.01% Asian countries 8,345 44 2,560 5.31% Incl. China 1,737 21 297 1.11% Incl. Japan 2,575 26 535 1.64% Incl. South Korea 2,176 124 1,204 1.39% Australia, Oceania 894-40 -586 0.57% Incl. Australia 728-47 -635 0.46% Incl. New Zealand 0 0 0 0.00% Austria 1,109 25 221 0.71% Belgium 671-10 -77 0.43% Bulgaria 104-22 -29 0.07% Canada 447-23 -132 0.28% Croatia 136 53 47 0.09% Cyprus 22-41 -15 0.01% Czech Republic 539 8 39 0.34% Denmark 1,958 87 913 1.25%

Finland 59,890 2 1,118 38.13% France 2,985 14 362 1.90% Germany 15,120-6 -913 9.63% Great Britain 4,321 1 41 2.75% Greece 882 23 167 0.56% Hungary 478 15 63 0.30% Iceland 30-64 -53 0.02% Ireland 364-28 -140 0.23% Italy 6,689 1 57 4.26% Latvia 4,514 15 588 2.87% Lithuania 3,792-5 -214 2.41% Luxembourg 66-49 -63 0.04% Malta 42 17 6 0.03% Norway 2,278 9 194 1.45% Poland 1,776-11 -229 1.13% Portugal 753 2 17 0.48% Romania 226-18 -50 0.14% Russia 11,282-18 -2,482 7.18% Slovakia 337 32 82 0.21% Slovenia 166 10 15 0.11% South and Central American countries 1,006-19 -243 0.64% Incl. Brazil 617 8 45 0.39% Spain 7,170 4 245 4.56% Sweden 5,611 8 400 3.57% Switzerland 1,287 25 260 0.82% The Netherlands 1,956 21 336 1.25% Turkey 973 14 119 0.62% Ukraine 1,134-9 -108 0.72% United States of America 4,627 13 530 2.95% Other countries 1,647 3,067 1,595 1.05% Other European countries 1,175-68 -2,505 0.75% Table 3: Overnight stays of foreign accommodated in Tallinn and the percentage of all foreign by country Country of origin Overnight stays of accommodated foreign Number Change 2014/2015 Percentage from all foreign Overnight stays of foreign in total 275,635-2 -6,778 100% African countries 634 24 124 0.23% Incl. South African Republic 74 45 23 0.03% Albania 22 267 16 0.01% Asian countries 12,449 37 3,386 4.52% Incl. China 2,598 24 501 0.94%

Incl. Japan 4,180 18 639 1.52% Incl. South Korea 2,369 77 1,027 0.86% Australia, Oceania 1,813-35 -997 0.66% Incl. Australia 1,520-41 -1,052 0.55% Incl. New Zealand 0 0 0 0.00% Austria 2,167 6 128 0.79% Belgium 1,317-15 -232 0.48% Bulgaria 169-68 -358 0.06% Canada 946-2 -15 0.34% Croatia 196 25 39 0.07% Cyprus 66-16 -13 0.02% Czech Republic 996-14 -157 0.36% Denmark 3,516 60 1,313 1.28% Finland 89,275 2 1,426 32.39% France 6,436 11 648 2.33% Germany 28,837-7 -2,254 10.46% Great Britain 9,865-4 -435 3.58% Greece 1,605 7 102 0.58% Hungary 880-13 -129 0.32% Iceland 82-57 -108 0.03% Ireland 838-32 -400 0.30% Italy 14,162-5 -727 5.14% Latvia 6,791 5 342 2.46% Lithuania 6,723-14 -1,129 2.44% Luxembourg 165-53 -187 0.06% Malta 82 9 7 0.03% Norway 5,038 3 157 1.83% Poland 3,383-15 -615 1.23% Portugal 1,040-23 -306 0.38% Romania 422-18 -95 0.15% Russia 22,049-20 -5,583 8.00% Slovakia 598 11 58 0.22% Slovenia 286-28 -113 0.10% South and Central American countries 1,748-23 -529 0.63% Incl. Brazil 953 2 22 0.35% Spain 16,534-1 -176 6.00% Sweden 8,824 2 167 3.20% Switzerland 2,474 11 246 0.90% The Netherlands 4,061 20 675 1.47% Turkey 1,880-6 -123 0.68% Ukraine 2,447 4 101 0.89% United States of America 9,778 13 1,141 3.55% Other countries 3,040 2 294 2,913 1.10% Other European countries 2,001-72 -5,086 0.73%