Transportation Club of Seattle

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February 2012 Transportation Club of Seattle TCS is a proud member of Transportation Clubs International What s inside Page 2 - Member count, dues reminders, and February calendar of events Page 3 - TCS Bulletin Board (announcements, news, and reminders) Page 4- Recap of January lunch, plus intro on our 2012 President Chris Novosad of Horizon Logistics Page 5- Upcoming speakers Page 6 - Board of Director listing and January Meeting Details. Transportation Club of Seattle P.O. Box 88427 Steilacoom, WA 98388 Tel: 253-584-2131 E-mail: transportationclubofseattle@gmail.com Website: www.transportationclubofseattle.org President Chris Novosad, Horizon Logistics 1st Vice President Julie Sanchez, TOTE 2nd Vice President Gabriel Omat, Lynden Transport Executive Director Jeff Clark, Schneider National February speaker: Joe Sprague, Alaska Airlines Joe Sprague, Vice President of Marketing for Alaska Airlines, is responsible for the airline s overall marketing strategy. Joe oversees marketing communications, sales, reservations, food and beverage, customer care, Mileage Plan and Board Rooms. Joe s prior position was Vice President of Cargo. He joined Alaska Airlines in 2000 as Regional Sales Director for the state of Alaska. He has also served as Managing Director of Government Affairs in Washington, D.C., staff Vice President of the airline s Public Affairs Division, and staff Vice President of in-flight services. Sprague began his aviation career two decades ago as a Customer Service Agent at a commuter airline in Juneau. He later served as Vice President of marketing and Customer Service for a small Seattle-based airline and as Manager of Government and Industry Affairs for the Washington, D.C.- based National Air Transport Association, serving the interests of 2,000 aviation businesses. Sprague has been a corporate pilot and flight instructor. He has also taught as an adjunct instructor of airline management for the University of Anchorage, Anchorage. Alaska Airlines did you know? Employs 4,500 people in this area Operates 240 flights per day from SeaTac Serves 90 destinations in US, Canada, and Mexico First airline in North America to sell tickets on-line Pioneering biofuel-powered flights Joe Sprague Alaska Airlines Vice President / Marketing MEETING DETAILS WHEN: Wednesday, Feb 1 WHERE: Rainier G & C Club TIME: TARIFF: $24 11:30am to 1:00pm RAFFLE TICKETS: 6 for $5 Reservations: Reserve seats for you and your guests by visiting the TCS website and using PayPal, or just by e-mailing transportationclubofseattle@gmail.com Directions: RGCC 11133 Des Moines Memorial Dr, Seattle, 98168. Off I-5, exit # 158. Go west and take the wide left at light onto Pacific Highway S. Go south to 116th Way. Turn right up hill, then another right onto Des Moines Memorial Dr. Turn north at 112th and then left into the Club.

Page 2 Current membership: 227! 2012 Membership dues. Please don t forget!! Club membership dues are now being accepted for 2012. Please remit $60 by logging on to www.transportrationclubofseattle.org and using the PayPal option. We ask that dues be paid no later than February 1st so that your name (and company name) will appear in our 2012 Membership Directory! F e b ru a ry 2 0 1 2 Sun Mon Tue Wed Thu Fri Sat 1 Lunch Meeting 2 3 4 5 6 7 8 9 10 11 12 13 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Board Meeting 29 2012 dues. Thank you for paying!

* TCS Bulletin Board * Page 3 Attention all Past Presidents! At February s monthly luncheon (February 1st) we ll welcome all TCS Past Presidents to be our guests! Current Board Member George Osborn, himself a Past President (1991) will serve as the coordinator for this event. For information or questions, Past Presidents can either contact George at 253-759-0146 (georgeosborn@comcast.net) or Executive Director Jeff Clark at 253-584-2131 (transportationclubofseattle@gmail.com). Transportation Club of Seattle Board of Director 2012 Committee Assignments Scholarship: Chris Novosad, Chair. Katie Baker, Stephanie Kang Speakers: Katie Baker, Chair. Tom Johnston, Stephanie Kang, Chris Novosad Directory: Jeff Clark, Chair. Tony Barter, Chris Novosad Golf: Kevin Boldt, Chair. Julie Sanchez, Gabriel Omat, Becky Huntsman, Patrick Ono, Jason Thompson, Holly Downey, Tony Barter Argosy Cruise: Jeff Clark, Chair. Tom Johnston, Tony Barter Christmas lunch: Holly Downey, Chair. George Osborn, Gabriel Omat, Katie Baker, Jason Thompson, Julie Sanchez Seattle National Train Day If you are interested in hearing more about this event, or if you want to provide help or input, please contact Louis Alloin at atdlines@usa.com. Local Merger TCS member Curtis Dorn of Pacific Alaska Freightways asked us to relay the new that PAF has merged with Southern Alaska Forwarding (SAF). The deal was effective January 2, 2012. For additional information please contact Curtis at 206-730-4653. www.transportationclubofseattle.org

Mike Veseth, our January speaker, sent these 5 things for us to remember! 5. Globalization has both positive and negative effects when it comes to wine. The same commercial forces that bring a world of wine to your supermarket's shelves also threatens to "dumb down" this special product. This is the curse of the Blue Nun (Blue Nun was the first global mass market wine brand.) 4. Wine today suffers from the "paradox of choice." Having so many choices makes it more difficult to choose -- this is a barrier to wine sales. 3. The miracle of Two Buck Chuck is not that they can sell wine for $2, it is that consumers will buy it. Consumers are intimidated by wine and are afraid to pay too little or to pay too much. Two Buck Chuck shows the success of wine that simplifies the paradox of choice and gives consumers confidence to make the purchase. 2. I have "grape expectations" about the future of wine because I believe in the "revenge of the terroirists." I think terroirists will successfully protect and preserve wine's soul in the face of the commercial forces that may undermine it. 1. Everyone should read my book Wine Wars so that they can learn the truth about Trader Joe's, the 70-70-70 factor, how America is still recovering from Prohibition and why I support Wagnerians over Martians. I didn't have time to talk about any of these things at lunch and they make great reading! Passing of the torch At our January luncheon Stephanie Kang, our 2011 President, presented incoming President Chris Novosad with a plaque commemorating the occasion. Stephanie is with the Port of Seattle and Chris is with Horizon Lines in Tacoma. What a group! Left to right: Chris Novosad, 2012 TCS President, speaker Mike Veseth, professor at the University of Puget Sound, Jeff Clark, Executive Director, Katie Baker and Patrick Ono, TCS Board members, and Julie Sanchez, TCS 1st Vice President. Want to join the Club? Send an e-mail to transportationclubofseattle@gmail.com! We ll do the rest!

Upcoming speakers and events Page 5 Note to TCS Members: we are always searching for terrific speakers, and we re interested in your input. If you have suggestions for future speakers please let us know! Upcoming speakers! Feb 1 st March 7th April 9th May 2nd Joe Sprague, Vice President of Marketing, Alaska Airlines Ron Hildebrant, Chief Logistics Officer, Trident Seafoods Steve Gordon, Gordon Trucking (Joint meeting w/ TCT...in Tacoma this year) Paul Simmons, VP Expedited Fleet, Schneider National

Board of Directors Transportation Club of Seattle President Chris Novosad Horizon Lines Page 6 1st Vice President Julie Sanchez TOTE 2nd Vice President Gabriel Omat Lynden Transport Secretary / Treasurer Becky Huntsman Service Heavy Haul Director Katie Baker Weyerhaeuser Director Tony Barter MacMillan-Piper Director Kevin Boldt ETCC/ WDOT Director Holly Downey C.H. Robinson Director Tom Johnston Maersk Line Director Patrick Ono Matson Director George Osborn Retired Director Jason Thompson Toyota Lift Northwest February Meeting Details Meeting Date/time: February 1st, 11:30am 1:00pm Location: Rainier Golf & Country Club Cost: $24.00 with RSVP by 1/31/2011 ; $30 without RSVP and/or after that date. Raffle: 6 tickets for $5.00 NOTE: The Club is obligated to pay for all luncheon reservations. If you do not cancel and attendance falls below the conservative number we ve RSVP D to the restaurant, you will be billed. Thank you for supporting the Club! Directions: Rainier G & CC, 11133 Des Moines Memorial Dr. S., Seattle, 98168. From either northbound or southbound I-5: take exit #158, go west and take the wide left at light into Pacific Highway South. Head south to South 116th Way. Turn right (up the hill), then another right onto Des Moines Memorial Dr. S. Turn north to 112th and then left into the Club. Punchbowl Sponsor for February : Totem Ocean Trailer Express Since setting sail as a one-ship company in 1975, Totem Ocean Trailer Express, Inc. (TOTE) has become the premier provider of ocean transportation service between the ports of Anchorage, Alaska and Tacoma, Washington. TOTE, a privately-owned Alaska corporation, operates a fleet of (RO/RO) cargo ships in addition to providing overland highway and intermodal connections throughout greater Alaska, Canada and the Lower 48. Much like Alaska itself, TOTE s journey to success has been marked by perseverance and resourcefulness in the face of a cyclical economy and challenging operating conditions. We are a flexible, efficient and reliable company dedicated to serving the cargo transportation needs of Alaska and the Pacific Northwest through an attentive relationship with each customer. For additional information about what Tote can do for you, conduct Julie Sanchez at 253-449-8225.