THE OVERVIEW 2010 CLIA Cruise Market Overview Statistical Cruise Industry Data Through 2009 F:\MSWORD\REPORTS\OVERVIEW\ OVERVIEW2010\2010FINALOV.DOC
TABLE OF CONTENTS EXECUTIVE SUMMARY 1 A. RECENT MARKET/GROWTH STATISTICS 1. OVERALL PASSENGER GROWTH -- NORTH AMERICAN CRUISE MARKET 2 2. GROWTH BY CRUISE LENGTH -- NORTH AMERICAN MARKET 4 3. AVERAGE LENGTH OF CRUISE 5 B. CRUISE MARKET POTENTIAL 6 PAGE C. SOURCE OF BUSINESS/PASSENGERS CLIA MEMBER LINES 1. REGIONAL PASSENGER CONTRIBUTION (1990 VS 2009) 6 2. REGIONAL CONTRIBUTION BY CRUISE LENGTH (USA) 2009) 7 3. NORTH AMERICA--BY STATE /PROVINCE 8 4. NORTH AMERICA- RANK BY STATE /PROVINCE.10 D. CRUISE CAPACITY 1. NORTH AMERICAN PASSENGER CAPACITY BY CRUISE LINE 2009 12 2. CAPACITY CHANGES 2010-2014 13 3. COMPOSITE CAPACITY CHANGES 1981-2013 AND CAPACITY UTILIZATION 2009 15 4. GEOGRAPHICAL DESTINATION/APPLICATION 16 E. CLIA-AS AN ASSOCIATION 1. CRUISE INDUSTRY REPRESENTATION 17 2. TRAVEL AGENCY AFFILIATES 18 F. OTHER KEY SOURCES OF INFORMATION ON THE CRUISE INDUSTRY 1. BOOKS AND PAMPHLETS 19 2. PERIODICALS/CONSUMER 20 3. OTHER SOURCES 20 2010 Cruise Lines International Association All Rights Reserved F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC i
EXECUTIVE SUMMARY The cruise industry is the most exciting growth category in the entire leisure market. Since 1990, the industry has had an average annual passenger growth rate of 7.2% per annum. The cruise industry is young. From 1980-2009, over 176 million passengers have taken a deep-water cruise (2+ days). Of this number, 68% of the total passengers have been generated in the past 10 years. Forty percent of total passengers have been generated in the past five years alone. The cruise market potential is strong. Over the next three years, over 50 million North Americans indicate intent to cruise. To date, approximately 20% of the U.S. population has ever cruised. By maintaining historical occupancy levels, the cruise industry will welcome 14.43 million guests in 2010. The cruise product is incredibly diversified with literally a cruise vacation for everyone. Over the past 10 years, the industry has responded to extensive market and consumer research that has guided the addition of new destinations, new ship design concepts, new on-board/on-shore activities, new themes and new cruise lengths to reflect the changing vacation patterns of today s market. The cruise industry s product delivers unparalleled customer satisfaction. Whether a frequent or first-time cruiser, the cruise experience consistently exceeds expectations on a wide range of important vacation attributes. On a comparative basis versus other vacation categories, cruising consistently receives top marks. The on-going challenge for our industry is to convert cruise prospects into new cruisers. Cruising is an important vehicle for sampling destination areas to which passengers may return. 80% of cruise passengers agree that a cruise vacation is good way to sample destinations that they may wish to visit again on a land-based vacation. Nearly 40% of cruise vacationers state that they returned to vacation at a destination first visited by cruise.. Cruisers are not exclusively cruisers; rather they are frequent vacationers who cruise as part of their vacation mix. The North American cruise market is strong across all 50 states and Canada. Today s arrays of airlift options and streamlined port processing have opened up cruising as a vacation alternative to more and more individuals. The addition of new North American embarkation ports provides cruise vacationers more options and opportunities to drive versus fly. In fact, 72% of Americans indicate that the convenience of over 30 Close to Home North American embarkation ports increases their likelihood to cruise within the next three years. CLIA Member Lines capacity utilization/deployment. From a capacity standpoint, utilization is consistently over 100%. In 2009 the CLIA industry occupancy rate was 103.9%. For 2010 the Caribbean and Bahamas represents the number one destination with 41.3% of capacity deployment. The Mediterranean, Europe, Alaska, and Mexico follow the Caribbean in popularity. CLIA has become one of the largest and most influential travel industry associations. Today, it has 25 member lines and nearly 16,000 travel agency and individual agent members. It s the largest association in terms of North American travel agency member representation. The cruise industry has a very close working relationship with the travel agency community. A vast majority of cruise passengers use the services of a travel agent to book their cruise vacations. Cruises are profitable to sell and generate a high repeat rate. The most successful and productive agencies are those that place a premium on selling cruises and training their personnel. CLIA provides a wide portfolio of travel agency training programs considered among the best in the travel industry including live classroom seminars, seminars at industry conferences and events, online training, DVD training and textbooks. The Gold Standard of CLIA training is the Certified Cruise Counsellor program where agents can earn the designation of Accredited (ACC), Master (MCC), Elite (ECC) and Elite Scholar (ECCS) designations. Travel agents earn these CLIA Certification designations via a structured program of mandatory and elective training, ship inspections, actual cruise experience and required cabin sales targets. A CLIA Certified Cruise Counsellor is the travelers best resource for cruise vacation planning. Two-thirds of all travelers consider professional designation/accreditation as a cruise expert to be extremely/very important but, as expected, is even more important to cruisers (75%) than non-cruiser/vacationers (56%) particularly luxury (81%) cruisers. NOTE: In this report, North American market designates only U.S. and Canada. F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 1
A. RECENT MARKET/GROWTH STATISTICS 1. OVERALL PASSENGER GROWTH-NORTH AMERICAN CRUISE MARKET The cruise industry is the most exciting vacation category in the United States and Canada. Its average rate of growth has been far greater than any other category. THE BIG PICTURE (000 s) THE BIG PICTURE 16,000 14,000 12,000 10,000 8,000 North American Passengers Foreign Passengers Total Passeengers 6,000 4,000 2,000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 YEARS The above graph illustrates the increasing globalization (Foreign Passengers carried) within the cruise industry. A. RECENT MARKET/GROWTH STATISTICS F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 2
RECENT GROWTH TRENDS Annual Passenger Growth Actual (000 s) North America Foreign Worldwide 1990 3,496 278 3,774 1991 3,834 334 4,168 1992 4,023 362 4,385 1993 4,318 410 4,728 1994 4,314 486 4,800 1995 4,223 498 4,721 1996 4,477 493 4,970 1997 4,864 516 5,380 1998 5,243 625 5,868 1999 5,690 647 6,337 2000 6,546 668 7,214 2001 6,637 862 7,499 2002 7,472 1,176 8,648 2003 7,990 1,536 9,526 2004 8,870 1,590 10,460 2005 9,671 1,509 11,180 2006 10,078 1,928 12,006 2007 10,247 2,316 12,563 2008 10,093 2,912 13,005 2009 10,198 3,244 13,442 Average Growth Rate 1990-2009 7.2% SOURCE: CLIA 2009 Year End Passenger Carryings Report as reported by CLIA member cruise lines only. F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 3
A. RECENT MARKET/GROWTH STATISTICS 2. GROWTH BY LENGTH OF CRUISE (Total passengers carried) PASSENGERS: Passengers (000 s) 1990 2009 % Growth 2-5 Days 1,434 4,097 185.7 6-8 Days 1,966 6,606 236.0 9-17 Days 358 2,539 609.2 18+ Days 16 200 1050.0 TOTAL 3,774 13,442 256.2 SHARE: Category Shares 1990 2009 % Point Change 2-5 Days 38.0% 30.5-7.5 6-8 Days 52.1 49.1-3.0 9-17 Days 9.5 18.9 9.4 18+ Days 0.4 1.5 1.1 TOTAL 100.0% 100.0% 0.0 SOURCE: CLIA Year End Passenger Carryings Reports F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 4
A. RECENT MARKET/GROWTH STATISTICS 3. AVERAGE LENGTH OF CRUISE The average length of cruises remained 7.2 days in 2009. Average Length of Cruise (Days) % of Total North American Passengers in 2-5 Day Category 1981 6.7 29.6% 1982 6.9 25.3 1983 6.9 21.6 1984 6.9 22.3 1985 6.8 26.3 1986 6.4 35.1 1987 6.4 32.8 1988 6.4 32.9 1989 6.4 33.8 1990 6.2 38.3 1991 6.1 37.4 1992 6.2 35.2 1993 6.4 36.7 1994 6.3 38.0 1995 6.5 33.7 1996 6.4 35.9 1997 6.5 33.6 1998 6.7 34.7 1999 6.6 35.8 2000 6.5 36.9 2001 6.4 37.2 2002 6.9 35.5 2003 6.9 32.9 2004 6.9 31.4 2005 6.9 34.0 2006 6.9 32.9 2007 7.1 34.6 2008 7.2 35.6 2009 7.2 36.0 SOURCE: CLIA year-end Passenger Carryings Report. F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 5
B. CRUISE MARKET POTENTIAL The cruise vacation industry is positioned well for continued growth with relatively modest market penetration (19.9% of Americans have cruised) as well as strong cruise interest and demand (Nearly 51 million Americans expressed interest in cruising within the next three years. These market statistics as well as cruiser demographics, cruise characteristics and satisfaction, travel agency relevance, cruise interest & potential plans, cruiser histories and trip characteristics can be found in the CLIA 2008 Cruise Market Profile Study. The CLIA Cruise Market Profile Study is a biennial research project designed to track cruise awareness, perceptions, attitudes and future intent. Findings of this 2008 study are available on CLIA s website at http://www.cruising.org/pressroom-research/market-research C. SOURCE OF BUSINESS-PASSENGERS 3. REGIONAL PASSENGER CONTRIBUTION 1990 VS. 2009 (USA) The South Atlantic and Pacific regions continue to be the largest source of passengers. Regional Shares 1990 vs. 2009 1990 2009 Point change New England 5.78% 8.06% 2.28 (CT, ME, MA, NH, VT, RI) Mid-Atlantic 16.21% 8.52% (7.69) (NJ, NY, PA) East North Central 14.03% 6.48% (7.55) (IL, IN, MI, OH, WI) West North Central 4.50% 2.83% (1.67) (IA, KS, MN, MO, NE, SD) South Atlantic 24.16% 34.48% 10.32 (DE, DC, FL, GA, MD, NC, SC, VA, WV) East South Central 2.86% 2.60% (0.26) (AL, KY, MS, TN) West South Central 5.42% 13.19% 7.77 (AR, LA, OK, TX) Mountain 3.86% 9.06% 5.20 (AZ, CO, ID, MT, NV, NM, UT, WY) Pacific 23.18% 14.78 (8.40) (AK, CA, HI, OR, WA) TOTAL 100.0% 100.0% 0.00 SOURCE: 2009-Year End CLIA Passenger Carryings Reports. F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 6
C. SOURCE OF BUSINESS-PASSENGERS 4. REGIONAL CONTRIBUTION BY CRUISE LENGTH (USA) Shorter cruises skew towards the South Atlantic Region while longer cruises skew to the Pacific Coast Region. 2009 Regional Contribution (%) By Cruise Length 2-5 Days 6-8 Days 9-17 Days 18+ Days Total Days New England 7.82 8.42 7.62 6.00 8.06 (CT, ME, MA, NH, VT, RI) Mid-Atlantic 6.66 9.37 10.86 6.25 8.52 (NJ, NY, PA) East North Central 6.57 6.88 5.02 3.96 6.48 (IL, IN, MI, OH, WI) West North Central 2.35 3.41 2.20 1.68 2.83 (IA, KS, MN, MO, NE, ND, SD) South Atlantic 40.95 30.62 30.76 23.34 34.48 (DE, DC, FL, GA, MD, NC, SC, VA, WV) East South Central 3.80 2.15 1.01 0.80 2.60 (AL, KY, MS, TN) West South Central 14.20 13.21 10.43 12.52 13.19 (AR, LA, OK, TX) Mountain 7.66 10.42 8.30 7.90 9.06 (AZ, CO, ID, MT, NV, NM, UT, WY) Pacific 9.99 15.52 23.80 37.55 14.78 (AK, CA, HI, OR, WA) TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% SOURCE: 2009-Year End CLIA Passenger Carryings Report F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 7
C. SOURCE OF BUSINESS-PASSENGERS 3: NORTH AMERICA BY STATE / PROVINCE STATE/PROV 2009 % OF 2008 2007 TOTAL NORTH TOTAL CHANGE CHANGE TOTAL PASSENGERS AMERICA PASSENGERS AMOUNT PERCENT PASSENGERS Alabama 95,983 0.94% 88,133 7,850 8.91% 89,513 Alaska 19,357 0.19% 25,137-5,780-22.99% 7,550 Arizona 495,515 4.86% 298,606 196,909 65.94% 306,181 Arkansas 39,719 0.39% 36,971 2,748 7.43% 41,123 California 1,111,881 10.90% 1,202,708-90,827-7.55% 1,282,999 Colorado 59,119 0.58% 71,251-12,132-17.03% 73,844 Connecticut 70,277 0.69% 90,072-19,795-21.98% 99,247 Delaware 18,525 0.18% 21,670-3,145-14.51% 21,875 Dist. Of Columbia 6,536 0.06% 6,971-435 -6.24% 7,074 Florida 2,530,702 24.82% 2,300,244 230,458 10.02% 2,274,707 Georgia 183,606 1.80% 273,120-89,514-32.77% 336,585 Hawaii 13,515 0.13% 18,137-4,622-25.48% 22,496 Idaho 12,263 0.12% 17,701-5,438-30.72% 18,456 Illinois 240,667 2.36% 298,804-58,137-19.46% 268,476 Indiana 71,286 0.70% 81,440-10,154-12.47% 84,790 Iowa 27,529 0.27% 32,022-4,493-14.03% 33,764 Kansas 34,946 0.34% 40,103-5,157-12.86% 42,639 Kentucky 36,420 0.36% 41,529-5,109-12.30% 43,749 Louisiana 106,296 1.04% 112,031-5,735-5.12% 120,788 Maine 12,561 0.12% 14,853-2,292-15.43% 16,429 Maryland 122,165 1.20% 140,501-18,336-13.05% 145,006 Massachusetts 586,915 5.76% 478,355 108,560 22.69% 441,034 Michigan 106,750 1.05% 133,431-26,681-20.00% 144,113 Minnesota 83,496 0.82% 87,260-3,764-4.31% 95,948 Mississippi 32,489 0.32% 34,898-2,409-6.90% 37,958 Missouri 92,954 0.91% 98,301-5,347-5.44% 106,324 Montana 6,944 0.07% 9,722-2,778-28.57% 9,251 Nebraska 17,105 0.17% 19,267-2,162-11.22% 18,168 Nevada 192,311 1.89% 117,448 74,863 63.74% 69,687 New Hampshire 54,504 0.53% 46,779 7,725 16.51% 46,490 New Jersey 227,985 2.24% 289,205-61,220-21.17% 298,535 New Mexico 26,751 0.26% 29,001-2,250-7.76% 29,717 New York 382,348 3.75% 435,956-53,608-12.30% 444,176 North Carolina 174,834 1.71% 199,109-24,275-12.19% 218,785 North Dakota 4,526 0.04% 5,224-698 -13.36% 7,335 Ohio 141,005 1.38% 163,057-22,052-13.52% 172,372 Oklahoma 41,168 0.40% 44,208-3,040-6.88% 47,631 Oregon 46,463 0.46% 55,344-8,881-16.05% 60,834 Pennsylvania 193,335 1.90% 329,307-135,972-41.29% 361,903 Rhode Island 31,340 0.31% 33,933-2,593-7.64% 35,232 South Carolina 88,918 0.87% 102,845-13,927-13.54% 111,447 South Dakota 5,937 0.06% 7,166-1,229-17.15% 6,625 Tennessee 80,426 0.79% 91,237-10,811-11.85% 98,047 F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 8
C. SOURCE OF BUSINESS-PASSENGERS 3: NORTH AMERICA BY STATE / PROVINCE STATE/PROV 2009 % OF 2008 2007 TOTAL NORTH TOTAL CHANGE CHANGE TOTAL PASSENGERS AMERICA PASSENGERS AMOUNT PERCENT PASSENGERS Texas 1,056,913 10.36% 787,577 269,336 34.20% 758,752 Utah 57,760 0.57% 71,223-13,463-18.90% 76,364 Vermont 4,279 0.04% 5,975-1,696-28.38% 6,650 Virginia 111,930 1.10% 140,771-28,841-20.49% 144,922 Washington 203,181 1.99% 185,972 17,209 9.25% 181,118 West Virginia 13,486 0.13% 14,477-991 -6.85% 15,789 Wisconsin 50,885 0.50% 59,854-8,969-14.98% 64,989 Wyoming 3,220 0.03% 4,823-1,603-33.24% 4,707 TOTAL U.S. 9,429,026 92.46% 9,293,729 135,297 1.46% 9,452,194 Puerto Rico 70,665 0.69% 88,771-18,106-20.40% 119,351 Alberta 59,775 0.59% 66,311-6,536-9.86% 69,667 British Columbia 206,373 2.02% 208,551-2,178-1.04% 200,499 Manitoba 14,772 0.14% 14,396 376 2.61% 13,536 New Brunswick 6,477 0.06% 6,714-237 -3.53% 5,573 Newfoundland 4,955 0.05% 5,472-517 -9.45% 4,211 Nova Scotia 7,144 0.07% 8,267-1,123-13.58% 7,394 Ontario 270,019 2.65% 273,646-3,627-1.33% 258,456 Prince Edward Island 1,414 0.01% 1,270 144 11.34% 994 Quebec 119,984 1.18% 118,082 1,902 1.61% 108,315 Saskatchewan 6,832 0.07% 7,378-546 -7.40% 6,516 North West Terr. 135 0.00% 292-157 -53.77% 152 Yukon Territory 197 0.00% 228-31 -13.60% 275 TOTAL CANADA 698,077 6.85% 710,607-12,530-1.76% 675,588 TOTAL NORTH AMERICA 10,197,768 100.00% 10,093,107 104,661 1.04% 10,247,133 Foreign 3,243,912 2,912,398 331,514 11.38% 2,315,449 TOTAL WORLD 13,441,680 13,005,505 436,175 3.35% 12,562,582 F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 9
C. SOURCE OF BUSINESS-PASSENGERS 4: NORTH AMERICA - RANK BY STATE / PROVINCE STATE/PROV TOTAL % OF 1-5 DAY 6-8 DAY 9-17 DAY 18 PLUS DAY PAX TOTAL PAX % OF PAX % OF PAX % OF AMOUNT TOTAL AMOUNT TOTAL AMOUNT TOTAL PAX % OF AMOUNT TOTAL 1 Florida 2,530,702 24.8% 1,133,258 30.9% 1,053,793 21.4% 326,881 21.8% 16,770 15.3% 2 California 1,111,881 10.9% 304,709 8.3% 523,321 10.6% 258,067 17.2% 25,784 23.5% 3 Texas 1,056,913 10.4% 405,016 11.0% 515,327 10.5% 125,884 8.4% 10,686 9.7% 4 Massachusetts 586,915 5.8% 243,915 6.6% 279,056 5.7% 60,580 4.0% 3,364 3.1% 5 Arizona 495,515 4.9% 141,295 3.9% 282,222 5.7% 68,228 4.6% 3,770 3.4% 6 New York 382,348 3.7% 112,670 3.1% 204,347 4.2% 62,697 4.2% 2,634 2.4% 7 Ontario 270,019 2.6% 36,766 1.0% 152,525 3.1% 74,288 5.0% 6,440 5.9% 8 Illinois 240,667 2.4% 101,769 2.8% 112,644 2.3% 24,888 1.7% 1,366 1.2% 9 New Jersey 227,985 2.2% 69,269 1.9% 114,257 2.3% 42,754 2.9% 1,705 1.6% 10 British Columbia 206,373 2.0% 38,616 1.1% 109,425 2.2% 48,808 3.3% 9,524 8.7% 11 Washington 203,181 2.0% 41,736 1.1% 117,748 2.4% 37,626 2.5% 6,071 5.5% 12 Pennsylvania 193,335 1.9% 55,426 1.5% 100,201 2.0% 36,451 2.4% 1,257 1.1% 13 Nevada 192,311 1.9% 92,869 2.5% 82,950 1.7% 15,414 1.0% 1,078 1.0% 14 Georgia 183,606 1.8% 109,523 3.0% 60,792 1.2% 12,502 0.8% 789 0.7% 15 North Carolina 174,834 1.7% 87,940 2.4% 72,517 1.5% 13,466 0.9% 911 0.8% 16 Ohio 141,005 1.4% 50,788 1.4% 73,552 1.5% 15,817 1.1% 848 0.8% 17 Maryland 122,165 1.2% 32,446 0.9% 68,077 1.4% 20,681 1.4% 961 0.9% 18 Quebec 119,984 1.2% 12,338 0.3% 73,752 1.5% 32,527 2.2% 1,367 1.2% 19 Virginia 111,930 1.1% 35,996 1.0% 58,836 1.2% 16,326 1.1% 772 0.7% 20 Michigan 106,750 1.0% 36,510 1.0% 57,186 1.2% 12,423 0.8% 631 0.6% 21 Louisiana 106,296 1.0% 66,954 1.8% 35,798 0.7% 3,409 0.2% 135 0.1% 22 Alabama 95,983 0.9% 53,547 1.5% 37,779 0.8% 4,405 0.3% 252 0.2% 23 Missouri 92,954 0.9% 35,758 1.0% 47,861 1.0% 8,863 0.6% 472 0.4% 24 South Carolina 88,918 0.9% 47,688 1.3% 34,471 0.7% 6,292 0.4% 467 0.4% 25 Minnesota 83,496 0.8% 19,163 0.5% 53,535 1.1% 10,288 0.7% 510 0.5% 26 Tennessee 80,426 0.8% 40,706 1.1% 34,019 0.7% 5,388 0.4% 313 0.3% 27 Indiana 71,286 0.7% 30,204 0.8% 34,649 0.7% 6,064 0.4% 369 0.3% 28 Puerto Rico 70,665 0.7% 4,928 0.1% 62,516 1.3% 3,060 0.2% 161 0.1% 29 Connecticut 70,277 0.7% 18,728 0.5% 37,978 0.8% 12,995 0.9% 576 0.5% 30 Alberta 59,775 0.6% 6,165 0.2% 31,298 0.6% 20,357 1.4% 1,955 1.8% 31 Colorado 59,119 0.6% 12,417 0.3% 35,649 0.7% 10,092 0.7% 961 0.9% 32 Utah 57,760 0.6% 15,407 0.4% 35,672 0.7% 6,265 0.4% 416 0.4% 33 New Hampshire 54,504 0.5% 6,540 0.2% 28,554 0.6% 18,416 1.2% 994 0.9% 34 Wisconsin 50,885 0.5% 14,976 0.4% 29,187 0.6% 6,392 0.4% 330 0.3% 35 Oregon 46,463 0.5% 6,151 0.2% 29,751 0.6% 9,352 0.6% 1,209 1.1% 36 Oklahoma 41,168 0.4% 14,976 0.4% 23,186 0.5% 2,847 0.2% 159 0.1% 37 Arkansas 39,719 0.4% 19,378 0.5% 15,889 0.3% 4,232 0.3% 220 0.2% 38 Kentucky 36,420 0.4% 17,480 0.5% 16,333 0.3% 2,506 0.2% 101 0.1% 39 Kansas 34,946 0.3% 11,053 0.3% 19,991 0.4% 3,694 0.2% 208 0.2% 40 Mississippi 32,489 0.3% 23,677 0.6% 7,797 0.2% 965 0.1% 50 0.0% 41 Rhode Island 31,340 0.3% 5,993 0.2% 19,721 0.4% 5,379 0.4% 247 0.2% 42 Iowa 27,529 0.3% 8,787 0.2% 15,855 0.3% 2,730 0.2% 157 0.1% 43 New Mexico 26,751 0.3% 6,379 0.2% 14,556 0.3% 5,242 0.3% 574 0.5% F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 10
C. SOURCE OF BUSINESS-PASSENGERS 4: NORTH AMERICA - RANK BY STATE / PROVINCE STATE/PROV TOTAL % OF 1-5 DAY 6-8 DAY 9-17 DAY 18 PLUS DAY PAX TOTAL PAX % OF PAX % OF PAX % OF AMOUNT TOTAL AMOUNT TOTAL AMOUNT TOTAL PAX % OF AMOUNT TOTAL 44 Alaska 19,357 0.2% 2,789 0.1% 14,335 0.3% 2,175 0.1% 58 0.1% 45 Delaware 18,525 0.2% 5,150 0.1% 9,424 0.2% 3,865 0.3% 86 0.1% 46 Nebraska 17,105 0.2% 6,102 0.2% 8,830 0.2% 2,074 0.1% 99 0.1% 47 Manitoba 14,772 0.1% 1,240 0.0% 7,666 0.2% 5,478 0.4% 388 0.4% 48 Hawaii 13,515 0.1% 901 0.0% 8,176 0.2% 3,960 0.3% 478 0.4% 49 West Virginia 13,486 0.1% 4,916 0.1% 7,381 0.1% 1,128 0.1% 61 0.1% 50 Maine 12,561 0.1% 2,591 0.1% 8,202 0.2% 1,641 0.1% 127 0.1% 51 Idaho 12,263 0.1% 2,467 0.1% 8,037 0.2% 1,620 0.1% 139 0.1% 52 Nova Scotia 7,144 0.1% 780 0.0% 4,185 0.1% 2,040 0.1% 139 0.1% 53 Montana 6,944 0.1% 1,245 0.0% 4,418 0.1% 1,189 0.1% 92 0.1% 54 Saskatchewan 6,832 0.1% 715 0.0% 3,962 0.1% 1,969 0.1% 186 0.2% 55 Dist. Of Columbia 6,536 0.1% 2,477 0.1% 2,981 0.1% 1,004 0.1% 74 0.1% 56 New Brunswick 6,477 0.1% 1,113 0.0% 3,769 0.1% 1,484 0.1% 111 0.1% 57 South Dakota 5,937 0.1% 1,661 0.0% 3,549 0.1% 679 0.0% 48 0.0% 58 Newfoundland 4,955 0.0% 653 0.0% 3,020 0.1% 1,208 0.1% 74 0.1% 59 North Dakota 4,526 0.0% 1,284 0.0% 2,775 0.1% 457 0.0% 10 0.0% 60 Vermont 4,279 0.0% 1,148 0.0% 2,507 0.1% 560 0.0% 64 0.1% 61 Wyoming 3,220 0.0% 853 0.0% 1,932 0.0% 396 0.0% 39 0.0% 62 Prince Edward Is. 1,414 0.0% 136 0.0% 1,000 0.0% 274 0.0% 4 0.0% 63 Yukon Territory 197 0.0% 14 0.0% 112 0.0% 58 0.0% 13 0.0% 64 North West Terr. 135 0.0% 37 0.0% 83 0.0% 12 0.0% 3 0.0% TOTAL NORTH AMERICA 10,197,768 100.0% 3,668,182 100.0% 4,920,917 100.0% 1,498,812 100.0% 109,857 100.0% F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 11
D. CRUISE CAPACITY 1. NORTH AMERICAN PASSENGER CAPACITY - 2009 INDIVIDUAL LINE DETAIL AT YEAR-END 2009 CRUISE MEMBER LINES NO. OF LOWERS NO. OF SHIPS AMA WATERWAYS 1,386 10 AMERICAN CRUISE LINE 302 4 AVALON WATERWAYS 1,546 10 AZAMARA 1,420 2 CARNIVAL CRUISE LINES 54,602 22 CELEBRITY CRUISES 17,218 9 COSTA CRUISE LINES 28,525 14 CRYSTAL CRUISES 1,992 2 CUNARD LINE, LTD. 4,620 2 DISNEY CRUISE LINE 3,508 2 HOLLAND AMERICA LINE 21,335 14 HURTIGRUTEN 5,923 13 MSC CRUISES USA 21,808 10 NORWEGIAN CRUISE LINE 22,138 10 OCEANIA CRUISES, INC. 2,052 3 PAUL GAUGUIN CRUISES* 0 0 PEARL SEAS CRUISES 210 1 PRINCESS CRUISES 37,220 17 REGENT SEVEN SEAS CRUISES 2,422 5 ROYAL CARIBBEAN INTERNATIONAL 56,488 21 SEABOURN CRUISE LINE 1,074 4 SEADREAM YATCH CLUB 220 2 SILVERSEA CRUISES 2,028 6 UNIWORLD 1,640 12 WINDSTAR CRUISES 608 3 TOTAL 290,285 198 PAUL GAUGUIN CRUISES WILL BEGIN OPERATIONS IN 2010. SOURCE: 2009 Year End CLIA 5-Year Capacity Analysis F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 12
D. CRUISE CAPACITY 2. 2010-2014 CAPACITY CHANGES. Based on public information, a total of 23 new ships are contracted or planned to be added to the North American fleet from 2010 through the end of 2014. The following summarizes all the information as of the date of publication. 2010 ADD / DEL / DELIVERY SHIP NAME LOWER S CONTRACT / NEW / ADJUST DATE PLANNED USED AMA WATERWAYS DEL OCT TOLSTOY -150 C U AMERICAN CRUISE LINES ADD AUGUST INDEPENDENCE 104 C N AMERICAN CRUISE LINES ADD AUGUST QUEEN OF THE WEST 120 C U CELEBRITY CRUISES ADD JULY ECLIPSE 2,850 C N COSTA CRUISES ADD JAN COSTA DELIZIOSA 2,260 C N CUNARD ADD 2010 QUEEN ELIZABETH 2,092 C N HOLLAND AMERICA LINE ADD JULY NIEUW AMSTERDAM 2,106 C N HOLLAND AMERICA LINE ADJUST FEB RYNDAM 2 C U HOLLAND AMERICA LINE ADJUST APR STATENDAM 2 C U HOLLAND AMERICA LINE ADJUST JAN PRINSENDAM 42 C U HOLLAND AMERICA LINE ADJUST AUGUST NOORDAM 6 C U MSC CRUISES ADD MAR MSC MAGNIFICA 2,550 C N NORWEGIAN CRUISE LINE ADD 2010 NORWEGIAN EPIC 4,100 C N NORWEGIAN CRUISE LINE ADJUST JULY NORWEGIAN STAR 108 C U PAUL GAUGUIN CRUISES ADD AUGUST PAUL GAUGUIN 332 C U REGENT DEL JULY PAUL GAUGUIN -330 C U REGENT DEL 2010 EXPLORER II -200 C U ROYAL CARIBBEAN INT'L. ADD 2010 ALLURE OF THE SEAS 5,400 C N SEABOURN CRUISE LINE ADD 2010 SOJOURN 450 C N UNIWORLD DEL JAN LITVINOV -220 C U UNIWORLD ADJUST JAN RIVER TOSCA -2 C U UNIWORLD ADJUST JAN DOURO QUEEN 2 C U CLIA TOTAL 21,624 2011 ADD / DEL / DELIVERY SHIP NAME LOWER S CONTRACT / NEW / ADJUST DATE PLANNED USED AMA WATERWAYS ADD MAY AMAKATARINA 212 C U AMA WATERWAYS ADD SEP AMALOTUS 124 C N AVALON ADD 2011 PANORAMA 162 C N CARNIVAL CRUISE LINES ADD 2011 CARNIVAL MAGIC 3,652 C N CELEBRITY CRUISES ADD Q4 SILHOUETTE 2,850 C N CELEBRITY CRUISES DEL Q1 MERCURY -1,870 C U COSTA CRUISES ADD 2011 COSTA FAVOLOSA 3,012 C N DISNEY CRUISE LINE ADD Q1 DISNEY DREAM 2,500 C N MSC CRUISES ADD Q1 MSC MERAVIGLIA 2,550 C N OCEANIA ADD Q3 MARINA 1,250 C N PRINCESS DEL MAR ROYAL PRINCESS -710 C U SEABOURN CRUISE LINE ADD 2011 QUEST 450 C N UNIWORLD ADD Q1 RIVER ANTOINETTE 164 C N UNIWORLD DEL Q1 DOURO QUEEN -126 C U UNIWORLD ADD Q1 DOURO SPIRIT 128 C U UNIWORLD ADD Q1 RIVER VICTORIA 206 C U CLIA TOTAL 14,554 F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 13
D. CRUISE CAPACITY 2010-2014 CAPACITY CHANGES, Cont d. 2012 ADD / DEL / DELIVERY SHIP NAME LOWER S CONTRACT / NEW / ADJUST DATE PLANNED USED CARNIVAL CRUISE LINES ADD Q1 CARNIVAL BREEZE 3,690 C N CELEBRITY CRUISES ADD Q4 SOLSTICE V 2,850 C N COSTA CRUISES ADD MAR COSTA FASCINOSA 3,012 C N DISNEY CRUISE LINE ADD Q3 DISNEY FANTASY 2,500 C N MSC CRUISES ADD Q1 MSC FAVOLOSA 2,550 C N OCEANIA ADD Q1 RIVIERA 1,250 C N CLIA TOTAL 15,852 2013 ADD / DEL / DELIVERY SHIP NAME LOWER S CONTRACT / NEW / ADJUST DATE PLANNED USED PRINCESS ADD SPRING TBA 3,600 C N CLIA TOTAL 3,600 2014 ADD / DEL / DELIVERY SHIP NAME LOWER S CONTRACT / NEW / ADJUST DATE PLANNED USED PRINCESS ADD SPRING TBA 3,600 C N CLIA TOTAL 3,600 F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 14
D. CRUISE CAPACITY 3. COMPOSITE CAPACITY CHANGES 1981-2014 AND CAPACITY UTILIZATION-2009 In order to keep capacity in line with North American demand, average capacity rose at a rate of 7.69% from 1981 to 2009. Based on current known information, contracted capacity will be increased at an average rate of 3.47% the next five years. Total North American Industry Lower Berths % Change Capacity Utilization 1981 41,073 1982 47,266 +15.08 1983 47,834 +1.20 1984 52,392 +9.53 1985 56,771 +8.36 1986 60,446 +6.47 1987 66,810 +10.53 1988 72,268 +8.17 1989 72,369 +0.14 1990 83,533 +15.43 1991 86,631 +3.71 1992 97,539 +12.59 1993 103,988 +6.61 1994 103,296-0.670 1995 105,161 +1.81 1996 110,230 +4.82 1997 118,013 +7.06 1998 138,373 +17.25 1999 148,750 +7.50 2000 166,201 +11.73 2001 175,855 +5.81 2002 197,553 +12.34 98.6% 2003 212,004 +7.31 103.3% 2004 225,714 +6.47 103.3% 2005 231,091 +2.38 103.3% 2006 248,774 +7.65 103.9% 2007 267,145 +7.38 105.7% 2008 280,093 +4.85% 104.2% 2009 294,788 +5.25% 103.9% Average Annual Change (1981-2009) +7.69 Total North American Industry Contracted Contracted & Planned Lower Berths Percent Change Lower Berths Percent Change 2010 316,412 7.34% 316,412 7.34% 2011 333,966 4.60% 333,966 4.60% 2012 346,818 4.79% 346,818 4.79% 2013 350,418 1.04% 350,418 1.04% 2014 354,018 1.03% 354,018 1.03% Average Annual Change (2010 2014) 3.76% 3.76% SOURCE: CLIA Five-Year Capacity Report and Passenger Carrying Report. F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 15
D. CRUISE CAPACITY 4. GEOGRAPHICAL DESTINATION/APPLICATION - 2010 (000 S) 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- ---- DESTINATION TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL BED- DAYS BED- DAYS BED- DAYS BED- DAYS BED- DAYS BED- DAYS BED- DAYS BED- DAYS BED- DAYS BED- DAYS BED- DAYS ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ CARIBBEAN 21,510 21,833 26,741 28,999 31,211 31,450 31,956 32,162 30,786 30,940 36,272 MEDITERRANEAN 6,277 7,547 6,497 8,153 9,704 9,735 10,504 14,748 16,271 17,536 18,538 ALASKA 4,197 4,699 5,053 5,265 5,914 6,417 6,356 6,927 6,968 6,864 5,959 BAHAMAS 3,200 4,699 2,876 3,306 3,657 4,398 6,073 4,634 3,477 4,699 6,795 TRANS CANAL 2,573 2,396 2,093 2,784 2,931 2,719 2,804 2,663 2,679 3,458 3,140 MEXICO WEST 2,681 1,167 3,387 3,391 4,827 5,760 5,214 5,948 6,451 5,529 4,947 EUROPE 3,745 4,837 6,923 7,722 7,560 5,522 6,800 6,798 7,592 8,739 9,029 BERMUDA 988 1,270 1,227 1,476 1,324 1,329 1,388 1,285 1,266 1,263 1,502 TRANSATLANTIC 1,016 1,129 1,006 1,146 1,425 1,748 1,467 2,209 2,830 2,560 2,691 HAWAII 857 1,557 1,903 1,953 2,629 2,907 2,885 3,826 3,031 1,858 1,770 SOUTH PACIFIC 1,155 1,158 835 1,099 683 657 1,449 1,013 1,986 2,429 2,319 SOUTH EAST ASIA 245 430 346 123 20 58 611 431 557 724 1,145 AFRICA 503 401 260 189 17 68 43 25 59 176 160 CANADA\NEW ENGLAND 1,108 1,139 1,151 1,105 1,489 1,174 1,233 1,627 1,911 1,870 1,917 FAR EAST (ORIENT) 202 215 360 219 404 644 127 923 527 1,303 1,313 MISSISSIPPI 347 404 0 0 0 0 0 169 137 0 0 WORLD 414 613 582 375 463 461 340 804 1,063 1,361 1,379 SOUTH AMERICA 826 1,423 1,395 1,654 1,089 1,417 1,446 2,129 2,676 3,370 2,348 U.S. COASTAL WEST 218 1,945 216 377 644 433 161 229 225 271 229 INDIAN OCEAN 121 227 94 23 11 38 10 70 229 365 380 UNCLASSIFIED 109 240 234 290 990 61 196 158 449 565 1,509 TRANS PACIFIC 52 67 143 79 12 50 99 323 389 116 215 U.S. COASTAL EAST 1,402 80 147 838 60 34 81 153 83 35 205 ANTARCTICA 49 49 73 109 219 151 197 260 285 217 236 PARTY CRUISES 68 56 43 11 15 0 14 193 63 26 111 ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ZBROBEDDAYS 53,863 59,581 63,585 70,686 77,298 77,231 81,454 89,707 91,990 96,274 104,109 ====== ====== ====== ====== ====== ====== ====== ====== ====== ====== ====== NOTE: Current destination classifications were established in 1994. Prior to 1985, Bermuda was included in Bahamas/Caribbean: Mississippi and Coastal East were not reported. Prior to 1992, Indian Ocean and Africa were part of unclassified. In 1993 Mexico East was changed to Western Caribbean. SOURCE: CLIA Brochure/Destination Analysis F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 16
E. CLIA AS AN ASSOCIATION 1. CLIA CRUISE INDUSTRY REPRESENTATION-2010 CLIA is an association that represents 25 cruise lines that market the majority of customers originating from the United States and Canada. MEMBER LINES AMA Waterways American Cruise Line Avalon Waterways Azamara Cruise Line, Inc. Carnival Cruise Lines Celebrity Cruises, Inc. Costa Cruise Lines Crystal Cruises Cunard Line Disney Cruise Line Holland America Line Hurtigruten, Inc MSC Cruises USA Norwegian Cruise Line Oceania Cruises, Inc. Paul Gauguin Cruises* Pearl Seas Cruises Princess Cruises Regent Seven Seas Cruises Royal Caribbean International Seabourn Cruise Line Seadream Yacht Club Silversea Cruises Ltd. Uniworld River Cruises Windstar Cruises * PAUL GAUGUIN CRUISES WILL BEGIN OPERATIONS IN 2010. F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 17
E. CLIA-AS AN ASSOCIATION 2. NORTH AMERICAN ASSOCIATION OF TRAVEL AGENT AFFILIATES CLIA finished 2009 with nearly 14,000 Travel Agency affiliates. The recent reduction in affiliate membership is a reflection of the general consolidation and attrition in the travel agency business. The trend has particularly affected corporate travel and has been accelerated as a result of the airlines reducing / eliminating travel agency base commissions. This is resulting in more travel agencies shifting their focus to cruise and leisure sales. % Growth Members vs. Prior Year 1972 7,900 5.3 1980 10,900 4.8 1981 11,000 0.9 1982 11,000 0.0 1983 10,700 (2.7) 1984 12,500 16.8 1985 14,887 19.1 1986 15,507 4.2 1987 17,377 12.0 1988 18,620 7.2 1989 19,458 4.5 1990 20,128 3.4 1991 19,952 (0.9) 1992 20,712 3.8 1993 21,463 3.6 1994 22,300 3.9 1995 22,722 1.9 1996 21,519 (5.3) 1997 21,450 (.6) 1998 20,665 (3.6) 1999 20,905 1.2 2000 19,895 (4.8) 2001 18,707 (5.9) 2002 16,900 (9.6) 2003 16,000 (5.3) 2004 16,528 3.3 2005 16,629 0.6 2006 16,110 (3.1) 2007 15,685 (2.6) 2008 14,953 (4.6) 2009 13,614 (9.0) SOURCE: CLIA data 2009 year-end actual. F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 18
F. OTHER KEY SOURCES OF INFORMATION ON THE CRUISE INDUSTRY 1. BOOKS AND PAMPHLETS CLIA's Cruise Manual published by Cruise Lines International Association, 910 SE 17 th Street, Fort Lauderdale, FL 33316 (754) 224-2200; CD-DVD, $30 for CLIA affiliates. The manual is published mainly for the travel agency community as a reference source on CLIA s Member Cruise Lines. This annually updated, clearly organized, comprehensive volume reflects suggestions made by travel agents. In-depth information on cruise ship and their companies includes new, improved data on: dining aboard CLIA vessels, suggestions for on-board tipping and gratuities, summary of credit card policies of individual Member Lines, and lots more. Obtained by sending check or money order directly to Cruise Lines International Association (add $5.00 for postage and handling) or call to order with Visa, MasterCard or American Express. CLIA s Cruising: Guide to the Cruise Line Industry: is CLIA s cruise industry textbook designed for travel industry professionals and students of travel. This 10-chapter textbook approaches the topic of cruise vacations from the prospective of a working travel professional. Travel agents enrolled in the CLIA Cruise Counsellor Certification training program can earn 30 training credits by completing the textbook's corresponding exam. Cruising: A Guide to The Cruise Line Industry retails for $59.95 U.S and C$68.95 in Canada. CLIA affiliates save 25% off list prices. To order your discounted copy in the U.S. call 1-800-347-7707 and mention the CLIA promotion code 10CLIADISC. To order your discounted copy in Canada call 1-800-268-2222 and mention the CLIA promotion code BICL0410. Offer is valid through December 31, 2010. Cruise Industry News Annual - published yearly by Cruise Industry News, 441 Lexington Avenue, Suite 809, New York, NY 10017; (212) 986-1025; 400 pages, $750. This annual provides an objective overview and forecasts of the worldwide cruise industry, including supply and demand scenarios, and analysis of each market segment and sailing region. The book also provides expert discussions of relevant subjects and issues as well as analysis of the earnings reports of the leading cruise lines. In addition, the Cruise Industry News Annual profiles all cruise lines around the world and their ships, plus cruise ports, and shipyards. It also features directory listings of the entire cruise lines, ports, shipyards, and supply and service companies. Published since 1988, the Cruise Industry News Annual is mainly subscribed to by industry executives, financial analysts, port and tourism officials, and others on a decision-making level. Cruises-Selecting, Selling and Booking by Juls Zvoncheck. Both a training manual and guide to major cruise lines, includes useful appendices. Available on Amazon.com Cruising: Q&A Published by Cruise Lines International Association, 910 SE 17 th Street, Fort Lauderdale, FL 33316 (754) 224-2200; pocket size, 25 pages, free. Pamphlet answering most frequently asked questions about cruise vacations, with charts showing worldwide cruise destinations, ship line services for children, active adults, honeymooners, shipboard shopping, singles and shipboard cuisine. Obtained by sending a stamped, self-addressed envelope 75 cents postage) to CLIA. The Complete Cruise Handbook by Anne Vipond. Published by Ocean Cruise Guides Ltd P.O. Box 2041 Pt. Roberts WA 98281 Phone (604) 948-0594, Fax (604) 948-2779. Email info@oceancruiseguides.com. A comprehensive introduction to cruising for first-timers. How to pick the cruise and ship that s right for you. Caribbean by Cruise Ship by Anne Vipond. Published by Ocean Cruise Guides Ltd., P.O. Box 2041 Pt. Roberts WA 98281 Phone (604) 948-0594, Fax (604) 948-2779. Email info@oceancruiseguides.com. The complete guide to the Caribbean cruise experience. Over 80 maps and 300 photos. Cruise Business Review: Cruise Media, Ltd. Claughton Island Assoc., 9 Woods Way, Redding, CT 06896. International magazine focusing on the cruise business. Dictionary of the Cruise Industry: (Gioria Israel and Laurence Miller) Seatrade Cruise Academy, Seatrade Communications Ltd., Seatrade House, 42 North Station Road, Colchester C01 1RD United Kingdom +44 1206 545121 or www.seatrade-global.com. $25 or Euro30.00. Comprehensive dictionary of nautical and business terminology of the cruise industry. Seatrade Cruise Review: Seatrade Organization, Seatrade House, 42 North Station Rd., Colchester C01 1RB United Kingdom. +44 1206 545121 or www.seatrade-global.com Quarterly magazine reporting on the business of cruising worldwide. The Total Traveler by Ship: Northstar Travel Media LLC, 500 Plaza Drive, Secaucus, NJ 07094. Directory of ships, cruise lines and ports of call. (201) 902-2000 Alaska By Cruise Ship By Anne Vipond. Published by Ocean Cruise Guides Ltd., P.O. Box 2041 Pt. Roberts WA 98281 Phone (604) 948-0594, Fax (604) 948-2779. Email info@oceancruiseguides.com. The complete guide to the Alaska cruise experience. Includes over 70 maps and over 300 photos. Mediterranean By Cruise Ship By Anne Vipond. Published by Ocean Cruise Guides Ltd., P.O. Box 2041 Pt. Roberts WA 98281 Phone (604) 948-0594, Fax (604) 948-2779. Email info@oceancruiseguides.com. The complete guide to all Mediterranean cruises. Over 100 maps and over 400 photos. The Essential Little Cruise Book; Author, Jim West. This compact collection of cruise wisdom has everything you need to know for a perfect vacation at sea. Jim West has logged many nautical miles as a cruise director and doles out the answers to cruise questions with wit and style. How can you get the best cabin in your price range? The best table in the dining room? The best service from the crew? It s like having your own personal cruise consultant. The Essential Little Cruise Book will help you make the most of your time at sea. Available at local bookstores or by calling, toll free, Cruise Concepts at (888) 867-8600. 117 West St. Paul Street, Springville, IL 61362 or amazon.com. F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 19
F. OTHER KEY SOURCES OF INFORMATION ON THE CRUISE INDUSTRY 2. PERIODICALS/CONSUMER Cruise Industry News Quarterly Magazine, published four times a year by Cruise Industry News, 441 Lexington Avenue, Suite 1209, New York, NY 10017; (212) 986-1025; $75 per year. The magazine s editorial focus covers all aspects of cruise operations; shipbuilding, new ships, cruise companies, ship reviews, onboard services, food and beverage, and ports and destinations. Published since 1991, it s worldwide readership includes cruise line executives, shipboard officers and crew, shipyards, ports, service and supply companies, and travel agents. Cruise Travel, 990 Grover Street, Evanston, IL 60201. Subscription price $23.94. Color magazine with feature articles about ships and cruising; six issues per year. (847) 491-6440. www.cruisetravelmag.com International Cruise Market Monitor Prepared and published by G.P. Wild (International) Limited, 15 Gander Hill, Haywards Heath, West Sussex, RH16 1QU; +44 (0) 1444 413931. An authoritative quarterly publication covering the economic, marketing and operational aspects of the cruise industry worldwide. Sectorial capacity growth, corporate activities, supply and demand are examined critically with a view to providing an independent, analytical and objective appraisal of the industry together with a guide to its future development. Price $650.00 for all four quarterly issues. Lloyd s Annual Cruise Review Prepared by Management and Marketing Consultants G.P. Wild (International) Limited and published by Lloyd s of London Press. An authoritative study, published annually, covering the economic, marketing and operational aspects of the cruise industry world-wide. Sectorial capacity growth, corporate activities, supply and demand are examined critically with a view to providing an independent, analytical and objective appraisal of the industry together with a guide to its financial data and fleet details for future development. Subscriptions Dept., Lloyd s of London Press, Sheepen Place, Colchester, Essex, England CO3 3LP. +011 44 1206 772277. The Marine Log Builders Guide published by Simmons-Boardman Publications Corporation, 1809 Capitol Avenue, Omaha, NE 68102, (800) 895-4389, Fax (402) 346-3670; $92.95 which includes shipping. Extensive listings of maritime vendors, services, associations, and port authorities. Official Steamship Guide International, 298 Village Square #145, Loundon, TN 37774 (865) 458-9703. Two double issues at $105.00. Catalog of cruise ship departures listed by major cruising areas and date. Includes prices and itineraries. www.officialsteamshipguide.com Porthole Cruise Magazine, published by Bill Panoff,. PPI Group, 4517 NW 31 Avenue, Fort Lauderdale, FL 33309. Phone (800) 776-7678. 1 year subscription (6 issues) at $19.95. 2-year subscription (12 issues) at $29.95. Devoted to the cruise industry and is the number one source of cruise information for the travel savvy cruise consumer. This publication provides in depth cruise ship feature reports, product evaluations and general cruise industry news. 3. OTHER SOURCES Porthole Insider, published by Bill Panoff. PPI Group, 4517 NW 31 Avenue, Fort Lauderdale, FL 33309. Phone 1 (800) 776-7678. A publication exploring industry issues, includes state of the industry reports on marketing, financial information, and integrates information on all aspects of the cruise industry from an operations standpoint. Directed towards cruise line executives and other industry decision-makers. Vacations on Video, 7662 East Gray Road, Suite 101, Scottsdale, AZ 85260, (480) 483-1551. Source for purchase of travel videos with list that includes 300 videos from 35 major cruise lines as well as other travel suppliers. Contact Vacations on Video for further pricing information. Lloyd s Cruise International, One Singer Street, London EC2A 4LQ, England, +44 (0) 171 250 1500. Covers important aspects of the cruise industry including marketing, passenger services and related equipment, port developments, business developments, regulatory issues and market trends. F:\MSWORD\REPORTS\OVERVIEWS\ OVERVIEW2010\2010FINALOV.DOC 20